We are all reborn, who wants to be the richest man?

Chapter 690: No More British Capital in Hong Kong
"Stupid, rubbish."

At the Audi Center Building in Hong Kong Island, Piech was furious when looking at the promotional plan given by the marketing department.

“I can understand placing advertisements in commercial areas, but what about this subway station? What do you think Audi Phaeton is? Who are the customers?

This is a luxury car that aims to surpass Mercedes-Benz, not a commuter car for white-collar workers.

I can understand putting ads in commercial areas, but have you ever seen anyone who can afford a luxury car worth two or three million yuan take the subway? What a bunch of rubbish."

Although the Audi Group now owns luxury car brands such as Rolls-Royce and Bentley, Piech's idea of ​​building an ultra-luxury car has never changed.

Phaeton, regarding the name that Piech reported, Luo Nianzhong thought, why don’t we change it?
However, considering that the current Audi Group is not the Volkswagen of that time, when the first Phaeton was mass-produced in 02, Volkswagen was still a second-rate company in the eyes of Europe, and Mercedes-Benz and BMW were the representatives of super luxury cars.

In Asia, Volkswagen's most important market, Mercedes-Benz and BMW are more well-known because of Hong Kong films.

The reason for buying luxury cars during this period is not only to save face but also to show influence.

When looking at cars, many people only recognize the logo but not the model. What’s the logo of your Volkswagen?

But Audi is different, the identity of an official car is enough.

Especially after the Phaeton came out, Piech continued to take the official road in order to highlight the high-end style of the Phaeton.

Ministerial level, diplomats, all these vehicles will be replaced with Phaeton, you are not even qualified if you have the title of deputy.

"How are the preparations in Taiwan?"

Other events don’t matter, but this ordinary little thing is now one of Piech’s work priorities.

In order to support the overall strategy, many brands under the Audi Group are planning large-scale events in Taiwan and some regions in Southeast Asia.

What is the purpose? To completely kill Taikoo's car sales business. All the corresponding models that Taikoo represents are within the scope of the activity.

Luo Nianzhong personally took charge of the matter, and Piech did not dare to neglect it.

"Don't worry, President, everything is ready."

A week later, in a high-end shopping mall in Taipei.

With a smile on her face, Li Manli checked the Phaeton in psychedelic black color on the booth again.

Although today is the first day of sales, she, as a salesperson, has come into contact with the Phaeton many times and is familiar with its configuration.

"Hello, can I take a ride on this car?"

Li Manli turned around and took a look at the person who was coming. She saw a man with a slicked-back hair, wearing a business suit whose age was difficult to tell, looking at her with a polite smile.

Seeing a guest coming, Li Manli put on a very friendly smile on her face and immediately opened the car door.

"Hello sir, of course!"

"Well, thank you." The man nodded to her, bent over and sat in the driver's seat.

"Sir, as you can see, the interior of this luxury Audi Phaeton is driver-centric and adopts an embracing design. It allows you to operate conveniently while maximizing comfort...

The most important thing is its price. You may not know that Taiwan is one of the few regions in the world with the lowest selling price.

Audi's new cars are sold at low prices when they go on sale, which would have never been possible in the past.

Its quality is not inferior to that of Mercedes-Benz S-Class and BMW 7 Series, but its price is more than 300,000 yuan cheaper, which is really value for money.

I don’t need to say much about Audi’s after-sales service in Taiwan, which is simply incomparable to other brands. However, in terms of quality, price and after-sales service, among super luxury cars, the Phaeton is more worthy of ownership.”

The man was feeling the accessories while Li Manli was introducing them to him.

"Not bad, let's go straight to the formalities."

When the other party took out a Far East Bank card, Li Manli was frozen for two seconds. Is it that simple?

This is a misunderstanding. When it comes to cars, the more expensive the vehicle, the easier it is to sell.

Because for those who can spend millions to buy a car, time is the most precious thing.

"Okay, sir, please wait a moment."

It's not just the Phaeton, and it's not just cars. Luo Nianzhong's suppression of Taikoo is multi-faceted and full-systematic.

Cheap air tickets, beverage promotions, and competition for land all made Shi Huaiya miserable.

A manor in England, this is the residence of the patriarch of the Shi Huaiya family.

"Transfer of the registration is a big deal, it concerns the life and death of Shi Huaiya's family."

A century-old British company is now going against the trend and moving its registration to Hong Kong Island. This will cause a sensation among the British upper class.

"I don't think it's a bad thing."

"Oh? Tell me about it."

Most of the elders in the family were opposed to it, and those who did not oppose it basically did not support it either.

Seeing that his eldest son, Shi Yadi, the fifth-generation leader of the Shi Huaiya family, had different opinions, York, as the patriarch and father, became interested.

"It's very simple, relocating the household registration does not mean changing the nationality."

This sentence made many people's eyes light up, and their eyes revealed appreciation.

Yes, moving the household registration does not mean changing the nationality, there is no such thing as betrayal.

Their thinking has always been trapped in a misunderstanding, as if relocating their registration means joining the Hong Kong citizenship and giving up the British citizenship.

It is true that the competition between Eastern and Western financial groups is too fierce now, and these large enterprises in the eyes of others have to survive in the cracks.

On the surface, the island country and the beautiful country were fighting fiercely in the semiconductor industry in the past few years.

In secret, the old forces in the United States led by the Luo family, the old forces in Europe led by the Rothschild family, and the emerging families in the East led by the Luo family are competing for the world economic power under the globalized pattern.

“From a business perspective, if we can join the Far East Group, it will not be a bad thing for Swire and our family. We can get more resources and our assets will be further expanded.

The Luo family is not as generous as the old money, so they were able to build such a large Far East system so quickly."

No one questioned this, and the whole world was impressed by the generosity of the Luo family.

"But they are not old money after all. No one knows whether the Luo family will grow into a rule-maker like the Rothschild family, or will be suppressed and sink."

"So what?" Shi Yadi asked back.

“In the eyes of many people, our Shi Huaiya family is a big family, but those who are truly at the pinnacle of power know that we are just at the bottom of the pyramid.

Judging from the current situation, even if the Luo family declines, we can't compete with them. By the way, if they show us some food, we can have enough to eat and drink.

Besides, I am optimistic about the Luo family, even though it is difficult."

"What's the reason?" His own son, the next generation heir of the Shi Huaiya family, actually favored the other party.

"The Rise of the East".

Shi Yadi's tone was unusually certain. "Although Swire's parent company is in Liverpool, it's not because of our business in England, but because it is in Liverpool itself, and the Shi Huaiya family is in Liverpool.

But we all know that Swire's development is in Hong Kong Island, in the East, which is why most of Swire's resources are tilted there.

The key to the success or failure of the Luo family lies in the rise of a certain great country in the East. Don’t we all agree that this country will eventually take off?

In other words, isn't joining the Far East system consistent with our current strategy? "

Everyone in the room stopped talking and started thinking with their heads down.

Just as Shi Yadi said, relocation of residence does not mean changing nationality. On this point, aren't many of Britain's top families flattering the United States?
It's not shameful to make money, and everyone does it.

What needs to be considered now is how much improvement the Luo family can bring to the Shi Huaiya family and how much resources they can allocate to it.

Is the benefit ratio between input and output attractive enough and is the risk low enough?

After a while, York looked around and found that no one stood up to object.

“How much equity do we have to take out?”

Now that the decision to join the Far East Group has been made, the next step is to discuss how many shares to hand over.

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To join the Far East system, you cannot just talk big, you must pay the necessary tribute.

What was the token of his allegiance? Of course, it was Swire's shares.

"15%?"

“No, that’s too little.

To the tycoon, this small share was more like a humiliation.

You have to know that Swire is not a listed company. Look at the determination of the Kadoorie family and the Li family of Cheung Kong Holdings."

"Then it's 30%."

"Is it too much?"

When someone proposes it, someone opposes it.

Anything less won’t do, but anything more will make you feel like you’re losing out.

Seeing that the argument was going on, York looked at his eldest son and asked, "What do you think? How much do you think we should give out?"

"Me?" Shi Yadi looked around at the uncles and aunts who were staring at him and smiled softly.

"If I could decide, I would give away 49% of the shares."

"Are you crazy?"

"Absolutely not. We should take a long-term view on matters like this and not listen to a child like him."

Seeing many people jumping out to criticize, York ignored them and his eyes were full of appreciation.

"Give me a reason."

Shi Yadi stared at his father confidently. "In my opinion, there is no difference between giving out 49% of the shares and 1% of the shares for the Swire Group.
But this is different for the Luo family."

Seeing the encouragement in his father's eyes, Shi Yadi relaxed a lot.

"This is a platform for the Luo family to show the Western families, telling them that following our Luo family is no worse than following any other family.

So it is certain that the Luo family will give back double for our efforts.

This is an opportunity for the Swire family to move to the next level, and also an opportunity for the Swire Group."

"Clap, clap, clap" York, who was sitting in the head seat of the family, clapped his hands because his son's idea coincided with his own.

"Yes, you can have such thinking. Even if something happens to me in the future, I believe you can lead the Shi Huaiya family well."

After encouraging his son, York turned to look at the others and said, "Everyone, this is what I think too. We will give 49% of the shares to the other party.

This matter cannot be delayed any longer, I have decided to take a plane to Hong Kong Island tonight, Shi Yadi, you should come with me to see the world."

A week later, Shi Huaiya and his son, standing in the Tianhe Central Business District in Guangzhou, could not calm down for a long time.

They knew that the Shi Huaiya family would get a lot, but they didn't expect Luo Nianzhong to be so generous.

The first are the land in Tung Chung and the land of Shao Rong Steel Plant. The former was a joint venture of five companies, while the latter was a cooperation between Far East Land and Swire Properties, with Swire Properties taking the lion's share.

There is also the aviation industry. Robert, who met them, promised that as long as the Swire family was willing, Hong Kong Island Airlines Group could acquire Cathay Pacific through equity merger at any time.

This is now the largest aviation group in Asia. It is not only one of the major shareholders of Hong Kong Airlines, but also Philippine Airlines and Korean Asia Airlines in South Korea.

In addition to this promise, the Shi Huaiya family also got a huge benefit in the aviation industry.

Directly sold half of the shares of Lantau Airlines, a subsidiary of Hong Kong Island Airlines Group, to Cathay Pacific.

Lantau Airlines is one of the largest all-cargo airlines in Southeast Asia. By acquiring a 50% stake in the company, Cathay Pacific, together with its own business, will have taken over the largest cargo airline market in Asia.

That’s not all. Swire has also received a commitment to become the exclusive brand agent for the Audi Group in Oceania, and is only waiting for the contract with its current partner, the Jelloster family, one of the largest car dealers in Australia, to expire.

The land with the most development prospects is undoubtedly the land under your feet.

In 1992, the Tianhe Central Business District was determined, and the Guangzhou government hoped to have a landmark building to drive the construction here. Far East Real Estate thus successfully acquired a piece of land covering an area of ​​six square kilometers.

Originally, the Guangzhou government wanted to build an urban complex like Pangu-Magic City Star, but Far East Land refused.

As part of the Pangu series, which aims to create a unique landmark urban complex in the world, Far East’s plan is that there will be no more than 20 of these complexes in the world and no more than five in Rabbit in the next 30 years.

The capital, Shanghai and Tianfu are the three cities planned by Far East Land, and the first choice in the south is Pengcheng rather than Guangzhou.

However, it doesn’t matter if there is no Pangu series. The plan proposed by Far East Land is actually similar to an urban complex, but it is not as luxurious and dazzling.

Taikoo City, this is the gift from Far East to the Shi Huaiya family.

In the Far East department, Far East Shopping Center is synonymous with top luxury malls, while Times Square is more popular and needs a light luxury business card.

We all know that the mall will be subdivided in the future. There will be levels one to five, and also ABCD, which refers to the level of the mall.

Luo Nianzhong had a clear positioning from the beginning, and built the mall to sell luxury goods rather than to make money.

To put it bluntly, it is brand value and added value, and this is how we make money.

So when Robert proposed to establish the Taikoo Li Mall brand together with Swire Properties and provide Taikoo Li Company with a low-interest loan of HK$3 billion, the father and son almost burst into laughter.

They know very well what this means. With the endorsement of the Far East Group, Taikoo Li's development potential is unlimited.

With the rise of the rabbit economy, many cities’ Far East shopping malls are too self-important to move in, but Taikoo Li can. It will become the most beautiful landmark in a city and bring huge influence and wealth to the Shi Huaiya family.

Just as Shi Huaiya and his son guessed, Luo Nianzhong wanted to make the Shi Huaiya family a model.

What sample? That is to say, if you follow my Luo family, you can get more. This is also the most important reason why he stayed in Taikoo Group.

(End of this chapter)