The Birth of Shanghai's First Conglomerate

Chapter 64 Boiling Sheep and Water Clouds

Chen Pingsheng took Gao Hu to see the shop he had found.

The first one is in a large shopping mall in Shijingshan District. Good shopping malls actually have the highest foot traffic.

However, the competition is fierce, and it is by no means easy to gain a foothold in such a large shopping mall.

"500 square meters, annual rent 1.2 million."

Chen Pingsheng led them to the fourth floor for a tour. Now, all the big shopping malls are actually learning from Wanda's waterfall model.

What is the waterfall model? Simply put, it means concentrating the restaurants and cinemas with the highest foot traffic on the top floor.

Once they've finished shopping up there, the customer traffic will flow back down to the clothing, electronics, and other sectors below.

He didn't know much about renovations, so Gao Hu was left to handle the details himself.

He suggested hiring the best design team to provide the overall design for their first store.

This style of decoration can be replicated in other stores in the future.

To form a unified whole.

This time, he's playing a game of capital, so naturally, he'll be playing by the standards.

Gao Hu said, "You can rest assured that Old Chen's shop is in my hands. Just tell me what you think."

"alright."

Chen Pingsheng called them together and they casually found seats to sit down.

He said, "I may not know much about the specific operations of a hot pot restaurant, but there are a few points I would like to mention."

"First of all, in my opinion, traditional stores in the future will mainly be shareholding companies, meaning that not only the owner will hold shares, but the store's management will also hold a large share."

"Secondly, the name of our hot pot restaurant is 'Boiling Sheep' Hot Pot City, which is simple and easy to remember. The biggest difference between Boiling Sheep and the traditional model is that it will be combined with the film and television resources of Tencent Entertainment in the future."

"In other words, it will not lack traffic in the future."

"Now that we have enough traffic, what's the most important thing? I personally think the most important thing is price."

"Most people come in for the price, not for the so-called touching service or an awkward dance for a birthday. I personally think that's a little embarrassing."

"Therefore, when it comes to pricing, Boiling Sheep must ensure that more than 95% of its customers are satisfied, and we always adhere to the principle of 'good quality at a low price'."

"The third and crucial point is that the taste must be satisfactory."

"So to summarize, the competition for Boiling Sheep will mainly be on three levels in the future."

"First, there's no shortage of traffic; second, the quality is good and the price is low; third, the taste is satisfying. As for the rest, there's only one standard: salaries that are 30% to 100% higher than those in the same industry."

"Looking at the store's operating revenue, customers are always our teachers and our mirrors."

"We continuously identify and improve problems by observing them."

His statement was quite clear.

They established Boiling Sheep as a joint-stock company from the outset, with store management enjoying independent dividend shares.

This is actually the same as Tengsheng Fruit.

Secondly, it offers good quality at a low price; price is always the most important factor for customers.

He felt that a restaurant with good quality food at reasonable prices would never lack customers.

No matter what kind of restaurant it is.

The third point is also very important: never expect employees to provide services worth 5,000 yuan when they are paid 3,000 yuan.

That kind of boss just hasn't figured out how to be a boss yet.

Trying to make money by squeezing employees' income is absolutely short-sighted.

Chen Pingsheng's standard is very simple: I'll give you 8,000, and you'll provide me with 7,000 worth of services.

Always keep a smile on your face when you go to work.

High income is the prerequisite for high-standard management.

Talking about management without high income is just nonsense.

He also provides the best accommodations for his employees after get off work.

If you're not happy living there, don't expect your employees to be happy at work.

Human nature is actually quite simple. If a boss truly cares about his employees, the employees will definitely reciprocate by thinking about them in return.

Only in this way can a positive chain reaction be formed.

He set these standards, but Gao Hu was responsible for implementing them.

He personally invested two million yuan in this first store, with Gao Hu holding 25%. In the early stages, there were still issues to be addressed, including renovations, researching the tastes of Beijing residents, and a series of training programs and sourcing channels.

He won't concern himself with any of these things; he'll leave those to the specialists.

We will continue to make improvements after this place opens.

……

the other side.

His wife, Song Yanxi, really did go to the store in the Second Ring Road without hesitation, and he was going to go with her.

It's worth mentioning that wealthy women's spending on beauty products is absolutely bottomless.

That's how the industry's exorbitant profits come about, so as long as the customer base problem can be solved.

She was still very confident.

The second beauty salon will also follow the high-end club model, with an estimated investment of six to eight million.

The total area will remain between 600 and 1,000 square meters.

In reality, the rooms that are actually used for services don't need to be that big; most of the space is for these wealthy women to relax and chat.

For example, you can come here to have coffee, listen to piano performances, or watch celebrity concerts.

In any case, we should try our best to satisfy these women's desire for luxury.

These shops offer everything from a single sheet of toilet paper in the restroom to a chandelier on the wall.

They all use high-end brands.

Song Yanxi has done her best.

High-end beauty services can't follow the same high-quality, low-price model as Boiling Sheep, because it's very simple.

In the eyes of wealthy women, if you don't rip her off, she'll think your product is ineffective.

He doesn't match her standards.

Given this mentality of high-end consumption, it's easy to understand why something that costs a thousand can sell for ten thousand.

The beauty salon is something Chen Pingsheng is determined to make a good business of, mainly because it's too profitable.

With a gross profit margin exceeding 90%, just imagine how outrageous that is.

Compared to Boiling Sheep, he sees Shuiyunjian as a long-term money-making business.

So he helped his wife with all the chores.

The salaries they offer are extremely high; a senior beautician is guaranteed a minimum of 12,000 yuan.

A-level beauticians who can sell their own products are guaranteed a minimum of 18,000 yuan.

Consultants responsible for customer files and sales have a guaranteed minimum income of over 20,000.

As for senior store managers like Zhou Chun, their annual salary is between 300,000 and 500,000 yuan.

In addition, 10% to 15% of the shares will be allocated as dividends.

The prerequisite is that she has to bring her own team.

To think you can earn that salary all by yourself is absolutely wishful thinking.

A good store manager will generally have a large number of employees following him.

If no one is pursuing you and you can't even lead a team, you're definitely not a good store manager.

His criteria for judgment have always been this simple and crude.

High income is necessary to attract top talent.

With such high profit margins in the beauty industry, how can you expect your employees to earn several thousand yuan a month? Are you even human?

Chen Pingsheng plans to open Shuiyunjian in the Guomao Building area this time.

Anyway, there are a lot of rich people here, and his own Tencent Entertainment is also there.

Of course, the competition is fierce.

High-end beauty salons certainly won't compete with those small roadside beauty parlors.

Its adversaries exist only in those private spaces.

That is, it attracts wealthy women who shop without looking at prices and can easily buy an entire store's worth of goods.

(End of this chapter)