I became famous in the entertainment industry by burning incense

Chapter 385: Three major brands work together, Jinli ushers in "Koi Week"!
The following week seemed to be Jinli's "Koi Week".

Taking advantage of the popularity created by "Assassination" and Fangfei magazine, Ru Mengling took the lead in launching the promotion of its new autumn and winter products.

There was no advertising, but all major stores replaced the photos with photos of Jinli carrying the new bags.

As soon as the retro cylindrical bag appeared, it was loved by many white-collar elites.

In particular, Rumengling also specially purchased the copyright of the photo of Jinli working in front of the coffee shop, and not only used it for promotion in offline and online stores, but also specially invested in Xiaohongshu and WeChat Moments.

Many people posted the moments they saw on WeChat and were pleasantly surprised.

[I almost thought I added Jinli as my friend. You know how to play Ru Meng Ling. But when I opened it, I found it was an advertisement_(:з」∠)_]

【Hahaha, I was deceived too! 】

[Many influencers on Xiaohongshu are promoting this bag, but Jinli’s photo is the most impressive! ]

[Does Ru Meng Ling really not consider shooting a promotional video? 】

After being promoted through the online all-media matrix, the classic retro cylindrical bag quickly sold tens of thousands of pieces. The flagship store on the official website showed that it was out of stock and people had to wait for a while before they could stock up.

Another product in the Starry Sky series, the velvet box bag, has average online sales and no additional online traffic, but its sales performance in offline stores is excellent.

It is now October.

From December to January of next year, it is the busiest time for many companies. They have to conduct various year-end evaluations, book year-end banquets, hold year-end banquets... and hold raffles and other activities to thank employees.

The velvet box bag was launched at this time. The unit price was not expensive, less than a thousand yuan, and it became a favorite of many white-collar workers.

Just in time to buy a bag that you can wear to a party and wear your favorite evening dress.

Evening gowns can be rented, but bags are impossible to rent.

According to Rumengling’s survey intention results, 70% of people are willing to spend money to buy products that they will only use once or twice a year. Even if they cannot use them frequently, they are willing to buy them and keep them.

This starry sky series velvet box bag is a product specially launched by Rumengling based on big data consumption intentions.

The best-selling Ru Meng Ling bags have made a good start.

Two days later, Tiangong Jewelry also replaced its promotional photos in major brand stores.

Photos of Jinli wearing a gold pearl necklace, a Kashmir cornflower sapphire ring, and mutton-fat jade appeared not only in Tiangong Jewelry stores, but also on the promotional screens of major supermarkets!
Tiangong specially launched the "Take a photo of the big screen and win a big prize" activity on Xiaohongshu, encouraging netizens to take photos of the big screen of Tiangong jewelry, then express their thoughts and participate in the lucky draw.

In addition, Tiangong also took three pieces of the three items worn by Jinli and put them into the prize pool.

同时还有100个8.8元奖，50张9.5折门店通用券，还有5000个0.5元的安慰奖！
After netizens finished shopping for the bags endorsed by Jinli, they also started shopping for the jewelry endorsed by Jinli, lamenting that their beloved Jinli has really made it.

[It seems like she hasn't made any progress in her endorsement for a long time. It turns out that she is managing the brand she endorses. To be honest, I want to buy all the products she endorses! ]

【Large screen photo.jpg! Come and see the beauty of the world!!】

[The large supermarket near my home has also changed the pictures of Tiangong Jewelry. They are really beautiful. I like the ring and mutton-fat jade she wears the most! The ring makes Jinli look so beautiful, and the mutton-fat jade makes her look so elegant.]

Domi hadn’t finished the promotional plan yet and was planning to release it next week.

But seeing that Rumengling and Tiangong have already launched items for Jinli to take photos, although Domi doesn't understand why they launched them together at the same time, what they are best at is to follow suit.

So on the third day after Tiangong Jewelry released the photos, Domi also quickly put the autumn and winter lip mud endorsed by Jinli on the shelves!
Doomi mainly promotes two popular colors, namely the gentle and elegant milk tea color, and the maple leaf red with the aura of a heroine.

At the same time, the promotional video that Jinli shot specially for them was quickly released online and placed in the video recommendation of the online store's product introduction.

There are only a few people in Domi’s online marketing and publicity planning department. Because the product sales online have been better than offline in recent years, the company has deliberately added some staff.

These people only hold this position part-time and are not fully responsible.

After the product was launched, they didn’t know how to plan online sales.

The employees sought instructions from their leaders, who were at a loss and asked, “Just do the same thing we did before this year!”

The employee was sweating profusely: "Leader, Jinli used to endorse our products, we just changed the photos and videos, and didn't do any extra publicity.

But after Ru Meng Ling and Tian Gong launched their products, they were both promoting them, so we wanted to ask if we should follow suit. "

The leader asked: "What other plans did Tiangong and Rumengling have?"

The employee spoke out immediately.

After listening to this, the leader was speechless for a while.

It is very expensive to cooperate with top internet celebrities on Xiaohongshu. The quotation for a 15-second video from a top influencer is more than 30 yuan.

What’s more, Ru Meng Ling is not just looking for an internet celebrity, which Domi can’t do at all.

As for investing in the circle of friends, let alone investing, Domi doesn’t even know how to connect it, and it can be predicted that this kind of investment will definitely be very expensive.

They cannot imitate the way Ru Meng Ling is played.

As for how to play Tiangong...

Sorry, Domi does not plan to run large-screen advertisements in large supermarkets, even if it can be done.

Because this type of placement is generally a recommended position reserved for luxury goods, supermarkets do not accept all large-screen advertisements, and will not accept items that do not conform to the tone of large-screen placement.

However, with the economic downturn in recent years, the launch of luxury goods has decreased, and many supermarkets have begun to take on catering promotions.

But the unit price of Domiding’s lip mud is only 20 or 30 yuan, so there is no need to put it on a large screen.

As for the big-screen shooting activities on Xiaohongshu, they can follow them, for example, post their thoughts on Xiaohongshu after using Domi Lip Mud and participate in the activities.

But here comes the problem.

Tiangong can use its own expensive jewelry as event rewards, but what about Domi?
Do you want lip mud?

Thinking from the users' perspective, they have already bought Domi's products, and the lip mud will not be used up quickly. In addition, lip products are fast-moving consumer goods, and they will soon get tired of the colors after using them for one or two months. They may not be satisfied with the free gifts given by Domi for the products.

But just giving money directly is not really appropriate for Domi.

Domi never does things in such a lavish style.

The leader thought about it and said reluctantly: "Forget it, let's not hold the event. Let's vote on Taobao for the short film introducing the lip mud shot by Jinli!"

A large part of Taobao’s video section is used to introduce products.

Although the video was not made by Taobao, many users will watch it, and the unit price of tens of thousands of views is not cheap. The unit price of lip mud is low, and the profit margin is limited.

But seeing that Ru Meng Ling and Tian Gong were doing very well in their marketing activities, Domi decided to join in.

Ever since——

When I opened WeChat, I saw Ru Meng Ling’s circle of friends promoting the bag that Jinli was carrying.

When I opened Little Red Potato, I saw Jinli wearing Tiangong jewelry dominating the screen.

When you open Taobao, you'll see a video introducing the lip mud endorsed by Jinli: silky, smooth, covers lip lines, and won't get stuck.

Netizen: Why does it feel like this week is full of Jinli-related advertisements?

The official account lied to me. Didn’t they say Jinli had failed? ! !
-
When the products of the three major brands were launched, Jinli promoted them on her blog.

The product photos were exposed, and Jinli's exposure also increased significantly.

It seems that Fangfei and Huayun are no longer at odds with each other and are not so tense.

But in places that netizens cannot see, Fangfei and Huayun are also fighting fiercely, competing for online and offline traffic in various aspects.

Huayun has been frantically distributing its products on traditional platforms this week. Since it specializes in magazines, all of its channels are open channels, which are not only numerous but also very dense.

Newsstands, bookstores, used bookstores...the latest issue of Huayun magazine is placed in the most conspicuous places in these stores.

All of these stores were opened by Huayun’s salesmen.

Fangfei is a luxury brand. It is far inferior to Huayun in the traditional magazine selling platform, and it will not compete with others in open channels, as that would be using its own weaknesses to compete with others' strengths.

As luxury brands, their own magazines are essentially brand cultural assets, and they are best at deeply binding with high-net-worth customer groups through closed channels.

The core of luxury brands launching magazines is to consolidate the brand's "religious" status rather than direct profit.

Even though Fangfei did not set an identity for purchasing this time, it still followed the same approach in terms of publicity.

Fangfei has placed this issue of the magazine in every offline store, and will give away a free copy for every single purchase of over ten thousand yuan.

Fangfei’s own APP also put this issue of the magazine on the cover and sent magazine advertising text messages to every member who joined the brand on Taobao.

Fangfei has also been engaged in online publicity planning in recent years, and specially contacted the top influencers on Xiaohongshu and Doudou video to have an unboxing of Fangfei magazine!
Both brands are focusing on the channels they are good at. One is selling hot in offline channels, and the other is selling out in online channels.

At the same time, Fangfei also launched single products under the three major brands of Rumengling, Tiangong, and Duomi. On the second day of the hot advertising and marketing, an in-depth interview with Jinli was launched on Bilibili!

This interview is to deepen the binding between Jinli and the brand, and strive to attract more fans of Jinli to focus on Fangfei.

This in-depth interview lasted for an hour. In the video, Jinli specifically reviewed her seven or eight years of celebrity career and made a summary for herself.

In the interview, she not only revealed her previous life in Pink Girl, but also revealed that she had to recuperate due to poor health, and also revealed her mentality and thoughts after her comeback.

Jinli doesn't participate in many interview videos, and never accepts interviews that go too deep into her career.

But this interview with Fangfei was her first interview in which she looked back on the past and made a self-summary!
As soon as the interview came out, the popularity of Jinli on Bilibili reached its maximum again. The video was ranked in the top five of the entire site and the number one hot search on the same day!
Jinli was also surprised when she learned that the interview had come out.

Because this interview was recorded by Fangfei yesterday and it was uploaded to the Internet in just one day, which is really efficient.

It can be seen from this that Huayun’s magazine brought a lot of pressure to Fangfei, causing Fangfei’s strategy to have to be faster and faster.

Jinli is not a person who likes to reminisce about the past.

The owner of this body had died because he was too weak, and all she got were the original owner's past memories.

So many talk show programs wanted to invite her to do in-depth interviews in the past, but she refused them all on the grounds of being busy with work.

But this time it was Dai Xueling who called her personally and invited her to do an in-depth interview.

After thinking about it, Jinli sought the opinions of other Pink Girls members, and wanted to bring up the movie "Assassination" in the interview, and finally agreed to do this interview.

People in the circle have always known that Jinli's schedule is relatively free. Not only does she have to take time out to study, but due to health reasons, she cannot arrange her schedule too full.

So Dai Xueling invited Jinli yesterday, arranged the interview yesterday, and then the interview went online today.

After Jinli found out, she didn't pay much attention to it. She just posted a promotional post on her blog for Fangfei and continued to learn through live streaming.

Sui Lingfang didn't go with them yesterday. She was curious about what Jinli said, so she opened the interview and started watching.

She was not worried that Fangfei would edit some bad content.

First of all, before the interview, their team had sent Fangfei a bunch of questions that could not be asked. These questions might affect Jinli's image, so Fangfei would avoid them.

If Fangfei did not avoid it, Jinli's team could sue Fangfei for breach of contract, and the penalty would be at least 20 million.

In terms of agency value, Chenxi Entertainment would rather Fangfei breach the contract.

The interview breach is the interview breach, and it does not affect Jinli's role as Fangfei's image spokesperson.

In a simple room, Jinli sat face to face with the host, and was guided by the host to answer questions.

The host first asked the question that netizens wanted to know the most: "Do you hope that the Pink Girls Band will be revived?"

Hearing this question, Jinli couldn't help but smile.

"I can answer this question on behalf of all the Pink Girls members. We all have the same idea. Half of us want to be resurrected, but the other half don't."

The host asked with interest: "Why do half of you not want to? Many people miss the Pink Girls Group and hope that you will appear on the screen together."

Jinli: “First of all, the popularity of the Pink Girls Group was not due to the group’s strength at the time, but because they took advantage of the trend of the times. At that time, no other girl group was as popular as them.

Although there were many girl groups at that time, they were all fragmented. There were no relevant training channels in the industry, and the purpose of launching the groups was to make a quick buck and leave.

Our former company, Hao Zhongyi Entertainment, had the same idea. For example, the number of plays of our first single was very low at the time. The company was unwilling to see the money go to waste, so it made a second single. Unexpectedly, the second single became a hit.

After we became famous, we participated in various promotional notices. Unexpectedly, we became more and more popular and received more and more notices. In the end, we received more and more notices not only from China but also from abroad. Our popularity gradually increased, and we accidentally became the most popular girl group in Asia."

She paused for a moment and thought, "The Internet is more developed now than in the past, and there are more channels to get information. It is difficult to create a god through a single channel.

I know that everyone misses the group, but if it were to be resurrected, it is very likely that the number of plays of the group’s stages would not even be as high as those of the current second-tier groups. We are still very self-aware.

At the same time, it is a pity that our physical fitness can no longer keep up. Being in a girl group is too tiring. I guess only Tongtong, Qinglian and Mengmeng can sing and dance at the moment, but NANA and I can no longer keep up with the physical fitness. "