We are all reborn, who wants to be the richest man?

Chapter 651: Stealing chicken but losing rice
(I lay down all day yesterday, so I couldn’t update, sorry)
A week flies by.

Still San Francisco, still the same place.

Before the hearing, August III was no longer silent in the interview like he was last time, but spoke a lot.

In his opinion, he was not prevented from attending the hearing on behalf of the FTC, which meant that Jason's team did not find any evidence in the more than two million documents provided by Budweiser.

“Budweiser is the best-selling beer in North America, and it is no exaggeration to say that it is the symbol of national beer.

I am not afraid of invasion by competitors. The reason why I fully support the FTC is that I don't want some companies to disrupt the beer market in the United States.

Is Kangsheng beer cheap?
Yes, it is cheaper than Budweiser, but can you guarantee that it will always be that cheap?
With San Miguel Brewing Company acquiring InBev, and as more beer brands of both companies enter the North American market, do you think they will promote them vigorously?

Publicity costs money, and it’s not a small expense. Where does the money come from?”

August is misleading consumers by telling them that once San Miguel acquires InBev, the price of beer in the market will increase.

He was somewhat evasive, because he did not say that Budweiser would also cut leeks.

If other beers go up in price, people will just drink Budweiser. But what if Budweiser also goes up in price?

Just like what he said, where does the advertising money come from? Doesn't Budweiser need to spend a lot of money to deal with the invasion of its competitors?

At the hearing, when August walked in and saw the scene inside, his brows frowned again.

Coming to the FTC official, August waited for his explanation.

"We don't know what the other party is going to do, but it seems they have new tricks."

What are they confused about? There are ten disposable transparent paper cups filled with yellow liquid in front of each person.

As soon as everyone was seated, the judge officially announced the start of the hearing.

Jason stood up, straightened his clothes and walked to the open space in the middle, looking relaxed.

“Everyone, I think you all know what the liquid in the glass is, it’s beer.

These are the ten best-selling beers in North America that we found on the market. I hope all of you will taste them, and then use the paper and pen next to you to give each beer a score and write down the price you can accept. "

This was all quite interesting. It was the first time for those present to see such a hearing. After seeking the judge's consent, everyone was eager to give it a try.

The tasting process was quick, and the San Miguel Brewery Group team collected everyone’s score cards and sorted them out quickly.

It was about half an hour later. When Jason walked to the center of the venue again with the data summary in his hand, everyone was full of curiosity, including August III.

Because you don't have to guess to know that these beers must include Budweiser, because the other party said that these are the ten best-selling beers in North America.

"It seems that everyone is very curious. I forgot to tell you that you can tear off the number sticker on each of your cups, which will indicate what kind of drink is in the cup."

So that's how it is. Many people were originally worried that the other party would be partial and cheat. Although this does not mean that they cannot do something, if it is too chaotic in the end, someone will definitely question it.

"Then let me reveal the answer to you, first place."

Jason paused.

“Well, I don’t want to admit it but it’s not surprising.

The first place is Budweiser Light, with an average score of 8.8 points, and the acceptable price is $2 per bottle.

If a beer company conducted research in the market, such exaggerated data would definitely not appear.

Because the acceptance price is too high, it’s a bit outrageous.

But it doesn’t matter here. What kind of people are here and what price range of beer do they usually drink?

This is why even though Bud Light ranked first, it only received an average score of 8.8 points, because to many people present, this beer has no flavor, it just tastes good.

“I am very happy to see the name of the second place, Kangsheng Light Beer, it seems that the beer made by San Miguel Brewing Company is not bad.

The average score of Kangsheng Light Beer is 8.5 points, and the acceptable price is $1.86.

The third place went to Michelob Light, which scored an average of 8.2 points and an acceptable price of $1.81. The fourth place went to Miller Light, which scored an average of 7.9 points and an acceptable price of $1.79.

Fifth place is Natural Light Beer, with an average score of 7.9 points, but the acceptable price is not as good as Miller Light Beer, which is $1.76.

The tenth place is Heineken, with an average score of 6.8 points and an acceptable price of $1.43."

Holding the paper in his hand, Jason glanced at August III, who was feeling relaxed and happy at the moment, and dealt him a fatal blow.

“Everyone, don’t you think the biggest monopolist has emerged?
San Miguel Brewing Company? Our Kang Sheng Light Beer is only the eighth most expensive beer among these ten beers, at only $0.79 per bottle.

Looking at the market share, Kangsheng Light Beer's market share is only 11.2%.

But look at Budweiser. Except for Coventry Light and Miller Light, all the other beers in the top five are owned by Budweiser, and they occupy five of the top ten.

What is Budweiser's market share in the United States? Since exceeding 1987% of the market share in 50, Budweiser Group has never fallen.

Are you worried about the price of beer going up? If there is no competition from foreign brands, I think the price of beer will go up, but San Miguel will definitely not be the first to do so."

August, who was originally happy because his beer received so many positive reviews, suddenly became gloomy. He did not expect that the other party would actually cut off the source of his trouble.

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"You're talking nonsense, Budweiser will not raise its price.

For more than 100 years, Budweiser has always been adhering to the concept of allowing consumers to drink better beer at a lower price, which is why we launched Natural Light Beer, Michelob Light Beer and Budweiser Light Beer in the 1970s.

Jason sneered and said, "I don't think your words have any credibility at all."

Turning to face the judge, Jason continued his attack, "Your Honor, ladies and gentlemen of the jury, we have found evidence that proves that the FTC has an ulterior motive in preventing San Miguel Corporation from acquiring InBev."

As soon as these words came out, the scene was in an uproar.

If what Jason said is true, then this news is absolutely earthquake-level, which will make consumers feel that the FTC has become a tool of capital.

Anti-monopoly? This is just an excuse to prevent us from enjoying the high-quality and low-cost products of other countries.

"What evidence is it?"

Jason pointed at his secretary, and soon a document appeared on the TV at the scene.

This is an internal document from the Anheuser-Busch InBev subsidiary on the West Coast of California, sent from the company's CEO to the marketing manager.

"We must be prepared in advance that the FTC will do its utmost to block San Miguel's acquisition of InBev.

By then, the image of San Miguel Beer will be severely damaged, and we must take advantage of this and promote it vigorously.

52% market share? I want Budweiser on the West Coast to have a market share of more than % this year, and completely defeat this No. player that poses a threat to us."

"Oh~" After seeing this email, many people at the scene leaned towards San Miguel Brewery Group in their hearts.

Although it is not stated explicitly, what does "do everything possible to stop" mean? How do you know that the FTC will do everything possible?

What does "some threats" mean? Doesn't this mean that Budweiser feels that Kangsheng Beer is a threat but doesn't take it seriously?

Isn't the implication that Budweiser is the boss and you won't allow others to seize the market?

The FTC officials were so embarrassed that they originally came to you, Budweiser, because of your influence in the beer industry and your understanding of this industry.

I didn't expect that such words could be said, and in the form of an email.

What a stupid teammate! Now the FTC wants to kick August to death.

It's really a case of losing the rice while trying to steal the chicken. I originally wanted to use this merger and acquisition to increase my presence.

Now, the presence has been greatly enhanced, but it has the opposite effect, and the reputation has suffered a severe blow.

Don't forget that the largest media group in North America is their sister unit. Once this incident happens, you can tell without thinking that the other party will take advantage of the situation and pursue them to death.

(End of this chapter)