I became famous in the entertainment industry by burning incense

Chapter 422: Don’t accept? Overturn the card table; Meng Meng: I’m good at watching the show, I’ll fly to watch the show right away
"I don't agree with this request. In my eyes, Jinli's face is not that big!"

"She is just a first-tier celebrity, and she is not at her peak of popularity. She is still just a traffic star... Looking at the request she made, I almost thought she was some world-renowned and talented star!"

What this staff member said was a bit extreme.

If Jinli really reaches the level of an international superstar, then a small brand like theirs, even with the backing of a big company, would not have the strength to collaborate with Jinli.

It really came to this point that the big companies behind them were all rushing to develop joint products with Jinli.

After a third-tier brand learned of Jinli's request, it was the first to explode.

The top management was very angry and agreed that they could not agree to such conditions and would not accept the bid.

Jinli has such strict requirements before signing the joint contract. After signing the contract and starting to manufacture joint products, I don’t know what requirements Jinli will make.

It is more difficult to make changes if a request is made midway.

But although this third-tier brand was angry, it slowly regained its sanity after venting its anger.

They had first mentioned the desire to cooperate with Jinli to the group.

The relevant person in charge was very optimistic about their idea and believed that this was a good opportunity to expand brand awareness.

They can withdraw easily, but it will be difficult to explain to the group!

And they would not be willing to quit just like that.

So the top leaders thought about it and came up with a solution: forming alliances.

This third-tier brand first called another third-tier brand that was also looking for Jinli to collaborate with, and then the second brand contacted the third brand.

There are a total of three third-tier brands that want to cooperate with Jinli, and the other five are first- and second-tier brands.

The brands all belong to different large companies, and these three third-tier brands gathered together for a meeting because they have common interests.

Sure enough, the heads of these three brands did not want to agree to Jinli's unreasonable request. They felt that Jinli was too strict. When they cooperated with celebrities before, the celebrities would not make so many demands.

A brand manager said bluntly: "Even if we find a first-line celebrity to endorse the product, it won't be that troublesome. If we want to use the celebrity's image, we can use the celebrity's image. The celebrity won't be involved in the production process.

We asked Jinli to develop a joint product, but not only did we have to let her participate in the profit sharing, she also had to pay more, and she had to tell us what to do. What's the logic behind this? This is not the existing joint play method! "

Another person in charge asked, “So what do you want to do?”

"Protest to Chenxi Entertainment. This cooperation is too harsh on us. What if Jinli deliberately makes things difficult for us?" said the person in charge.

In fact, everyone knows that Jinli sets stricter standards in order to improve the quality of its co-branded products.

As the quality improves, the prices of the co-branded products can also go up accordingly, so the brand itself does not suffer any loss.

However, the brand values ​​the popularity of Jinli among the people and does not want to produce too expensive co-branded products, focusing on high quality and low price.

Then, the conflict between brands and celebrities arises.

One wants low quality and low cost, the other wants high quality but the price is not yet determined.

Assuming that Jinli wants both high quality and low price, the profit that is compressed in the middle is compressing the brand's profit margin.

Although this is just a hypothesis, we must be on guard against it.

So the three brands reached an agreement and protested to Chenxi Entertainment, hoping that Jinli would not interfere too much in the production of co-branded products.
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In Chenxi Entertainment, after Sui Lingfang learned about the ideas of the three brands, she also understood what they meant.

They just want to take away Jinli's image and develop joint products related to Jinli, but they don't want Jinli to interfere too much. They just want Jinli to be an image contributor.

Sui Lingfang doesn't even need to inform Jinli about this matter, she can reply to the three major brands herself.

"Since your company does not agree with Jinli's request, we can cancel the cooperation."

Sui Lingfang said this on the phone in a very nonchalant manner.

The heads of the three major brands all frowned upon hearing this, and one of them said, "You don't want to talk to us at all. If we don't agree to your request, you will be rejected. This is not the attitude to do business."

Business is done through negotiation. You retreat and I advance, you advance and I give in, and gradually we reach a point that both parties can accept.

They just wanted Jinli to give in to some of their demands, not that they really didn't want to cooperate.

If they really had no intention of cooperating, why would they put pressure on each other? They could just refuse to cooperate with Jinli on the spot.

Sui Lingfang said calmly: "Jinli's attitude is also the attitude of Chenxi Entertainment. We will not give in in this regard.

Ladies and gentlemen, the joint-brand market is becoming more and more popular, but the main audience of the joint-brand is the fans of celebrities. Fans buy a lot of products at high prices, but the products break after a few days of use. What is lost is not only the interests of the fans, but also the commercial value of Jinli.

We are a bit more demanding on product quality, and we don’t want to make mistakes. I believe that under strict requirements, we can avoid many crises.

You should all consider it first. If you really can't accept it, Chenxi Entertainment welcomes you to come again next time."

Chenxi Entertainment had a tough fight with three brands. When the other people who wanted to cooperate heard about this result, they all started to think carefully about whether this cooperation with Jinli was worth it.
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Inside Chenxi Entertainment.

Zou Da was right next to Sui Lingfang and heard her refuse with his own eyes.

After she hung up the phone, he asked curiously, "We just rejected it? What do they think?"

Sui Lingfang looked very calm, her brows were peaceful: "I don't know, they were just trying to smooth things over. Even if the deal didn't go through, there was still friendship. I chatted with them for a few words and ended the topic."

"Those three brands should get together to discuss. If it doesn't work out, they probably won't cooperate with Jinli."

Zou Da said: "Can't you relax the conditions a little bit?"

The requirements put forward by Jinli are indeed very different from those of other stars. Why would other stars care about the quality of the products?

If a brand comes to them and asks them to be their spokesperson, unless the brand is too low-end, celebrities will generally accept the offer with the idea of ​​making money, and will not care about the quality of the product.

Collaboration is pretty much the same thing, borrowing the image of a celebrity, making a better-looking package, and selling it at a higher price than usual.

The product sells well and everyone is happy.

If the product doesn’t sell well, the brand can replace people and cancel the promotion at any time.

Sui Lingfang has worked with Jinli for several years and has been greatly influenced by her. She understands Jinli's ideas very well.

"It's not us who are begging them to cooperate, but they are begging us to cooperate. What's wrong with us making some requests?"

"Besides, is Jinli's request too much? She just wants to bring all the co-branded brands together to compete and bid.

I think it is reasonable for us to cooperate with the company that produces better quality products and has a better price.”

"In this matter, Jinli is the Party A they want to fight for, and they are trying their best to fight for our Party B.

Jinli is not trying to interfere with their production process. They are reacting so strongly now, who knows what they were originally thinking. "

Sui Lingfang said bluntly: "If you want to negotiate cooperation with Jinli with a bunch of junk, I'm sorry, no way!"

She paused and said ambiguously: "Besides, Jinli doesn't want to collaborate with so many brands. We have only set a basic standard. If they want to strive for cooperation with Jinli in the future, do you believe that they will fight even harder than they are now?" Zou Da couldn't help but secretly click his tongue when he heard this.

"I understand why you are so confident now. You want to kick some people out!"

Zou Da asked curiously: "Aren't you afraid that in the end, their profit margins will be squeezed very low, and they will simply not cooperate with Jinli?"

Sui Lingfang looked at him as if he were a fool: "Do you believe that capitalists lose money?"

Zou Da smiled and said, "I was wrong."

The value and image promotion of a brand cannot be judged simply by "sales volume".

The intangible value of image cannot be purchased even if you spend a lot of money.

To them, the brand seems to be doing a loss-making business, but the brand itself may think it is making crazy money.

Whether it is profitable or not, we only need to see how many brands are willing to agree to Jinli's conditions this time.
-
The director of the "Leisurely Slow Life" program first called Brother Guang to ask for his opinion.

When Zhang Guang heard the clip he was going to shoot, he was stunned.

"Marchday went to dance as a girl group. Who do you think initiated it?"

Director: "Chen Lin!"

He praised, "Our little Lin is really aware of this. Brother Guang, you should praise Chen Lin more next time. If he keeps working hard, he will have a much better future."

Zhang Guang's mouth twitched involuntarily, and he thought sadly: My son must have been cheated again.

Hey, Xiao Lin, I'm not saying anything to you, but why do you always get cheated but never learn your lesson?

Brother Guang is worthy of being Marchday’s agent. He saw through the truth of the incident in one second.

Brother Guang said, “Since they have agreed to it, then you can go and shoot. Just drive there. All the plane tickets are sold out, and it is also convenient to transport the equipment by car.

If the equipment is not prepared enough, we can find it locally. For this concert, the company has prepared a lot of equipment in Dongwei City. "

The director asked: "What about Qi Guan Mingzhu and Xi Mengze?"

Brother Guang thought for a moment and said, "There is no problem with Qi Guan Mingzhu. The company originally arranged for Qi Guan Mingzhu and Qinglian to watch Marchday's concert together. The two of them will not go on stage, but will be guests in the audience. There will be an interaction on the spot at that time.

As for Xi Mengze... you are not familiar with Chenxi Entertainment. This shoot came too suddenly. Her agent may not agree. I will ask her. Don't hold out too much hope."

The director said regretfully: "Well, it's good to have Qi Guan Mingzhu and Ji Qinglian. The members of Pink Girls always have no time to get together, so it's good to have three of them together this time.

It's a pity for Xi Mengze. I still hope she can go to the scene to participate in the rehearsal. Yan Xingdong said that her effect of eating melons was very good, and netizens liked to empathize with her. "

When Zhang Guang heard this, he actually took the words "eat melon" into account.

Brother Guang hung up the phone and called Sui Lingfang instead to tell her about the Marchday concert.

Xi Mengze just finished filming a music variety show three days ago. This week is her entertainment week and also her rest week.

Sui Lingfang made an agreement with Xi Mengze that unless it was a particularly important announcement, he would not give her any announcements during her rest week.

So when Zhang Guang brought up this matter, Sui Lingfang's first reaction was to refuse.

But what Zhang Guang said afterwards, "playing", "eating melons", "watching a show", "having fun"... Sui Lingfang's radar went off.

She said hesitantly, "Wait a minute, I'll ask Xi Mengze first and then get back to you."

Sui Lingfang originally did not separate work and life.

In the past, on her days off, she would visit the artists to check on their lives. For example, she would visit Jinli who was in poor health and bring her some food.

But as Jinli's health gradually improved, there was no need to worry about her health. Jinli and Xi Mengze were not the types who were keen on work, so gradually, Sui Lingfang also separated work from life.

This is reflected in the fact that she doesn't care what the artists do or where they go to play besides work.

If an artist wants to share with her, they will tell her.

If the artist doesn't want to talk, there's no point in her asking.

So every time Xi Mengze had a week off, except for asking a few more questions at the beginning to find out where Xi Mengze was traveling, she didn't know anything else.

Sui Lingfang only knew that every time Xi Mengze ended his week off, he would take the initiative to come to the company to clock in, and he was more punctual than other workers.

Xi Mengze is currently in a neighboring province viewing maple leaves. Films can be made anywhere, and she is having a lot of fun.

When she received Sui Lingfang's call, she was still confused, but after listening, her eyes immediately lit up.

"Besides Jinli, who else is going?"

Sui Lingfang: "Qi Guan Mingzhu and Ji Qinglian will both go."

Xi Mengze said with a smile: "Okay, then I'll go too. I won't do anything. I'll just watch them do it and eat melons happily."

Sui Lingfang flashed four words: Eat melons and watch the show!
She smiled helplessly, knowing that Xi Mengze was very interested in this.

Sui Lingfang warned her: "Be careful, don't watch the show too obviously, lest they are too busy, seeing that you are so free, they arrange something for you to do."

The implication is, you can have fun, but don’t make yourself too hated.

Xi Mengze nodded happily: "I understand, I understand, I understand everything!"

Sui Lingfang: …

You'd better really understand.

In the morning, March Day finished his rehearsal and ate the box lunch sent by the company.

Jinli gloriously ate a 1,000 yuan box lunch, and after taking a look at the ingredients, she could only say that they were all ordinary food.

But the quality and taste of the food are extremely good, which is justified by the price.

Anyway, it was a free meal, so Jinli enjoyed it very much.

San Yuetian asked her how the filming was going on the set, and Jinli said, "Everything is fine, there are no major problems. Director Chu is a very experienced director, and he knows how to handle many things, so I don't need to worry about it."

"On the contrary, how did you come up with the idea of ​​holding a concert here?"

Dongwei City is not a big city, it can only be regarded as a second-tier city, and many areas are still in the mountain villages.

Yan Xingdong said: "When the company announced that we were going to hold a concert, many places came to recommend themselves. Among them, Dongwei City offered very sincere conditions, so we decided to book it for the first show."

Gu Cheng added: “Dongwei City gave us a great discount in terms of venue rental, and also made proper arrangements for on-site transportation.

We have participated in music festivals here before and have dealt with local cultural and tourism officials. We think they can get things done, and we want to help them to see if they can boost the city’s economy.”

good night