I became famous in the entertainment industry by burning incense
Chapter 367: A man who knows the times is a hero
Chapter 367: A man who knows the times is a hero (asking for monthly tickets)
Domi's advertising department held a meeting to discuss the matter of Li Xunfang wanting to become their spokesperson.
There is nothing to talk about this matter.
Li Xunfang and Jinli have different development paths. As first-line stars, Jinli seems to be much more approachable than Li Xunfang.
Jinli is very common, has no airs, and is well-known among the public.
The hot topics she created were actually not explosive content.
It has nothing to do with the well-known hot topics such as "mistress cheating", "announcing the good news of marriage", "cheating on fans", etc., but it does not affect netizens' love of searching and watching.
When the same topic is put on Jinli, netizens just like to watch it.
But when it comes to other stars, it’s not certain.
It’s not that there aren’t first-line celebrities who try to hype themselves up by following Jinli’s route. Whenever she appears on a hot search, another celebrity will appear on the same hot search a day or two later.
Including the "koi" persona that has been repeatedly mentioned in the circle, there are also other stars who are hyping it up, but no matter the topic or the persona, none of them is as effective as Jinli.
Since other people's speculation has no effect, naturally they will not speculate again, so Jinli is the only one in the circle.
Domi didn’t know much about the entertainment industry, and had rarely hired celebrities to endorse her products before, so she didn’t know many things about the industry.
It was only after she reaped the benefits of Jinli's status as a traffic star in the past two years that she began to pay attention to the entertainment industry and observe how other brands used this circle to hype marketing and publicity.
Just based on "popularity", Duomi unanimously believes that Li Xunfang is not as popular as Jinli, but——
Li Xuanfang gave too much!
Apart from Jinli, this is the first time that a first-line celebrity's team has contacted them, saying that they can take over the endorsement of Domi, and are willing to offer the condition of "only half of Jinli's endorsement fee"!
When hearing this condition, the relevant person in charge of Domi thought that Li Xunfang's team had made a mistake and asked several times, but each time he received a positive response from Li Xunfang's agent.
Zhao Rui sent a voice message on WeChat saying: "If Domi is willing to give the image spokesperson to Li Xunfang, this condition can be written in the letter of intent. If Li Xunfang signs the letter of intent and then regrets it, you can expose the letter of intent."
This is equivalent to actively putting your lifeline in Domi's hands. As long as the letter of intent is signed, the cooperation will definitely be a done deal.
With such conditions, it’s hard not to make Domi excited.
Not to mention that if there is any cooperation on dedicated line products in the future, Domi will be in charge of the whole process, including the profit sharing ratio, which will be determined by Domi without any hesitation.
This made Domi even more hesitant.
But at this meeting, Domi's senior management discussed it for a long time, but ultimately did not dare to take the responsibility for breach of contract.
A senior executive said: "The cooperation signed with Jinli is very detailed, and the liquidated damages are set very high. Whether it is us or Jinli who breaches the contract, the liquidated damages are unbearable.
Are you sure that if you temporarily use Li Xunfang as your image spokesperson, the benefits she brings can cover the penalty?"
The others were speechless.
No one dares to make such a boast.
But the temptation of halving the endorsement fee is too great, not to mention Li Xuanfang’s subsequent words “full cooperation”.
One of the senior executives said unwillingly: "Not this year, but what about the year after next? We don't have to renew the contract with Jinli the year after next, right?"
The contract signed between Jinli and Duomi is very detailed, and the authorization contract for each single product is different.
The general contract for the image spokesperson is only signed for three years, but she is about to launch a dedicated product, and the product has a fixed promotion period of two years, so the image spokesperson will have to renew the contract with Jinli for another year.
Specifically, you don't need to renew for another year, just seven or eight months will be enough.
The other senior executives nodded, but no one took the initiative to say that they would not look for Jinli to renew the contract the year after next, but would look for Li Xunfang instead.
Isn't this nonsense? In nearly two years, no one can predict how many unexpected events will happen.
Maybe by then Jinli will no longer be popular, or she may become even more popular than she is now.
Or maybe Li Xuanfang has fallen to the position of a second-tier star, then today's promise naturally cannot be given.
So, the president of Domi spoke up: "Li Xunfang is good, but we are still focusing on Jinli. We are too deeply tied to Jinli, and it is impossible to change the spokesperson now.
This is not a big loss for Jinli, but it is a big loss for us. We will discuss changing the spokesperson later. We can only promote our products with her as the center. Including subsequent products, we must also design them with her as the center. "
Just at this moment, the president saw the temporary message coming from outside. After looking at it for a few seconds, he frowned and put the message on the big screen.
"Take a look at the request sent by the Jinli team."
The others looked up at the big screen and everyone was silent for a moment, but only for a moment.
The first condition alone caused a lot of discussion among Domi’s top management.
“Isn’t it too short to only give four hours of shooting time a day?”
"Yeah, we had to take a ten-minute break after shooting for half an hour. It was just a few photos. Was it that tiring?"
"We need to prepare the lighting layout in advance and call her when it's ready... This is the right thing to do, but have we ever asked Jinli to wait on the scene?"
……
The top management of Domi disagreed greatly with the conditions proposed by Jinli, thinking that Jinli was not as dedicated as before now that she was famous.
But they are also cowards.
Instead of questioning Jinli's team right away, he asked someone in the industry first, and found out that first-line stars have certain requirements for shooting time, and not everyone will give enough shooting time.
The man said, "It's just a few stills. It doesn't take too much time. Do you think you'll need seven or eight hours? Many celebrities only take an hour to finish."
The people at Domi couldn't help but ask: "Isn't it too fast to use only one hour? Can we really take good quality photos?"
“Haha, that depends on your definition of good quality. Many first-line big brands invite artists to take promotional photos, but they only shoot for an hour or half an hour.
I'm talking about the shooting time, which does not include makeup time. Makeup still takes a long time, but it is not counted in the shooting time.
Except for shooting commercials, which is a bit more troublesome and requires performance, still photos don’t really take that long to shoot. Many artists change three or four sets of clothes and three or four sets of makeup, and it only takes one or two hours to complete.”
The people in Domi looked at each other in silence.
The man also asked: "By the way, why are you asking me about the shooting time? Are you going to shoot another commercial? Are you hiring Jinli again?"
The person from Domi laughed and said, "No, no, I just got curious all of a sudden, so I asked you."
After hanging up the phone, Domi was completely speechless.
I originally thought that 4 hours of filming time was very short, but it turned out that Jinli was kind and gave them some more time.
So what was it about Jinli working so hard to film for them for seven or eight hours?
Is it for charity?
A senior executive of Domi muttered, "Fortunately, Chenxi Entertainment didn't ask us for extra time to shoot, otherwise I don't know how much we would have to pay."
The president of Domi said in a deep voice: "Let's quickly come up with the plan for the autumn and winter lip mud, otherwise Jinli will not have time to shoot."
Among the messages just sent, one said that if the plan given by the Domi team was too late, Jinli had the right to refuse the filming, which meant that they had to race against time.
After Duomi decided to focus on Jinli for publicity and product development, she immediately rejected Zhao Rui.
Zhao Rui listened to the phone calmly, but her tone was sickeningly sweet. "I understand. It's okay. We can cooperate next time if there's a chance. Xun Fang has always been looking forward to cooperating with Duomi. I think it's good that Duomi, as a national brand, has always insisted on taking the affordable route."
After she hung up, she looked at her phone again.
Domi has responded, but the other skincare brand has not responded.
Are you hesitating or refusing?
Zhao Rui shook her head, knowing that she couldn't put her hopes on these two brands. She continued to look for spokespeople for other second- and third-tier brands and actively promoted Li Xuanfang.
Zhao Rui's agent's actions did not seem out of place in the industry.
It is very common for agents to promote their own artists, although it is often second- and third-tier artists who need to rely on promotion, while first-tier artists are basically approached by brands.
But the teams of first-line artists who have less time will also work hard to promote their works and strive for more resources.
It's about making money, no adulteration.
Jinli was completely unaware of the undercurrents that were unfolding.
After making the request to her agent, she concentrated on reviewing. Neither the news that "Assassination" was about to be released nor the busy advertising shoot that followed affected her.
After two years of training, she is getting closer and closer to the state of "getting twice the result with half the effort".
She might have been disturbed by the environment and mentality in the past, but now, she is able to calmly and calmly enter a state of concentration on noisy sets, shooting scenes, backstage...
Not only that, she can also switch what she is doing at any time while keeping the status unchanged.
She was still learning one second, and the next second the director shouted "Action", and she was able to seamlessly join the shooting with almost no transition.
This is Jinli's ability.
Because she is still in a state of concentration caused by studying, this allows her to turn around and do other things while maintaining high efficiency.
The last time she took photos for a magazine in Fangfei, Jinli had already had some experience and felt that the ability of this body had been upgraded.
Although the ability is still the same, the research on it has become more in-depth.
It’s a pity that I can’t proudly say to others: “I’m cheating!”
No one would believe it if I told them, haha.
Sui Lingfang originally thought that after the conditions were sent out, there would be a buffer period of several days to get through September.
But just one night later, in the morning of the next day, Chenxi Entertainment received a joint reply from Ru Meng Ling, Tian Gong, and Duomi:
They said that they had already prepared the plan, and if the Jinli team had no problems with it after reviewing it, they could arrange a time for filming!
Such high efficiency shocked Jinli's team and also shocked a group of staff members of Chenxi Entertainment.
Zou Da sighed and stared at the plan. "How much dedication can be put into a plan that was only made in one night? You didn't just come up with a random plan to fool us, did you? You must strictly check it."
Sui Lingfang was also worried that something might go wrong, so she watched it personally and asked others to watch as well.
Jinli agreed to film them, but that didn't mean she had to film something to fool the audience.
But you don’t know until you see it. Once you see it, everyone falls silent.
One staff member took the initiative to speak up: "I feel that the plans are quite mature, what do you think?"
Another staff member hesitated and said, "The plans sent by Tiangong and Rumengling are very mature. It can be seen that they often do this and have a set of corresponding procedures in place. In comparison, the plan given by Domi is not good enough."
It's not that it's not possible, but that it's not good.
What people fear is contrast.
Sui Lingfang thought for a moment and said, "Let's communicate with Duomi again to see if we can think of another plan and try to do better. After all, it is Jinli's first endorsement and it is a national brand, which is linked to Jinli's national popularity."
"As for Tiangong and Rumengling, that's easy to say." She said slowly, "These two are mature first-tier brands. Rumengling is a light luxury brand, and every quarter they invite celebrities to endorse it to seize the market.
Tiangong is a luxury brand. Due to the characteristics of the brand, it seldom changes its spokespersons very often. It usually only shoots a new set every six months, or not at all.
These mature first-tier brands all have one characteristic: they are thinking about Plan A and Plan B. When Plan A has problems, they will quickly switch to Plan B to avoid losses. So I think these plans are already prepared by them, and they just need Jinli to shoot them. "
The plans are mature, we just need to wait for someone to shoot.
That person could be Jinli or any first-line star.
Even for the October issue of the magazine shot by Fang Fei, they had a backup plan. If Jinli got involved in a scandal, they would replace her immediately.
This is both considerate and cruel.
An artist may have taken many plans and photos, but even the artist does not know whether these things will ever be able to be displayed.
Sui Lingfang no longer feels anything about this.
As an agent, she realized the cruelty of the industry towards artists earlier than the artists themselves.
Even if you are a first-line star, whether you are popular or not, the treatment you receive in publicity activities is as low as the sky.
Don’t think that second-tier stars are inferior to first-tier stars. As long as the second-tier stars are popular enough, they can still beat the serious and unpopular first-tier stars.
What surprised her this time was Domi. It’s not that she looked down on Domi. As a well-known national second-tier brand, they have been comfortable for too long.
The brand’s idea is that even if it does not invest in online marketing, it will not affect its status, so it is not familiar with many businesses.
Sui Lingfang thought that after sending these conditions, Domi would call and ask.
But this time, not only did he not ask, he also caught up quickly. What medicine did Domi take?
Have they finally realized the importance of Internet marketing?
Sui Lingfang shook her head. No matter what, the quality must be improved!
Because she was still negotiating the time with the brand, Sui Lingfang didn't tell Jinli. She wanted to wait until the plan was finalized.
Jinli spent another relaxing day.
Start live learning at 7 o'clock in the morning.
The broadcast ends at 12 noon, and then ends for lunch and a one and a half hour break.
At 1:30 pm, the live learning session started again.
Some netizens followed Jinli's schedule and were silent——
[This is more like a senior high school student than a senior high school student. My nephew is a senior high school student, but he can't be so self-disciplined. What should I do? What can I do to save my nephew! ]
Barrage reply——
[Let him study with Jinli during the winter vacation^_^]
[Bet you can keep up with me writing my name backwards! ]
[There is no hope, let’s go back to the drawing board and reshape it! ]
Thank you for your blessings, I have received them all. I also wish you all your wishes come true and be happy every day~ This month's fan title is a book review activity, which has been posted in the book review area. If you are interested, you can post a book review to participate~
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