The Birth of Shanghai's First Conglomerate

Chapter 70 Flying Shadow Entertainment
Who came looking for him and told him to go back as soon as possible?

Chen Pingsheng felt a little puzzled.

Actually, although he had some money, he didn't have many truly wealthy friends in the capital.

The main reason is that he personally dislikes attending drinking parties and even more so, he dislikes engaging in unwarranted social interactions.

After opening an entertainment company, someone of his status would be the best person to build connections with.

Just take your female artists out to eat more often.

Chen Pingsheng doesn't do those superficial things; he doesn't make money by eating.

After receiving the business card from Bai Xin, I found that the small, gleaming gold card was exquisitely made.

Perhaps it was confidence, but all that was listed was a phone number and a name; there was no other information.

I called from the company landline, and the person on the other end was a young man.

"Is it Mr. Chen?"

"Yes, you are?"

Chen Pingsheng remained very polite; everyone knew that the capital was a treacherous place with many scoundrels.

"I am Wang Yanfeng from Feiying Entertainment. You should have heard of Feiying Entertainment, right?"

It sounds impressive, but he'd never actually heard of it.

He covered the phone and asked Bai Xin beside him, "Have you heard of Feiying Entertainment?"

Bai Xin thought for a few seconds, then exclaimed in surprise: "Fei Ying?"

"Is that impressive?"

Bai Xin shook her head, while Tan Feiying looked slightly surprised.

"No, uncle. It's just that Fei Ying is particularly domineering and his methods are quite terrifying. Wasn't there a male celebrity in the industry who became a sensation a while ago?"

"Feiying wanted to invite him to act in a movie, but the male actor refused because the script was too bad. Then, less than a month later, Feiying set a trap, bribed the male actor's driver, and sent him to jail on charges of soliciting prostitution."

Bai Xin said, "People in the industry are now terrified of Fei Ying. It's a pity about that teacher Wang Haibo. He has superb acting skills and a good character. None of the actresses who worked with him had a bad word to say about him. Yet Fei Ying sent him to jail like that."

I see, it's a company that likes to use underhanded tactics.

Chen Pingsheng answered the phone again: "Feiying Entertainment is very famous, of course I've heard of it, but I don't know what you want to see me about?"

"Then we're talking about cooperation. Isn't your company currently investing in the 'Eternal Love' project? I, Feiying, would like to take a small stake. I wonder if President Chen would mind?"

His tone was confident but greasy.

He looks like a rich second-generation entrepreneur, and Chen Pingsheng actually dislikes this kind of person.

The main problem is that these are second-generation rich kids starting businesses, who start from the very beginning by standing on their parents' shoulders, giving them a very high starting point.

And they didn't experience the arduous entrepreneurial journey that their parents went through.

They have an inexplicable confidence in everything they do.

As for their character, it goes without saying. If your parents' generation were at the same level as them or slightly higher, then their attitude might be barely acceptable.

If you don't have parents or grandparents, then such a person would definitely look down on you.

Or rather, pity.

This is what it means for the children of wealthy families to start businesses; they will always rely on some so-called high-level theories from books or what they hear to get things done.

They never step out of their comfort zone to understand the true needs of their clients through practical experience.

"I mind it, I'm not interested."

Regardless of his motives, Chen Pingsheng hung up the phone immediately.

There's no way he'd cooperate with that kind of lousy company.

……

the other side.

A hotel in Guangdong.

A beautiful woman with long, black waves in her hair was taking deep breaths, transitioning between her previous and next words. She sensed that the man below seemed even more displeased after taking the phone.

These sons of bitches! I finally managed to win her over, and now they're at the hotel, pulling out all the stops.

He actually dared to get distracted! I'll just sit on him and kill him.

"Brother Feng, did you promise to let me be the protagonist of Hua Qian Gu?"

This woman was originally from the entertainment industry. After the matter was settled, she wore a light veil over her back, making her figure appear both visible and hidden.

This made Wang Yanfeng jump around.

Unlike Beijing, Guangdong seems to only have summer here.

It will only get a little cold during the few days of Chinese New Year.

"Don't worry, I will do what I promised you."

The displeasure in Wang Yanfeng's eyes flashed by in an instant. In Guangdong, everyone knew that his father was a well-known real estate tycoon.

Feiying Entertainment is just an entertainment company he founded; eventually, he will have to go back and inherit his family's real estate group.

That's a grand vision.

He can't tolerate someone daring to hang up on him like this.

Especially since the other party is a complete bumpkin with no background or connections.

Why should someone like that hang up on Wang Yanfeng?

He planned to go to the capital to teach him a lesson.

Everyone knows that those who started out in real estate must have a clean record.

That would only make you a laughingstock.

Because, in the simplest terms, a kind person who gets involved in real estate will be devoured without a trace.

You can't even demolish a holdout house.

The most ruthless thing Wang Yanfeng did was to burn down half of a village.

Nobody knew he did it; afterwards, he simply withdrew from his family's real estate group.

His dad will naturally handle everything.

Later, he started his own company, Feiying Entertainment, and the minor celebrities got to play quite a few games there.

I asked someone to act in a movie, but they refused.

Those actors really don't understand the methods of these real estate tycoons.

Making a move like that would ruin someone's future; they should never make a living in the entertainment industry.

In his eyes, Tencent Entertainment was nothing more than an ant that he could easily crush.

If you're going to be an ant, then you should be prepared to be one.

Wang Yanfeng immediately prepared to head north.

He had also investigated the newly established Tencent Entertainment.

Starting out selling fruit on the street, he's similar to that guy surnamed Yao in Shenzhen.

He also started out selling vegetables and is now making waves in the capital market.

Even more outrageous was that vegetable vendor who dared to point his gun at Vanke, the world's largest real estate company.

That's ridiculously over the top.

It's worth noting that Vanke is widely recognized as the largest real estate developer in China.

However, its shares were extremely dispersed after it went public, which gave the Yao family an opportunity.

If he could really take down Vanke, this vegetable vendor would become famous overnight.

We still shouldn't underestimate these mud-covered people who crawl out of the street.

However, he also had to be taught a lesson, otherwise, in the future, anyone could refuse him when it came to casting.

……

Chen Pingsheng was sitting at home when the enemy came from the sky.

This is all normal; it's simply impossible to make money in business without offending anyone.

Putting aside everything else, his Tengsheng Fruit rose to prominence in Shijingshan, and in the process, countless small fruit shops went out of business.

Compared to such a behemoth, the risk resistance of these individual stores is negligible.

However, with the upcoming premiere of "Legend of Lu Zhen" on the highest-rated local TV station in China, Zhao Liying is also receiving a series of good news.

She came to tell Chen Pingsheng. "Brother Chen, I'm going to Nan Province to participate in Lu Zhen's preliminary publicity."

The show they're going to be on can be described as the number one entertainment variety show in China.

Happy Family.

Chen Pingsheng naturally wouldn't stop her, because this was a great thing and would greatly help her reputation.

"Liying, I have something I need to discuss with you."

Chen Pingsheng said, "I opened a hot pot restaurant called Fei Yang Yang in Beijing. In the future, I may need to use your traffic to build up the initial publicity and reputation. This year, I plan to invest 10 million yuan personally, and next year I will increase my investment by 100 million yuan. If possible, I hope you can personally take a 15% stake."

"This is also my first time venturing into the catering industry. I'm not afraid to tell you the truth about my goal: within three years, I hope to build a catering group that ranks among the top ten in China."

"We plan to complete the listing within five years, and your investment will also be part of the future development direction of Tencent Entertainment."

"You know, Brother Chen doesn't understand filming, and I don't know much about the entertainment industry either, but I understand the popularity you guys have."

"So, would you be willing to invest ten million for a 15% stake in the original shares?"

"Brother Chen, I believe you."

Zhao Liying readily agreed; it wouldn't be difficult for her to come up with ten million now.

Hua Qiangu's film salary was 12 million.

Chen Pingsheng laughed and said, "Then go ahead. Nan Province is my and your sister-in-law's hometown. As for Fei Yangyang, I can only try my best to ensure that it meets your expectations. As for the rest, no matter what happens to you in the future, your shares will not change."

Being a celebrity actually carries considerable risks.

If someone targets you, they'll expose some major scandals.

Even the most popular stars can come to an abrupt end.

Taking advantage of their fame and popularity, most celebrities choose to invest their money in real-world businesses.

However, only a very small number of people are truly capable of doing it well.

After Zhao Liying went to the South Province for promotion, his Tengying Entertainment business had even less to do.

Of the film crews that approached us, nine out of ten were going to lose money.

This isn't something he made up; it was deduced using some kind of cheat code.

Among big-budget productions, only Yang Mi's "Eternal Love" is profitable.

Yang Mi is a queen, undoubtedly a top star in the entertainment industry.

It will be quite difficult to win that woman over and have her act as his long-term spokesperson for Shuiyunjian.

We've found the queen to represent breasts, but we're still missing one for buttocks.

There isn't a suitable candidate yet, so I'll keep an eye on things carefully as they go.

Teng Ying went to the Southern Province with Zhao Liying, and Bai Xin participated in the filming of Hua Qian Gu, so there was nothing else to do.

He was too lazy to stay here and wait for a film crew that could make money.

I might as well take advantage of this time and go find Gao Hu.

The renovation of the first Fei Yang Yang store should be completed in about half a month.

Chen Pingsheng waved the banknotes in his hand decisively and immediately went to find four more stores in Shijingshan.

Complete the expected investment of 10 million in Boiling Sheep this year.

Everyone is currently still in a state of rest and training.

The chef spends his days researching the dishes and, most importantly, the serving time.

The waiter naturally studies service.

These people receive training from 8 a.m. to 7 p.m., and it's not free.

They all receive their wages based on the minimum wage they would receive during normal business operations.

This is the advantage of having money to start a business: the initial investment is large, and all preparations can be done perfectly during the process.

Gao Hu truly lives up to his reputation as a top player in Shacheng; his connections in the culinary world are absolutely top-notch.

He summoned more than a dozen chefs in one go, and later learned that he was going to open four more restaurants immediately.

After making contacts in various places, nearly fifty people were quickly recruited.

To put it bluntly, it all came down to referrals. The key reason was his strong network of connections, but more importantly, Chen Pingsheng was genuinely willing to pay salaries.

During the training period, the head chef is guaranteed a minimum of 18,000 yuan, the head chef 12,000 yuan, the vegetable cutter 5,000 yuan, and the waiters a uniform 6,000 yuan.

This includes food and accommodation.

He rented a five-story building in Shijingshan District to serve as the headquarters of the Fei Yang Yang Catering Company.

Three floors are used for employee living quarters, and two floors are used for training.

Chen Pingsheng himself also worked with them to continuously improve the standards for serving time in Boiling Sheep.

It's like a fish hot pot.

If it's done on the spot, no one can finish in less than twenty minutes.

Their research yielded different standards; all hot pots still adhere to the standard of being prepared on-site, but all are completed a day in advance.

Then freeze it.

This will definitely affect the freshness and taste of the fish to some extent.

But it can reduce the serving time of dishes the fastest.

You should know that their positioning standard for Boiling Sheep is good quality and low price.

Fast service means good service.

On the contrary, no matter how much you try to provide touching service, people still won't get their food served within twenty minutes of ordering.

That's all nonsense.

According to Chen Pingsheng's standard, a typical meal consisting of three meat dishes and five vegetable dishes must have all the dishes served within ten minutes.

No matter how busy the store is, this time must be guaranteed.

The speed of serving food is absolutely vital for affordable restaurants.

While ensuring the speed of serving dishes, we should also do our best to research the flavors.

This was the goal he set for Boiling Sheep.

If it doesn't meet this standard, he'd rather not start the show "Boiling Sheep" at all.

Until this standard is developed.

Anyway, he has money, so he can afford to lose it.

Under his immense pressure, Gao Hu led people in discussions and research every day.

How can we speed up the serving of dishes while ensuring their taste?

Once the research is completed, all chefs will receive standardized training.

Chen Pingsheng probably doesn't understand the dining habits of high-end people.

But he doesn't know much about the eating standards of ordinary people.

First it's cheap, then it's fast.

Finally, the taste was pretty good, and the service was acceptable.

This order absolutely cannot be reversed; if it is, then it's basically all over.

The reason he knows so much about this is simply because he was once one of the millions of ordinary people.

Everyone is busy making money, and life is already hectic.

We finally get to go out for a meal, so we can't just wait around.

When going out for a meal, the first thing to consider is usually the price.

Therefore, he set a strict standard for Boiling Sheep.

The gross profit margin for any dish must not exceed 35%.

Based on this, Boiling Sheep doesn't need to make a profit, as long as he doesn't lose money.

After all, which company playing the capital game seeks profit from its customers?
Is that still a game of capital?

Aren't they all just trying to make money in the capital and securities markets?

A gross profit margin of 35% in the catering industry is definitely the lowest standard in the industry.

(End of this chapter)