The Birth of Shanghai's First Conglomerate

Late March.

Big Pee frequents a stir-fried noodle shop that isn't doing too well. It's because the owner likes to make short videos, and he posted a challenge video on Douyin (TikTok) of himself stir-frying noodles for one minute.

I'm angry.

It received over 100,000 likes and more than 10,000 comments.

From having almost no customers to now having long queues every day, it all happened overnight.

And such stories seem to be happening everywhere.

Short videos are having a significant impact on traditional industries, which has led Chen Pingsheng to believe that relying solely on traditional cooperation models is insufficient for the traditional industries under the Tencent Video Group to truly realize the benefits of short videos.

The key is that short videos are generating more and more traffic.

One thing everyone does every day is take out their phone, open it, and scroll through short videos.

Perhaps the future influencer economy will not only be limited to young people, but will also include entrepreneurs.

March 20th.

Chen Pingsheng summoned Chang Fu, Chu Qiuyan, Yang Qian, and other heads of major companies to Shenzhen.

He will announce an important matter: starting this year, Tencent Pictures Group will not only engage in collaborations with online celebrities.

Furthermore, all middle and senior managers in the company's traditional industries should learn about short videos combined with traditional industries.

This means that store managers and regional managers from companies including Bobo Milk Tea, Deer Antler Coffee, and Tenghui Department Store must all undergo a series of training sessions on short video shooting and operation.

He is very fortunate that he came to Tengyou Media to gain a deeper understanding of the current short video economy.

Without this trip to Shenzhen, the entire Tencent Video Group's traditional businesses would probably have been a year or even two later before they could truly enter the short video market and keep up with the times.

So far, it's clear that the response has been very timely.

“Sometimes you will find that after sitting in our position, it is easy to overlook some extremely important and basic things, such as the consumption habits of young people today.”

Chen Pingsheng holds a very high core position in the group, and he said he wants all store managers, including the president, to learn about short videos.

Then everyone will definitely go.

Actually, his earliest investment in Xinteng Live was because that was what Changfu had always been doing.

It was a twist of fate.

Later, Da Pi Wa often filmed short videos at home, and because of his family's special circumstances, he kept banning her account every few days.

Until he went to the University of Finance and Economics as a visiting professor, all the young people were watching short videos.

At that moment, he knew that he really needed to understand this thing.

"Old Chen, you said you'd have all middle and senior managers learn short video operations, but are there any specific standards?"

"Of course."

Chen Pingsheng said, "It's not just about letting them have a basic understanding; we also need them to know how to shoot and edit videos, and each store needs to shoot at least one short video a day and upload it to Douyin."

"Such a big move?"

"What do you think?"

Chen Pingsheng said noncommittally, "Once you get back, you should start making arrangements immediately. I will have Tengyou Media create a series of short video courses specifically for your middle and senior managers."

Okay... the group is really going to fully embrace short videos.

When the party was almost over, Chang Fu had a private chat with Chen Pingsheng for a while.

There are two main things. One is that after Gao Hu secured 300 million yuan in financing in Shacheng, he also received another 500 million yuan in investment.

He's already planning to skip the southern provinces and come directly to Guangdong, intending to go against Boiling Sheep.

Chen Pingsheng didn't take it to heart; to be honest, he hadn't treated Gao Hu badly. Chang Fu was well aware of this as well. The fact that Gao Hu was doing this without even a word of warning meant that Chang Fu was already being quite lenient by not targeting him.

He wants to use money from the capital market to create another Boiling Sheep, but frankly, that's impossible.

Times have changed, but Gao Hu himself is simply not aware of it.

His three tricks are only good for showing off at the beginning; once the scale is established...

Gao Hu simply doesn't have the ability to control it.

Chang Fu said, "Just treat this as a show. Didn't you go to the Shenzhen branch of Tengyou a while ago, and then you brought out a guy named Dao Xiaodao and a guy named Piyou? Sun Liancheng called me immediately after seeing your name and asked if you had left Shanghai."

Sun Liancheng was originally a business division president at Tengying Entertainment.

Later, after Xin Teng started his own business, Chen Pingsheng arranged for him to work under Chang Fu to assist him in managing Xin Teng Live.

Later, when Douyin started focusing on short videos, he invested 500 million yuan to have Sun Liancheng bring a team of internet celebrities to join Douyin ahead of time.

And that's how Tengyou Media came to be.

"He called you and asked if I was coming to Shenzhen?"

Chen Pingsheng laughed and said, "He's afraid I'll find something out of him, so he's trying to get some inside information from you, right?"

“You know Lao Sun. He’s been with you for so many years, so he’s definitely capable, but it’s impossible to say he’s completely without flaws. You’ve been avoiding him and suddenly arrived at the Tengyou branch. He’s been so scared that he hasn’t slept for three days, fearing that he’ll follow in Gao Hu’s footsteps.”

Chang Fu is getting richer and richer, but he's also losing his physique.

His belly is sticking out so high, a typical case of middle-aged weight gain.

Chen Pingsheng cautioned, "His worries are somewhat unnecessary. Tengyou is managed quite well. As long as they don't violate any principles, I won't interfere with those minor internet celebrities who like to sneak into his bed."

"If he heard you say that, he'd probably be so happy he wouldn't sleep for three days straight."

Chang Fu sat on his balcony and took a look at the sea in Shenzhen.

The feeling of being high up is completely different from that of the passersby downstairs.

As Lao Chen himself said, once they sit in their position, it's easy to overlook the consumption habits of the lower class and even young people today.

This could lead to strategic errors in the group's operations, or a belated failure to keep up with the times.

Even though Chen Pingsheng was already sitting on the top floor, he could still experience the daily life of the passersby downstairs at any time.

This is already quite an achievement.

This is something Gao Hu could never do.

Chang Fu sometimes thinks that if it weren't for Old Chen keeping him in check, he probably would have become just as arrogant and lost control of himself.

In the evening, Yang Qian suggested that they go for a drink together.

Chen Pingsheng agreed without hesitation. The best outcome for these people who came together to start a business was not to become rich together, but to be able to sit together often in their old age, drink tea, and reminisce about their glorious past.

It sounds simple, but it's actually not easy.

Didn't you see that some people left as they walked?

It was done in a very unfriendly way.

Among them, Chu Qiuyan was the first to succeed, and Bobo Milk Tea has experienced several major market upheavals.

Chen Pingsheng stepped in to resolve the issues for her afterwards.

She was also the one who received the harshest criticism, but of course, she also improved the fastest.

It's easy for a group of people to get together, but if they really want to stay together until the end, who knows how many setbacks and obstacles they will face.

(End of this chapter)