The Birth of Shanghai's First Conglomerate

Chapter 18 Liu Fen's Transformation

Beixin'an, East Street.

Liu Fen was stunned, as if she couldn't believe her eyes.

To say that this son-in-law from out of town opened his first fruit shop was a result of cobbling together resources from various sources.

They opened a second store so quickly, with an investment of 1.6 million.

Even if this kind of fruit store were located within the Third Ring Road, it would still be considered a top-tier, high-end fruit supermarket.

Standing at the entrance of East Street.

Not only her, but Song Huamin was also dumbfounded.

There are mainly three issues.

One question is, where did the money come from?

Secondly, Chen Pingsheng is truly remarkable; he managed to run the fruit supermarket so well in such a short time.

This is because he has worked in the fruit market for so many years.

The first contract was signed, and the third site was cleared.

The signboard was renovated starting on the 4th, and the interior design and renovation began again on the 5th.

Liu Fen was involved in almost the entire process.

She was already emotionally distraught and couldn't distinguish what kind of emotions she was experiencing.

There was joy, but even more shock.

Regardless of the circumstances, if Chen Pingsheng can successfully open this store, he will have truly established a firm foothold in the old capital.

With these two shops now serving as his storefront, who would dare to look down on him for having previously been a street vendor selling durians?

People only see what's in front of them.

As long as you have money, it doesn't matter if you sell your body or anything else outside, you can come back in a glamorous way.

She really didn't expect that Chen Pingsheng could not only run the previous store well, but also open a branch store so quickly.

With that kind of ability, buying a house in Beijing is only a matter of time.

After her mindset changed, Liu Fen became more proactive in helping with chores.

This used to be a very nicely decorated supermarket, and now it only needs a few minor renovations to open normally.

It took three days to redo the signboard and a week to set up the interior.

On March 10th, the second branch of Tengsheng Fruit Supermarket on East Street officially opened.

The business strategy is exactly the same as the first store: start with a promotion where you get three pounds of apples for one yuan.

All other fruits are also sold at cost price.

The benefits of doing this are quite obvious: the flow of people increases day by day.

Chinese people have a very simple habit: they go wherever it's cheapest.

This time, he plans to run a two-month campaign to build his reputation, brand image, and customer traffic before launching a large-scale recharge event.

Then you can earn a year's worth of money in just one month.

After that, simply adjust the prices and resume normal operations.

He felt that his fruit-picking method, which he had figured out through trial and error, was definitely adaptable to various markets.

……

The neon lights of Beijing illuminate the city at night, creating a vibrant and bustling atmosphere.

Since opening its second branch, Tengsheng Fruit has truly achieved a considerable scale.

At least that's the case in Beixin'an; both of the largest fruit stores belong to her family.

Song Yanxi also got herself a large computer, mainly for financial management.

Both stores now have front desk staff, so she doesn't have to be at the store all day long.

When I have free time, I just sit here in the office on East Street, drinking tea and watching the bustling sales scene outside.

In a good mood.

"Yanxi, your store is about to start distributing profits. How did it go last month?"

Liu Fen now comes to visit her whenever she has free time, and she often brings relatives along as well.

The little scheme behind it is self-evident.

Song Yanxi brewed her a cup of tea; the fifteenth of each month was the day for receiving dividends.

This was decided by Chen Pingsheng himself; originally, it could have been distributed every three months.

He felt it wasn't necessary.

The idea of ​​getting a payout after just over a month of investing is incredibly motivating.

This will also give Liu Jing and Chen Hao more confidence.

Song Yanxi pulled out her small ledger and said happily, "Last month, the store topped up 1.1 million yuan in card credits. Pingsheng said to reserve 300,000 yuan in card credits, and the rest can be distributed. After deducting the expenses for promotions and other expenses, the profit is about 280,000 yuan."

Retaining 300,000 yuan in cash is essentially setting aside a risk reserve.

The store's actual sales last month were 1.6 million yuan, and because most of the prepaid cards hadn't been used yet, the profit was particularly high. This month, there won't be any recharge promotions, and once the cash flow stabilizes, the net profit will be a stable 50,000 to 60,000 yuan per month.

That's pretty good.

Liu Fen was secretly astonished. She had done some research beforehand and later discovered that this out-of-town son-in-law had indeed bought the store for 300,000 yuan.

The feeling was simply unimaginable.

Now I hear that you can earn 280,000 yuan a month, even with a 300,000 yuan risk fund that is not shared.

They were utterly shocked.

Liu Fen still had her own agenda. Now that her son-in-law from out of town was really successful, she started thinking about other things.

Did he say how this money would be managed going forward?

Song Yanxi rolled her eyes at her, thinking to herself that her mother was really something else.

"Mom, Pingsheng said that from now on, I will manage all the money that the fruit supermarket makes, and I can buy whatever I want."

"At least she has a conscience."

Liu Fen was very happy to hear this, and at the same time, she was also very moved.

This is the beauty of a couple who have gone through thick and thin together; their daughter has suffered so much with him.

Now that life is better, he treats his wife really well.

Liu Fen finally felt relieved and waited for Liu Jing and Chen Hao to arrive.

Song Yanxi has already settled all the accounts; all that's left is to divide the money.

Her family receives the majority of the money; based on the 51% standard, they will receive 15 yuan in February.

The money was exactly as Chen Pingsheng had predicted.

Everyone was incredibly excited.

Liu Jing said, "Old Chen, the situation at this second store is exactly the same as the first. If things continue like this, our store will definitely be the best-performing store in Beixin'an within two months."

“That’s right.” Chen Hao, who was standing next to him, also said with a smile: “When we do the recharge here, I think we can easily get three or four million in.”

Chen Pingsheng smiled faintly. A week after the store on East Street opened, it was indeed doing better than he had expected.

The daily customer flow is already over two hundred.

"If nothing unexpected happens, this store is definitely going to be a success. I plan to open three more stores this month."

The hardest part of opening a chain store is opening the first one.

The process from the first company to the third is a replication process, and the most important part is to unify the standards and processes.

There are no barriers to entry for running a fruit supermarket business; anyone with money can do it.

The competition is therefore particularly fierce.

They're everywhere—on a street or at the entrance of a residential area.

The main reason Chen Pingsheng wanted to drive so fast was to quickly establish a brand effect.

A strong brand image gives customers more confidence to invest their money.

Then a large-scale recharge event will be launched, and the money invested will be returned ten or eight times.

As for the store's net profit in the later stages, that will all go towards his wife Song Yanxi's living expenses.

He only needs to profit from the random multipliers during the recharge period.

With this idea in mind, he wanted to open a shop as soon as possible.

Liu Jing and Chen Hao were both startled by him, as they didn't have his kind of cheat code.

The ideas naturally become more stable.

However, after receiving the money this time, they became much bolder.

Luckily, there were six people in their moving group, excluding Chen Pingsheng.

Currently, only Liu Jing and Chen Hao are store managers in their respective stores, each holding a 20% stake.

This means they've finally gotten rid of the undignified profession of street vending.

If given a choice, who wouldn't want to earn money while maintaining a respectable and upright demeanor?

Now that we have a choice, we naturally support it.

Chen Pingsheng did not plan to make any huge investments in the next three stores. Firstly, after the store on East Street opened, he only had less than three million in his account.

Secondly, Beixin'an is only so big, and cannot accommodate five super-large fruit supermarkets at the same time.

As for opening a branch in Beixin'an, Chen Pingsheng has no such idea for the time being.

Because by concentrating here, he can quickly build a brand effect, thereby achieving a regional monopoly.

It can also prevent large fruit vendors from coming in.

There are many benefits, but to sum it up in one sentence: first, be a good leader in a small, unassuming place.

He didn't need to look for the next shop locations; Liu Jing and Chen Hao would proactively look for prime locations.

(End of this chapter)