We are all reborn, who wants to be the richest man?

Chapter 648 Yingbo is here
The exciting competition in the World Cup group stage came to a successful conclusion on the first day of July, and the much-anticipated quarter-finals officially kicked off, bringing fans a more intense and exciting showdown.

Fortunately, the current World Cup adopts a system where 24 teams advance to the round of 16. Otherwise, Group C, where the Hong Kong Island team is located, will undoubtedly become the hottest and most eye-catching focus in the group stage. Its intensity and topicality may even exceed that of the knockout stage, becoming the center stage of everyone's attention.

In the fierce battle in the third round of the group stage, the German team and the Spanish team staged a wonderful match of equal strength, and finally shook hands in a draw with a score of 1-1. Both sides demonstrated extremely high competitive level and tactical qualities.

At the same time, on another field, the Hong Kong Island team won a resounding victory, easily defeating the Bolivia team with a huge score of 3-0, demonstrating its powerful offensive firepower and solid defensive strength, and providing fans with a visual feast.

Thus, an extremely rare and eye-catching scene emerged in the history of the World Cup. The three teams were neck and neck in the group stage and accumulated five points together. This situation not only tested the strength of each team, but also demonstrated the unpredictable charm and fairness in football competition. It undoubtedly added a unique color to this globally watched event.

In the end, the German team stood proudly at the top of the group with a four-goal advantage, demonstrating its strong strength and stable performance.

Following closely behind was the Hong Kong Island team, who relied on a three-goal difference to closely follow the German team and advance as runner-up in the group, also showing their excellent competitive form and amazing strength.

As for the Spanish team, despite facing fierce competition, they still relied on a slight advantage of one goal difference to surpass other third-placed teams in the group, becoming the third with the most points and successfully qualified.

In the next fierce quarter-final match, the Hong Kong Island team will face the Swiss team from Northern Europe.

The Hong Kong Island team could not hide their satisfaction with this grouping arrangement. The reason is that although the Swiss team is a strong team in Europe, its strength is relatively backward among the top 16 teams in this tournament, almost the last or second to last. This undoubtedly provides the Hong Kong Island team with a valuable opportunity to break through the siege and create good results once again.

After the grouping for the quarter-finals was announced, major media outlets published their predictions, and almost unanimously believed that the Swiss team would be eliminated in the round of 16 and would be unable to withstand the fierce attack from the Hong Kong Island team, which had shined in its first appearance on the World Cup stage.

The Hong Kong Island team, a rising star in the World Cup, is almost regarded by the public as a hot candidate to advance directly to the quarterfinals with its stable tactical system and outstanding performances of its players. Its first participation in the competition is highly expected and favored.

"Double salary? Then I'm willing to stay and work overtime, and I don't have to take a break during this month's holiday."

"I would like to, too."

"Count me in."

The Hong Kong Island team showed great strength in the tournament and almost secured a place in the quarterfinals. This brilliant achievement undoubtedly brought unprecedented publicity effect and brand value-added to the San Miguel Brewery Group.

As the backer behind the Hong Kong Island team, San Miguel Brewing Company has undoubtedly become the biggest beneficiary of this World Cup. Its brand image and market influence have risen along with the outstanding performance of the Hong Kong Island team.

There is a clear entry barrier to the electronic products market. Even if a product is a hot seller, how can its sales potential break through the barrier and achieve market penetration and sales growth?

However, the situation is quite different when it comes to beer.

For those who love drinking, this amount of beer packages may not be enough to sustain them through a whole month of football.

We are admitted to the top eight, just one step away from the top four. That’s half price, so just go for it.

As a result, all of San Miguel Beer's production bases around the world have encountered inventory shortages and urgently need to speed up production to meet market demand.

Compared with the relatively indifferent attitude of European workers towards salary increases, workers at San Miguel Beer factories in South America and Asia have shown great enthusiasm and motivation. They cherish the opportunity to receive twice the usual salary, which is undoubtedly a major motivation for them to work diligently.

Look, in this vibrant land of Fujian Province, San Miguel Brewery Group has built the largest beer production base in Asia.

Once this exciting news was released, it immediately aroused enthusiastic response among employees, who expressed their willingness to work overtime with full enthusiasm.

In the prosperous and modern emerging urban circle of Tuen Mun in the New Territories of Hong Kong Island, although it is marked by the booming high-tech Internet industry, the Hong Kong Island San Miguel Brewery Group has taken a unique approach and established its headquarters here, forming a unique landscape.

The Hong Kong Island, a place with flourishing flowers and high land prices?
If San Miguel Brewery Group wanted, it could have bought a building in this towering place, but in the end CEO McNair gave up and chose to build the new headquarters building of San Miguel Brewery Group in Tuen Mun.

The reason is simple. The land provided in Tuen Mun is cheap, which will increase the assets of San Miguel Beer Group and drive up its market value.

Luo Nianzhong knew about the decision of San Miguel Brewery Group but did not interfere. In the future, each group will develop independently and be responsible for its own profits and losses. It is not a good idea to always rely on oneself. Besides, he also thinks that there is something wrong with McNair's behavior.

“Have all the acquisitions been completed?”

Standing in front of the floor-to-ceiling window, looking at the various high-rise buildings under construction in the distance, I sighed in my heart at the speed of development of the New Territories urban area.

In just ten years, this place has become similar to Central on Hong Kong Island. It's incredible.

"Everything has been completed and the contract can be signed and announced at any time."

"It seems that we are one step closer to becoming the world's largest beer manufacturer."

McNair felt much happier after hearing his assistant's response.

With the powerful influence of the World Cup, a global event, San Miguel Brewery Group's business has not only achieved significant growth, but also shined brightly in the capital market. As a listed company, its leap in performance has become the focus of attention in the industry.

The passion and charm of the World Cup, like a catalyst, has inspired global consumers' love and pursuit of beer, and brought unprecedented market opportunities and development momentum to San Miguel Brewery Group.

With a significant surge in its stock price, San Miguel Brewery Group has successfully reached the top of the global beer industry, following industry giant Budweiser and becoming the world's second largest beer producer by market value.

According to the latest stock price evaluation, the market value of San Miguel Brewery Group has proudly exceeded the HK$1100 billion mark, demonstrating its strong competitiveness and broad development prospects in the global beer market.

However, the stock price is about to usher in another surge, because this small company that was spun off from the San Miguel Corporation of the Philippines has now made a stunning turnaround and acquired all of its old owner's beer business.

Since the acquisition of San Miguel Brewery Group, Hong Kong Island San Miguel Beer has always used Chinese logos, while the Philippines San Miguel Beer still uses traditional English. Relying on Watsons' extensive distribution network and channel advantages, Hong Kong Island San Miguel Beer has cleverly expanded its territory in the Philippines, San Miguel Beer's traditional territory, and aggressively seized market share.

Because early packaging designs tended to be homogenized and were differentiated only by brand names, consumers might not realize that the beer they were tasting had actually been quietly produced by a different manufacturer, and that the changes were not visually evident.

With these three tactics of publicity, discounts and activities, Hong Kong Island San Miguel Beer has been defeating the Philippine San Miguel Beer at a steady pace, and even its largest market, the Philippines, has lost half of its market share.

As Hong Kong Island San Miguel Beer became bigger, the Philippines San Miguel Beer came up with an idea, that is, to give someone a taste of their own medicine. It's my turn to ride on your popularity. The packaging is the same anyway, so your advertisement is my advertisement.

Unexpectedly, when this idea was just gaining momentum, Hong Kong Island San Miguel Beer had quietly and completely innovated its packaging image.

This time San Miguel Beer of the Philippines was dumbfounded. If it changed its packaging at this time, wouldn't it be a clear case of plagiarism and infringement of intellectual property rights? It would be strange if it was not sued to death.

In this way, San Miguel Brewery, once the largest beer giant in Southeast Asia, became the second largest beer producer in the country, and its business shrunk significantly, and the decline was unstoppable.

After this World Cup, no one is interested in San Miguel Beer in the Philippines.

San Miguel Corporation saw this and thought, how can this work? The market share is decreasing year by year. Although the beer business is one of the main businesses of San Miguel Corporation, it is not a big deal to suffer losses year after year. So it simply approached Hong Kong Island San Miguel Beer Corporation to sell its beer business.

Moreover, San Miguel Group has a diversified main business layout and is fully capable of flexibly allocating this capital to invest in other business areas with development potential.

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Such strategic adjustments will not only further optimize the group's resource allocation, but also promote synergy among different business segments, injecting new vitality and momentum into the group's long-term development.

For US$3.84 million, San Miguel Corporation sold its beer business to Hong Kong Island San Miguel Brewery Group. The most valuable assets here are the breweries throughout Southeast Asia with an annual output of 37 tons, as well as the multiple brands of San Miguel Beer.

Among the many beer brands, the San Miguel series, the flagship of San Miguel Beer of the Philippines, is undoubtedly the most dazzling pearl.

It not only occupies an important market position in Southeast Asia, but also has won the favor and love of many Western consumers.

The San Miguel series has won a considerable market share in the West with its unique brewing process, excellent quality and profound cultural heritage, and is the key brand that San Miguel Brewery Group will build next.

"You just need to keep a close eye on this matter and report to me at any time. What follows is the key to whether San Miguel Brewery Group can become the world's largest beer company."

McNair picked up a document that the assistant had placed on the table when he came in and started reading it, asking, "Has the other party's schedule been arranged?"

"It has been arranged. We will arrive at Hong Kong International Airport at 3:23 pm and then rest at the Grand Hyatt Hotel. The meeting time is set for am tomorrow."

"Okay, tell the receptionist not to neglect the other party."

Why is McNair so concerned? It’s because Yingbo came to him.

When I came to you to seek cooperation, you ignored me. How are you now? It seems that things have changed and you have chosen to pursue me.

In 1987, the Belgian brewing industry reached a historic turning point. In order to avoid unnecessary and consumptive competition, the two giants, Artur and Pibouf, chose to join hands and jointly founded InBev.

This strategic merger not only marks the integration of Belgium's domestic brewing industry, but also achieves a strong unification of surrounding markets, leading a new chapter in the development of the Belgian beer industry.

The two companies successfully merged and unified, but in their subsequent expansion journey, they encountered unprecedented challenges and difficulties.

In 1991, InBev successfully acquired Bellevue.

But just when they were preparing to enter the Eastern European market, they encountered serious resistance from the Hong Kong San Miguel Brewery Group.

In 1993, just when they were planning to acquire Borsolt Brewery, the largest beer producer in Hungary which had just been privatized, the Hong Kong Island San Miguel Brewery Group appeared.

Faced with the high price of US$2.14 million offered by Hong Kong Island San Miguel Brewery Group, InBev had no choice but to give up.

Earlier this year, InBev set its sights on Romania's BergenBeer and Croatia's Osuisco, but failed to gain much advantage.

Although it finally acquired the Bergenbeer brewery in Romania, the acquisition price also increased from the expected US$1.11 million to a high price of US$1.98 million.

InBev saw that this wasn’t going to work. Wasn’t this different from the situation when our two breweries were competing in Belgium?

We are familiar with this kind of drama of the snipe and the clam fighting each other. Since we don’t want to compete, we might as well merge. So we contacted the Hong Kong Island San Miguel Brewery Group.

San Miguel Brewery Group is definitely willing to merge, because once the merger is completed, the new beer group will instantly complete the unification of the Eurasian continent.

When Watsons acquired San Miguel Brewery, it owned 53% of the shares. Although the San Miguel Brewery Group was later split off and the shares were scattered among various institutions, the Luo family was still able to achieve a controlling stake.

After the merger of the two groups, InBev's market value was originally lower than that of San Miguel Brewery Group, and was only about half of that of San Miguel Brewery Group.

In addition, InBev's shares are too dispersed, and there are many circulating shares in the market. The Luo family has also secretly acquired a lot of them. Even if there is a merger, the Luo family is still the largest shareholder and has the right to speak. This is equivalent to San Miguel Brewery Group absorbing InBev.

So this is something to discuss, and San Miguel Brewery Group has also given a positive response.

(End of this chapter)