The Best Actor in the Vase of Meiyu

Chapter 1308 Fighting between left and right
Professional, calm, cautious and decisive.

Focus Features has shown its attitude. They are not completely without ambition. No one should ignore the market influence of the partnership of Anson and Kate. The right marketing strategy may bring surprises. The box office should not be given up easily before entering the awards season.

It is for this reason that Focus Features decided on the final release date:

The third week of March.

In the past, Focus Features considered the Valentine's Day release date, including White Day, but "Eternal Love" is not a traditional romantic love comedy. What should young couples do if they go to the cinema to watch the movie with the wrong expectations but find that the movie is not what they expected?
In the future, Focus Features also considered the summer season. In the midst of a series of commercial blockbusters, a work that is both imaginative and light and romantic is like a light dish among the big fish and meat. It may unexpectedly attract attention, but the risk is too great:
Especially after the internal screening, Focus Features rejected the proposal.

Charlie Kaufman is Charlie Kaufman, and he shouldn't be included in the summer movie.

After comprehensive consideration, Focus Features chose the spring season, which was vacated for the first time this year; and, instead of choosing April, which everyone was eager to try, it chose March, which was still shrouded in the shadow of the Oscar effect.

Anyway, Charlie Kaufman is a small part of the awards season style.

It couldn't be more appropriate to say that it's mid-March. The Oscars have been three weeks past, and the box office for "The Lord of the Rings 3" has recovered across the board but has fallen back again. There's still some time before the excitement of April's test drive, so we can make full use of Anson and Kate's names to create some waves.

So, the schedule was finalized.

Originally, the third week of March was not a very eye-catching time slot and did not attract much attention. But now, due to the extreme competition between the Grammys and the Oscars, all the attention has been focused on it.

unexpected surprise.

Whether it's good news or bad news, it's a form of publicity.

It just so happens that the work that "The Warmth of the Heart" needs to face off against has a little gimmick:
"Dawn of the Dead".

The film, released in 1978, was directed by George Romero.

The director filmed "Night of the Living Dead" in 1968, which is widely regarded as the originator of zombie movies and has since created a new genre. "Dawn of the Dead" is the second film in the series and is also generally regarded as a classic.

This year, Universal Pictures, which has always liked to make a lot with a small investment, has focused on low-cost comedies, horror and suspense films. They set out to remake "Dawn of the Dead" and, adhering to Universal Pictures' usual spirit of frugality, set out to form a fledgling new production team:

Director, Zack Snyder.

Screenwriter, James Gunn.

If it were 2024, these two names would definitely be familiar to loyal fans of DC Comics.

Zack Snyder took over the troubled DC Universe as Chief Creative Officer. However, this seemingly powerful but in fact superficial director exposed his shortcomings in the position of chief producer. The works of the DC Universe were neither well-received nor popular, and the results were a mess.

It even triggered a war of words between fanatical fans and Warner Bros.——

They believe that it is Warner Bros. that has tied Zack Snyder's hands and constantly interfered with the post-production of the film, which has prevented Zack Snyder from displaying his talents. They strongly demand that Warner Bros. release the "director's cut" of those works.

Warner Bros. is not stupid either. On the surface, it seems that they were forced to compromise under pressure, but in fact, they took advantage of the situation and launched the "Justice League Director's Cut" and made a lot of money.

However, the director's cut also failed to save the film's reputation. In the end, after twists and turns and a lot of mess, Warner Bros. fired Zack Snyder, and it was James Gunn who took over the position of chief creative person of the DC universe.

The story is obviously not that simple. The ups and downs behind the past and present of the DC universe cannot be explained in a few words, but the final ending is like this. James Gunn replaces Zack Snyder as the head of the DC universe.

Only the parties involved can tell the feeling, grudges and love and hatred.

Look back to the present.

Zack Snyder is still an unknown little director. Although he has been in Hollywood for nearly ten years, he has always been shooting commercials and music videos. He has always wanted to make the transition into the film industry like David Fincher, but he has never got his chance.

James Gunn has been working in the field of low-budget B-grade comedy films. He is good at spoofs and satires, and mainly serves as a screenwriter. Although he has not achieved any results so far, he has contributed three works in seven years in Hollywood, which is already very impressive compared to those unknown people who can't even get started.

Then, Dawn of the Dead came on the scene.

This remake project gave Zack Snyder and James Gunn the opportunity to work together for the first time. With a budget of $26 million, it was a low-cost project for Universal Pictures, but for the two 18th-tier Hollywood practitioners, it was a big project that opened up their careers for the first time.

Finally, "Dawn of the Dead" is about to be released.

Although the director, screenwriter, and actors are all new faces, George Romero's original work is well-known, and the remake project easily became well-known among enthusiasts and received a lot of attention.

Moreover, when the release date of "The Sun Is Shining" was announced, it sparked heated discussions——

Both films have chosen to be released in the third week of March and are about to face off.

Wait, this is a flood that has flushed the Dragon King Temple. It’s family members fighting against each other!

Media: Something big is about to happen.

"Dawn of the Dead" was produced and distributed by Universal Pictures, while "Eternal Love" was produced and distributed by Focus Features. Even the distribution system is the same. In addition, the production costs of the two films are both in the order of 20 million, which also means that the scale of publicity and distribution is almost the same. Now the two works are about to compete with each other. Is this really a good thing?
The spring season is extended this year, so why not just pick another season? Why do we have to have a head-on clash between our own people?

Universal Pictures and Focus Features don't care at all about this.

Although Focus Features is affiliated with Universal Pictures, they are two separate companies with different market positioning and target audiences and do not interfere with each other.

To some extent, there are intricate connections between New Line Cinema and Warner Bros., and the "Lord of the Rings" series helped Warner Bros. open up the holiday season; but Universal Pictures and Focus Features have no such connections at all.

However, Warner Bros. and New Line Cinema also fought each other during last year's holiday season but finally achieved a win-win situation. Now Universal Pictures and Focus Features naturally don't need to worry -

If you touch it, you touch it.

So, we have this scene before our eyes, with "Dawn of the Dead" and "Eternal Love" released in the same week.

It can be seen from the distribution strategy and screening scale that the two are completely different.

(End of this chapter)