I became famous in the entertainment industry by burning incense

Chapter 530 A Backpack, Two Generations (Seeking Monthly Tickets)
Even netizens felt that Lian Baozhi had become more assertive after this joint endorsement was announced!
[Baozhi Tea, a health-preserving beverage, has only been out for a short time, and now they've already released an outdoor sleeping bag. It seems like Baozhi's resources are visibly improving!]

Yes, ever since LP left and all the senior executives were taken away by the police, even Baozhi has become the most popular former LP artist in the past two years.

She definitely didn't want this limelight, and she only survived by betraying the company's secrets.

[Is it acceptable for a company to do something wrong and not expose it to its artists, but instead to collude with them?]

With the emergence of a second collaboration, the topic of Lian Baozhi's popularity skyrocketed, jumping into the top ten trending searches.

To the surprise of the industry, although the co-branded products were released, the brand did not purchase any commercial advertising.

In other words, the popularity on the blog is entirely based on real and natural data, and it was created by Lian Baozhi's fans and netizens.

At this moment, everyone in the industry could tell that Lian Baozhi's popularity had completely recovered!
Not only has she recovered even better than she did two years ago, but she is also moving more steadily. She is no longer a castle in the air, where even a small amount of negative information could destroy her.

Under her agent's guidance, she has become more stable and resilient!
at the same time.

The release of the second co-branded product seemed to revitalize Lian Baozhi's hidden popularity, and many brands put her back in the candidate list for brand ambassador.

Among them are many well-known first-tier brands, and even some top luxury brands have shown interest.

In the entertainment industry, brand endorsements have always been very important; no celebrity makes a living without them.

The influence behind celebrities can be showcased and amplified within brands.

As for Lien Po-chi, given her current situation, she doesn't need to be a national spokesperson for a luxury brand. Just being a spokesperson for one of its sub-brands would be enough to solidify her popularity and take her to the next level!

Li Xunfang is resting backstage at a brand event.

She saw the joint endorsement announcement from Lien Po-chi and couldn't help but pinch the upper side of her right arm with her left hand.

She was wearing a T-shirt today, with her upper arms covered by clothing.

It wasn't until an intense pain shot through her body that Li Xunfang regained some consciousness.

She took a few deep breaths and turned to look at her agent beside her.

"Didn't I tell you to contact Modern Women? How did the talks go? I offered such a huge discount; their president should be very interested in cooperating with me."

Hearing her erratic voice, Zhao Rui felt a chill run down her spine and answered cautiously.

“On the day you spoke, I spoke with the president of Modern Women, and he said he needed to think about it.”

Li Xunfang's voice was somewhat harsh, "How many days have passed? Haven't you come to a decision yet? Haven't you called to ask?"

Zhao Rui choked on her words.

A business that's rushed into isn't a business; it only makes people suspect you have ulterior motives.

Previously, Li Xunfang had been indifferent to the attitude of modern women. The brand asked her to appease her fans and prevent them from buying indiscriminately. She wrote a positive review and then immediately canceled the order.

But Li Xunfang didn't even bother to acknowledge it, and instead spread the word that Modern Women would blame celebrities for the return rate, and that many brands knew about it.

It's said that the CEO of Modern Woman's rival company even called to provoke him, mocking the poor quality of his products, and then blamed the celebrity.

Li Xunfang's attitude already infuriated the modern woman, so it's not surprising that she decided to stop cooperating.

At that time, Zhao Rui thought that since things had escalated to this point, the collaboration would end with the first co-branded product.

To everyone's surprise, Li Xunfang suddenly decided to launch a collaboration with Modern Women.

Even now, Zhao Rui can still recall that night when she called the president of Modern Women and brought up the matter; there was a noticeable pause and surprise on the other end for several seconds.

Those few seconds of silence were broken only by the sound of breathing, as if he were thinking—

Are they trying to play a trick on us, or do they have some kind of conspiracy to use?

Helpless, Zhao Rui could only spend a long time explaining that Li Xunfang's international image was very much in line with the image that modern women wanted to project, which was why she wanted to deepen the cooperation and enhance her personal image.

After much persuasion, the CEO of Modern Women's Club finally convinced her to end the call with a simple "I'll consider it."

Looking at Li Xunfang's questioning face, Zhao Rui really wanted to say: Do you really not know what's going on?
If they haven't called for several days, it means they simply don't want to cooperate with you. What more do you want? Keep calling them and pestering them relentlessly?
Zhao Rui practically shook her awake and shouted in her ear: "You're a top-tier celebrity!!"
Your status isn't that cheap. Besides modern women, many other brands want to collaborate with you. Although their qualifications are generally average, these brands are at least willing to support you!

Sometimes, even Zhao Rui, who had worked with her for a long time, couldn't understand what was going on in Li Xunfang's mind.

Perhaps, she will only remember the good side of things and not the bad side.

Zhao Rui's mind raced, and she changed her approach: "I guess the second collaboration they want with you is for the season's main product. You need to get the product out first before you can talk to us about the collaboration. Otherwise, without the product, the talks won't go smoothly."

Li Xunfang's expression softened slightly. "Call them again and ask. If they are really interested in cooperating with me, I want to quickly release the news online and grab attention."

She confidently stated, "Look at the past few months, every brand has quickly launched co-branded products that are selling like hotcakes in the market. The first half of the year is the year of co-branding. If Modern Women wants to quickly build brand awareness, they must do co-branding again!"

Zhao Rui nodded.

The analysis makes sense, but given what you did to them before, it would be foolish for Modern Women to cooperate with you!
Who would allow their face to be rubbed into the ground again?

unless--

……

"Unless they are willing to include in the contract that Li Xunfang must resolve any unforeseen events, emergencies, difficulties, or damage to the brand's reputation caused by the artist, I will absolutely not ask her to do a second collaboration!"

In the conference room, the president of Modern Women solemnly and earnestly uttered these words.

When Li Xunfang's agent called, they all thought it was an April Fool's joke; if it weren't for the date, it would have been a real joke.

How dare Li Xunfang continue to cooperate with them?
However, after Zhao Rui called for the second time today, revealing that Li Xunfang really wanted to cooperate, Modern Women finally started to take it seriously.

So the senior management gathered together for a small meeting to discuss the feasibility of this matter.

“Apart from Li Xunfang, no other A-list celebrity is willing to contact us. They all look down on Modern Women.”

“After that incident was leaked, my friends in the entertainment industry told me that the brand’s reputation wasn’t very good in the eyes of the artists. Plus, the brand was too new and could go out of business at any time, so they were unwilling to cooperate.”

"The gross profit margin of the tote bags last time was quite considerable. Even though the return rate was as high as 35%, it brought in a lot of revenue for the company. I think we can cooperate again."

Amidst the wave of discussion, a high-level executive commented that while Li Xunfang's character was questionable, her sales performance was actually quite good.

After all, a tote bag is expensive!
Moreover, this bag sells just as well overseas as it does domestically, and the return rate is even lower overseas!

This is why, when their domestic sales were sluggish, they quickly opened a directly operated store overseas, leveraging Li Xunfang's image to promote the concept, which unexpectedly garnered customer support. The US really loves concepts; as long as the concept aligns with their political correctness, it will sell!

One senior executive made a statement, and the other senior executives gave it serious consideration.

Despite her dislike, Li Xunfang's fame is undeniably effective at generating revenue!

"Her international image is worse than her domestic one, and some of her ideas are more suitable for going abroad. Why not focus on the international market for the second collaboration?"

"Yes, if we promote it abroad, we won't get criticized. Many netizens are calling us idiots because they don't understand the meaning of a brand or the art of freedom and avant-garde!"

Another high-ranking official said excitedly.

"No, we need to do it overseas and release it domestically at the same time. We've always been criticized by netizens for always copying foreign brands, from the appearance of our products to our design concepts."

If the second collaboration only sells overseas, and then gets back to China, won't the criticism be even fiercer, accusing us of only doing business with foreigners?

In this day and age, netizens scrutinize every little price difference with a magnifying glass, comparing anything that's even slightly different.

Modern Women has built its reputation on marketing, and its public image is in jeopardy.

Therefore, the publicity and promotion must be done very well, leaving no room for criticism.

And to be fair, Li Xunfang's changed personal image this year does indeed align well with the ideals of the modern woman.

Otherwise, they wouldn't have targeted her from the very beginning and decisively signed her to launch a collaboration before the market could react!
As it turns out, although the collaboration received mixed reviews and had a high return rate, it still achieved decent sales.

The president's final statement summarized the above points.

If Li Xunfang still wants to take advantage of them, then don't blame him for turning against them!
The next day.

There's still no news about Li Xunfang's second joint endorsement, and Modern Women hasn't responded to her yet. Meanwhile, the advertisement Jinli filmed for Black Bear was officially released at noon and went live.

Surprisingly, the advertisement shows all four seasons, spring, summer, autumn and winter. No matter where Jinli is, she still carries that simple and unpretentious backpack on her shoulder.

This backpack is a collaboration product endorsed by Jinli!
V Jinli: [This spring, let's travel to mountains and seas with @BlackBear, never stopping!]
How long has it been since you left your apartment building? How long has it been since you stepped out of your confined work area? How long has it been since you stopped living a monotonous life, giving up all social interaction except for work and meals?
Kiss the spring breeze, feel your blood flow, sweat profusely, let your body be infused with new vitality, embrace the sunshine, embrace nature.

Go wild, go explore, and embrace freedom!

I am Jinli, the brand ambassador for Black Bear.

With its relatable copywriting and exquisite advertising, Black Bear's advertisements have shed their previous "outdated" and "rustic" image, prompting many netizens to jokingly comment on them.

Black Bear, did you go to Pond Village just to experience a metamorphosis, switch places, and discover you could do so much more afterward?

[I think this is the kind of advertisement a national brand should produce; this is the quality that national products should have.]

[That startled me! I thought Black Bear was launching a new product, but it turns out it's just a formal advertisement for their previous collaboration.]

I've been using this backpack for a year now. It's accompanied me on my bike ride from the county town to XZ. It's sturdy and durable!

Black Bear's products are of reliable quality! This bag, endorsed by Jinli, has been bought and reviewed by many outdoor sports bloggers since its release, and they all say it's very good.

The only thing to worry about is that the bag is quite large, which makes it hard to resist stuffing more things into it. If you accidentally stuff too much in, it becomes very heavy to carry (doge).

Not only that, some netizens even spontaneously showed off the black bear backpacks they had at home.

Some of these bags were released 5 years ago, this one was released 10 years ago, and some were even released 15 years ago!
One backpack, carried by two generations.

It carries the hopes and dreams of countless families, and the aspirations of many who travel far and wide to strive for a better life.

Backpacks, whose sales had already begun to decline, have seen a resurgence in popularity thanks to advertising.

Backpacks are not difficult to counterfeit, but the profit margin is too low. Anyone can buy them for around 100 yuan, and the materials used in counterfeit products are very different from those in genuine products, so there aren't many pirated versions on the market.

Furthermore, because the black bear's backpack is sturdy and durable, it sacrifices some of its aesthetic appeal in favor of practicality.

Practical and inexpensive products are even less likely to be pirated.

If it's not pretty, there won't be any showing off or comparison. Who would bother to make a special pattern for a durable bag? It's not like it's some ridiculously expensive international brand!
Li Xunfang was not surprised to see Jinli's advertisement again.

So she continued pinching the skin on her arm!
Only a sharp pain brought her to her senses, clearing her mind of jealousy and rage.

She turned off her phone to avoid seeing related messages and instead asked Zhao Rui, "Have you finalized things with Modern Women yet?"

Zhao Rui paused for a moment, then said, "I called them yesterday, but haven't received a reply yet."

Li Xunfang knew about this.

Li Xunfang glared at them and said coldly, "What else could they possibly be dissatisfied with? I'm a top-tier celebrity; it's already a favor that I'm willing to collaborate with these new brands!"

She seemed to have thought of something and added, "Oh right, I not only want a joint endorsement, but also a spokesperson."

Zhao Rui was taken aback at first, then frowned.

"Qianfang, don't be impulsive. Endorsing us is beneficial and harmless. Modern Women isn't even a second-tier brand. You're lowering your own status!"

Li Xunfang said nonchalantly, "I'm a top-tier celebrity, and it's a third-tier brand. As long as I endorse it, it can become a second-tier brand. I'll boost their fame, and those people will fawn over me even more."

Zhao Rui couldn't help but say, "But what's the use of their flattery? Modern women can't bring you any good resources!"

Li Xunfang's face was somewhat gloomy: "But now, besides it, which other brand can give me the status of a spokesperson?"

“I’ve become very famous this year, but the number of gigs I’m getting doesn’t match my fame at all. I have to prove to the outside world that I’m still incredibly popular!”

"Only by proving myself to them can I get more endorsements. Which top-tier brand has so few endorsements like me?"

Zhao Rui fell silent.

Why is she so unlucky and tragic? All the brands she endorsed before ran into problems one after another, causing many big brands to be afraid to cooperate with her.

It’s not that I don’t want to.

It's not that they dare not!

A suspicious person will not be satisfied with this:

They are often not jealous for any particular reason.
Jealousy for the sake of jealousy.
It was a monster that appeared out of nowhere and grew on its own.

—Shakespeare