The Best Actor in the Vase of Meiyu

Chapter 1517 Entertain yourself
Over the years, Nicholas has attended at least 300 movie premieres, big and small, of all kinds, and he has been through all kinds of premieres.

But every time I attend the premiere of Anson's film, the feeling is different, and it is definitely not just a formality -

Atmosphere.

An atmosphere, a spirit, a state.

First of all, you can feel the difference when you are in it.

It's the same thing in front of me.

Here, Nicholas is not talking about the white T-shirts that fill the field of vision, which is so obvious and direct that anyone can see it; he is talking about the whole atmosphere, which can be felt at the entrance just now, a kind of youth, vitality, and vigorous vitality.

What's going on?

Did Anson copy and paste the format of the premiere of "The Butterfly Effect", without the red carpet, and all the audience members were the protagonists as well as the actors and directors?
At least, that's what it was like at first glance. There was no red carpet or space separated by railings at the Rockefeller Center. Everything was unobstructed, so that the bustling crowds were scattered throughout the space, filling every corner and moving freely, just like at a music festival.

That’s how Nicholas felt about Coachella.

After all, there were only about 3,000 people at the premiere of "The Butterfly Effect" at most; but the densely packed crowds in front of us were definitely more than 10,000 or 20,000 people, the scale was different.

But... Nicholas didn't believe that Anson would copy the format of the "The Butterfly Effect" premiere. Even if Sony Columbia was going to hold a most basic, simple and traditional premiere, Anson would not simply copy the "The Butterfly Effect" premiere.

Because "The Butterfly Effect" and "Spider-Man 2" are two completely different movies in terms of style, core and spirit. If Anson wants to be lazy, or if Sony Columbia rejects Anson's proposal for the premiere, they can just return to the traditional premiere without any trouble.

Nicholas knew Anson, and Anson had his own persistence and stubbornness.

unless……

Unless Sony Columbia was planning to replace Anson in "Spider-Man 3", so they deliberately angered Anson and deliberately copied and pasted the premiere.

But this doesn't make sense. There are many ways for Sony Columbia to irritate Anson. There is no need to use such a stupid way, which also hurts its own box office.

and many more!

Nicholas was stunned for a moment, and then a light bulb went off in his head. He caught an idea and turned around to look around. An idea came to his mind:
Campus Festival!
At the turn of the millennium, a trend swept Hollywood to shoot commercials in Neon.

This is the case with the protagonist played by Bill Murray in "Lost in Translation". When his career was at a low point, he went to Neon to shoot a whiskey commercial.

The reason is that the East Asian market, including Japan, believes very much in the commercial promotion effect of spokespersons. Companies are keen to invite top superstars to serve as spokespersons, and Hollywood's influence in Asia is top-notch. If a Hollywood actor can be invited to serve as a spokesperson, it is equivalent to gilding the brand.

However, for Hollywood actors, this is a "consumption downgrade", and often only actors who are at the bottom of their careers take over with the mentality of making quick money.

Anyway, before the Internet became widely used, flights across the Pacific Ocean were not that frequent, and advertisements shot in Japan might never be seen in North America. Actors went there to make quick money to alleviate their financial crisis and avoid embarrassment among their Hollywood colleagues.

The problem is that with more and more people traveling and working in Asia, these ads will eventually be discovered and become evidence of ridicule. Understanding this background can help us understand the loneliness and loss of Bill Murray's character in "Lost in Translation".

In fact, Japanese companies spend money lavishly. The advertising endorsement fees in Asia are staggeringly high, even eclipsing Hollywood's "20 million club". Under the money offensive, not only actors who are at the bottom of their careers, but also Hollywood superstars have been unable to resist the temptation of checks.

Actors such as Bruce Willis, Brad Pitt, Tom Cruise, Will Smith, Harrison Ford, Nicole Kidman, Leonardo Dicaprio, Lisa Kudrow and many others have shot commercials for Japanese companies, which to some extent also allowed Japanese culture to enter Hollywood.

It was under such circumstances that Hollywood gained a preliminary understanding of Asian culture.

Thanks to this, a number of works such as "Crouching Tiger, Hidden Dragon", "Memoirs of a Geisha", "The Last Samurai", and "Hero" have been released on the big screens in North American theaters.

The school festival is also a small part of it, and not many people know about it, but in the comics, it does show the daily life of Japanese schools.

In front of you, that's it.

The premiere of "Spider-Man 2" turned into a campus festival.

With Rockefeller Center as the frame, stalls are spread out along the square streets of Midtown Manhattan that look like a chessboard.

At first glance, it does seem somewhat similar to the "butterfly effect"; but when you actually go to the stall, you'll realize that these are two completely different things.

For example, one booth displayed all the "Spider-Man" comics, all the comics published so far, and comic lovers could gather together to discuss; the booth next to it displayed other comics, not limited to superhero comics, but a wide variety of comics.

For example, one booth was a whole TV wall that displayed behind-the-scenes footage of Spider-Man, including footage that has not yet been released to the media, as well as behind-the-scenes interviews of the production of the second film in the series, leading the audience to peek into the atmosphere of the crew and the footage they are most curious about.

For example, one stall turned out to be a mystery box, which was a glass box covered with a black cloth with only one exit. Everyone could reach in and experience it. According to the stall owner, this was the experience of Peter Parker becoming Spider-Man, in other words - being bitten by a spider?
Obviously, some people are afraid of such an experience, but many more are curious.

For example, one booth allows people to perfectly experience the life of Spider-Man. Not only can they put on Spider-Man's equipment and mask to truly become Spider-Man - or take off the mask; they can also choose one of three different scenes to take a perfect Spider-Man photo as a souvenir.

In addition, there is a booth where users can experience the Green Goblin’s equipment, a booth that displays all types of spiders, and a booth where users can experience the feeling of hanging by wire.

The most special and popular booth was the one that was recreating the classic "Spider-Man" kiss scene, where Spider-Man was hanging upside down and Mary Jane was kissing him in an inverted state. The scene was actually perfectly replicated on the spot - of course, only for couples, and the long queue seemed to have no end in sight.

And so on.

And that's not all, there are also stalls selling hot dogs and sandwiches, stalls selling popcorn and Coke, stalls selling hamburgers and French fries, and stalls selling coffee and drinks.

In other words, the school festival——

It was a true campus festival, where even food and drinks were not neglected, and every aspect was taken into consideration, completely transforming the premiere into an all-day grand event.

Startled!

(End of this chapter)