I became famous in the entertainment industry by burning incense

Chapter 524 Shifting Focus and Suppressing the Trending Topic (Seeking Monthly Tickets)
Chenxi Entertainment quickly launched a public relations campaign for Jinli.

But the results are minimal.

First, there have been no controversial social issues recently.

Even if it were possible, Chenxi wouldn't dare buy attention, fearing that getting involved would attract the attention of the government.

The easiest ways to generate buzz are usually when the law makes a judgment that conforms to legal rules but does not conform to social morality.

When such matters are widely disseminated and attract much discussion, the truth can be discerned, prompting relevant institutions to consider whether changes are necessary.

For example, that kind—

If you didn't make him fall, why did you help him up?
Since there are no controversial social issues, the only option is to desperately suppress trending topics and hope that other celebrities will step up their game.

But perhaps the entertainment industry has been too peaceful lately, as no celebrities have been exposed.

In the past, there have been no cases of artists being suspected of divorce, artists' ten-year relationship seemingly breaking down, artists claiming to be the only original singer, artists saying on their blog that they had terminated their contracts with their companies but the companies said the contracts were still in effect, artists having health problems but the companies still want to exploit and oppress them and make the artists bear 400 million yuan in breach of contract fees, etc. Recently, there have been no such cases!

Zou Da pondered, March isn't exactly the off-season for the entertainment industry, so why is it so quiet?

He originally wanted the other members of the Pink Girls to help him announce the good news.

Unfortunately, neither Xi Mengze nor Qi Guanmingzhu, both under the company, have reached cooperation agreements with well-known major brands.

If it's just an official announcement of a normal collaboration, it might make them a target in the eyes of netizens, who might even criticize them in a fit of anger.

Therefore, Chenxi Entertainment could only keep suppressing the trending topics.

But suppressing trending topics costs money!
Chenxi Entertainment felt a pang of heartache at the expense, even though Jinli covered most of the costs.

At this time, Xi Mengze saw the news online and called Sui Lingfang to inquire.

Sui Lingfang said in a hoarse voice, "Within half an hour of the news coming out, the company's public relations department held a meeting to discuss and came up with three solutions, but none of them worked."

This incident escalated significantly. The public was extremely curious about Jinli's studies and was maliciously misled by marketing accounts, leading to a wave of online harassment against her.

Xi Mengze frowned: "Can't we just buy other people's trending topics to suppress it?"

Sui Lingfang shook her head and said, "The entertainment industry has been too quiet lately, with not many paparazzi breaking news. I'm considering whether to release some seemingly plausible information that I have on hand."

Xi Mengze frowned even more deeply.

"But wouldn't that offend the celebrities you exposed?"

Sui Lingfang: "I have no choice, the hype has to be suppressed."

Xi Mengze took a deep breath and said after a while, "Wait a minute, give me a few minutes to think about it. I'll call you back later. I have some information that I can release."

After Xi Mengze hung up the phone, a crisp sound came from behind him.

"Are you planning to release information about Hao Zhongyi Entertainment?" Qi Guanmingzhu asked, puzzled.

She was the first to see the trending topic.

Upon seeing this, he called Xi Mengze and found that she was sleeping in her apartment, not far from him, so he rushed over to meet her and discuss the matter.

Xi Mengze shook his head: "We've been away from Hao Zhongyi Entertainment for seven or eight years. What's the point of bringing up old news? Besides, during the period when we became famous, Hao Zhongyi Entertainment didn't force us to drink with customers. They did have some conscience."

Qi Guanmingzhu sighed: "That's true."

As their former employer, Hao Zhongyi Entertainment genuinely nurtured them.

If it weren't for the death of the person in charge behind the group, the members of the wealthy family who controlled the entertainment company wouldn't have fought each other for the inheritance, dividing their businesses into pieces.

They might still be working at Hao Zhongyi Entertainment now, and they might even be doing better than they are now.

Hao Zhongyi Entertainment's threats against them were merely about copyright ownership; they did not specifically leak any negative information about them.

Oh, except for pineapple.

Qi Guanmingzhu didn't understand why Hao Zhongyi was so fixated on biting Jinli.

Why target the strongest of all people?

It's also a nerve.

"If you don't expose your old company, what else can you expose?"

Xi Mengze hesitated for a moment and said, "I received an invitation from the 'I Am a Singer' program team some time ago. They invited me to join this year and said that the competition format would be the same as before, with the whole process being broadcast live. They would also invite international singers to compete."

“I don’t have a good impression of this show. I sang it with a stiff upper lip the year before last. The show invited me last year, but I didn’t join. Instead, I went to ‘The Voice of God’.”

"Last year, the show probably couldn't invite any singers to participate, so they boldly added a lot of new generation singers, while many veteran singers were eliminated early on. I don't know if it was just for publicity."

She felt that the most pitiful person was an older singer.

Two years ago, when the singer boldly adopted live streaming, the veteran singer was on a national tour and couldn't spare the time to participate in the show, which he found very regrettable. He also expressed his strong support for the live streaming of this variety show.

They believe that "this is a great turning point and a great step forward!"
The veteran singer admitted that he started honing his singing style and vocal technique a long time ago, hoping to be able to get it right in one or two takes in the recording studio without the need for a sound engineer to painstakingly fix the sound.

In real life, he also holds himself to this standard, hoping to give the audience a perfect performance.

The old singer spoke quite sincerely.

Last year, before "I Am a Singer" even aired, this veteran singer was dragged out for a few appearances, causing the show to trend on social media several times.

Xi Mengze also watched an interview with the veteran singer at the time.

The host asked, "You didn't participate in 'I Am a Singer' the year before last, which was a great pity. You publicly stated on your blog that if the show invites you next year, you will definitely participate."

"Did you already contact the production team at that time and arrange for them to invite you next year?"

The veteran singer replied, "No, we did not receive any notification from the program team. I was just expressing my own thoughts to the public."

He smiled nonchalantly.

“My agent was also worried about me at the time, saying that if I made the announcement so early, what if the production team didn’t invite me to participate next year? I would lose nearly three months of schedule, and everything would have to be re-planned, and the schedule would be disrupted.”

"I said, let it be chaotic, we'll see when the time comes. If I can stand on this stage, I will be very happy and feel a great sense of accomplishment."

When the interview aired, netizens felt that the production team and the veteran singer had a great rapport.

Although neither party had contacted each other privately, when the show was scheduled to start next year, the production team still came as promised and sincerely invited the veteran singer to be one of the first singers.

The free time left by veteran singers was not wasted.

But it's actually half-useless.

This veteran singer only lasted two episodes on the show, becoming the first to be eliminated.

Netizen:…

The veteran singer didn't perform well; instead of going for his signature love songs, he wanted to bring more songs related to the preservation of intangible cultural heritage to the audience.

I want everyone to hear more unique singing styles and exchange different musical cultures from around the world.

This action, ironically, led the audience to vote him out first. Xi Mengze, upon seeing this, was somewhat relieved that he hadn't participated.

Unlike her predecessors, she doesn't have lofty ideals for spreading music, nor is she afraid of rumors or malicious comments from netizens.

Unlike younger singers who might create abstract content, disregard external criticism, and boldly express their own attitudes, they don't follow the crowd.

She's just an ordinary singer who likes to sing in her comfort zone.

It makes no mistakes, but it's not outstanding either.

After receiving the invitation, she did not reply to the production team for a long time.

The production team probably assumed she wasn't coming and continued selecting participants.

But now, Xi Mengze feels that nothing is more suitable for suppressing the hype than releasing "I Am a Singer".

She wanted to help Jinli reduce the hype.

After learning of Xi Mengze's thoughts, Qi Guanmingzhu hesitated and said, "If Jinli knew you were doing this, she might not agree."

Xi Mengze said, "I just felt very angry. In order not to disturb Jinli's exam, I didn't dare to go to pick her up at the venue, for fear that she would have emotional fluctuations and feel uncomfortable seeing us."

As a result, these marketing accounts simply spread rumors, easily attracting public attention and influencing netizens to criticize her.

After saying those words, she felt a sense of relief.

Xi Mengze smiled and said, "You don't need to be so nervous. Since I dared to take on this program, I was mentally prepared."

I won't deliberately challenge myself with unsuitable music like other singers, nor will I dabble in abstract music. My song choices are all mediocre; netizens probably won't criticize me, but they also won't pay much attention to me.

I just accepted the invitation from the production team, and I'll be eliminated in the first round.

Qi Guanmingzhu asked, "It really won't have much of an impact on you?"

Xi Mengze shook his head: "No."

"And to be honest, this show has a huge audience. If I were a singer with a bit of ambition, I would definitely accept the invitation from the production team, as it could help me take my career to the next level."

She smiled and said, "I'm just a pretty easygoing person. If other variety shows make me more comfortable and I can earn a decent amount of money, I won't participate in any controversial ones."

But if I go this time, even just two or three performances might be enough to meet all my KPIs for the rest of the year. Then Sister Fang won't be able to make me participate in other gigs just because I didn't earn enough for retirement this year.

Xi Mengze said playfully, "Thinking about it this way, it's actually a win-win situation. I can complete the task ahead of schedule and also help block the public's attention."

Seeing that she didn't seem to be lying, Qi Guanmingzhu said, "Then you can participate."

She thought for a moment and said, "I don't care if people criticize me or not, anyway, those negative comments won't affect me. I'll ask Sister Fang to help me ask around, maybe I can go on an episode of 'I'm a Singer'?"

Xi Mengze's lips twitched: "Are you sure?"

Qi Guan Mingzhu raised an eyebrow: "What, it's not allowed?"

Xi Mengze said tactfully, "This show has very high requirements for singing. Even if the singers don't jump around on stage and just sing quietly, the audience can accept it."

Your singing is only at the level of a girl group member; if you actually get on this show—"

Qi Guanmingzhu thought her next sentence would be: "Netizens will definitely criticize you to death, saying you are unprofessional."

But what she said was—

"Netizens will question the selection criteria of 'I Am a Singer' and wonder if you bribed the producers to get on the show."

Qi Guan Mingzhu: ...

It is not very harmful, but it is extremely insulting.

Qi Guanmingzhu leaped onto Xi Mengze's back and meowed as she locked her throat!

"Tell me again!"

"Tell me again!"

Xi Mengze quickly begged for forgiveness: "Miss Pearl, I was wrong, please forgive me!"

Soon, Sui Lingfang received a call from Xi Mengze.

Her mind was a jumbled mess, so she wrote down all the dirt she knew on a piece of paper, not in great detail, just a few keywords.

However, looking at these keywords, Sui Lingfang felt they wouldn't go viral; they were too ordinary.

Then, she heard Xi Mengze's decision from her phone.

"What did you say? You've decided to participate in this year's 'I Am a Singer'?!"

So shocked was she that she jumped to her feet, her eyes wide with disbelief.

Sui Lingfang's first thought was: The climax has finally arrived!
But her second thought that followed was that it wasn't good.

Sui Lingfang frowned and said, "Isn't your decision too hasty? I know you don't want to participate in this variety show, but you don't need to participate just to shield Jinli from attention. Besides, if Jinli finds out, she won't want you to do this either."

Xi Mengze spoke calmly, rationally analyzing how much benefit this variety show would bring her.

"I participated in this variety show the year before last. After that, I had excellent resources and appearances, and I received high pay because I was popular. I made a lot of money that year."

"I plan to participate again this year to see if I can generate enough buzz, get more endorsements, and start living a retirement life after achieving my KPIs."

Sui Lingfang hesitated for a moment, then said, "If you really have a lot of buzz, you should definitely take advantage of it and accept some gigs so that you can monetize that buzz."

Then she added, "I'll call the production team and ask them. Maybe they've already found a singer and don't need you anymore."

That's what it says.

But Sui Lingfang knew that it would be very difficult for this variety show to recruit singers.

Despite the huge amount of traffic and popularity, almost every singer who participates has to go through a round of online bullying.

This results in truly talented singers not wanting to participate, while those without talent wanting to participate but not meeting the entry requirements.

She had heard a rumor that if they couldn't recruit any singers this year, the event would be canceled.

Thinking about it this way, Sui Lingfang felt that this matter probably wouldn't go as Xi Mengze wished.

as predicted.

After contacting the production team, she did not receive an immediate affirmative response. Instead, they said, "We need to discuss it and get back to you later."

Sui Lingfang then relayed this message to Xi Mengze, and continued to contact gossip paparazzi, gradually releasing the information she had gathered.

Time flies, and noon has arrived.

The school exam bell rang, the exam was over, and the papers were collected!

The August events are out! They're all in the discussion forum. Feel free to check them out if you're interested.