The Best Actor in the Vase of Meiyu

Chapter 490: Be cautious
After hanging up the phone, although he didn't show it on the surface, in his heart, Edgar was dismissive. Sony Columbia's marketing department still lacked talents. He saw such a great opportunity but didn't know how to seize it.

Magazine. After the screening. tour.

I have already run all these itineraries once, and I don’t see the point of running them a second time now.

However, the smart thing about Edgar is that he knows that now is the critical moment to shape Anson's image. He can step on Adam hard to achieve success for a while, or he can be tolerant and generous and write off Anson's image. Make word of mouth——

There are many reds.

Now all the eyes of North America are focused on Anson. There are more than one or two people holding microscopes to look for Anson's faults and mistakes. If you are not careful, you may have fallen before you can stand firm at the top.

What Edgar really seeks is a sequel.

Judging from the current momentum, Sony Columbia's sequel ambitions are already obvious. It may even be more than two, but a trilogy. Anson is undoubtedly the core of the core. Edgar has begun to pave the way for Anson. There is momentum building for signing a big contract for the sequel.

Therefore, if Sony Colombia wants to increase its follow-up promotional schedule, they will fully cooperate.

Edgar also sincerely hopes that "Spider-Man" will explode at the box office. The higher the better. Don't forget, Anson will receive dividends.

But, is this the best?
then.

"How about taking advantage of the popularity of 'Star Wars: Episode II'."

Anson's voice came to his ears, and Edgar couldn't help but look up.

"What do you mean?" Edgar asked, "Everyone wants to ride on their popularity, but if you don't pay attention, you may encounter backlash. Their fan base is not only large, but also fanatical and irrational."

Anson chuckled, "I haven't experienced it, but I've heard of it more or less; don't worry, we won't offend those ardent fans."

Edgar did not interrupt anymore and waited patiently with trust in his eyes.

"Captain, what do you think, three young people, James and Kristen, and I go to the cinema to buy tickets to support 'Star Wars Episode 2'?"

Edgar: Huh? "You are competitors!"

Anson nodded, "If the media keeps promoting us as competitors, the audience will naturally think that we are mortal enemies. As a result, die-hard fans of 'Star Wars' will never buy tickets to watch 'Spider-Man' 'of."

"But if we assume that the two films are a close and friendly competition, we also look forward to a win-win situation between the two films, and remind Hollywood that this summer is a critical moment. After everyone works together to break the ice, there should be no Let our two films reap all the dividends, and other films must also work together to achieve a win-win situation."

"look."

"So far, we have good box office, good momentum, and victory is in sight, but we have not suppressed our competitors in order to maintain our victory; on the contrary, we call on the audience to return to the cinema together and support the summer season with practical actions."

"What do you think the audience will think?"

Edgar: Stunned——

Although Edgar always knew that Anson's head was filled with countless fantastic ideas, he was still shocked by Anson's ideas time and time again.

How did Anson come up with this?

At this moment, his brain couldn't function. Edgar just reluctantly followed Anson's thoughts, "They will think that you three young people are also fans of 'Star Wars'. Those die-hard fans should be proud to express their gratitude to you." They are discerning and are impressed by 'Spider-Man'." "They will think that the off-site interaction between the two competitors is also full of highlights. Audiences who are not interested in the movie at all may also hear such interesting things and create One plus one is greater than two.”

The brain is like fireworks blooming, with countless inspirations and ideas blooming one after another. Even if he doesn't understand marketing, he can still see the chemical reaction behind it, and he can't help but get excited.

When he looked at Anson again, Edgar's eyes were filled with admiration.

In fact, these thoughts are not Anson’s own; they come from past lives——

In 2023, the North American summer season picked up slightly and showed some competitiveness, but the overall market was still lower than expected. When the summer season was about to end, three consecutive blockbusters were released one after another.

"Mission: Impossible 7," "Barbie," "Oppenheimer."

The marketing team responsible for releasing "Barbie" came up with the idea, led by "Barbie" director Greta-Gerwig and lead actress Margot Robbie, respectively. Buy movie tickets and take photos with movie posters to show your support for the two competitors, "Mission: Impossible 7" and "Oppenheimer."

This activity quickly received a response from "Mission: Impossible 7". Tom Cruise took director Christopher-McQuarrie to copy and paste. They also bought movie tickets and took photos with the movie posters.

It is a pity that this flash mob event did not receive a response from "Oppenheimer" director Christopher Nolan, who is obviously not good at such publicity.

Despite this, there was still a wave of discussion on social networks.

In the end, the three movies worked together to achieve great success and detonated the box office.

Among them, two works with completely different perspectives, colors, and styles, "Barbie" and "Oppenheimer," ignited traffic and gave birth to a new hashtag of "Barbie Hemmer", which swept the entire network, and later directly gave birth to a New film project "Barbie Highmore".

Of course, the success of this publicity method relies heavily on the secondary creation of pictures and short videos on social networks, which continuously provide materials and create countless classics. Traffic is not just traffic.

But this creative inspiration itself is indeed suitable for the special situation at hand——

As Anson said, they need to ride on the popularity of "Star Wars"; however, times are different, and the way of opening inspiration also needs to be slightly adjusted.

Anson continued to think divergently.

"We can also adjust our strategy so that the director and I go to cinephile theaters, attend special screenings, and watch the movie with other veteran Star Wars fans."

"The words of us three young people represent that the younger generation also likes 'Star Wars'; and the words of the director represent the artistic creators and his era."

"Kristen can even invite a group of little sisters to watch. There are also a large number of supporters of 'Star Wars' on behalf of the female community."

"The key point is that when we show the 'Star Wars' ticket stubs, we must also show the 'Spider-Man' ticket stubs, implying that the two movies have the same wide audience."

If we just stopped here, in 2002, without the spread and hot discussion of social networks, it would be difficult for traffic to break through barriers and spread widely, and the effect would not be able to reach the height of "Barbie Highmore"; however, times are different, and people are chasing The mentality of chasing hot spots is the same.

So, the idea is to create real traffic, it just needs a little tweaking.

"Then, the last step is the job of the marketing department - popularization."

(End of this chapter)