Live broadcast: Beautiful leader becomes daughter-in-law! Popular all over the Internet

Chapter 354: Strategy of Film and Television Platforms

After listening to what Xu Wen said, netizens suddenly realized.

"I was wondering why it's getting more and more expensive to watch TV shows and stuff like that. So this is the reason."

"But even if we know the reason, we can't change it. It's like a TV show that I really like. To be honest, I am willing to spend money on it, whether it's buying its peripherals or spending money in other ways, because only this way can I express my support for them."

"That's true. It's the same reason why we like to buy toys and figures after watching anime. I don't believe that kids who like to watch Yu-Gi-Oh have never bought Yu-Gi-Oh cards. And when Yu-Gi-Oh came out with a game, didn't we have a lot of fun playing it?"

I have to say that businessmen are very good at making money.

They are very good at capturing user needs and then creating benefits and value based on user needs.

Today's film and television platforms actually provide a channel.

In the past, when audiences saw good movies or TV series, idol chasing was at most a personal behavior.

For example, you may like to buy some stickers that you like, stick them at home and see them for yourself.

But now with the intervention of film and television platforms, the interaction between audiences and film and television crews will become more diverse.

For example, sometimes the male and female protagonists will agree with the fans on a date to do a live broadcast, answer some fans' questions in the live broadcast room, and interact with the fans.

Or maybe if the show does make good money, the original crew might go ahead and shoot some behind-the-scenes footage or a second season based on audience demand.

The film and television crews gained attention and a group of loyal fans, the platform received a commission on the profits, and the fans also gained channels to communicate with the film and television crews.

It can be said to be a triple win.

The only losers are those who don’t have money to chase stars and the elderly who are used to traditional TV.

To put it bluntly, if you buy a smart TV for your parents now, most of the elderly people don’t know how to operate it.

Because the main interface is so fancy, it looks like it has all kinds of programs and channels.

But in fact, you need to pay for each one you click on.

After hearing this, Zheng Yue said in dissatisfaction: "Brother Xu, isn't this too much? The elderly have done nothing wrong, so why do we have to abandon them every time society develops and progresses?"

"I also think that this charging model is not development or progress at all. It is clearly discrimination against the elderly. Can't we sue those platforms?"

Xu Wen smiled and said: "The reason why the platform dares to do this is because they have already assessed the legal risks."

"Not to mention that many of their membership policies are actually skirting the law, even if some of them are illegal, how can you personally compete with a team of professional lawyers?" "Ordinary people simply don't have the time and energy to deal with these things. Even if they really meet stubborn people, they are only a very small number of people. Let's not talk about whether the lawsuit can be won. Even if it is really lost, the platform is nothing more than paying this person a little money."

"How much compensation do they have to pay for one person? A few thousand yuan at most, right? Others will be ripped off. And even if the matter gets really out of hand, it will be too late for them to amend their rules by then. Everything is under the control of the platform."

Zheng Yue was stunned by Xu Wen’s words, and she realized even more how terrifying big companies are.

Netizens in the live broadcast room also shared their experiences.

"What Xu Gou said is true. I recharged my game before, but because of a problem with their game, my equipment was swallowed up. As a result, I complained but it was useless. The customer service representative even arrogantly told me to sue directly if I had the guts. I was so angry."

"I can tell right away that the game you're playing was developed by a small company. If it was developed by a big company, they wouldn't reply to you like this. Or rather, customer service from a big company would be more polite and wouldn't let you find any fault with them. But they still won't solve the problems that need to be solved, so just consider yourself unlucky."

"Is this what people used to say about big stores bullying customers? I've encountered this kind of thing many times before, not only online, but also in physical stores."

"It's easy to understand, actually. Big companies will never admit they have a problem, because once they admit it, they will definitely lose everything. That's why many things are obvious to everyone, but big companies won't admit their mistakes and will sue you. The reason is that they want to delay, or they will be bankrupted by you."

The nature of large companies determines that they exist to make money. Therefore, they are willing to do anything that is beneficial to making money, but if it has nothing to do with making money, they would rather turn a deaf ear and never admit their mistakes.

Xu Wen went on to say: “Let’s not talk about the lawsuit first. The platform actually has another purpose for doing this, which is that rich people watch TV dramas, while poor people watch short videos.”

"You see, unlike movies and TV series, these short videos are all free. This is specifically designed because short videos are short, flat and fast content. They design it this way to maximize the retention of customers on their short video platform and form a so-called traffic pool."

“Once the traffic pool is formed, you can start to insert various advertisements. After you see these advertisements many times, you will naturally have the urge to consume and buy, and naturally, you will click on their links to make purchases.”

"So from this operation strategy, it is not difficult to see that the other party wants to divert the audience in this way. I thought that people who spend money on movies and TV series are relatively wealthy and willing to spend money on their own spiritual entertainment projects."

"As for other people, their ideas are a little more pragmatic. They are only willing to pay for real things, such as daily necessities, food and drinks, and various vouchers."

"In short, in the eyes of these people, the audience is just an object for them to make money."

Xu Wen's words left everyone stunned.

The three Senran brothers were holding their cell phones and were completely stunned.

Because just now when they were eating, they were watching short videos to enjoy the meal.

Unexpectedly, the audience Xu Wen was talking about were them.

Because the three brothers also like to shop online on these short video platforms!
This is too true!
(End of this chapter)