The Best Actor in the Vase of Meiyu

Chapter 1461 Flowers in Full Bloom

Caught off guard, Mike took a breath, widened his eyes, blinked, then held out the bagel in his hand and smiled politely.

"Excuse me, could you please take it for me? I need to, uh… take care of it."

What to deal with?
Anson took the bagel in a daze, and then watched Mike calmly walk to the corner of the street, patiently waiting for the red light to come on, the roar of cars coming and going, and the crowds of people rushing across the zebra crossing -

"Ah! Ahhh!"

Mike was yelling like a madman, and then he jumped up and danced with all his strength. His dark grey suit made him look particularly clumsy, but he didn't care about the surprised looks on the street. He took small steps as if he was boxing, showing the pace of drunken boxing.

Only after he had vented all his emotions, Mike regained his composure and returned to his normal self, did he turn around and return to Anson.

Looking at Anson's stunned face, Mike took his bagel from Anson and gave a restrained smile.

"I'm sorry, but I have to do this or I might explode at any moment."

Mike looked at Anson quietly, his eyes full of concentration and seriousness. There were no stormy waves or rough seas, but one could clearly feel the brightness in his eyes.

"Thank you, Anson, thank you, you saved my whole year."

Anson: ... "One year?"

Mike, “Yeah, a whole year, no, actually three whole years.”

Anson couldn't help it after all, and the corners of his mouth rose. "Oh, oh no, I feel the pressure now. So, this is Jesus' responsibility? I never knew that I also need to be responsible for saving the world."

Mike still looked serious, "Hey, this is Spider-Man's life."

Anson chuckled and said, "It seems that I still have a long work to do."

Mike was puzzled, "What job?"

Anson, "Hollywood is like this. The first step is to tie yourself to a role and hope that this role can bring you into the public eye. The second step is to untie yourself from the role and hope that you are not fixed in a role with no other possibilities."

Mike suddenly realized, "So, this is what you have been busy with in the past year?"

I originally thought that with the three consecutive attacks of "Butterfly Effect", "Elephant" and "The Warmth of the Heart", Anson had successfully opened up the situation; but now it seems that there is still a long way to go.

Mike added, "It will probably take some time. After all, New York has just entered a new publicity mode."

Following Mike's line of sight, he could immediately see a large poster in the most conspicuous position on the street. It was a still from Spider-Man 2.

The promotion of "Spider-Man 2" has officially begun.

There is no doubt that Sony Columbia is full of expectations for the film's box office performance and has started its promotional activities early; and New York, as Spider-Man's base camp, has launched an overwhelming publicity campaign in full swing, with Spider-Man posters in every corner of the prime location, which is impossible to ignore.

And, it’s worth mentioning that Levi’s face is also everywhere.

Generally speaking, the focus of promoting comic book adaptations of superheroes is on these superheroes, so the focus of posters is often on the "hero image". If there is a mask, wear a mask; if there is no mask, wear a suit. In short, try to show the image of a superhero as much as possible.

Satisfy the audience's fantasy of superheroes. However, the situation is slightly different this time. Sony Columbia also realizes Anson's appeal. They need to build a bridge between Anson and Peter Parker, hoping that Anson's box office influence can be superimposed on "Spider-Man 2" to help the movie achieve good results.

As a result, Anson's face could be seen in the streets and alleys. The publicity efforts were unprecedented, and Sony Columbia invested heavily in publicity and promotion.

Clearly, the behind-the-scenes game between the two CEOs still plays an important role, and Amy Pascal and Michael Lynton have the same goals:

The success of "Spider-Man 2".

However, with the same goal, the two people have their own calculations.

The same success may produce completely different effects. A profit of 30 million US dollars is one kind of success, and a profit of 100 million US dollars is also a success. A box office of 300 million US dollars in North America is one kind of success, and breaking the North American box office record in film history is another kind of success. Everything is different.

After all, "Spider-Man" is a great example, and the status, expectations, and attitude are all different.

If Spider-Man 2's box office performance is lower than expected, or even does not need to fail, "not being successful enough" will be a failure, and by then, the power struggle at the top may lead to a completely different outcome.

Michael, who has the advantage, still has room for adjustment, but Amy, who has no way to retreat, has to give it a try, which determines the difference in their situations.

Previously, Michael Lynton had thrown off his burdens and ventured into the water to try to replace Anson, but failed miserably. This time, Michael switched to a different strategy:
On the surface, Michael extended an olive branch and fully cooperated with Amy's publicity strategy. He even went a step further and pushed Anson to the forefront, using him as the public relations face of the movie and the publicity face of the "Spider-Man" series, and with a bit of flattering and fawning attitude, he made up for his mistakes.

In essence, this is indeed a strategy of flattery and killing, which tightly ties Anson to the movie box office. All the layers of box office pressure are pouring down on Anson, which means that Michael is in a favorable position where he can attack or defend, and regain the initiative in the competition.

The box office success was a given, because the Spider-Man 2 series had a good reputation, Anson's previous works had also achieved many successes, and Sony Columbia paid a huge amount of money. No matter what level of success, it was natural, and they could enjoy it with peace of mind.

No need to thank Anson.

If the box office was not so successful, it would be Anson's responsibility, 100% of it was Anson's fault. Obviously, Anson's box office appeal was overestimated. Anson's arrogance and arrogance were blatantly taking a piece of the profit pie from Sony Columbia's pocket, which was obviously unreasonable.

Subsequent cooperation may need further consideration.

Simply put, the situation is escalating, and Michael is more cautious, careful, and smarter this time.

Because Michael knew that Amy couldn't refuse. Amy was already tied to Anson's chariot. Even though she knew it was flattery, she had to go into battle anyway.

There is no escape route.

Anson gently pressed down his baseball cap, the shadow covering his cheeks to ensure that people coming and going would not easily notice him, and chuckled.

"This is the first time I've been treated like this."

Previously, whether it was "Cat and Mouse Game" or "Spider-Man", Anson had created a series of box office miracles, but from the perspective of film promotion, the investment and efforts had not reached such a level. This time, Sony Columbia seemed to have rolled up its sleeves and placed all its bets on this movie.

The situation is completely different.

Anson's face can be seen wherever you look, omnipresent and pervasive.

(End of this chapter)