I became famous in the entertainment industry by burning incense

Chapter 516 Explodes again and again!
noon the next day.

Second-tier brand Fanghua suddenly announced on its official website the release of a collaborative spring collection with Jinli called "Spring Blossoms"!

This collaboration generated even more discussion among netizens than the previous two collaborations.

Whether it's the Black Bear backpack or the Lanxi Lucky Charm handbag, their functions lean towards practicality rather than pure decoration.

However, spring ready-to-wear clothing is different.

This represents people's pursuit of beauty.

A set of Fanghua's "Spring Flowers" ready-to-wear clothing is priced at 300 yuan, and the top and bottom can be sold separately.

This price isn't cheap, but it's not high either.

For clothes of good quality, this price is just right for what people can afford.

Whether you're rich or poor, you can buy a set of clothes for 300 yuan.

The price of this outfit is also in line with Fanghua's positioning as a mid-range brand.

At the moment the joint announcement was released, Jinli's blog simultaneously reposted the joint information and uploaded several pre-taken photos.

The gossamer-thin gauze fell on Jinli's arms, adding a touch of dreaminess.

She was like a sprite in spring, playfully entering people's sight, her slightly upturned lips carrying a sense of ease and comfort.

The color scheme of the clothes does not use the currently popular Morandi color scheme. Although this color scheme is light and soft, the colors are not too eye-catching.

Since the clothing represents spring, Fanghua wanted to express the vitality of spring, which is characterized by "the revival of all things and the vibrancy of life," so the colors were all chosen to be bright and vibrant.

Springtime still carries a hint of chill.

Many people were still wearing black and gray winter clothes.

But some fashion enthusiasts have already put on their spring clothes, and they stand out as the most beautiful people in the crowd.

Making a scene! Going on a trip! Attracting attention!

This spring outfit has been a hit with netizens since its release.

It has been highly praised by many people for its quality, color scheme, and design.

[The collaborations between Jinli and brands are truly remarkable; there's always room for improvement!]
This spring outfit is stunning! That bold and vibrant color is truly remarkable. I must say, the brand is incredibly daring with its color choices. I can feel the design sense in the colors of the clothes; the brand didn't just blindly chase after current trendy colors, which is amazing.

[+1, Morandi colors are indeed very comfortable, but once you wear clothes for a long time, the colors will look a bit old. Clothes that you've only worn for a few months will look like they've been worn for years.]

[I feel like so many clothes these days are designed to be drab and dull. In spring, I still prefer to wear those sparkly, eye-catching colors that are sure to impress you.]

[I highly recommend the "Firefly Glitter" color specially designed by Fanghua. It uses a special silk weave structure and material, and when you stand under the sunlight, it reflects a variety of colors as the sunlight is refracted. It was truly stunning when I wore it!]

Their solid color designs are also very beautiful, with bright, vibrant colors that, when paired with pretty hair accessories, truly make you feel that spring has arrived!

On the first day of sales, this spring outfit sold 15 pieces, matching the sales of Modern Women!
After that, Li Xunfang's fans stopped saying that Jinli was trying to piggyback on Li Xunfang's fame.

It's obvious to anyone with eyes that this year is the year of Jinli's explosive collaborations.

The third collaboration has already been launched, so how far away can the fourth collaboration be?

If Li Xunfang wants to compete with Jinli, she will have to take on more collaborations.

But with news of the unusually high return rate for Modern Women's clothing spreading, which brand would dare to collaborate with Li Xunfang?
If it weren't for some brands using Li Xunfang as a "litmus test" to prove their products' quality, Li Xunfang might not have gotten a single endorsement.

Generally speaking, fans will try to boost sales for celebrities on the first day of a sale, taking advantage of their influence.

Therefore, many products that collaborate with celebrities have the highest sales on the first day, and sales gradually decline on the second and third days.

After a week, sales will return to normal, but these sales may not even be as high as the daily sales of other series.

It feels like we've prematurely exhausted our potential.

However, this downward curve does not represent the "springtime blossoms" of youth.

After the first day of peak sales, the sales of this garment actually increased instead of decreasing, and on the second day, it once again broke the daily sales record of 16 pieces.

Then on the third day, they broke through to 18 units sold in a single day!
This unusual upward curve, with prices rising day by day, has made many apparel brands sense a business opportunity.

This is a blockbuster product, absolutely the biggest blockbuster of the year!

Many clothing brands have already contacted small factories to immediately disassemble the "Spring Blossoms" outfit to create patterns and sell imitations.

In just one week, many poorly made and inferior versions of "Spring Blossoms" clothing appeared on the market.

The price of a complete set is only 150 yuan, or even cheaper at 100 yuan, but the quality is vastly different.

The appearance of counterfeit products usually leads to a decrease in sales of genuine products.

However, since the genuine product is only slightly more expensive than the counterfeit, and the price of 300 yuan is affordable for most people, some customers who bought the counterfeit felt that the quality was completely inadequate and therefore requested a refund, turning to buy the genuine product instead.

Fanghua's "Spring Blossoms" ready-to-wear set actually achieved a second increase in sales thanks to the overwhelming publicity surrounding counterfeit products.

Jinli also became famous overnight through this collaboration, becoming a sought-after brand for collaborations.

"Could we get in touch with Jinli? If we could connect our bracelets with Jinli and launch a koi-themed version, the sales should be quite impressive."

In a conference room, the president of a second-tier brand spoke to the head of the marketing department.

The marketing manager said with a troubled look, "We can't get in touch with them. The phone line for Chenxi Entertainment is always busy. I found her agent's WeChat, but I still can't add her."

This scene has been seen in many conference rooms.

It's not just this brand that wants to partner with Jinli; almost every clothing and accessories brand wants to connect with Jinli.

Collaborating with celebrities does indeed reduce profits, as celebrities also receive a share of the sales revenue.

However, collaborations are updated and replaced quickly, unlike endorsements which bind each other.

Brands can leverage a collaboration to first establish their influence, and then seize the opportunity to launch other series, firmly retaining the customers they attract.

Of course, how many customers a brand can attract depends on its capabilities.

At least Fanghua did a very good job in this regard.

The phenomenal success of "Spring Blossoms" has boosted sales of other ready-to-wear collections under the Fanghua brand, with sales of previously launched garments all showing an increase.

At the same time, it has built its own reputation and gained recognition from many customers for its mid-range brand positioning.

Many people look down on low-end brands and can't afford high-end brands, so they prefer mid-range brands.

However, the price difference among mid-range brands is significant, and the line between mid-range and accessible luxury has always been somewhat blurred.

After Jinli's promotion, everyone recognized Fanghua as a mid-range brand with a just-right price.

Since then, Fanghua has also launched several new ready-to-wear collections.

Although sales weren't as booming as the "Spring Blossoms" collection, the newly launched ready-to-wear pieces didn't collaborate with any celebrities; their sales growth was entirely due to this traffic-generating event.

Overall, the collaboration between Fanghua and Jinli is extremely beneficial to Fanghua.

"So, did you manage to get rid of the paparazzi?"

Xu Wenwen sat down next to Jinli and asked curiously.

Jinli shook her head: "I don't know, I left it all to Chen Qin to handle."

Xu Wenwen said happily, "Everyone knows you're filming on set and don't accept any gigs, so paparazzi usually don't follow you to the set. After all, what's so interesting about filming on set?"

I heard from Chen Qin that because of the popularity of the co-branded products you endorse, many brands want to discuss co-branding collaborations with you, but they can't get in touch with you.

Do you think these paparazzi were hired by the brand to contact you, not to take photos without your consent?

Jinli laughed too: "Isn't it a bit of an exaggeration?"

Xu Wenwen shrugged: "Who knows? After all, any brand that collaborates with you these days has the potential to become a hit. You can make Fanghua a success, but who knows if you can make a second Mouhua?"

Chasing after trending products is human nature. Behind every trending product lies huge profit. Who would complain about not having enough money?
Compared to the frenzy surrounding those brands, Jinli appears much more rational.

Many brands attribute the explosive popularity of their collaboration products to her, but Jinli believes it's more due to the good quality of the products.

Whether it's the Black Bear backpack or the Fanghua Spring Blossoms, both are products meticulously crafted and designed by the brand.

These products have the potential to become bestsellers even without celebrity collaborations.

Collaborating with her is merely icing on the cake.

However, brands believe that a product must be seen by the public to become a hit.

It is because of the brocade pear that it can be seen.

in the afternoon.

Jinli received a call from Sui Lingfang.

"Co-branding is different from endorsement. Co-branding focuses on fast-moving consumer goods. If a co-branding product doesn't sell well, the brand will quickly launch a new product to cover the poorly selling co-branding product."

So, after discussion, the company thinks it's possible to get you more co-branded collaborations to increase your profits. What do you think?

Jinli remained noncommittal.

Endorsements require constant maintenance of the brand's image, but collaborations do not have this problem and impose fewer constraints on either party.

She plans to be strict with endorsements but slightly more lenient with collaborations.

Jinli: "We can relax the requirements for brand collaborations, and we can accept collaborations with second- and third-tier brands, but we must strictly control the product quality."

Recalling the videos she had watched in her spare time yesterday, Jinli came up with an idea:
“I’ve seen many livestreamers promoting products, offering items with labels like ‘team-selected,’ ‘team-chosen,’ and ‘no-brainer purchases,’ with the livestreamers taking on the responsibility of selecting products for customers.”

My collaborations with brands are another form of sales promotion. Many people are drawn to the brand because of my fame, so I want to develop my collaborative products into the "Jinli Carefully Selected Collection." What do you think?

Sui Lingfang pondered for a moment, her eyes growing brighter and brighter, and she exclaimed excitedly, "I think there's great potential in this!"

"The live-streaming e-commerce industry is a new blue ocean, and not many celebrities have entered the field yet, still relying on their status. However, if the economy does not improve in the next few years, then more and more celebrities will enter the live-streaming e-commerce field."

Currently, the market has made two top livestreamers famous solely through livestreaming e-commerce, with these top livestreamers contributing hundreds of millions of yuan in taxes annually. Their income is now comparable to that of top-tier celebrities.

Your idea is excellent; you can absolutely build your own live-streaming e-commerce empire around your image.

Jinli smiled and said, "I'm just proposing a general idea, but the company needs to execute it. Can Chenxi Entertainment handle it?"

Sui Lingfang said with a smile, "You have to do it well. If you succeed in selling the products, the company will also give you a share of the profits. As long as I bring up this idea, the president will definitely have me follow up quickly."

She thought for a moment and then said, "Chenxi Entertainment might create a dedicated business team for you. Before, you only took on acting roles and endorsements, and the payback period for those roles was very slow. As for the endorsements, there weren't many, but they were all high-quality ones."

Your account transaction volume isn't quite at the top-tier level yet, and the company can still maintain it well. However, as your joint income increases, establishing a business team will become imperative.

Although Jinli was one of the more reputable A-list celebrities in the past, she wasn't the highest earner.

Because she is quite strict in selecting brands and scripts, her income is only at the middle level of a first-tier company.

But now with the addition of co-branded sales bonuses, Jinli may be able to challenge the list of "highest-earning female celebrities of the year".

Jinli said, "If you really want to build a business team around me, you have to choose those people carefully. I don't want to be found out that someone has committed tax fraud."

In recent years, every year there have been celebrities embroiled in tax scandals.

Jinli doesn't want to be the next one.

Sui Lingfang said, "With your current commercial value, your income alone can rival Chenxi Entertainment's annual income."

To be honest, choosing a company for this business team is really difficult. I'll report this to Mr. Xiao for his opinion. Mr. Xiao might intervene in your team arrangements, but you might have to sign a separate agreement and renegotiate the proportions.

If President Xiao gets involved, he'll definitely want a share of the profits.

Even without Mr. Xiao's interference, Chenxi Entertainment can be established on its own.

However, since the contract with Jinli already stipulated the profit-sharing ratio, Chenxi Entertainment can only earn a small portion of the money, so the company may not pay too much attention to it.

Jinli said without hesitation, "Then let's sign it again!"

She laughed and said, "I would like to get on Mr. Xiao's good side, but I'm not sure if this private equity tycoon would be willing to let me."

There is also a hierarchy of contempt in finance.

Those who speculate in stocks look down on those who run real businesses, believing that real businesses generate profits too slowly.

Those who run real businesses also look down on those who speculate in stocks, believing that without the support of real businesses, any stock speculation is just a bubble.

But it must be said that some people are just smart enough to be involved in the virtual economy.

Mr. Xiao is a talent in this area.

As his assets expanded, he also invested in real businesses, but it was far less profitable than investing in stocks.

If Jinli can get in touch with President Xiao, she will be able to access his network of connections.

Once you have connections, money will naturally follow.

If you only have money but no connections, you won't be able to hold onto it.

Moreover, once you've made a certain amount of money, it's just a string of meaningless numbers.

The quality of life can be raised to the highest level, but it cannot be expanded any further.

Even with ever-increasing wealth, the quality of life can never be improved beyond its current peak.

Therefore, after earning enough money, the rich need to consider how to better pass on that money.

In situations like these, connections become very important.

Sui Lingfang asked about the filming progress one last time and reminded her, "Try to finish filming as soon as possible. You need to take the academic proficiency test at the location designated by the Education Bureau at the end of March. If you finish filming before then, you can start studying earlier."

Jinli glanced at the script placed to the side and said, "If nothing unexpected happens, filming should be finished by the middle of the month."