The Birth of Shanghai's First Conglomerate

Chapter 15 Recharge Event

This gathering isn't just about eating; we also need to plan some things about the restaurant in advance.

First of all, Liu Jing and Chen Hao didn't invest much.

It only accounts for 7%.

Even if this store earns two million a year, this small share is still less than what they make selling goods on the street.

So, for the two weeks leading up to the opening, all the people in the moving group would come to the store to help out.

Two weeks later, once the store's operations had stabilized.

Apart from Zhang Tao, who holds a 20% stake, everyone else still has to go out and sell goods.

If this store makes a profit, it's like extra income from investment and financial management.

Everyone felt that this decision was reasonable.

Then there's another point, which is the issue of salary.

Zhang Tao, who is in charge of purchasing goods, has a fixed monthly salary of eight thousand yuan.

Song Yanxi, who is in charge of financial and cashier management, has six thousand employees.

These are all determined according to market standards.

As for Chen Pingsheng himself, he will first work as a store manager and receive a fixed base salary of three thousand.

Add another 3% profit sharing.

No one has any objections to this arrangement; it's quite reasonable.

If a simple shop doesn't make money, he, as the shop manager, will only earn three thousand a month.

If the shop can make a net profit of 100,000 yuan every month, then his salary is only 6,000 yuan.

It's not that the price was set too high, but rather that it was set too low.

When it comes to money, Chen Pingsheng absolutely believes in being upfront about things.

If everyone agrees first, there won't be any conflicts later.

Liu Fen was slightly surprised to see that they had arranged everything in such an orderly manner.

Of course, what was settled during this meal wasn't just the salary, but also some details of the activities during this period.

And issues such as fruit pricing.

According to Chen Pingsheng, there is currently too little foot traffic in the store.

The initial focus was on attracting traffic, bringing in all kinds of fruit.

Cost price plus 10% for losses, plus 5% for rent.

Add another 5% for labor costs, and that's the pricing standard.

For example, if you buy bananas for one yuan, you can sell them for one yuan and three jiao.

This price is absolutely the lowest in Beixin'an, far ahead of the competition.

……

The next day, which was the sixth day of the Lunar New Year.

The temperature in old Beijing was still cold, and the ground was covered with a white blanket.

The snow is quite white, but because cars keep passing by, there's still less snow on the curbs.

The roadside surfaces creaked and groaned underfoot.

Chen Pingsheng and Song Yanxi arrived at the store early in the morning in their newly purchased Audi A4.

Zhang Tao, Liu Jing, and the others are also among them.

Yesterday, everyone shared information about Apple's special offer in seven or eight homeowner groups.

Today, there were thirty or forty items piled up outside the store.

This ensures that when people arrive, they can immediately buy fresh apples for one yuan and three jiao (3 per jiao).

As for the seven or eight people working together in the store, that's just because there are many people and it's lively.

On the first day of opening, many people were unaware of the situation or whether the event was genuine.

The number of visitors was just over a hundred.

Total turnover is around 8,600.

This is normal. In high-end fruit supermarkets like this, even a small amount of imported fruit can cost over a hundred yuan.

This turnover looks high, but it's actually still operating at a loss.

The next day was the seventh day of the lunar new year.

The number of customers increased by about 100%, and the turnover reached 14,000.

Most people come to buy apples, and then pick up some cheap bananas to take home.

On the third day, which was the eighth day of the lunar new year, the situation improved by a factor of two.

The store received over 400 customers, half of whom bought apples and left.

Turnover has risen to over 30,000 per day.

On the ninth and tenth days of the lunar new year, the daily passenger flow remained at around 500.

The turnover was around 50,000. It wasn't until the Lantern Festival that the turnover exploded, jumping to 200,000 a day.

Don't be fooled by the huge amount; you should know that their pricing is extremely low, almost always at cost price.

In other words, by increasing the turnover rate of fruit, losses are controlled.

We've been open for over a week, and we're neither making a profit nor incurring a loss.

This has already exceeded expectations by a large margin. Of course, the price they paid for doing this was that it completely destroyed some small fruit shops in the surrounding area.

Chen Pingsheng sat in his office and thought it over. He felt that once the store's foot traffic increased, the most important thing was how to retain customers.

Customer retention can be divided into many types, but the most crucial aspect is ensuring the freshness and quality of the fruit while maintaining absolute cost-effectiveness in daily operations and management.

Only in this way can customers attracted through promotional activities be retained.

With a creak, the door to the small office opened.

After Zhang Tao came in, he looked through the sales reports from the past few days.

Apples remain the best-selling item every day.

Durian naturally had the highest sales volume, accounting for 40,000 to 50,000 out of 200,000.

This is perfectly normal; after all, a durian that costs 41 kilograms is worth several hundred yuan.

"Old Chen, our customer traffic has picked up, do you think we should raise the prices a bit?"

The gross profit margin for fruit should normally be at least 30%.

Only in this way can they make money, and their current gross profit is less than 10%.

It barely managed to stay at 5%.

The advantage of this is a large customer flow, but the disadvantage is that there is no money to be made.

Unless you sell 200,000 units every day, it's impossible to make much net profit.

His opinion is reasonable.

Chen Pingsheng thought for a moment and said, "Price increases are inevitable, but I have an idea. You see, every time we go to get a haircut, those hairdressers always tell us to get a membership card. This time, I want to launch a large-scale membership card promotion before raising prices. Firstly, it can quickly recover investment costs, and secondly, it can retain customers so that they don't go to other fruit shops after we raise prices."

"Great idea!" Zhang Tao slapped his thigh, completely agreeing with the suggestion. "The only question is how to get them to deposit the money."

Chen Pingsheng said, "After the Lantern Festival, durian prices will definitely drop. Our durians sell the best here, so let's not make it too complicated and just have a promotion where you get a durian for every thousand yuan you recharge."

"Recharge 1000 and get a durian as a gift?"

This level of spending is undoubtedly enormous, and the cost is also quite high.

Even if they can get the lowest price for durian, it will still cost at least a hundred dollars per durian.

Of course, you need to run recharge promotions; if the promotions aren't generous, you won't attract customers.

Zhang Tao thought the idea was good and suggested that everyone come in to discuss it.

We also need to tell Liu Jing and Chen Hao in advance.

To put it bluntly, this is about making money from the future. However, Chen Pingsheng has a special expectation: he's wondering if this money will generate profit.

If this can be counted as income, then there's a lot of potential for future use.

Everyone held a short meeting and unanimously agreed to hold an event.

Retain customers first, then raise prices.

The event will only last for seven days, and will end immediately after that.

The next day, which was the first day after the Lantern Festival.

Tengsheng Supermarket was covered with event banners, and a large event sign was hung outside. Durians were piled up like a small mountain.

"Recharge 1,000 and get a durian."

In Beijing, where house prices easily reach 20,000 to 30,000 yuan per square meter, a thousand yuan is really not much for them.

The key point is that Tengsheng Fruit Supermarket is so big.

The most upscale fruit supermarket in Beixin'an.

There's really nothing to worry about when you put your money in a store like this.

The main reason is that I wanted to take advantage of the cheap price, since a single durian can easily cost one or two hundred yuan.

You get free gifts with a deposit now; it would be a fool not to take advantage of such a bargain.

On the first day of the recharge event, the total revenue was 260,000.

"Ding, the host's income for today has reached 90,000. Would you like to activate random multiplication?"

Does it really work?
Chen Pingsheng was overjoyed, because he hadn't even spent the money he'd deposited yet.

That's 100% gross profit.

For example, if they made 260,000 today, most of it was from top-ups.

If this could be counted as a day's income, then he would know how to run the shop.

We must make money in the future.

Chen Pingsheng suppressed his excitement and continued to recharge, knowing that the event still had six days left.

(End of this chapter)