I became famous in the entertainment industry by burning incense

Chapter 340 Knowledge Planet Payment Concept
Because of the frequent screen refreshes of Mao Zhua, and the fact that Mao Zhua has been working hard to promote "Leisure and Slow Life" recently, Jinli thought about it and decided to take time out to visit Mao Zhua on the day of the live broadcast.

By choosing this day, I can do what I promised to Mao Zhua and catch up with the slow live broadcast. Not only can I solve two problems, but I can also advertise Mao Zhua.

Jinli told Sui Lingfang, and Sister Fang called Mao Zhua.

Cat's Claw received the news and took it very seriously. They started cleaning the company two or three days in advance in order to better entertain Jinli.

The employees of Mao Zhua are the most current-minded employees in the industry. They know which celebrity Mao Zhua relied on to get started.

Even though Maozhua is now as big as Want Want Live, some celebrities will actively seek to join, and they have also cooperated with other celebrities...

But everyone knows which celebrity’s base is the MaoZhua Live platform.

Just like the cosmetics brand Domi, if it weren’t for Jinli, who would know Cat’s Claw?

If we hadn't established a cooperative relationship with Jinli in advance and started further cooperation with her early on, she might have been poached by Wangwang long ago, and how could we have waited until we developed to the scale we have today?
A few days ago, the company established several new departments, all of which aim to build Maozhua into a huge traffic platform.

"Welcome Jinli!"

Time flew by and it soon came to Saturday.

Jinli arrived at the Maozhua headquarters early in the morning and visited the company under the guidance of several responsible persons.

Originally, she thought that Chenxi Entertainment was a company with a strong corporate culture. There was a cultural day every month and the company atmosphere was good.

But after coming to Cat's Claw, she finally understood what it meant to "there are always people better than you".

Mao Zhua’s corporate culture is live streaming culture. Even though its business has expanded with rapid development in the past two years, live streaming is still Mao Zhua’s basic foundation.

Therefore, all the layouts within the company, the various small ornaments, and the specially created mood lighting all have the feeling of a live broadcast.

Their office is also in the form of a live broadcast room, allowing people to work in a live broadcast atmosphere. It can be said that they love live broadcasting to the core and integrate it into their lives.

Jinli held the small microphone, small speaker, and small live studio model pendant that the person in charge enthusiastically gave her...

I thought to myself, no wonder Mao Zhua became so popular on the Internet so quickly, and always came up with good ideas in the field of live streaming. It turns out that its employees also do live streaming almost every day while at work.

One of the responsible persons also shared: "Our department holds meetings frequently, and we have even tried live streaming during meetings."

Jinli asked curiously: "How do you do this? Do you open multiple windows for video chat like on WeChat?"

The person in charge smiled and said: "Almost. We will create a live broadcast room that can interact with multiple screens. When we have a meeting, we will also invite others to watch.

Those people can send comments from it, saying who is playing with their phone and who is sleeping.”

Jinli thought about that scene and couldn't help but worry about the workers in the live broadcast room.

It is not a problem to make the meeting public in the form of live broadcast so that everyone can watch it.

The biggest problem is that everyone can send barrage comments!

That means that people in the meeting cannot be lazy at all. If you want to be lazy, there will be dozens of eyes watching you outside. If they catch you, your bonus for this month will probably be...

So the person in charge later said: "When we first started live streaming meetings, the effect was very good, and no one dared to be distracted.

But later, there were a lot of malicious comments that misinterpreted other people's expressions, which deducted some people's bonuses and performance, and many employees complained, so in the end, it was not done. "

The person in charge specifically mentioned the "live broadcast meeting" and was still a little unsatisfied, hoping that Jinli could give some suggestions after knowing it.

For example, how to improve it, or if you think the situation is novel and you can continue to do it, as long as Jinli thinks it is okay, then the follow-up can continue.

But Jinli just listened to it as an interesting story, smiled and said nothing.

She works in the entertainment industry and calls herself a working person. It is very common to be lazy in the workplace. As the old saying goes, "If the water is too clear, there will be no fish." If you want to not be lazy at all, that is impossible.

Being lazy is just for the sake of working hard when the time comes.

So, let's be merciful while we can...

There are endless meetings every day, and many of them are just repetitive talking about the same things over and over again. How can we not give people a chance to take a break?

And didn’t you see that more serious consequences were also brought about?

Malicious report!
When the system is too strict and there is no clear standard for judgment, anyone can get involved.
-
After visiting all the departments of Mao Zhua, Jinli felt that the overall atmosphere of the company was still very good, so she returned to the live broadcast department.

This department has the most employees, some are responsible for network management, some are responsible for online live broadcast planning, and some are responsible for thinking of new activities every month...

Assistant Chen Qin and driver Xiao Cheng carried a large box to the live broadcast department. The employees were all sitting at their workstations, and Jinli personally delivered gifts to each of them.

"Thanks for your support!"

“Thank you for your encouragement!”

"Come on, you can get whatever you want!"

Every employee who received a gift was flattered.

At first, the supervisor asked them to sit back in their seats. They thought that the supervisor didn't want them to be too enthusiastic and make Jinli feel burdened. Unexpectedly, it was to make it easier for Jinli to give them gifts.

This is such a surprise!

This means that they all have a chance to communicate with Jinli alone. Some brave employees have already shaken hands with Jinli, and some have also obtained Jinli's autograph.

The scene was extremely touching for a moment.

Every employee who received a gift was ecstatic. They stood up happily to shake hands with Jinli, and then sat down with a smile to open the gifts.

The supervisor stood aside and watched, and couldn't help but envy those employees. He hadn't even shaken hands with Jinli!
Jinli brought a lot of gifts this time, and the live broadcast department couldn't digest them all, so she took the gifts to other departments.

As soon as she left, the other employees could no longer hold back and gathered together, each of them becoming a fanatical fan of Jinli.

"So gentle, so kind, without any airs at all!"

"Who said Jinli isn't a beauty? The camera can't even capture one tenth of her beauty!"

"I touched her hand, and from now on I won't wash my hands - wait, supervisor, can I ask for leave first?"

Suddenly, some employees asked their supervisors, tentatively: "Instead of taking a day off, can I just take an hour off?"

The supervisor didn't even get to shake hands with Jinli. Hearing this, he said unhappily, "What are you doing? Are you rushing home to collect your clothes in the rain?"

He looked out the window and saw that the weather was fine.

The employee whispered, "Hurry up and buy a scratch ticket!"

As soon as these words came out, the other employees' eyes lit up. They didn't dare to buy lottery tickets, but they could still try their luck with scratch tickets!

The supervisor originally wanted to say no, but with so many ferocious eyes staring at him, he finally had to change his words.

He waved his hands impatiently and said, "Okay, okay, go quickly, you're just an eyesore standing here!"

“The supervisor is the best!”

"Long live the manager!"

"I'll be back soon!"

……

The commotion in the live broadcast department was heard by Jinli, not to mention the employees in other departments.

Chen Qin quietly went to get the news, and soon came back and whispered to Jinli: "Didn't you just give gifts to the employees of the live broadcast department, and also gave them autographs and shook hands?"

Jinli nodded: "Yes."

Chen Qin laughed: "Those people know that you are lucky, and they think that shaking hands with you will bring them some luck, so they are asking their supervisors for leave to buy scratch tickets.

The supervisor didn’t want to agree at first, but he had no choice but to approve it because of public opinion.”

What Chen Qin didn't say was that she got the information from her supervisor.

Because when she arrived, the supervisor was the only one left in the entire department who was feeling sad.

The reason why the supervisor said this was that he wanted to get Jinli's signature and handshake. It was such a small matter, and Chen Qin could make the decision and agree to it without Jinli's consent.

There's no reason why employees should get autographs and handshakes but supervisors shouldn't.

Although Jinli is not very good at dealing with people, she is not partial to one person over another.

Jinli couldn't help but chuckle after hearing this, and smiled: "Then I wish them good luck in buying scratch tickets, and everyone can win the grand prize."
-
Finally, the boxes of gifts were sent out. Under the leadership of the person in charge, Jinli went to a conference room to discuss the next plan of "Learning the Universe".

The person in charge of this project said: "We currently have more than 300 bloggers with more than 5 million fans on the Internet, who are able to create basic content.

The style of the videos they post on Maozhua is based on your ideas. They are all popular science videos with vivid editing and are very interesting to watch. ”

The person in charge admitted: "I sometimes get addicted to watching videos. Although these videos are not as interesting as singing, dancing, funny things, at least they are not vulgar."

After listening to it, Jinli watched a few knowledge videos and nodded.

She clicked on an educational video, which contained several ideas on how to write better essays. Jinli thought the blogger's sharing was particularly great.

Often, this knowledge required purchasing specialized books to read, but now it can be obtained simply through online searches, which greatly provides convenience.

In addition to learning, some tips on life are also very useful.

Of course, there is a lot of more special knowledge, such as understanding the habits of animals, how to play chess and go, how to exert force to play tennis...

The person in charge said: "After discussion, we believe that these bloggers have provided thousands of high-quality popular science videos, which has laid the foundation for the opening of the column, so we want to completely open up this community. What do you think, Jinli?"

Jinli thought for a moment and asked, "Have you thought of a way to realize profits?"

The person in charge said: "We have thought about it. There are two ways: advertising and selling goods. One is to simply watch the advertisement, and the other is to insert the goods in the video."

Jinli wanted to nod, but an idea suddenly flashed in her mind.

“Have you ever thought about making this knowledge paid for?”

"Pay?" The responsible persons looked at each other, and all felt that this was not an option.

One person said: "These are all popular science knowledge. You can find out by searching on the Internet. Why should you pay for them? Why should netizens pay for this knowledge?"

Others nodded one after another, and Jinli had proposed this idea in the first place in order to realize the profit through advertising.

Jinli expressed her thoughts: "Since popular science videos are already sufficient, the column community can be open. I think if we only monetize through advertising, we cannot differentiate ourselves from existing video websites.

Since this knowledge is not worth paying for, why not let bloggers produce knowledge that is worth paying for? Produce knowledge that netizens find very useful and are willing to pay for.

There are various forms of payment, which can be paid monthly or annually. If paid annually, the blogger will have to manage every piece of content published very carefully.

We have already experienced the monetization of advertising in the free era. Doudou Video has brought the monetization of the free era to its peak. So why don’t we open up a reverse path from it and move towards the knowledge payment era? "

“Paying for knowledge?” The responsible persons looked at each other in bewilderment again.

I have never heard of this concept.

They have heard of the internet celebrity economy and the free economy, and recently power banks and shared bicycles have become ubiquitous, and the sharing economy seems to be on the rise.

In this era of highly free services, we actually have to pay for knowledge?
Isn't this equivalent to everyone reading free novels, but you insist on writing paid novels?

Is this doable?
Well, if we take this as an example, it is possible to do it by paying, after all, there are still some specialized paid novel websites that have not collapsed, but don’t even think about comparing the traffic with free websites.

So, is there any future for paid knowledge?
One of the responsible persons said after repeated consideration: "Thinking about it this way, it is not impossible to pay for knowledge, but there is a higher demand for content."

Jinli said: "I think as people's lives get better and better, they will not pay too much attention to privacy and other collections. Free is good, but there is no free lunch in the world. Free is the most expensive.

Pay for the content you want and choose to pay. Bloggers will also feel that the content they produce is valuable, which can form a virtuous circle. "

She thought for a moment and then said, "Our plan is called the Study of the Universe Plan, so why not divide different kinds of knowledge into planets?

Every netizen can freely choose to join the planet they like, pay to join a smaller community under the big community, and get the information they want.

Moreover, we don’t have to stick to the content of the Knowledge Planet. It doesn’t have to be all about popular science. We can also teach people about economics, politics, how to get the most out of money… Who can deny that these are not a form of knowledge?”

The concept proposed by Jinli was a bit ahead of its time. After all, China had already stepped into the free era when payment was not yet popular.

It is a bit "rebellious" to suddenly go against the trend and start charging.

The person in charge who was standing on the stage and giving a PPT presentation pushed up the frame of his glasses calmly, trying to suppress the new ideas that popped up in his mind one after another, his body trembling slightly.

He is excited!
Although he had never done this kind of thing, he was also a senior practitioner in the live broadcast industry and had worked in all kinds of positions, so he subconsciously felt that Jinli's idea was promising.

The general manager immediately stopped the meeting and asked, "Jinli, will you stay in Cat's Claw today?"

Jinli: "I originally planned to watch Youman online at night before leaving, but I will also do live broadcast learning after returning. If Mao Zhua wants to provide me with a venue, I can stay until nine o'clock in the evening."

The general manager said excitedly: "Okay, okay, you go and rest first, we will hold an emergency meeting to discuss it."

good night