I became famous in the entertainment industry by burning incense

Chapter 338 Artists from all over the industry are taking action, and are being poached again
Another photographer contacted Li Xunfang that afternoon.

The photographer has always been an employee of Huayun. He happened to be on annual leave during this period. He did not fly abroad for vacation, but just wanted to recuperate at home.

So this is why the person in charge was able to call him back immediately.

If it weren't for the triple salary, the photographer really wouldn't want to take on this responsibility.

After all, he just wanted to avoid the magazine's busy period of "Golden September and Silver October", so he took his annual leave at this time.

After adding Li Xuanfang, the photographer deeply felt that it was not easy to earn triple the salary.

There are so many requirements for this artist!
First of all, the artist clearly wanted to know the theme of the October issue. There was nothing to hide about it, so the photographer told him.

The October issue of Huayun intends to focus on the theme of "animal protection", promoting artificial fur and reducing killing.

After learning about this, Li Xunfang requested a design specifically for her that was inspired by animals and that had trendy colors added to it.

I also want the popular colors to account for more than 30%, and it would be best if there is red in it, which means "prosperity". In addition, the setting must be real, and I have to shoot in the wilderness...

While complaining, the photographer forwarded Li Xunfang's request to the person in charge.

The meaning is obvious——

It depends on whether you agree or not.
The request made by Li Xunfang was beyond the scope of what a small photographer could decide.

After reading it, the person in charge had a complicated expression.

But in the end, he was still worried that Li Xuanfang would make a big fuss, and he would have to take the blame for Mr. Pan’s incident. He was also thinking about getting a promotion next year!

The person in charge gritted his teeth and sent a voice message: "Promise her!"

What could the photographer do but to follow Li Xunfang's request.

He thought to himself that this artist didn't act well and could only stare. She also often asked for green screen shooting in the crew and he wished he could use green screen for her throughout the whole process.

How come there are so many requirements for taking photos?
She is even more arrogant than the first-tier stars who are more popular than her. If she can show such a professional attitude while filming!
It was such a waste that his wife even bought a membership on the video platform just to watch her drama, even though it was only for seven days.

Fortunately, it was only open for seven days! -
The wind direction in the entertainment industry changes very quickly, especially what happens to some celebrities in the circle is often difficult to conceal.

For example, Jinli and Duomi reached a strategic cooperation, and Duomi opened a dedicated product line specifically for Jinli. This news did not escape the eyes and ears of those artists.

To be precise, neither Domi nor Chenxi Entertainment specifically concealed this matter.

Spreading the news is beneficial to both the artist and the brand.

One is to let the artists in the circle know that Domi treats its own spokespersons very well and cooperates with the artists sincerely, even if it means giving up most of the profits.

After all, not every brand has the courage and determination to open a special line for artists, and Domi is a cosmetics brand, which is different from the common sports brands that open special lines for artists.

The market for cosmetics is much larger than that for sports equipment.

If Domi is willing to put a lot of effort into promotion, then the benefits they transfer to Jinli will definitely be in the tens of millions or even hundreds of millions.

For artists, this price is far beyond what endorsements can offer.

Jinli has transformed from an ordinary spokesperson to a collaborator who stands together with the brand.

When a worker counterattacks and becomes a boss, how can other artists not be envious?

And for Chenxi Entertainment, the benefits are even greater.

If they can negotiate this cooperation for Jinli, they can negotiate the next cooperation for Jinli... No one in the circle relies on feelings, but on the word "profit".

Artists will choose whichever company can bring them greater benefits.

No matter whether they are mature artists or newcomers who have just joined the entertainment industry, at least based on this incident, they will have a "generous" impression of Chenxi Entertainment.

Compared to other companies that exploit artists, Chenxi Entertainment seems to be really good.

Because Domi and Chenxi Entertainment were not on guard and even fanned the flames privately, the whole industry knew about it before Jinli and Domi's joint special line product was released.

A group of beautiful, wealthy and pretty girls, all of whom are female celebrities, specifically discussed this matter in the group.

[How can Domi be so generous? Is Jinli really not the boss's biological daughter?]
[Jinli is an orphan. Duomi's boss is only in her thirties. How could she give birth to Jinli when she was only in her teens? It's a family business. There's no need to abandon it!]
[I heard that Duomi gave Jinli very generous conditions, helping with promotion for two years for free, and during this period, she would not launch similar competing products, and the special ingredients and formula would only be used on that product. Is this true love?]
[I have to say, their collaboration is much more sincere than other brands. Those brands only treat us as consumables and exploit our fans.

Selling such a small thing for 200 yuan is a bit ridiculous to me, but I still sell it anyway! ]
[I kind of want to take on Domi’s announcement as an endorsement, I don’t think it will be a loss]
When Li Xunfang saw these group messages, she had already started taking pictures of Hua Yun again.

The photographer was very efficient and finalized the plan in just two days. The clothing he chose also met her requirements.

But the photographer did not agree to let the popular colors account for 30%, saying that if the proportion was too high, the color would not match the theme. In the end, it was only decided to be 10%, which would appear as a bright color for embellishment.

Reshooting, new theme, new studio, makeup alone took two hours and went through several adjustments.

Li Xunfang felt very good and could sense Hua Yun’s importance to her.

As the Chinese branch of an international magazine, today's photo shoot made her feel that they were professional.

There was a whole day of filming today. During the lunch break, Li Xunfang wanted to watch some videos, but she saw that the group was chatting enthusiastically.

All the female stars in this group chat are first-tier stars, some are currently popular, some have already passed their popularity, and some have fallen to the second tier.

But no matter what, they are all female stars who have once been first-line stars.

People in the group talk about everything, mostly gossip.

The authenticity of these gossips is much more accurate than the marketing accounts’ own speculations.

Li Xunfang stared at the words "Domi Special Line Product" and picked up the phone to call Zhao Rui.

While she was waiting, her mind was full of thoughts.

She had heard before that Chenxi Entertainment was now accepting endorsements for Jinli, and they were all accepted through a dedicated line.

At that time, she also mocked Jinli and her team for being arrogant and wanting to run before they even learned how to walk. The brand's dedicated products can only be launched if the celebrities are extremely popular.

Although the popularity is not comparable to Marchday, it is at least crazier than Jinli's current traffic.

Unexpectedly, in just a few months, Chenxi Entertainment really helped Jinli negotiate. If there is one, there will be two, and maybe there are several more being negotiated.

Li Xunfang thought, since Jinli could get such a special endorsement, her popularity was comparable to Jinli's, so she should be able to get it too, but she had never raised such an opinion to the brand and wanted her agent to follow up.

But the moment the phone was connected, Li Xunfang had an idea and suddenly changed her mind.

"Hello, Xunfang, is there a problem with the filming at Huayun again?" Zhao Rui's voice came.

Li Xunfang shook her head: "No, Huayun took my photo shoot very seriously this time. The team they arranged is very professional. I am very satisfied." She paused and said, "Have you heard about the Jinli special product?"

Zhao Rui nodded: "I heard about it yesterday. Jinli is so lucky. Duomi actually agreed to such conditions. It seems that they don't want to give up Jinli."

She knew Li Xunfang's personality and couldn't keep saying good things about other stars, so she changed the subject: "But it's very risky to do so, as brands are highly tied to stars."

Zhao Rui pretended to gloat and said, "If Jinli's image is damaged during this period and something bad happens, Duomi will definitely bear the brunt.

Moreover, Duomi helped Jinli develop a dedicated product line so vigorously, and it was Jinli who made it. If Jinli doesn't renew the contract, Duomi won't have time to cry. "

She concluded: "Domi has no business sense."

After listening to this, Li Xunfang did not agree, but said dissatisfiedly: "No matter what, Jinli's team is at least doing their best to help her get notices, and the endorsements are very good."

Zhao Rui's heart skipped a beat. From what she heard, did Li Xunfang also want to develop a dedicated line product?
If this is true, then she must persuade the artist to give up this idea.

Jinli dared to take Qiao because she completely revitalized Domi.

Even a fool can see that the surge in Domi's traffic in the past two years is entirely due to Jinli. What's wrong with giving up some profits?
But what does Li Xunfang have? She did not help the brand when it was weak, nor did she take the initiative to promote products for the brand, let alone maintain the brand image.

Every time she goes out, she wears those items because the brands give her money.

Even so, she still expects brands to want to work closely with her?
Does she think she is Marchday?

However, what Li Xunfang said was unexpected: "Please help me find out if there are any brands that are contacting Jinli and want to reach a special cooperation with Jinli, so that we can steal her girl."

Zhao Rui's eyes turned, and she instantly understood and thought it was feasible.

"Okay, I'll help you find out, but our conditions have to be lower than what Jinli offered, in order to have a chance of getting it."

Li Xunfang said decisively: "Whether it's the endorsement fee or the share of the special line, I can make concessions on everything. What Jinli can do, I must do as well!"

Zhao Rui said readily: "Okay!"
-
Here in March, after finishing the announcement, everyone rested together in the nanny car.

This nanny car is very spacious and the rear seats can be folded flat at any time and used as a bed for sleeping.

The four of them found that Brother Guang was here for a rare occasion, but he was looking at his phone, so they did not disturb him. Instead, they lay down to rest and relax.

Chen Lin rested for a while, then sat up again to check the news. In fact, he wanted to play games with Qi Guan Mingzhu more.

But Qi Guan Mingzhu has been very busy recently, and she is not there every time Chen Lin looks for her. Chen Lin just thinks that his schedule is out of sync with hers.

Suddenly, he saw something and exclaimed, "Wow!"

"Domi agreed to the conditions proposed by Jinli's team and opened a dedicated product line for her, with two years of exclusive rights. They said that similar formula ingredients would not be used in other products. Is it that amazing?"

It’s not like March Day hasn’t developed dedicated line products before.

They have five exclusive product lines on hand, some from big brands and some from second-tier brands. Although the revenue share is good, none of the brands offer such favorable conditions as Domi.

In general, the special product lines that brands provide to them are specifically designed to exploit fans.

Some brands have launched joint products with Marchday, which is to replace the original product packaging with their cover, and also contain some random stickers, cards, shiny badges and other peripherals.

But these peripherals are actually exchanged for money.

Buying their co-branded products will cost 20 to 30 yuan more than the basic ones, but the effects of the products are the same, so what you are buying for 20 to 30 yuan are peripheral products.

They also take a commission from the additional peripherals, so this kind of co-branded product is said to be cutting fans' leeks. Generally, only fans will choose to buy it at a premium for the peripherals.

During this process, Marchday argued hard and managed to price these peripherals at 20 or 30 yuan, which is more in line with market conditions. Originally, the brand wanted to price them at more than 100 yuan.

If Marchday's collaborations with brands can be as successful as Jinli's, they will definitely be more motivated to promote their products, and at least they won't feel guilty towards their fans.

When Gu Cheng and others heard Chen Lin's exclamation, they also opened their phones to check.

Yan Xingdong said: "This incident has attracted a lot of attention in the circle, and many stars have expressed envy for Jinli."

Luo Yi: "After all, no star has ever been able to negotiate such conditions with a brand before. Jinli and Duomi are setting a precedent by doing this."

Gu Cheng asked thoughtfully: "Since Duomi is so courageous, there is no need to worry about sales in the next two years. Jinli will definitely help bring the goods."

Suddenly, a voice interrupted: "Are you talking about Jinli?"

Brother Guang looked up from his phone. He had just finished helping Marchday finish negotiating an announcement. This announcement was new and required Marchday to be a guest on a variety show and contribute a traditional Chinese style stage.

Zhang Guang said: "We knew about this earlier than you did. It was already spread in the circle a few days ago. Our agents are discussing whether we can help celebrities get contracts like Jinli and Duomi."

Chen Lin asked excitedly: "Brother Guang, can we get something like this? We don't need a first-tier brand, even a second-tier one will do!"

Zhang Guang shook his head: "After analysis, it is very difficult to achieve such conditions. It cannot be used as a model to imitate. It requires that the star has a deep connection with the brand when he is not so popular yet."

He told Sanyuetian about the relationship between Jinli and Duomi, and said bluntly:

"As the brand owner, that is, Party A, Domi was able to agree to such conditions from Jinli's team because Domi must be with Jinli now, not because Jinli was clinging to Domi.

Jinli is the first-tier celebrity that Domi has been able to attract, and she is still in the endorsement period. It is much more cost-effective than digging another first-tier celebrity to endorse.

If we choose to change the spokesperson, no one will be more suitable for Domi than Jinli. After all, Domi is a long-established domestic brand, and Jinli has a large enough national popularity. "

Zhang Guang commented: "Let me put it this way, even if Domi asks you to endorse it, no matter what conditions you offer, no matter how hard you promote the product, you can't achieve the same effect as Jinli. Her brand tonality is very high compared to Domi."

Chen Lin was a little discouraged: "Then we can never make such conditions to the brand?"

Zhang Guang said: "It's better not to. Jinli can survive without endorsements, but you can't. You still have to be respectful to Party A.

If one day you become like Jinli, with enough national popularity that endorsements are dispensable, then you can make as many conditions as you can. After all, it’s not you who are anxious, but the brands behind you who are anxious for the market.”

Therefore, Zhang Guang was not optimistic about the so-called "counterattack" by people in the industry and put forward conditions to the brand.

They dare to make excessive suggestions, and the brands dare to change them. It’s not that those brands must have these celebrities.

Zhang Guang didn't know what he was thinking about, and said with a smile: "But after this matter spreads, you are not without advantages, you can at least propose some small conditions to the brand.

I don't want to take big steps like Jinli, but small steps are fine. Please design more Chinese style stages recently so that I can borrow clothes from Yulinling and deepen my connection with the brand."

He said very solemnly: "Since Yulinling officially announced you as its spokesperson this year, its performance has been much better than before. I plan to talk to them about opening up a dedicated product line."

Everyone looked at each other, with excitement in their eyes.

Yulinling, the world's top luxury brand!
If you develop a dedicated line of top luxury products, wouldn't you make a lot of money?
Even if they don't make a penny, the expansion of their global influence alone can bring them many benefits.

Good afternoon, ladies!