In 1992, a small village owner became the richest man in the village by owning a car.

Chapter 645 Establishing the Brand Name and the Repair Shop's Complete Promotion Mechanism
After the New Year, Yu Dawei threw himself back into work. Since there was still no news about the auto parts market, he took advantage of this break to organize a meeting for all the core members after the New Year.

This includes Lao Ji, the head of Fanfan Repair Shop; Qian Yin and Lü Yongzheng from the parts department; Yang, the accountant from the accounting department, and his assistant; Yao Jinfu, Sun Shunli, and Tang Chao, who are in charge of car maintenance; Zhang Biao and Zhao Zi from the transport vehicle department; Ma Tao, Ben Jun, and Lao Zhao, who are in charge of the field rescue department and major customer service managers.

Along with Lao Zhu, the head of the oil city branch repair shop, Zhang Liang, who was dispatched to the local area, and other core members.

However, Yu Dawei did not call the managers of Youcheng Gas Station and Dawei Repair Shop over. First, the matter was not closely related to them. Second, although they were managed and accounted for together, the gas station and Dawei Repair Shop were two independently operated lines.

Whether he makes a profit or a loss, it won't affect his own affairs.

The atmosphere inside the meeting room was somewhat cheerful. Another year had passed, and everyone's lives had visibly improved.

Before, when we were working in the factory, everyone was busy and we didn't pay much attention. But after returning to our old villages and chatting with friends and relatives, we realized that they were already among the first to get rich in their own circles.

I was naturally very happy to be back at the factory, after all, I had been envied and praised by all my relatives and friends during the Spring Festival.

"I've called everyone here today mainly to discuss the following three matters, which need to be implemented this year. The plan is slightly different from the one we discussed at the end of last year, so it's a minor adjustment."

Yu Dawei sat at the head of the long table in the conference room. The mahogany table looked a bit old. Duan Dahai had seen two identical ones when he was buying secondhand, so he got one for Yu Dawei as well.

It's sufficient for a small meeting of twenty or thirty people; any larger and you'll need to put some chairs in the back.

"Everyone, please be quiet. Leader, please speak." Seeing that the leader was about to speak, Lao Ji quickly stood up to organize the meeting.

Seeing that the atmosphere had quieted down, Yu Dawei recounted the things he had discussed with Lao Ji and the others before the New Year.

After the presentation, Accountant Yang, Lao Ji, and Qian Yin each formed a small group for a brief discussion. Through this group discussion, the three of them were able to explain the context of the three events to everyone.

After a while, Yu Dawei discussed it with everyone again.

Regarding the auto parts market, everyone has different opinions, including Yao Jinfu. They still hope that Yu Dawei can give it serious consideration, because according to Accountant Yang's rough calculation, the initial investment will be at least 60 to 80 million yuan, which is the largest investment that Fanfan Repair Shop has made so far.

Yu Dawei also explained in detail the original intention of creating the auto parts city and its future strategic layout, and everyone then realized that the boss was playing a big game.

After that, no one objected to the relocation of the repair shop or the branding of it. The only thing to do was to name the chain brand.

After all, a good name can make people remember it, but Yu Dawei is terrible at naming, and others are no less so.

A group of people discussed the name of the chain repair shop for more than half an hour.

Finally, among all the random names, Yu Dawei picked a relatively interesting one: Fanhuang.

The person who came up with this name is Zhang Liang, the current chief instructor of the repair shop and deputy manager of the marketing department of the chain stores.

According to him, "Fanhuang" has many meanings.

"On the surface, it means putting two completely unrelated characters, 'Fan' and 'Huang,' together." Zhang Liang stood up and explained the word in detail. "Fan refers to my sister-in-law. After all, Fanfan Repair Shop has been around for eight years now, and even if you cut off the beginning and end, it's still a long time. Although my sister-in-law is no longer here, her name has definitely played a significant role in the shop's success. We can't forget her, so I suggest keeping the character 'Fan.'"

"Clap clap clap..." Everyone present clapped excitedly, and some even shouted "Bravo!" at the top of their lungs, leaving Yu Dawei looking helpless.

The core members of the repair shop are all good in every way, but the sycophantic atmosphere has never improved since Lao Ji started.

Yu Dawei held his forehead, utterly unable to bear the sight. He wanted to intervene, but everyone claimed it was heartfelt. Now, the mandatory course for entering the site wasn't the basic knowledge from the repair manual anymore, but rather a lesson on the art of language.

"Secondly, this 'wilderness' refers to the Great Northern Wilderness. When we were young, we all heard the older generation say that the place where we lived used to be called the Great Northern Wilderness. It was through the hard work of generations that this vast area of ​​the Great Northern Wilderness was transformed into millions of acres of fertile land." Zhang Liang spoke earnestly, with a hint of nostalgia for the past in his eyes.

"The word 'wilderness' is also a personal sentiment of mine. My grandfather passed away last year. My grandfather's grandfather was one of the first people to come and reclaim the wasteland. He always referred to this place in Heilongjiang Province as the Great Northern Wilderness. Using the word 'wilderness' to commemorate my grandfather is also to commemorate the ancestors who reclaimed the wasteland."

"Back then, they relied on their own hands, and now we rely on more advanced machinery to continue to cultivate a better future on this land."

"Clap clap clap!" The meeting room erupted in applause again. This time, everyone's expressions were somewhat moved. After all, most of the people living here were not born and raised here. Some had fled here from wartime, while others had been driven by desires.

But it is undeniable that our ancestors once shed sweat and blood on this land.

Zhang Liang's words, even on the surface level, had already won everyone's approval.

In his description, the wilderness also carries another deeper meaning.

The inner meaning is the hope that ordinary people can still grow in adversity even in desolation, engraving the essence of the Chinese people's love for turning the tide in these two words.

Finally, "Fanhuang" became the name of the chain brand, and Yu Dawei already had a prototype of a brand new work uniform in his mind.

For a chain store to become a brand, everything from the store's decoration style and services to the uniforms of its maintenance staff must be standardized.

During this conference, Yu Dawei deepened his discussion on the branding of "Fanhuang".

For example, regarding the interior design style, since it involves maintenance and repair, and car repair is not a clean business, most people at the meeting wanted the interior design style to be darker so that it would look less dirty!

Finally, it was decided that the decoration style would be mainly black and red, with the signboard also having a black background and white lettering, and the "Fanhuang" logo would be made red.

At first, everyone was a little confused about the logo, but after Yu Dawei's explanation, they had new ideas for the clothing design.

It remains predominantly black, making it durable and resistant to dirt. The back features a red "荒" (huang, meaning wasteland) character as a graphic, while the "凡荒" (fanhuang) logo is displayed in small white lettering on the chest.

Although Yu Dawei thought the clothes were incredibly ugly no matter how he imagined them, he couldn't dampen everyone's enthusiasm when he saw how excited they were.

Anyway, there will be many batches of clothes in the future, just like the updates to the operating system of a smartphone. If it's really ugly to the point of being unbearable to look at, it can be replaced with other second, third or so versions.

After a morning of discussion, the branding of the maintenance and repair chain store became more detailed, and then the renovation could begin according to everyone's ideas, with a rush to complete the work.

In the days that followed, Yu Dawei led the core members to begin a major overhaul of the various branches in Heilongjiang Province, uprooting all the "rotten roots" of kickbacks that had been going on for years, and restarting the work of the new employees who had just been promoted to junior repairmen at Fanfan Repair Shop.

Yu Dawei considered that some of the mechanics who became full-time employees were just doing it for a living and didn't really enjoy crawling under cars and climbing up and down to repair them. So he tried to give these young people more options. If they wanted to work in sales, they could move to the parts department; if they wanted to drive, they could move to the transportation team; and if they wanted to be a construction vehicle mechanic, they could move to the vehicle maintenance department.

Because Yu Dawei had done many things that had nothing to do with car repair, his direction was unclear, and he didn't say he loved car repair. In the end, he always failed when he tried to do other things.

Having learned from his past life's lessons, Yu Dawei realized that he had no choice but to support his family by repairing cars. Later, when his family's situation improved slightly, his former resentment resurfaced.

So giving young people in the factory more choices isn't a bad thing. Within the scope of what Dawei can decide, at least let them do this job and fall in love with it.

As for why he's a junior repairman, it's because he's just starting out.

Fanfan Repair Shop's promotion system is as follows: first, you become an apprentice; then, you become a formally hired junior repairman; then, an intermediate repairman; then, a senior repairman; and finally, a master repairman.

Fanfan Repair Shop only has two and a half top-level repairmen. One is Old Xu, who has passed away. Old Xu used to repair tanks and all kinds of construction machinery. Of course, he didn't have much experience with some imported brands that appeared later.

But his track record is verifiable. He has a string of various repairman-related certificates, as well as certificates of commendation. Yu Dawei once showed these off to Old Xu when he visited Old Xu's home.

He was also a genuine repair enthusiast. Even after retiring and receiving his pension, he didn't stop working. He went to work at Zeng Guangzhi's repair shop in Qiqihar, and later was invited by Yu Dawei to work at Fanfan Repair Shop, where he happily spent a few years.

Besides Mr. Xu, Yu Dawei is also considered a top-level repairman.

Having lived two lives, many advanced repair techniques have long surpassed the current era, and various installation tips were developed by people from later generations.

However, although he could reach the level of a master repairman, he was self-taught, which is quite different from someone like Master Xu who is recognized by the state.

He's probably a top-tier field repairman.

The last half was given to Lao Ji and his own grandfather, so each of them received a quarter of a top-level repairman.

The old man spent most of his life repairing high-horsepower agricultural machinery, both imported and non-imported, but he had very little experience with engineering equipment.

Later on, I spent a lot of time in the repair shop and gained a lot of experience in repairing construction machinery.

Lao Ji, on the other hand, has had more experience with domestically produced equipment and some imported equipment, but in all these years, he has actually encountered more types of engineering vehicles than he has in the past few years at Fanfan Repair Shop.

His skill level certainly surpasses that of a senior repairman, but while he can handle all sorts of difficult and complicated problems effectively, he still can't be considered a truly comprehensive technician.

In conclusion, both of them have reached the level of a top-tier repairman in terms of ability, but they are both lacking in some aspects.

However, it is more than sufficient for teaching newcomers and guiding them into the field.

Fanfan Repair Shop's promotion system has different requirements for the extent of damage to cars that need to be repaired at each level, and the corresponding benefits also vary. Furthermore, the rating is not just based on words alone.

The questions are based on the numerous "Brigade Leader Maintenance Manuals" written by Lao Ji over the years, referencing the actual cases within. After answering the theoretical questions, practical exercises are conducted, and a comprehensive evaluation is then performed to determine the rating.

There are two rating opportunities each year, and everyone except apprentices can apply. The review is conducted twice a year, once in the first half and once in the second half.

The apprentices' exams consist of a unified exam paper that lasts for three months. Every year at the beginning of the year, after starting work, Zhang Liang, Lao Ji, Tao Zi, and others would jointly create the exam questions, and the exams would be conducted according to these questions throughout the year.

Of course, to prevent students who have taken the exam from leaking the questions, the exam will be conducted using past years' apprentice entry exam papers plus the new year's exam paper.

The main purpose is to assess these newcomers' grasp of basic knowledge and safety guidelines during repairs.

The question itself is very simple, especially for someone just starting out.

Fanfan Repair Shop has been using this promotion mechanism for four years. Of course, this rating system only applies to their internal staff and is different from the rating system for master mechanics or similar positions outside the shop.

However, as things stand, Fanfan Repair Shop doesn't seem to have any major problems in terms of personnel management and promotion.

The only drawback is the "Brigade Leader Repair Manual," which couldn't possibly be provided to everyone, and the original handwritten version was even hoarded by Yu Dawei.

In his own words, these items are proof that Fanfan Repair Shop once existed and have historical significance. They will later be placed in a room with a display case.

When Lao Ji found out about this, he was overjoyed and eagerly showered his boss with compliments.

They lavish praise on the leader, saying things like "The leader is wise!" and "The leader is mighty!"

Time flew by and it was early March, with less than five days left until the second day of the second lunar month.

There has been no news about the auto parts market since the New Year. When Yu Dawei went to the flour mill, he heard Duan Dahai say that someone above was deliberately suppressing the matter and did not want it to fall into Luhe Town's hands.

However, Mr. Guo did not elaborate on the specifics, and Yu Dawei was not in a hurry. In any case, he already had two plans in mind, and whether they succeeded or not would not have much impact. In fact, if the land application was approved, it would put some pressure on Yu Dawei.

Duan Dahai is already preparing to go to Qiqihar, but the relevant equipment and personnel will definitely not be able to move in the short term, since the factory in Qiqihar still needs to be built.

Moreover, according to Duan Dahai's plan, the area occupied will not be too small, and the leaders in Qiqihar will not allow him to open the factory too small.

For small-scale operations, they wouldn't need to go to such great lengths, including various subsidies and preferential policies.

So Duan Dahai has been under a lot of pressure these days. He doesn't lack money, though. Qiqihar City has provided a large amount of support, and he has saved up enough money over the years.

His difficulty lies in the sheer size of the pie; he doesn't know if he can handle such a large pie.

Previously, we had a maximum of four or five hundred people, but after arriving in Qiqihar, the number of employees later reached more than four or five thousand, and it was built to the scale of a large grain factory.

So when Yu Dawei went to the flour mill to find him recently, he always found that the tea in his teacup had disappeared and was replaced with strong liquor.

The pressure and responsibility are too great, it's making me anxious.

(End of this chapter)