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Chapter 214 Doing business is all about routines
Foot massage is a very magical thing, and it is also a very magical experience for Zheng Yue.

Because feet are a relatively sensitive part of the human body, most people would not let others touch their feet casually.

I don’t know which genius it is, but he said that the corresponding acupuncture points for human internal organs can be found on the soles of the feet.

Therefore, foot massage has gradually become popular, especially in Bashu, where foot massage shops are popping up everywhere.

Because people in Bashu love comfort, and with such a healthy activity as foot massage, it’s hard for them not to support it.

Zheng Yue, who was cramped and sensitive at the beginning, slowly began to adapt, and then she made a purring sound in comfort.

Netizens in the live broadcast room couldn't help but sigh when they saw this scene.

"Bashu people still enjoy life. I didn't expect that a small pedicure can do so many tricks."

"Soaking your feet in milk? Luxury, I can only say it's too luxurious."

"And there is also a large-screen TV in each room where you can watch movies, which is really cool."

While they were getting a massage, Zheng Yue asked: "Brother Xu, you said before that you came to Jincheng for inspection, so what are you going to do? Are you going to open a hot pot restaurant when you go back?"

Xu Wen shook his head.

"I'm here to inspect the service, not the food."

"When you came here to have hot pot before, didn't you notice that there were a lot of details in the service?"

Zheng Yue shook her head and said she didn't notice it.

Xu Wen had no choice but to continue: "Let me ask you, when we order food, do we scan the QR code to order?"

"Yes."

"After ordering your meal, did your phone automatically follow the official account of that hot pot restaurant?"

Zheng Yue was stunned for a moment, she really didn't care about this.

But when she took out her phone and took a look, she realized that it seemed to be true.

Because the prerequisite for ordering food is to follow the official account, but many people are too lazy to unfollow him after ordering food, so as long as they have a meal at his place, they will naturally follow him.

Xu Wen continued: "If you think about it carefully, did she apply for a free membership card for us when we left? What did she tell us at that time?"

Zheng Yue thought about it for a moment.

"She seems to have said that she passed three coupons in our card bag, and we will give you 30% off the entire meal next time. If you bring friends, you will get 50% off the entire meal?"

Zheng Yue was deeply impressed by this sentence.

After all, the other party is willing to give you a 50% discount coupon when eating hot pot, which is definitely a huge discount.

Xu Wen nodded and analyzed: "You see, from the time we order food at a hot pot restaurant, the merchant's goal is no longer how much money we will spend on this meal. What they are thinking about is how to make us I’ll come here to spend my next meal.”

“This is the biggest difference between today’s merchants and previous merchants.”

"They are no longer satisfied with immediate profits. They are looking at the long term and are pursuing long-term and highly sticky customers."

Hearing what Xu Wen said, Zheng Yue nodded.

Netizens in the live broadcast room also expressed their agreement.

"It's true. In the past, when buying things, you paid with money and left. But now, as long as you pay with your mobile phone, you will definitely be asked to sign up for a membership or something."

"The key is that these members are of no practical use. There are no big discounts at all. They are just harassing messages." "Me too. Now I need to enter my mobile phone number to apply for a membership card. As long as I enter my mobile phone number, After that, I will receive a lot of harassing text messages.”

Most people have experienced this kind of thing, but they are usually too lazy to think about what is going on.

More and more people's information is leaked out in this way.

Zheng Yue asked curiously: "Brother Xu, do you mean that we also need to learn this kind of marketing and promotion method?"

"Wouldn't this be very annoying, and this kind of promotion method doesn't feel very novel."

Xu Wen said with a smile: "As I said just now, what we need to learn is the service attitude here."

“Ordering food and following official accounts is actually a good marketing tool, but why do so many people hate it?”

"It's actually very simple, because after customers pay attention, the messages these businesses push every day are all irrelevant stuff."

"Either it's just to catch the news, or it's just advertising, without any benefits or anything like that."

"So if our store wants to learn this model, it must give customers real discounts, otherwise we should not push messages, otherwise it will be counterproductive."

This is the difference between people who can do business and people who can't do business.

People who don't know how to do business must follow the trend in everything they do.

But precisely because they are following the trend, they don’t know what the purpose and significance of this is.

This has led to many advertising companies now accepting various business orders for operating public accounts, and Party A has only one requirement.

A message must be pushed every two days. The content of the message must be of your own choice. It must be related to the product, and the number of views must meet the target.

Therefore, the copywriters of those advertising companies began to use various news hot spots, and finally forcibly inserted product advertisements at the end. It was a piece of cake, and the advertisement placement was also very blunt and unnatural.

The more Zheng Yue listened, the more her head felt heavy.

She didn't expect that just by scanning the QR code to order food, there would be such a large doorway inside.

She had seen push notifications from various brands before, but she didn't think much about it at all and just thought that these things were naturally generated.

Now after listening to Xu Wen's analysis, I realized that this is actually a commercial behavior with a clear purpose, but most people don't do it very well.

"Sir, I'm going to do an essential oil back surgery for you right now. You'd better stop talking first."

After the female technician finished speaking, she began to apply essential oil on Xu Wen's back with both hands.

As soon as the essential oil was put on his body, Xu Wen instantly made a sound of relief.

This feeling is very exciting, painful and refreshing, very expressive.

After an hour of massage, Xu Wen felt completely relaxed.

According to the female technician, the fee they paid included overnight fees.

In other words, even though the massage is over now, they can still sleep here until dawn without any problem.

Xu Wen moved his body and said to Zheng Yue: "This is the attractive point of the massage room."

"You think this is a massage room, but it's actually an overnight room. Their competition is not other massage rooms, but the surrounding hotels."

Zheng Yue looked confused, and for a moment she didn't understand what Xu Wen meant.

(End of this chapter)