The Birth of Shanghai's First Conglomerate

Chapter 88 Marketing Planner

Tencent Entertainment has been established for almost half a year.

They have invested in several TV series so far, which has helped them promote Zhao Liying, a second-tier star.

While his achievements in the entertainment industry weren't outstanding, he was still somewhat well-known.

The truly famous ones are those who have top-tier celebrities.

Examples include Yang Mi's "Jiaxing", Hu Ge's "Tangren", and Noon Sunshine's "Shanying".

These are all top-tier entertainment production companies in the drama industry.

His acting career is at best second-tier, so it's not surprising that Yang Mi blocked him.

This woman will be recruited sooner or later to specifically endorse breast care products.

Even though he hadn't been here for over a month, Bai Xin had still managed to clean up his Tengying headquarters spotless.

However, we will definitely expand this year; a space of over 300 square meters is still too small.

"Bai Xin, has the online marketing talent I asked you to find been found yet?"

Bai Xin spends all his time in the entertainment industry, and he's far more well-informed about its gossip than he is as its boss.

In fact, almost every top celebrity's team has someone skilled in online marketing.

Their main responsibilities include exposure, attracting traffic, and controlling online comments.

He needs a team like that right now.

It's very simple; Zhao Liying going to eat at Fei Yang Yang doesn't necessarily generate a lot of traffic.

Instead, it's because after she goes there, a company team behind her manipulates and guides the topic to create trending topics and viral moments.

"Found it."

When Bai Xin isn't filming, she'll be here, mainly responsible for receiving film crews on his behalf.

"Uncle, I've contacted a professional paparazzi team. They've covered a lot of sensational topics before, but they specialize in paparazzi photography, in addition to being good at online marketing."

Taking candid photos is great; he really needs that kind of talent right now.

Chen Pingsheng said, "Tell him to come over when he has time."

"Uncle, I have to remind you, the salary requirements for this kind of team are very high."

Bai Xin said, "If we're just going to be responsible for promoting Boiling Sheep Hot Pot Restaurant, wouldn't that be too high a price to pay?"

"Of course, I won't just be in charge of Boiling Sheep."

Chen Pingsheng said, "We also need to be responsible for online comment control and promotion of the artists under our Tengying Entertainment. Although we only have Zhao Liying as an artist now, we may sign a few more in the future."

Bai Xin understood and called the other person to come and apply for the job.

Being a paparazzi can lead to great wealth and fortune if done well.

If you don't do a good job, you'll either end up in jail or in the hospital.

The reason they went in is obvious to those who know.

If you actually manage to capture some private information about a big star, it's better to sell it to the star himself than to expose it.

This would obviously result in a higher price.

Most rumors of top-tier celebrities being blacklisted actually only lead to two outcomes.

First, they couldn't agree on a price.

Secondly, it could be a distraction created by the rivals.

The first one is easy to understand. The second one is that when their own celebrity has a major scandal, they directly release even bigger news to divert public attention.

This is to achieve the goal of protecting their own artists.

Big companies in the entertainment industry often do this kind of thing.

The person Bai Xin invited was named Liu Tianzong, who was in his early thirties and about the same age as him.

I've worked as a paparazzi and editor in the entertainment industry, and I was also in charge of the online marketing for a third-tier celebrity.

They are well-versed in the rules of the entertainment industry and adept at creating viral online topics.

The required annual salary is 1.2 million, but that's not a problem.

No matter how much you talk, if you don't actually achieve anything, he won't believe you.

“Here’s the deal: I have a few stores opening soon. Zhao Liying will go there for a few meals before they open. If you can make it a viral sensation, I’ll give you an annual salary of 140 million.”

He meant it was possible; if it wasn't, then it would be very simple. Next.

If you're asking for a million-dollar annual salary, then there's no need to talk about anything else; just show us your abilities.

Zhao Liying is a big star, so it's bound to be a topic of conversation if she's photographed eating out.

It won't be too big.

How to turn this seemingly trivial topic into a viral hit depends on the marketing strategist's skills.

He was just posing a small test question; it was very straightforward.

Liu Tianzong came to his side because he had some understanding of Tencent Entertainment, an entertainment company that was the least like an entertainment company.

Aside from a director, a second-tier star, and a secretary, there's basically no one else under his wing.

Most of the business is contracted out to professional teams; I don't participate at all.

Even for something as important as casting, which is rife with unspoken rules, the boss is nowhere to be seen.

Here comes the test: Zhao Liying, a second-tier celebrity, goes out to eat.

How to create viral traffic.

After quickly thinking for a moment, Liu Tianzong said:

"Mr. Chen, for any topic to become a hit, it must give readers or onlookers some room for imagination."

"Look, I have a few preliminary and simple plans here. You can choose one."

"First, Zhao Liying was suspected of having dinner with friends. Using celebrity romance to create buzz will undoubtedly generate the most traffic."

"Stop," Chen Pingsheng said. "She is an artist under my company and also my business partner. No topic should be discussed at the expense of damaging her reputation."

That would be limiting.

Liu Tianzong thought for a moment, and a series of short stories that he could elaborate on, such as running into fans and paying for their meals, popped into his mind.

In any case, any kind of traffic must have a sensational element; otherwise, simply photographing celebrities eating out won't generate much traffic.

Chen Pingsheng felt that his thinking was a bit outdated, and so were his ideas.

There wasn't a single one he liked.

The internet is where young people most like to gather and surf.

The things he proposed were things a man in his early thirties could have thought of without using his brain, so what's the point of having him?
Goodbye, next one.

The boss's performance evaluation is that simple and straightforward; getting a million-dollar annual salary is not that easy.

After Chen Pingsheng simply let him leave, he then summoned Bai Xin.

"This won't work. The idea is too outdated and completely out of touch with the thinking of today's young people."

"So, uncle, what kind of person are you looking for?"

"Someone with wildly imaginative ideas, who can shoot those kinds of interesting videos, and who is also good at creating all sorts of little topics."

Chen Pingsheng said, "I could have come up with those ideas without even thinking. Besides, he didn't ask me why I wanted to film Zhao Liying going out to eat. He didn't even understand my basic needs before coming here to ask for a million-dollar annual salary. He probably thinks that we bosses aren't very smart."

Bai Xin nodded, agreeing with that.

The uncle may have a simple and unpretentious demeanor, but he is actually very wise.

Otherwise, no one could manage so many companies.

People with wildly imaginative ideas also need to be able to shoot various short videos and be good at writing short stories.

Didn't she have someone like that in her dorm before?

That woman was undeniably beautiful, but she was always acting strangely; I had no idea what she was thinking.

You can even make ink out of a closed door by using firecrackers to blast it open.

He can even get up in the middle of the night to practice the Toad Kung Fu while sleeping.

He also particularly enjoys publishing some inexplicable articles on campus or Zhihu.

The key is that every time she publishes something, it attracts a large number of people to follow and read it.

Isn't this exactly the kind of person an older man needs?

Give this crazy woman a call.

(End of this chapter)