We are all reborn, who wants to be the richest man?

Chapter 743: Money for time

It is in the heart of Oxford that Martins meets with Fila management.

"List?"

If this happened in Eindhoven, Martins would know without asking that the Chinese female face in front of him should be the person he is going to meet today.

But in Oxford, Martins couldn't be sure.

Asians sometimes have face blindness when looking at Europeans, and the same is true for Europeans when looking at Asians.

There are three tables of Asians in this cafe now. Although the other two tables look like tourist couples, this table is not much better. It seems that it is a mother and daughter traveling together.

This kind of scene with many Asians in a coffee shop is absolutely impossible in Eindhoven.

But in Oxford, this is very normal.

Because of Oxford United, and because many Hong Kong Island players train at various levels of Oxford United, as well as the relationship between Carlos and Cafu, it has been very common for Hong Kong Island tourists to travel to Oxford United in recent years.

If I have more time, I will travel around England. If it is a three or four day holiday, I will basically spend two days on the road, one day in London and one day in Oxford. The most important thing is to watch the game.

This has led to considerable economic development in Oxford. Also, because the people in Oxford are generally of high quality, they are very enthusiastic and welcoming, which has made many other cities in England envious.

It doesn’t matter that you have a lot of tourists in London. You are the boss and we won’t compete with you.

But what is the reason for Oxford? How many tourist attractions do you have? Can you rank among the best in the UK?
Not only other cities, but also the teams in other cities are envious.

The football atmosphere in Europe is good, but that doesn’t mean every game will be sold out.

Generally speaking, except for strong dialogues, 90% of the games throughout the season are not filled with spectators. We can be thankful if we can get an 80% attendance rate.

When the economy is good, the team's attendance is not good, and sports entertainment is definitely the most affordable and good value for the poor.

When the economy is bad, the attendance of the team is also average. A family will spend 80 or 90 pounds to watch a game.

If you spend more, it will be hundreds or even thousands of pounds, which is a considerable expense.

And this is only for the strong teams. The weak teams are even worse. It would be good if they could have half the attendance rate under normal circumstances.

Of course, this refers to large stadiums with a passenger capacity of more than 20,000.

Small teams with less than 20,000 people that can play in the Premier League or have the opportunity to be promoted to the Premier League in the Championship have an attendance rate of over 90% in many games.

Why do lower-tier Premier League teams dare to spend money? They have to improve their strength.

In England, there are many die-hard fans, but there are even more fans who have no stance.

Their most basic need is to bring their families to the stadium, watch a game that satisfies them, gets their adrenaline pumping, and relieves stress at the same time.

London is very big, but there are countless first, second and third level football teams located in London.

If it came down to die-hard fans, those third- and fourth-tier teams would have starved to death long ago.

In London, it is common for a family to watch at least ten home games of London teams. They are not die-hard fans, they just watch for entertainment.

It's like celebrities in the entertainment industry, if they all rely on their die-hard fans, every TV series they make will be a flop.

No matter how big a star you are, can you have a million fans supporting you unconditionally and buying your products whenever you release them?

Therefore, every home stadium of Oxford United can accommodate hundreds, thousands, or even tens of thousands of tourists, which is the envy of other teams.

Especially for some powerful dialogues, tickets are hard to come by.

"Mr. Martins, please take a seat."

Chen Jiahua is Fila's vice president in Europe. She is a very capable woman and is only 38 years old this year.

After waiting for Martins to order a cup of coffee, Chen Jiahua spoke again after the waiter left.

“Mr. Martins, I will come straight to the point.

Fila is entering the football market, and players from major European clubs are our targets.

We are very optimistic that Ronaldo will land in the top five leagues and become a future superstar, so we are willing to sign him in advance as our Fila spokesperson."

Martins was not polite or modest. In his eyes, Ronaldo was definitely a football genius and it was inevitable that he would become a superstar.

Martins' plan was not to make Ronaldo a superstar, but to make Ronaldo like Pele and Maradona.

So in response to Chen Jiahua's compliments, Martins was not only not humble, but felt that the other party was trying to lower the price.

"Chen, first I want to correct you.

Ronnie is not some future superstar, in fact he is already a superstar, he just hasn't gotten the credit he deserves yet."

Chen Jiahua didn't expect Martins to say such a thing. In her opinion, the other party was a little too arrogant.

I am not a small cat or dog, but the Vice President of Europe of Fila, the world's largest sports brand, your financial sponsor.

There is a difference between today's football world and the later days when sneaker endorsements would easily cost hundreds of millions. In today's football world, apart from other things, those who can have sneaker endorsements are rare, and each of them is a famous superstar.

Not to mention those unknown players, even famous players want a free sneaker endorsement. Yes, free endorsement.

Because players wear out their shoes too much, they wear out hundreds of pairs of shoes a year, which is a burden for the players.

Before the Bosman Act, players' salaries really weren't that high.

Whether it is a club or a star, they are happy to sign a sneaker endorsement contract because at least they can use the shoes for free.

However, many sneaker brands are still not happy about this, as they feel that the investment is not worth it.

The humility of these players has greatly reduced the operating and promotion costs of sneaker brands, so the sneaker brands of this period can be said to be competing fiercely.

Not to mention big brands like Fila, Nike and Adidas, there are too many sneaker brands in European football. There are also Italy's Falcon and Lotto, Romania's Kronos, Germany's PUMA, the United Kingdom's NB, Britain's Umbro, Japan's Asics, etc.

How do you think the high-priced endorsements came from? On the one hand, it is indeed a matter of poaching, as these players can bring profits.

However, the most important goal is for big brands to strangle small brands and use the power of capital to take over the entire market, but that is a story for later.

So now the brand is more powerful, and Chen Jiahua wanted to teach them a lesson, but the voice next to her interrupted her.

“How about $1000 million?”

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Martins thought he had misheard, but after seeing Luo Anran's serious look, he was sure that the voice just now came from her.

Isn't this Chen's child? Could it be a Fila employee? But he looks too young.

"Stop joking."

Martins thinks this is a joke, 10 million US dollars, now over a million US dollars of sneaker endorsements can be counted on one hand.

"Ten million dollars, ten years, think about it."

Luo Anran said this very seriously. In her opinion, since they were sure that Ronaldo would become a superstar in the future, they should not haggle over two or three million US dollars.

You want a big contract, I'll give it to you, but I'll trade money for time.

This is the difference between the top rich people and other people. Others always think that money comes first, but to the top rich people, time is the most precious.

Money is depreciating. As the eldest princess of the Luo family, this memory is engraved in her bones.

Martins was about to retort, but stopped when he saw Chen Jiahua's helpless but powerless expression.

Could this little girl decide such a big thing? Martins looked at Chen Jiahua, wanting an explanation.

As for Chen Jiahua, she has no idea what to do now. She knows very well that even if the money is thrown into the water, the tycoon of the Luo family will pretend not to hear anything if he knows about it.

But if you stop the other party, then regardless of the profit or loss, the other party will have opinions.

Even a fool knows that Luo Anran came to Si Yahui for training.

For that legendary existence, does he care about the training fee of 10 million US dollars?

"I can only tell you that if she is willing, she can sell Fila to you for one dollar."

"Hiss" Martins took a deep breath in surprise. This person turned out to be the eldest daughter of the Si Yahui Group.

For people like Martins, they are not exposed to too advanced levels. They only know that Fila is a brand under the clothing giant Si Yahui.

How would he feel if he knew that the Han and Tang mobile phone he uses, the Honor laptop he plays, the movies he watches, the Watsons products he uses, etc. are all from this young lady?

"Really 10 million dollars?"

"Yes, a ten-year contract for 10 million US dollars, but Ronaldo will transfer to Oxford United in the summer."

In Martins' view, the two things are tied together and there is no problem with that.

However, this does not mean that he will not bargain and strive for the greatest benefit.

"You have to know that many clubs in Europe are optimistic about Ronaldo at this price."

Luo Anran curled the corners of his mouth, more like a mockery.

"1200 million US dollars, this is my last offer."

1200 million US dollars, and a ten-year contract. To be honest, Martins' psychological defenses were broken.

"I am very satisfied with this price, but I also need to go back and ask Ronnie for his opinion."

"Of course, but please get back to us as soon as possible."

As if he had learned how to change his face, Luo Anran picked up the coffee on the table, took a sip, and then began to appreciate the scenery outside the window.

Martins realized that this was a way of sending the guest away, and also a retaliation for his own recklessness just now.

But he didn't care, because the other party's identity was enough to show off, not to mention that he was a financial sponsor.

After leaving politely, Martins was excited as he walked on the street, and even shouted when he reached the corner of the street.

(End of this chapter)