Wolf of Xiangjiang

Taifook Group Center.

Lin Zhengjie was looking through the information of real estate projects under the Taifook Group in his office. He would not directly participate in the land acquisition, planning, construction and other work now, but he would look through the detailed information of the projects.

If he has any opinions, he will raise them; if he has no opinions, it means he has hardly any involvement in the project.

For example, the document in his hand about the "Shanghai Putuo District Gaoshang Domain Complex Project" is a piece of land acquired in 2006 at a price of HK$22.5 billion. Taifook Group holds 70% of the shares in the project, and the other 30% shareholders are mainland state-owned enterprises. Of course, state-owned enterprises only hold shares and will not participate in specific opinions.

This year, three years after the land was acquired, the "Gao Shang Domain Complex Project" officially started construction, and Lin Wendong attended the groundbreaking ceremony. It took three years to plan this project, so there was naturally some delay, which is a common tactic used by Hong Kong businessmen.

Moreover, this project is scheduled to be officially completed in 2018, with a construction period of 9 years, which means it will be developed in phases.

The total construction area of ​​'Noble Domain' is about 117 million square meters, of which about 74 square meters are above ground and about 43 square meters are underground. It includes shopping malls, office buildings, residences, serviced apartments and hotel properties.

What’s more important is that the ‘high-end area’ is to develop the commercial sector first and then the residential sector. This means that the surrounding commercial facilities should be built first and then the residential part should be sold at a high price.

This is also one of the reasons why Hong Kong businessmen like to "hoard land". Mainland real estate developers pursue "turnover speed" and "quick in and quick out". They first collect the money from this project and then invest in other projects (so there are many unfinished buildings).

Hong Kong businessmen like to pursue "high profits from a single project", so after acquiring the land, they will slowly plan and develop it. Generally, there will be real estate projects of mainland real estate developers around, and they will develop them first, and then add government infrastructure and supporting facilities. In this way, the surrounding housing prices will naturally go up, and Hong Kong businessmen will open up and pursue high profits from this project.

To put it bluntly, mainland real estate developers learned the methods of Hong Kong real estate developers in the 50s to 70s, while Hong Kong real estate developers have learned to "hold back" properties after the 80s; sometimes they will release the properties only when they are almost completed, and more often they develop in phases.

"Chairman"

Soon, four senior executives, Tang Renjian, He Fangtang, Lin Wendong and Chen Jihao, came to Lin Zhengjie's office. They were all related to "developing real estate business".

Taifook Group is currently developing "residential" properties in Hong Kong, Mainland China and the United Kingdom. Of course, in the UK it is only developing apartments in Canary Wharf and its vicinity.

Generally speaking, Hong Kong and the Mainland are the main sources.

"Sit down, let's talk about mainland business!"

Afterwards, the five people sat at the conference table for a meeting.

Next, Lin Zhengjie said: "In the next ten years, the mainland real estate will definitely enter a period of rapid development, but it is no longer an era dominated by Hong Kong businessmen. Instead, it has entered an era of competition among many players, including many large state-owned enterprises entering this industry. I remember telling you something before. All real estate projects in the mainland, in the residential sector, must be developed and sold before 2020."

Afterwards, Chen Jihao immediately spoke up: "I've kept it in mind, so our current projects in the mainland are basically completed before 2018. In addition, for real estate projects like 'Gao Shang Yu Ju', we plan to sell the residential buildings after 2018 to pursue higher profits."

What this means is that what they sell will basically be current stocks.

Lin Wendong nodded and said, "Yes, and we still remember you said that we would not acquire land after 2012. In addition, we plan to increase our efforts to acquire land this year and next year. In fact, we will gradually reduce the amount of land we acquire from 2011 to 2012, and will not acquire any land until 2013."

With this arrangement, the development will definitely be completed by 2020.

As for selling commercial properties, Lin Zhengjie plans to start after 2014. Taifook Group will not sell all of them. First, it will keep some core commercial properties, such as the two Taifook Plazas in Shanghai. About 7% of the commercial properties will be sold. Secondly, it will give priority to keeping the core commercial properties in Beijing and Shanghai. Some commercial properties in Shenzhen, Chengdu and Guangzhou can also be kept.

"Well, your overall rhythm is right. Since 1992, the mainland has been developing for nearly 2020 years with the national policy of reform and opening up. After the 2014th year of development, it may encounter the trap of developing countries and enter an economic cycle. And this economic cycle is difficult to get out of in a short time. This is why I say that all residential projects must be sold in , and commercial properties must be sold one after another after , and only the core businesses in a few cities will be retained."

The cities that Lin Zhengjie is most optimistic about in the future are: Shanghai, Beijing, Shenzhen, Sichuan, and Guangdong. Residential prices will definitely fall in the future, but the commercial sector will definitely have a good environment, and these five cities will also retain core commercial projects.

"Understood"

Everyone responded.

Now that the chairman has analyzed the future trends for everyone, the rest is their work. In late August, Lin Zhengjie came to Milan, Italy.

Monica gave birth to another son for Lin Zhengjie, becoming the youngest member of the second generation of the family office (29 sons and 7 daughters).

When she gave birth, Lin Zhengjie was not in Milan. He waited until Monica returned to the villa in Milan before rushing over.

Monica's villa in Milan is located close to the city center, with an area of ​​more than 2000 square meters, including 2000 square meters of living area. It has a total of four floors and is a typical Italian late Renaissance style.

The villa is luxuriously decorated, with elevators connecting each floor, and underground passages connecting the main building and other buildings. At the same time, the villa is fully functional, with an open-air living room, a private library, a swimming pool, etc.

This villa was bought as early as the mid-1990s, and after a major renovation, Monica and her son officially moved in. It has been eleven years now.

When Lin Zhengjie arrived at the villa, Monica's other three children were waiting by his side. Seeing their boss rushing over, they all came forward to get close to him.

After saying hello, Lin Zhengjie hugged Monica. It had been five days since she gave birth.

"I'm sorry that I'm never there when you need me most!"

"Don't be sorry, I know you have concerns, not that you don't want to come."

Lin Zhengjie nodded. He was by Monica’s side when she gave birth to her first child.

It is unlikely that he will go to the hospital to wait this time. After all, Lin Zhengjie has been the world's richest man for many years and has a great reputation in every country.

Finally, Lin Zhengjie looked at his and Monica's fourth child, who was healthy and full of energy. It was obvious that he was his child.

The whole family is having a great time, sitting in the living room and chatting.

"Wenli, you're going to college soon, how do you feel?"

The eldest son of Lin Zhengjie and Monica is named Lin Wenli. Of course, this is Chinese, and it is actually a name known only to the family. In fact, when Lin Zhengjie is outside, he also likes to call his sons by their English names, including his sons in Hong Kong. He only calls them by their Chinese names when he is at home.

It’s a very simple truth, that is, English names are very commonly used in work in Hong Kong.

Lin Wenli said: "I am very excited. I feel like I am stepping into a new environment, meeting new friends, and learning higher-level knowledge."

He is actually only 17 years old this year, but Lin Zhengjie will arrange the time for his children to enter university according to the situation; so some graduate from university at the age of 21, and some graduate from university at the age of 22.

Lin Wenli is Monica's eldest son. The Hong Kong Gucci Group needed a successor very early on, so it was natural for them to train Lin Wenli.

"Okay, socialize more. After all, we are a luxury goods group. When you graduate, go to Gucci Group to help your mother!"

"Well, I listen to my father."

Even if they are half foreigners and live in the West, they still have a lot of Eastern genes.

In Lin Zhengjie's opinion, Lin Wenli could join the Gucci Group in 2013 and work hard. With Lin Zhengjie's smart genes, he could become a director in 2016 and officially become the successor.

The future development of Gucci Group is not just about the current brand. He would like to see the acquisition of Tiffany in the United States to fill its shortcomings in the jewelry field.

But the premise is that Monica's children will become successful, and then he will invest a huge amount of money to expand the Gucci Group. (End of this chapter)