The Best Actor in the Vase of Meiyu

Chapter 2079 Youthful Tide
The impact came rolling in—

Anson, who had disappeared from the public eye for more than half a month, made a casual appearance, instantly pushing the Cannes buzz to a new peak.

At this point, without Eddie needing to confirm, everyone already realized that the second wave of surprises was hidden here.

Then, the media and the internet became abuzz with excitement.

Some blurry videos were released, pieced together from different locations, angles, and lengths, fragmenting the situation at the time. However, it is somewhat regrettable that we are not in an era where we can record videos anytime and anywhere. Even the image quality of home video recorders is generally mediocre, and the quality of these videos is really not good and incomplete.

People initially thought Dior and Adidas would definitely release the full video.

but.

Neither Dior nor Adidas made any move, so the media and ordinary netizens could only piece together the situation from low-quality video clips and look for Anson's figure in some casually taken photos, making it extremely difficult.

"Where's Waldo?" The media scrambled to comment, saying they had never seen such a unique and painstaking marketing tactic before.

However, what's amazing is that the promotional effect was incredibly good.

Precisely because Dior and Adidas did not officially promote the event, it turned into a chance encounter on the street, a serendipitous event in everyday life. The blurry videos and photos were so realistic that people believed this was something that could happen in real life, which in turn aroused people's curiosity. One by one, they began to search for more images and pictures, trying to piece together what happened.

Just like in the game "Where's Willie?", people began searching for Anson's existence.

Now, everyone knows that Anson is in Cannes; it's no secret that this means anyone could run into him there.

This single thought alone sparked countless ideas, and crowds poured into the streets and beaches of Cannes, all trying to create a romantic encounter on the French Riviera.

No one has forgotten that two years ago, Anson was approachable and easy to find in Cannes, joining the film festival as an enthusiastic fan.

A real-life version of the game "Where's Willie?" is unfolding in Cannes, but people quickly discovered that while they couldn't find Anson, they could find similar figures.

They were wearing the Dior and Adidas collaboration collection. They weren't models or actors, just a group of ordinary young people, gathered in twos and threes, laughing and chatting, full of youthful energy. They didn't do anything special, just like the other enthusiastic film fans who came to the film festival.

However, when you pass by unintentionally, it easily catches your eye.

Fashion is also a lifestyle. Unlike the way fashion brands used to appear at the four major fashion weeks, this Anson collaboration series is completely integrated into life and youth. It transforms fashion into an everyday thing by taking action. It abandons the high-end and distant feeling of fashion brands like Dior and embraces the lifestyle of sports brands like Adidas, successfully letting people feel a light and comfortable sense of style.

It wasn't until much later that professionals specializing in marketing and popular culture finally realized the positioning and promotion of the entire collaboration.

Indeed, everything was planned. Whether it was Anson's absence from the fashion show or the seemingly unplanned and casual second wave of surprise events, the ultimate goal was to make everything more routine and everyday, achieving a subtle and gradual effect and fully leveraging the characteristics of both brands.

After the Cannes Film Festival, Dior and Adidas' Anson collaboration launched a rare advertisement.

The advertisement's content is actually based on events that occurred in the small square of the Cannes Film Festival train station. They reinterpreted and filmed these events on the streets of New York, transforming them into a 30-second commercial.

Of course, Anson wasn't included. "Youthful, fashionable, embracing all possibilities"—the tone of the entire collaboration instantly stood out, igniting a frenzy with its sweeping influence.

Immediately afterwards, the flagship stores of the two major brands replenished their stock and launched new products, triggering a second wave of sales frenzy, and once again everything was sold out.

This was hailed as a new benchmark for marketing and promotion in 2005, but what was truly admirable was not the marketing tactics, but the spirit conveyed by the collaboration series.

On the one hand, it makes fashion brands more approachable, and on the other hand, it gives sports brands a sense of style and sophistication. This is definitely a brand new fashion trend. It's not just Dior and Adidas opening up new territory; the entire fashion industry can feel the impact. Anson is once again at the forefront of the times.

As people try to keep up with Anson's footsteps, study Anson, discuss Anson, and analyze Anson, Anson simply strides forward once again.

"I leave as softly as I came; I wave goodbye to the clouds of the western sky."

This perfectly describes Anson's appearance: appearing silently and disappearing just as silently. The whole world went crazy because of him, feeling dizzy and disoriented, yet he remained unperturbed, seemingly oblivious to the heatwave.

The ever-accumulating energy all rushed to Cannes at once.

One can imagine that the questions people expect Anson to answer and respond to are almost overflowing. It doesn't matter that Anson is still nowhere to be found, because people are 100% certain that Anson is still in Cannes.

Don't forget, "Singing Along" is featured in this year's Cannes main competition.

Just a month and a half ago, when Thierry Frémaux announced the list of works for the main competition, the name "Singing Along" appeared on it, causing a media frenzy. Although there had been many rumors over the past period, there was no way to put an end to the matter without official confirmation.

Then, good news came from Cannes—

While the Hollywood Academy continues to whine and hesitate to acknowledge Anson's talent, the three major European film festivals, which are more artistic, unique, and arrogant, have already set aside their prejudices, focused on the work, and given Anson their due recognition, slapping Frank Pierce hard across the face.

So, does Anson even need to care about the Oscars?
the answer is negative.

If Gus Van Sant's inclusion in the Cannes main competition two years ago was largely due to his work on the album "The Elephant," then this "Walking with the Song" album is a formal recognition of Anson's talent.

More importantly, it's not just "Walking with Song" that's being considered; another film produced by Forest Pictures, "Sin City," has also been nominated for the Cannes Film Festival's main competition.

There was an uproar.

Now people finally understand the source of Anson's confidence; he truly doesn't need to care about the academy's attitude, he has already forged a different path.

Without a doubt, "Walking with Song" and "Sin City" are among the most anticipated and noteworthy works at this year's film festival. Regardless, Anson will not leave Cannes; journalists will eventually catch up with him, even if it's just waiting passively.

So, where is the man standing at the eye of the storm right now?

(End of this chapter)