The Birth of Shanghai's First Conglomerate

Many significant events occurred in mid-September.

Chen Pingsheng also issued some new regulations within the group, which mainly involved some detailed issues.

The main focus is on the area of ​​e-commerce via short videos.

Speaking of short video e-commerce, it is a new type of e-commerce. All the live streamers are saying that they don't make money, they just lose money to make friends with their family.

The fact is that these top livestreamers are becoming increasingly wealthy.

The revenue from live-streaming e-commerce mainly comes from two sources.

The first is the so-called slot fee, also known as advertising fee.

The exact amount depends on the streamer's rank.

The second method is to extract high sales commissions, ranging from 20% to 60%.

If you calculate it this way, then buying things in a live stream is far less efficient than going directly to major e-commerce platforms like Alibaba or Pinduoduo.

Ironically, this new type of e-commerce is very popular.

Chen Pingsheng firmly believes that live-streaming e-commerce includes influencer marketing.

They rely on earning slot fees and exorbitant commissions to make huge profits.

Such a model is destined to be difficult to sustain. The key to getting customers to spend money in the long term is still relying on word of mouth.

When the secretary Zhang Wanyi sent over Tengyou Media's live-streaming sales plan.

Chen Pingsheng directly canceled the so-called product slot fee, while also keeping the commission below 30%.

At his level, he would never pursue short-term gains.

All he seeks is long-term income.

It is obvious that any industry, apart from monopolies, will fail if it blindly pursues exorbitant profits without having its own core advantages.

This profit model is destined to be unsustainable.

Chen Pingsheng didn't want Tencent Media's reputation to collapse after a few years of live-streaming e-commerce.

In the afternoon, his old classmate Yao Anni came to see him.

This was mainly to support Tencent Media's efforts in promoting clothing.

Douyin will definitely open up e-commerce in the second half of the year. After gaining traffic in the early stages, both the platform and brokerage companies will naturally seek monetization channels.

After giving a few instructions, Chen Pingsheng told Yao Anni to go to Guangzhou to find Zhang Wanyi.

Let her talk to them in detail.

We can show it to him once they've finalized the specific details of the collaboration.

Since they're all family businesses, cooperation is relatively easy to carry out.

When he got off work, Chen Pingsheng made a special trip to Tenghuo Department Store.

I also bought a dozen or so hairy crabs there.

It's the season for hairy crabs again, which my two little ones love.

He also bought some to take home, along with some potatoes and cucumbers.

Just as he was about to leave, he happened to see a young man making a scene at the door.

It's nothing unusual; it just happened when I was shopping at Tenghuo Department Store with my daughter.

The man told his five-year-old daughter to just sit there and not get up.

He likes to grab a megaphone and make a huge scene, demanding compensation.

Having run his shop for so many years, Chen Pingsheng has seen all sorts of people.

In the early days when Tenghuo Department Store offered a buy-one-get-ten-free guarantee, many elderly women would frequently go there and make a scene, claiming they had bought futures contracts.

You want to ask her where the goods are?

She said she ate.

If you ask her again, "Since you ate it, how can you prove that you bought expired goods?"
The old lady would say: "How could I not know whether the food I eat is expired or not?"
He looked at you with disdain.

When it comes to logic, they are absolutely unbeatable.

Later, as the group grew larger, it established a very strong legal department.

Anyone suspected of making trouble unreasonably or attempting to gain profit through improper means will be dealt with accordingly.

They will almost always be sued in court.

It was still charged with fraud.

This man was also a prodigy; after his wife divorced him, he didn't look for work for several years.

He relied on his daughter to cheat people out of small amounts here and there.

We've already borrowed from almost all the relatives we could.

Forget about saving face; nothing is more important than eating. It's just a pity for this little girl at home!

Chen Pingsheng ignored him completely and left.

The store manager will handle the rest. Under normal and reasonable circumstances, the group will lose money very quickly.

In unreasonable situations, not only will you not receive compensation, but you will also be given a court summons.

When he got home, his wife was teaching their son to do his homework.

As for Erpiya, after she became friends with Guo Jiajia, no one in the class bothered her anymore.

Whether we fight ten or not doesn't really matter.

They've come up with all the reasons, but they just don't want to practice martial arts so hard anymore.

She has started her live-streaming career again.

"Old Bean."

"What are you doing?"

"Why is it so hard for my sister to get first place?"

Upon hearing this, Chen Pingsheng instantly lost the desire to talk to her; Erpiya had no friends in class.

That little knife-like mouth definitely deserves half the credit.

"Who said your sister has a hard time getting first place? She just doesn't want to take the exam right now. You'll see when she does!"

"Oh..." Erpiya clearly didn't believe it. Her sister was good at fighting, but she was never good at studying.

"Dad, I'm sure I can get you a whole wall full of academic awards."

"Are you thinking of buying something again? Why are you saying such nice things to me?"

"Hehe." Erpiya rubbed her little hands together.

"Dad, you really know me. I just want to set up a bigger live streaming room at home so I can perform better."

Chen Pingsheng thought something had happened to her, but it turned out to be nothing.

Isn't it easy to set up a separate live streaming room?

No matter how small his house is, it's still over 200 square meters.

It shouldn't be a big problem to make room for her to do live streams.

He's hardly ever used his little study; why not just let her have it?

Erpiya happily went to tidy up.

After leaving the baby's room, Song Yanxi called him to go to the small living room next door.

Chen An'an is really working hard now, studying diligently every day.

Song Yanxi, as a mother, is also quite gratified.

She was considering hiring another tutor for her, but Chen Pingsheng felt it was unnecessary.

Putting everything else aside, Shen Youwei, who has such a good relationship with her, is a graduate of a prestigious university, isn't she?

If you want to hire a tutor, just contact her.

Of course, you should also ask the big kid's opinion first.

She can go if she wants to; if she doesn't want to, there's absolutely no need to force her.

Everything depends on her own decision.

Song Yanxi thinks this is good, because she is not so busy now and can spend more time on her child.

"In my life, I've found that mistresses seem a bit too honest."

"He's only one year old, how can you tell he's well-behaved?"

"Of course it's my intuition!"

Song Yanxi was quite surprised when she mentioned the mistress, Chen Lu's two older sisters.

Although Big Paw is a little lacking in academic talent, he is definitely very capable in other areas.

And what they fear least is being bullied.

The second daughter is spoiled and has a lot of minor quirks, but she is definitely not someone who is afraid of trouble.

Chen Lu, the mistress, was different. When Song Yanxi took him to play in the neighborhood, he was bullied to tears by a girl who was about the same age.

How does this work?
Chen Pingsheng felt that she was overthinking things.

It's true that the mistress doesn't hit people, but to say she's honest is clearly too early to say that.

(End of this chapter)