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Chapter 84 Xu Wen’s Marketing Theory
Seeing that Xu Wen was starting to be lazy again, Zhao Xuan took the initiative to hold his arm and said with a smile:

"Just tell me. If you speak well, you will get a bonus."

Xu Wen didn't feel much about Zhao Xuan holding his arm.

They are now an old couple, and they have long since passed the boredom of their passionate love.

But as soon as he heard about the bonus, Xu Wen's eyes suddenly lit up.

"Mr. Zhao, is there really a bonus? How much is it?"

Zhao Xuan rolled her eyes, knowing that Xu Wen had got into Qian's eyes.

"It all depends on how much you say it's worth. Anyway, if I give you money, aren't you still worried?"

Xu Wen thought about it carefully. Zhao Xuan has never been ambiguous about giving money. After all, he is Mr. Zhao, so he is not short of money!

Thinking of this, Xu Wen cleared his throat and prepared to answer this question properly.

"Actually, it's very simple. Mr. Zhao, look at the beverage area he has set up. All the juices are freshly squeezed, right?"

Zhao Xuan nodded. She was not blind, so of course she could see that the juices were all freshly squeezed.

“There are a lot of problems with freshly squeezed juice.”

"First of all, the inventory issue."

Xu Wen said confidently: "You see, even in ordinary milk tea shops, few are willing to make freshly squeezed juice. Why? Is it because the cost is too high?"

"No, it's because we don't know what kind of juice customers like to drink, because most milk tea shops are opened in places with a large flow of people, and customers' taste preferences change at any time."

"Maybe today many people like to drink orange juice, and tomorrow many people like to drink watermelon juice. If you can't figure out what your customers like to drink, you won't be able to stock up on goods, and the cost will naturally go up."

Zhao Xuan understands this very well.

A bathing manor like the one in front of you would not face such a problem.

Because most of their guests are locals, with only a small portion being tourists from out of town.

In addition, their store has been open for many years, so they have enough market feedback data to allow them to determine which drinks are the most popular.

But the weekend marketing event Zhao Xuan was planning was different.

It only takes two days in total, and the target customers don’t know what they like to drink, so how can they stock up?
Not being able to stock up means not being able to wholesale, only retail.

There are two prices for wholesale and retail fruits.

Zhao Xuan glanced at Xu Wen.

"That's good, continue."

Xu Wen continued: "In addition to the issue of stocking up, there is also the most important point, which is who are the target customers of your marketing activities?"

"Freshly squeezed juice is generally more attractive to young people, but how many young people are willing to go to the sales department on weekends to do activities? Just for you to have a glass of freshly squeezed juice?"

"What's more, most young people now have neither the desire nor the ability to buy a house. If you try this so-called freshly squeezed juice, you will only get nothing."

After Xu Wen analyzed this, all the netizens in the live broadcast room were shocked.

"Damn it, I actually think Xu Gou's analysis makes sense, what the hell is this!

"Is he really a genius?"

"Isn't he possessed by something? A person who stays at home and plays games every day actually understands marketing so well?"

At this time, everyone looked at Xu Wen with admiration.

Before, I only thought that he might be very skilled and talented in eating soft rice, but I didn't expect that he was also very accomplished in marketing!
Zhao Xuan looked at Xu Wen with admiration. This is the man I chose.

The better Xu Wen is, the more he proves his vision, right?
But Xu Wen was still a little angry.

Because Xu Wen was once an employee of hers, but why did Xu Wen never show his ability in this area while working?
Did he really never want to work hard, but wanted to live with a rich woman as soon as he graduated?

Thinking of this, Zhao Xuan felt a little resentful that iron could not become steel, so she stretched out her hand and hit Xu Wen on the body.

Xu Wen was chatting eloquently when he was suddenly hit by Zhao Xuan, and he felt a little puzzled.

"Mr. Zhao, did I say something wrong? Why did you hit me?"

"No, you said it well, but I just want to hit you."

Xu Wen couldn't laugh or cry.

What is the logic?

You asked me to say it, but I said it well and you still hit me?
But Xu Wen quickly adjusted his mentality.

"Mr. Zhao, it's definitely okay for you to hit me, but look at the bonus you mentioned before..."

Zhao Xuan said calmly: "You have only analyzed why we can't make freshly squeezed juice. Then let me ask you, if I want to attract more customers, what activities should I do?"

"That must be a gift of grain, oil, rice and noodles!"

Xu Wen said without thinking: "Really mature people only think about firewood, rice, oil, salt, sauce, vinegar and tea, while those young people who are not mature enough think only about travel, games, skins and other messy things."

"Of these two types of people, which one do you think will be more interested in buying a house?"

Zhao Xuan only thought for a moment and understood the meaning of Xu Wen's words.

Indeed, the former has begun to face life, while the latter may still be in its comfort zone.

So if you really want to buy a house, you will definitely be more interested in the former.

"But wouldn't it be too tacky to send these? And I think if we send meals like this, there will definitely be many elderly people coming to collect wool, right?"

Zhao Xuan doesn't want old people to come to collect wool. After all, those old people are not their target customers.

If you don’t have the ability to buy a house, there is no need to just come here to make up the money.

Xu Wen snorted.

"Mr. Zhao, you are still a CEO after all, why can't you even understand this point?"

"You can increase the threshold for receiving it by playing mini-games and doing activities."

"For example, let these people post to Moments to collect likes. Only after collecting a certain number of likes can they receive the corresponding prizes."

"Even for the elderly, if they want to collect likes, do they have to send your project information to the family group? In this way, you have completed a precise publicity for the price of a bag of rice. Isn't this enough? Okay?"

After hearing what Xu Wen said, Zhao Xuan suddenly felt that her mind had opened up.

Indeed, even if these people who come to receive the rice, flour and oil are not her target customers, they can still become her promotional tools!
After all, what the elderly like most is the family group. As long as they are willing to send project information to the family group, other elders can see it.

If someone is really interested, the elders will definitely let the younger ones understand.

In this way, the purpose of publicity will be achieved.

Seeing Zhao Xuan thoughtful, Xu Wen smiled and said: "Mr. Zhao, look, I have told you all the important things. My bonus..."

(End of this chapter)