The Birth of Shanghai's First Conglomerate

Chapter 90 This is truly high-end entertainment.
"Boss, look, we're trending on social media."

Boiling Sheep Hot Pot Restaurant is bustling with people on Saturdays.

Don't turn over too many tables in one day; a total of thirty-eight tables and seven small private rooms.

There were still quite a few people queuing outside, and the seats were all packed.

Gao Hu himself would come over to be the head chef on the weekends, while he would stay at headquarters to be responsible for training and researching cuisines during the week.

He turned his head and saw that the news of Zhao Liying having dinner here was indeed trending on social media.

It ranked nineteenth on the entertainment list, and it even included a picture of the "Boys and Sheep" storefront.

"This must be because our chairman is putting in the effort. Let's get this going, brothers!"

Gao Hu stir-fries, and his buttocks are brimming with passion.

The fire was gushing oil, and it was burning incredibly high.

In two more days, four more stores in the mall will open on the same day, and Zhao Liying will personally come to film them and help with the promotion.

His momentum was overwhelming, completely different from what he had done before.

After the four stores open, Fei Yang Yang will officially announce the establishment of Fei Yang Yang Catering Management Co., Ltd.

Then, the newly established Tenghui Capital announced an investment of 100 million yuan to complete its Series A financing.

The valuation jumped directly to 200 million.

Tenghui Capital has a registered capital of ten million yuan, and it was naturally established by Chen Pingsheng.

This also signals his formal entry into the capital market.

Initial investments will only be concentrated in a few of the companies under its own control.

Whether it's Boiling Sheep or Water Clouds, it's all about rising fruit.

In the future, his personal investments will all be funded through Teng Hui Capital.

It is worth mentioning that newly established companies that meet the requirements generally have a three-year tax exemption period.

His current companies, except for Tencent Film, are all in traditional industries, so they naturally meet the requirements.

Traditional beauty and hair salons have never paid taxes.

However, once listed on the stock exchange, corporate income tax will definitely be payable.

Gao Hu was very excited, as were his waiters.

They even told some customers about how their store trended on social media; that's the benefit of having celebrities involved.

The amount of exposure they receive is nowhere near that of small chains or single stores.

……

"Uncle, have we opened another investment company?"

Teng Hui Capital is also known as Teng Hui Investment Management Co., Ltd.

It is the fifth company that Chen Pingsheng has officially registered, and it is also the platform he uses to connect with capital.

They didn't rent a separate headquarters; they just hung a sign at the entrance of Tencent Entertainment.

On the left is Tencent Entertainment, and on the right is Tencent Capital.

“That’s right. From now on, we’ll be more than just an entertainment company; we’ll be a high-end entertainment company that spans capital markets.”

Adding the word "capital" instantly changes everything, and Bai Xin is also proud of it.

She became one of two full-time employees.

Jiang Yilei earns a monthly salary of 30,000 yuan, yet she still works hard while surfing the internet.

Unexpectedly, on the first day of Tenghui's opening, he received an unexpected guest.

Wang Yanfeng, from Feiying Entertainment, happened to be passing by. He also runs a famous "Banana Project" in the entertainment industry.

It has a great reputation and is very well-known, but it's actually useless.

"Mr. Chen, your new company is opening, how come there isn't even anyone to cut the ribbon?"

"Does a good company really need to hire someone to cut the ribbon?"

Chen Pingsheng didn't even invite him in for tea.
Wang Yanfeng was still somewhat smug in front of him, a rich second-generation with a strong sense of superiority, especially since his father was a real estate tycoon.

It's normal to look down on fruit sellers and restaurant owners.

"Mr. Chen, let me say it again: if you're willing to give up half of Hua Qiangu's investment, we can still be friends." "Are you ashamed of yourself?"

Chen Pingsheng was furious. Once or twice is acceptable, but not a third time.

"With your looks, you think everyone has to give you face just because you have a good dad?"

"Damn it..."

Wang Yanfeng almost started a fight on the spot. He hadn't come here on purpose; he just happened to run into Chen Pingsheng hanging up the signboard for his new company while he was discussing some business.

A fruit seller who also runs a capital investment company—it's like a farmer holding a golden broom. No matter how clean he sweeps, he can't change the fact that he's still a farmer.

After Wang Yanfeng pointed at him, he left with his men.

We're all business owners; who doesn't have some basic manners?

Only a scoundrel like Chen Pingsheng would dare to give him such a hard time.

Back in his Rolls-Royce downstairs, Wang Yanfeng punched the car window next to him hard.

It wasn't a big deal, nothing serious.

"Young Master Wang, look at today's trending topics."

Fei Ying, the strategist, who was also Zhang Geming, sent by his father to Wang Yanfeng's side, said: "Fei Yangyang is trending on social media."

Wang Yanfeng isn't really stupid; he just sometimes can't control his temper.

"What's so strange about that? It's just that Zhao Liying went out for a meal."

"Young Master Wang, don't judge a book by its cover."

Zhang Geming explained, "Four stores of Boiling Sheep will open on the same day, and it will immediately become a trending topic. Then, Tencent Entertainment will establish Teng Hui Capital. I think the newly established Teng Hui Capital will soon announce its investment in Boiling Sheep. They have been building momentum from the very beginning."

"What is he trying to achieve by creating this hype? I've also looked into his 'Boiling Sheep' drink; it's ridiculously cheap, I'm even afraid of getting sick from eating it."

A look of disgust.

Wang Yanfeng looked down on this kind of affordable catering, always feeling that it was tiring and didn't make any money.

Unlike his father.

You acquire a piece of land, haven't even built a house yet, and can easily earn a few million dollars in a few years.

"Young Master, you can't look at it like that. The catering industry is huge."

Zhang Geming patiently explained, "From what we can see, everything was planned from the very beginning when they opened the Boiling Sheep Hot Pot Restaurant. They used a low-price strategy to build a reputation, then had an entertainment company cooperate in promotion to increase brand awareness, and finally established a capital company to bring it to the capital level."

"As it stands, it's definitely Teng Hui who will complete the most profitable angel and Series A rounds for Boiling Sheep. Once it connects with other major capital firms, Boiling Sheep will go straight to the IPO model. This isn't just a restaurant business; it's clearly a way to invent a new model to take its restaurant companies public."

"Once he really makes this model work, the catering industry is huge and has countless branches. Both Tencent Entertainment and Tencent Capital will become top-tier companies in the industry, or even more exaggeratedly, they may be split into independent large groups."

The strategist truly lives up to his name.

Knowing that his son was not very promising, Mr. Wang insisted on sending over the group's development consultant who had been with him for many years.

The connections of a second-generation rich kid starting a business are just that strong.

"You think this has a lot of potential?"

Wang Yanfeng was a little surprised, as he had always believed that Chen Pingsheng's most valuable project was the filming of "The Legend of Hua Qiangu".

The forbidden love between a master and disciple—his analysts all felt that this drama had a high chance of becoming a huge hit.

After all, it's a unique subject matter; it hasn't been seen before in the market.

"This isn't just promising, it's extremely promising!"

Zhang Geming said, "Think about it, when we established Feiying Entertainment, we mainly made money by investing in TV series or movies. The risks involved are extremely high, and the profits are just so-so. If we can earn 100 million yuan a year, it would be a remarkable achievement."

"His approach is different. His investment in the entertainment industry is just a side business. His main focus is on supporting Tencent Pictures to build its listed companies. Once that's done, the profits will be at least in the billions, and possibly even in the tens of billions, within three to five years."

"If the capital market finds that his approach can succeed, he can simply repackage Tencent Entertainment and put it on another listed company, making tens or hundreds of billions more."

"The profits from these two areas alone far exceed those of the entire industry."

"This is so much more sophisticated than those who only know how to make TV series or movies. This is the high-end way to play in the entertainment industry."

"Compared to him, our Feiying is like trying to catch shrimp in a river, while he drains an entire river to catch fish. How can that be the same?"

Wang Yanfeng gasped in surprise. Did that fruit seller have this kind of business acumen?

(End of this chapter)