The Best Actor in the Vase of Meiyu

Chapter 1196 Outshines others
In 2003, the North American weekend movie box office rankings attracted much attention, but a film that didn't even make it into the top ten stole all the attention.

"elephant".

Of course it is "Elephant", and it can only be "Elephant". Who else has such appeal except "Elephant"? To be more precise, only Anson has such ability to carve out a bloody path among a series of holiday films and award season works, and set off a frenzy again in an alternative way.

Twenty-seven theaters had a single-theater box office of $100,6300, grossing $2.87 million over the three-day weekend.

This week, the film made it into the top 20 in the North American weekend movie box office rankings, ranking 14th.

incredible!

Unbelievable!
A feat, without a doubt.

This is the only film among the top 50 films of this week's list that is shown in less than 50 theaters; it is also the only film among the top 20 films of this week's list that is shown in less than 1,000 theaters.

Unique.

A miracle? Maybe.

History? Absolutely.

Unintentionally and without preparation, the entire North American film market witnessed history.

To some extent, people could foresee the box office explosion of the "Butterfly Effect", or to be more precise, people did not foresee this scene, but when it happened, people were surprised, cheered, and celebrated, but they were not speechless or directly scared to death.

And now?
I was scared to death, and a lot.

"Elephant", an experimental independent film with a production cost of only three million US dollars, broke a series of records during its preview.

Not only did it completely overturn the preview strategy of art films, limiting it to five theaters and targeting the Los Angeles and New York markets, but it also swept all the shackles and constraints into the garbage dump of history.

In the history of North American films, the first live-action film to exceed $100,000 in single-theater box office was officially born.

This is the first non-Disney movie in North American film history to make it into the top ten of the single-theater box office history list.

Rightfully ranked ninth!

Feat! Witness!
Even for Disney movies, which are shown in a 24-hour loop at the Chief Theatre at a ticket price ten times the original price, not every single movie can earn over $100,000 at a single venue during the preview period.

To date, only eight films have been able to accomplish this feat.

But now, the "elephant" has done it——

In twenty-seven theaters, there were no crazy ticket prices, no cheating strategies, it was just ordinary and understated, and the record was written in this way.

For a very, very long time, the entire Hollywood believed that $100,000 per theater box office was an untouchable peak.

Disney was able to make history thanks to a unique, unrepeatable cheating strategy that other film companies had no way or intention to replicate.

After all, outside of animated films, even live-action films produced by Disney have not been able to break through the 100,000 ceiling by relying on cheating strategies.

Before the powerful combination of Disney and the El Capitan Theatre, the peak of Hollywood single-theater box office was created by "Edward Scissorhands". The box office data of 77,000 US dollars is still shocking even now, fifteen years later; however, 100,000 per theater is still out of reach, an empty dream.

until now.

Just like Mount Everest, countless opinions once believed that it was a peak that humans could not conquer, but humans eventually created a miracle.

The same is true for "elephant".

In such a context, in such a way, breaking the shackles leisurely and lightly, even completely beyond people's expectations.

It turns out that it is possible to achieve $100,000 per theater without cheating like Disney did. The entire Hollywood's previous perception was wrong. It stood out from the crowd and entered the North American film history single theater box office rankings; it broke the barriers, and finally there was no need to distinguish Disney from other movies. With "Elephant" among the top ten, the Disney myth finally collapsed.

Shocking and silent, it explodes violently and completely in the depths of the soul.

A new history unfolds before our eyes.

Anson is still Anson.

From the "cat and mouse game" that subverted the holiday season last year, to the "butterfly effect" two months ago, to the "elephant" in front of us, Anson has completely changed the Hollywood industry's perception of the holiday season, bringing a new trend.

Think about it again. At that time, "Spider-Man" became the first work in history to earn over 100 million yuan in its opening weekend, changing the rules of the summer movie season. At that time, people generally believed that the role of Peter Parker was the key.

That said, there would be nothing wrong with having another actor play Peter Parker; Anson just played the right role at the right time.

However, now?
Once is luck, twice is coincidence, so what about the third and fourth times?

Who could have thought that the “elephant” would suddenly appear and steal all the attention?
The whole of Hollywood was a scorched earth.

When the "butterfly effect" swept through the world, the trolls were still trying their best to resist, refusing to acknowledge the fact that Anson had become a superstar, refusing to accept that Anson had already occupied a place above the 20 million club, and refusing to face the fact that Anson was already unstoppable in changing the industry.

As a result, it was an "elephant" that silenced the chirping sounds.

Moreover, it does not rely on the status of the Palme d'Or.

Could things get any crazier?

HBO: ……?
The most ridiculous and funniest thing is that HBO has absolutely no idea what's going on.

There was no publicity. No promotion. No strategy. Everything was just a low-key release and normal distribution to meet the needs of a small number of audiences.

In the end, why did it explode?

It turns out that the sold-out tickets on Friday were not just a marketing strategy; it was the voice of the market, which was real and effective. The continued frenzy on Saturday and Sunday proved the enthusiasm of the audience, which is still continuing to ferment.

But precisely because of this, in the absence of any special publicity strategy to promote it, "The Elephant" still easily made history during the preview stage, casually and leisurely breaking Disney's monopoly for more than a decade and bringing a breath of fresh and natural air to Hollywood.

This is a strong proof that:
Anson. Anson. Anson.

Anson is the core, Anson is the driving force, Anson is the reason. He changed everything, changing the rules of the holiday season from the inside out and from top to bottom.

As Warner Bros. continues to make plans, as the seven major Hollywood film studios take risks, and as the schedule for this year's holiday season is in chaos, the key answer that Hollywood has been looking for has surfaced -

Anson Wood.

There was rustling and chattering, and the whole Hollywood was caught in the storm.

The huge craze surrounding Anson, the holiday season, and the art film preview model is continuing to ferment and cannot be stopped at all.

then.

HBO suddenly discovered that they didn’t even need to wait for movies to be released and could make a profit just by relying on theatrical screenings. Is there such a good thing?

Everyone at HBO suddenly became alert. Is there any need to think at this time?

Previews. Expanded screenings. Everything is arranged with great fanfare!

(End of this chapter)