I became famous in the entertainment industry by burning incense

Chapter 390 Jinli x Fangfei - Old Times Special Photography Exhibition

After the episode of "Leisurely Slow Life" was broadcast, the reviews on the Internet were very good.

In particular, the program team also released the edited 20-minute campus video as an exclusive extra. Netizens were very surprised and said that this is definitely the best variety show to shoot youth campus films.

[Family members, who knows? I hope there will be a sequel!]
[+1, we are all just friends, I can feel the youthful atmosphere blowing in my face!]
[They should be the ones to shoot youth campus films. Are there no directors who would consider this?]
On the other hand, because the variety show received very good reviews, the number of clicks on "Assassination" has gradually increased, and there is a trend of revival.

Originally, the playback curve of "Assassination" started at a high level, then plummeted, and only began to decline slowly after reaching a certain level.

A drop to this level originally meant that the data had stabilized.

But at that time, Tianding Entertainment decided to withdraw all publicity and marketing for "Assassination" and no longer invest more sunk costs, causing the originally stable playback volume of "Assassination" to fall rapidly again.

Although it’s not as serious as the previous dive, it’s already falling from a first-tier TV series to a second-tier one.

Because the data dropped sharply, Jinli and Gu Cheng decided to start self-help publicity.

It turns out that their concerns were justified and their remedies were effective.

Through the advertising campaign of "Leisure and Slow Life", the downward trend of "Assassination" was stopped and it started to rise slowly.

Sui Lingfang got the specific data from Tianding and was worried about "Assassination".

It’s really suspenseful!
Because of this incident, Sui Lingfang even called Jinli to ask which episode she was optimistic about having a good reputation.
Jinli thought for a moment and said, "I don't know. I have to call Director Yan Jianqiao. He is in charge of editing and knows the progress of the plot best. Please wait for a moment."

To give a rough idea, she could tell it was either in the middle or middle to late stages, which was when the heroine returned for revenge.

But the underage campus line is still being broadcast. Every time Jinli thinks it is about to end, the trailer says it is not over yet.

Although the quality of the images shot by Director Yan is good, even Jinli feels that the underage timeline of this drama is a bit long.

However, this is also a common problem for many new directors.

Jinli called Yan Jianqiao.

After a while, Yan Jianqiao's voice came: "Jinli, what do you want to talk to me about?"

His voice sounded hoarse and weak.

Jinli asked: "Director Yan, are you sick? Why do you sound so haggard?"

Yan Jianqiao coughed a few times. "I was too irritated and stayed up late a lot recently. Then the weather suddenly cooled down, so I caught a cold. Ahem, I went to the hospital for an IV drip. It's nothing serious."

Jinli was a little hesitant. She had a hunch that Director Yan's anger was related to the drama "Assassination".

Director Yan is very ambitious.

That’s right. Major companies and celebrities were competing to invest in his first work. How could he not be very ambitious?
Even during the filming period, he dared to decide the heroine on his own initiative. He only became more obedient after he got into trouble.

But in terms of editing, he once again edited it according to his own ideas without referring to Tianding's opinion.

The result was that he got it wrong again.

Recently, Jinli checked the comments and found that many netizens said that the plot was too dragged out.

But Jinli thought about it and still didn't tell Director Yan about it.

One is that they are not very close friends, and the other is that the drama has already been filmed and aired, so there is no point in bringing up the past.

Since we decided to delegate power to the end, the current results should be borne by everyone instead of blaming each other.

What Jinli didn't know was that Yan Jianqiao felt even more uncomfortable because no one from Tianding Entertainment or Chenxi Entertainment went to look for him, whether it was her or Gu Cheng.

He couldn't sleep every day and checked netizens' comments on "Assassination" every day, feeling very guilty.

If someone could scold him at this time, the guilt in his heart would be alleviated a little.

Since no one blamed him, he could only scold himself, and under the repression, he made himself sick.

Jinli asked: "Director Yan, I called to ask you, in which episode will the heroine reappear and return for revenge?"

Yan Jianqiao coughed a few times and said in a hoarse voice, "It will be soon, tomorrow's episodes 19 and 20.

Episode 19 marks the end of the underage campus segment. In episode 20, the heroine begins to face hardships and then saves herself. At the end, a new life will be introduced. "

Jinli nodded: "Okay, Director Yan, you should pay more attention to rest and don't be too tired."

"Oh, okay!" Yan Jianqiao responded eagerly, hesitating and wanting to talk to Jinli again, but he changed his mind and didn't know what to talk about.

Talk about how he had high expectations for "Assassination" and put a lot of effort into the editing, but it was not well received by the market after it was broadcast?
Or should we talk about the reputation of "Assassination", which will definitely rise after the heroine returns for revenge?

Or maybe we should talk about thanking you and Gu Cheng for never giving up on "Assassination" and working hard to promote it?
Yan Jianqiao suddenly felt a little discouraged, as if nothing he talked about was right.

Either they complain or they make empty promises. It's easy to talk without any pain.

Yan Jianqiao sighed in his heart and hung up the phone.

Jinli didn't think much about it and called Sui Lingfang and told her it would be tomorrow.

Sui Lingfang: "Then I will ask my colleagues in the publicity department to pay more attention to it and try to edit a promotional video of several dozen seconds after the broadcast of "Assassination" tomorrow, and then post it on Bilibili. You can then forward it for promotion."

Jinli: "Okay, not only can I forward it myself, I can also ask Gu Cheng to forward it. Do you want him to forward it too?"

Sui Lingfang: "Well, will this cause some trouble to the other party?"

Jinli smiled: "No, he watches the drama every day and posts his thoughts on his blog every day."

Sui Lingfang no longer hesitated after hearing this, "Then let him forward it as well. I will give Gu Cheng some publicity fees."

Jinli shook her head: "No need to give it to me. This is my drama and his drama as well. It's my duty to help promote it. I just need to tell him."

Sui Lingfang relaxed a little and said, "Because Tianding refused to give up the publicity rights, the company was also in a passive position. I could only ask the publicity department to work overtime. There was no other way."

Jinli said softly: "Thank you, Sister Fang, this is already very good."

She really thought it was great. Although Chenxi Entertainment did not invest much in this drama, it cared much more than Tianding, otherwise it would not have thought of taking over the publicity rights.

After doing all this, Jinli continued to live broadcast and study.
-
The next day, the episode of "Assassination" had not yet been aired (it was broadcast at 7:30 p.m.), but there was movement from Fang Fei's side.

Fang Fei suddenly announced a bombshell on its official website, that is, starting from today, a 7-day special photography exhibition "Jinli X Fang Fei - Old Times" will be held!
The news was announced so suddenly that even Jinli was surprised.

She did not receive any advance information from Fangfei. It seemed that the plan was made yesterday and the promotion was launched today. The reason why she knew about this was not because Sui Lingfang called her. Look, even the company did not react.

It was Fangfei’s person in charge who called her personally and asked her if she could forward the blog post.

Jinli naturally had no problem with the sponsor's request. She also looked at the information and photos posted by Fangfei and asked what the theme of the photography exhibition was.

The person in charge said: "The group wants to dig deeper into your personal image. This issue of our publicly sold magazine is deeply tied to you, and we want to use your influence to expand the circle.

Last time I uploaded an interview video about you on Bilibili, it received a very good response and also boosted the sales of this issue of Fangfei magazine.

So after a discussion yesterday, the group decided to temporarily hold a special photography exhibition for you, specifically showing you wearing Fangfei's outfits, including photos of you on the set, private life photos, and magazine photos taken at Fangfei headquarters. "

At this point, the person in charge specifically reminded: "By the way, when you signed the endorsement cooperation agreement with Fangfei, there was a clause that Fangfei could use the photos of you wearing Fangfei's outfits free of charge. I wonder if you still remember it?

So this time we didn’t go out of our way to say hello to Chenxi Entertainment, we just held the exhibition directly.”

Jinli replied: "I remember, it's okay, you can use it, just tell us when you use it."

The person in charge smiled and said, "Okay, I'll call Chenxi Entertainment later."

Jinli didn't know what she was thinking about, so she asked, "By the way, can you take a picture of the interior of the exhibition for me to see, so I can think about how to write the slogan."

The person in charge just asked her to help promote and forward the message, which is what she should do as a spokesperson.

Fang Fei did not give any advertising slogans because many artist teams believed that if more advertising slogans were to be added, it would be a business behavior and the price would need to be negotiated separately.

This time Jinli offered to write the slogan, and the person in charge happily agreed.

After a while, Jinli received a video from the person in charge.

Jinli looked at it several times and thought that Fangfei was indeed Fangfei. Even though it was a temporary special photography exhibition, the layout, details and aesthetics were all very good.

The photographs they selected were also very innovative. They did not choose those that were widely circulated on the Internet, but instead selected many photos that were only circulated among fans and were not available on the Internet.

Some of these photos were private photos that Fangfei took of Jinli and have not been made public.

The private photos were taken when Jinli was in Fangfei Studio. The editor-in-chief killed them for some reason and selected other photos to publish.

It looks like a discarded photo, but it’s not.

Some of these photos may be too beautiful and do not match the theme set by Fangfei. They were eliminated because they were too distracting.

Or maybe the photo has a strong sense of atmosphere, which is suitable for promotion on the Internet, but not suitable for exhibition in a physical magazine.

This time it was exhibited, which was a treat for Jinli's fans.

What surprised Jinli was that although this issue of the magazine was sold publicly, this exhibition was not. It was only open to Fangfei's VIP platinum customers for free!
The standard for Fangfei VIP Platinum customers is to spend 100 million at Fangfei within one year.

Jinli couldn't help but ask herself: Are there so many rich people among her fans?
Jinli opened her blog and reposted Fangfei's promotion, and wrote the slogan:
[Time and you are both beautiful. The passage of time cannot take away the charm between your eyebrows. Beauty and cheongsam are immortal forever. Welcome to visit the "Old Times" special photography exhibition~]
The reason why she made such an advertising statement was because Fangfei used a lot of photos of her wearing cheongsam in this photography exhibition.

Some of these photos are negatives that Chenxi Entertainment has not released. Before she was Fang Fei's spokesperson, Sui Lingfang asked her to wear Fang Fei's cheongsam from time to time and post the photos on her blog for business.

There are limited pictures and texts on the blog, so they only picked out the most suitable ones to post. There are many beautiful photos still at the bottom of the box.

I don't know when Fangfei asked for these negatives, but I think this time Fangfei did the promotion on the spur of the moment and didn't inform Chenxi. She must have asked for the photos very early and signed a cooperation agreement with the company a long time ago, so she was able to act first and report later.

After Jinli finished the promotion, Sui Lingfang called and talked about Fangfei's promotion.

Sui Lingfang obviously knows more inside information than Jinli.

"This special photography exhibition is for Huayun. Didn't Huayun join forces with many artists to hold a red carpet show not long ago?"

Jinli nodded: "Yes, you mentioned this to me before, saying that Fangfei asked me if I wanted to walk the red carpet, but I refused because I wanted to concentrate on my studies. So did Fangfei send the artists to walk that time?"

Sui Lingfang: “Gone, they found another first-line celebrity, who is the spokesperson for a certain series of Fangfei.

The red carpet show organized by Huayun invited all the first-tier brands to participate. It had a huge impact on the Internet and was able to attract a lot of traffic. All the first-tier brands did not miss this opportunity.

Although everyone knows that Huayun held the red carpet show to promote its own magazine, Huayun and Fangfei are not sworn enemies, so Fangfei was invited anyway, and Fangfei naturally would not miss it. "

Jinli asked: "But Huayun has invited all first-tier brands, and Fangfei only held my personal exhibition. If this is a response to Huayun, then my exhibition is too small, isn't it?"

Sui Lingfang smiled and said, "Not a small amount, because Huayun and Fangfei have different promotional models. Huayun uses open channels for promotion, but Fangfei has always used closed channels for promotion.

Although Fangfei is selling magazines publicly this time, you should know that its magazines were previously distributed free of charge to VIP customers, so this special sale is also completely targeted at high-net-worth customers. "

She said confidently: "I admit that whoever has the traffic will win the world, Huayun's model is very good, but Fangfei is not bad either.

Fangfei does not rely solely on magazines to boost its performance. Selling magazines is just a means of promotion. As long as Fangfei can narrow the distance with high-net-worth customers and consolidate the brand's religious-like status among customers, it will make money.

There is a piece of data that everyone has overlooked. The number of magazines sold by Fangfei cannot compare with Huayun, which specializes in magazines. But have you noticed?

These days, Fangfei is competing against Huayun, and its popularity has remained high. But before, Fangfei was a luxury product, and its popularity has never been so high!"

Jinli suddenly realized: "So you think Fangfei is using the power of others to break the circle by competing with Huayun?"

Sui Lingfang nodded: "I think so. I checked Fangfei's previous information. They only shine during fashion weeks. They are usually very low-key. They have done marketing promotions several times, but the results were not ideal."

This is also a problem with many luxury goods.

If the price is too high, it will not be affordable and will not be well-known to the public.

Although everyone may know this brand, it is like the moon in the sky. No one will take the initiative to understand the core of the brand.

But now because of the competition with Huayun, Fangfei has become more down-to-earth and has been a hot topic in recent days.

Jinli thought for a moment and said, "According to your analysis, Fangfei actually just wanted to hold a special show to maintain the relationship with VIP platinum customers, not because my fans want to see the exhibition, so she held it specifically for my fans?"

Sui Lingfang: “Yes, I think so.”

She added, "Otherwise, I can't explain why Fangfei thinks so highly of you."

Jinli smiled and said, "Then I have to thank Huayun for giving me a good opportunity to show off."

If Fang Fei had not wanted to compete with Hua Yun, she as a spokesperson would not have received so much "favor" from Fang Fei.

Please give me a monthly ticket~