The Best Actor in the Vase of Meiyu

Chapter 484 The ice-breaking moment
The craze is spreading!
"...a storm is brewing..."

"'Spider-Man' arrives in theaters..."

"...Everyone is talking about Anson Wood."

"Did you go to the cinema today?"

"Summer is finally here!"

Fragments of words came from different TV programs, radio stations, newspapers, and bustling in the streets. The trivial keywords were all inextricably linked to the summer season, and they converged into a giant puzzle, showing that the film market has finally experienced a long downturn. Come to life.

Full boil!

The long queues for the Friday morning show were just the beginning. With the live interview on Fox TV, it swept the entire North American continent with lightning speed. Jesse immediately launched a follow-up report to fully delve into the recovery of the summer box office market. , triggering heated discussions.

"Spider-Man" spreads among teenagers like a prairie fire.

It’s not because Peter Parker represents teenagers, it’s not because the movie focuses on youth growth, it’s not because the movie tells a love story in an unusual way, and it’s not because Anson has become the idol of thousands of girls——

Of course, all of the above reasons are included to lay the foundation for the current heat wave; but the real reason is the trend.

"Did you watch 'Spider-Man'?"

"Yes, yes, that kiss was so romantic."

"I was heartbroken by the end of the movie."

"Oh, I don't like it."

"But why?"

"At its core, it's still a superhero movie. I don't think it's anything special."

Everyone is discussing this movie. Whether they like it or hate it, they can’t wait to express their stance. Even those groups who are unconventional and maverick flaunt their specialness with “I don’t bother to watch this movie.” The movie has become a popular way for teenagers to express their stance. important label of culture.

If you haven’t seen it, you won’t be able to keep up with the trend.

When friends are discussing happily, those who fail to keep up may become outsiders - children without puberty want to be outsiders.

As a result, the movie has become a huge trend among teenagers.

This is something that Sony Columbia did not expect during its planning and promotion——

From the beginning, Sam Raimi planned the movie as a youth campus movie. Sony Columbia also focused on youth market promotion, but considering that the original comic was labeled as an otaku subculture, coupled with the limitations of teenagers’ spending power , they don’t dare to have too much hope.

result?

Full-blown.

Friday's heat wave actually exploded into even more terrifying energy as it entered Saturday. TV and radio programs of all sizes started discussions without exception, and North American movie theaters finally welcomed the surging and enthusiastic crowds for the first time in a long time.

at last!

The ice-breaking moment has finally arrived!

The moment that had been waited for and waited for finally arrived, and Century City burst into cheers. They exchanged glances with each other in passion, with disbelief in their eyes - actually, it happened? Sony Columbia?

Surprise, absolutely surprise.

Of course, not everyone is willing to applaud Sony Columbia.

For example, Twentieth Century Fox, the production company and publisher of "Star Wars Episode II".

This summer, 20th Century Fox is eligible to compete for the first week of summer. If they insist, Sony Columbia will definitely not have the courage to compete head-on. After all, it is the most popular "Star Wars" in North America.

However, Sony Columbia is cautious, and 20th Century Fox is equally cautious. After many discussions, they still do not want to be the first to lead the way:
"We don't want to sacrifice ourselves to clear the way for the hyenas following closely behind."

So, after a brief trial, Sony Columbia announced the release date, becoming the first Warrior to be unveiled this summer.

And now?
Watching "Spider-Man" surrounded by the bustling frenzy of attention, the entire North American market is praising the film for its courage and responsibility, and shouldering the heavy responsibility of awakening the box office market without hesitation. This is the real superhero. Twentieth Century Fox was so connoted that it collapsed.

I originally wanted to watch and enjoy the joke of Sony Columbia's failure, but it turned out that I became the joke, and Twentieth Century Fox suffered serious internal injuries.

But what else can be done?
This is what taking risks means. The greater the risk, the more severe the losses may be, but at the same time, the rewards may be richer. The final victory often belongs to the party with courage and courage.

Twentieth Century Fox had to swallow a bitter pill.

But no matter what, it’s a good thing that the North American box office market can break through the ice and regain its enthusiasm. At least, it means that the switch for the summer season has been reopened——

Perhaps, the frenzied discussion of "Spider-Man" is just a warm-up and a foreshadowing, laying the foundation for "Star Wars 2" to fully detonate the box office market. It is not yet known who will win, but the one who laughs at the end is the real winner.

Here, 20th Century Fox cheered up and immediately followed up the promotion, and the overwhelming advertisements strongly grabbed the attention of the mainstream market.

In that room, the heat of attention focused on "Spider-Man" still hasn't cooled down. With blood boiling, Hollywood can't wait to start the next discussion:
How high should the expectations be?
To put it more bluntly, what level can the premiere box office reach?
First of all, the movie market has been suppressed for a long time. Now that the energy has finally exploded, can it usher in a volcanic eruption of retaliatory rebound and drive the entire summer movie craze in one fell swoop?

Secondly, all the negative factors that were not optimistic about "Spider-Man" before the summer release seem to be no longer important. After witnessing Friday's incredible craze, the response from film critics to the audience far exceeded expectations. Does this mean that the box office Can explosive power defy expectations?
So, can the premiere box office hit a new high?
Including 20th Century Fox, they also paid attention and paid close attention to the development.

As of the summer of 2002, the North American box office market showed a steady and slow upward curve, but the pace of development has slowed down significantly, and bottlenecks can be vaguely seen; however, all major film companies know that this is just an illusion.

After witnessing the box office figures of "Titanic", everyone knew that the market had potential waiting to be tapped, but no movie could replicate the global carnival that was a box office bomb at the end of the century.

Over the years, opening weekend box office results have been a barometer.

Currently, the all-time North American opening weekend box office record belongs to "Harry Potter and the Philosopher's Stone," which was released in late November last year.

Amid countless expectations, the film set off a box office of $91 million in three days after its premiere, becoming the highest-grossing film in history.

Strictly speaking, this movie is the first film to call on the audience to return to the cinema after the September 11th Incident. It successfully detonated energy after a full two months of sluggishness and made history.

At that time, people thought that the film market had recovered, but they did not expect that the success of "Harry Potter and the Philosopher's Stone" would only be a short-lived bloom, followed by the much-anticipated "Lord of the Rings: The Two Towers" which premiered at only a box office of The harvest of 2 million US dollars exceeded everyone's expectations.

It is precisely because of this that the entire Hollywood has to turn its attention to the next summer season, looking forward to summer to reawaken the market enthusiasm.

It seems that the market rules can be seen but need to be explored. Where the premiere box office of "Spider-Man" will fall has become the focus of everyone's hot discussion.

(End of this chapter)