The Best Actor in the Vase of Meiyu

Chapter 964: Brewing Momentum
Gearing up for a try——

Warner Records was a little excited. "Roar Hey" and "Long Live Life" were just the beginning. They did not forget the real highlight of the album, "Midsummer Midnight".

"Wake me up."

This song made August 31st famous on the streets of New York. It was also this song that caused August 31st to become a hot topic on "The Tonight Show" and opened the door for the band to release an album.

There is no doubt that people are waiting for this single and waiting for the heat wave to brew.

Warner Records has not forgotten this, they are just waiting for the opportunity.

A song like this must be released to the market at the right time to maximize its effect, and Warner Records did not rush it.

The reason is that, whether it is the streets of New York or the stage of "The Tonight Show", the band appears as an unknown band, and even the song itself has no name, so how to promote and place it must be carefully considered.

Otherwise, how can we start the situation by releasing this song casually?
"The show that went viral on the streets of New York two years ago," "the band that appeared on 'The Tonight Show' last year," "the song that Anson used as a pleasant surprise"?
Keywords like these have no power. First, too much time has passed and those memories have been buried by more new things and news. Second, the keywords themselves are vague and lack immediate impact and memorable points.

If it is released hastily, in the final analysis, it still needs to rely on word of mouth -

The reputation and expectations that were hard-earned for "Wake Me Up" may be completely forgotten as time goes by, resulting in a disappointing ending despite high expectations; so, it would be better to release "Hooray" first, since we are starting from scratch anyway.

Warner Music has been very patient, starting from the overall situation and looking into the long-term future, waiting for August 31st to be fully connected with Anson, waiting for the name of August 31st to have a certain presence, waiting for people to naturally discover the connection between August 31st and "Wake Me Up", waiting for the right time.

Suppose the audience hasn't discovered it yet, that doesn't matter, because Warner Records can push the news behind the scenes on online forums during the period when the first and second singles of "Midsummer Midnight" are on the charts.

Simply put, it is to create momentum.

Until the situation takes shape.

Now, Warner Records believes that they don't need to fuel the trend behind the scenes. As the sales of the "Midsummer Midnight" album continue to rise, listeners should have discovered "Wake Me Up" one after another and spread it on the Internet.

Then, reawaken the response caused by this single.

The time is gradually maturing.

Once the momentum is built up, Warner Records will release "Wake Me Up", and in the end, there will inevitably be another wave of craze, pushing the popularity and momentum of the band August 31st to a new height.

Just thinking about it makes me rub my hands in anticipation.

However, the more you look forward to it, the more you need to be calm and patient.

Warner Records has more ambitions for the band August 31st and "Midsummer Midnight", so they now need to carefully complete the preliminary layout.

The result of acting too hastily may be to completely destroy the potential chance of success, which is something Warner Records does not want to see.

So, when should "Wake Me Up" be officially released as a single?

Wait, wait a little longer, it shouldn't take too long.

……

Over there, the entire North American market is bustling. Over here, the European music market is no exception and feels the heat -

Don't forget that August 31st explored the European continent city by city, forming connections and resonances through face-to-face performances, and the influence of the music was naturally maximized.

The sales of "Midsummer Midnight" in the European market are not inferior to those in North America; more importantly, the performances of "Hooray" and "Viva La Vie" are also on par, occupying a strong position on the charts of European countries.

Among them, the UK is particularly prosperous.

Although rock music has been declining in the North American market, with only one band, Linkin Park, making a breakthrough in the past two years, and that was more or less due to luck; but in Britain, rock music was reborn in the 1990s, with a group of British rock bands, led by Oasis, Suede, Radiohead, etc., rising across the board and continuing the rock craze.

And, continue to innovate.

So, it took some time for the band August 31st to gain attention in North America, but in the UK, it took only half the time to reach full-blown craze.

Unlike the absolute dominance of hip-hop and rap on the Billboard, major European music charts are rich and diverse and have their own personalities.

"Hooray" topped the British pop music charts, no longer stuck at number two, and remained at the top for three consecutive weeks, a remarkable achievement.

"Long Live Life" even landed at the second place on the list and won applause in the first week of its release; and it topped the list in the last week, and then remained the champion for seven consecutive weeks, receiving countless applause.

Perhaps, the commercialization of the European market is far less than that of North America. Like movie box office, album sales figures are not comparable; but no one can deny that the European continent still has its own unique position.

It is here that the band August 31st quickly found its place.

Warner Records didn't even need to worry too much, as the band had already made a name for itself through word-of-mouth recommendations and praise; and the European street tour promotion method was more in line with the business model favored by the young people in this land. Countless rock bands had stood out through such underground performances, and now the August 31st band has been added to the mix.

The craze is ongoing.

On the European continent, the band members were soon spotted. This time there were only Lily, Connor and Miles, but not Anson.

However, people were not surprised. After all, the news that "Spider-Man 2" was about to start filming was overwhelming, and Peter Parker could not continue to hang around in Europe. There was no need to even ask, the answer was already in front of him.

Without Anson, Miles and his band continued their journey like thousands of other independent bands, which caused some discussion and speculation. However, the European continent's tolerance for the diversity of independent bands gave them space and did not repeatedly ask about Anson's situation. For Miles and his band, this was undoubtedly precious breathing space.

This allowed them to begin exploring their musical dreams, and life seemed to slowly get back on track, just as it had been on the streets of New York.

The difference is that the freshness of the letter is rediscovered and the motivation is awakened again.

Meanwhile, Anson quietly embarked on another journey alone.

Everyone knows that Anson is about to go to the "Spider-Man 2" crew to return to his job; but the amazing thing is that no one has noticed Anson's whereabouts for the time being -

Time and again, Anson disappeared into the crowd like a drop in the ocean; and, compared with Hollywood, where cameras were densely packed, Anson's "disappearance" in Europe seemed much simpler and easier.

Didn't attract any attention.

Can anyone research how Anson did it?
(End of this chapter)