I became famous in the entertainment industry by burning incense

Chapter 539 Gu Cheng's Future

Time goes back to three days ago.

The president of Tianding Entertainment reported to the board of directors that March Band would not be renewing their contract and offered his resignation. The board of directors quickly approved his application and informed the entire company of his departure within just half an hour.

He left the company at lightning speed.

After leaving the company, this person no longer took charge of any affairs, simply left, bought a plane ticket, and flew abroad for vacation.

Within Tianding Entertainment.

The board of directors was furious at March Sky's "ungratefulness".

Their thinking was: "If we can give you 6.5% of the profits, that would already be a great favor."

Even at 6.5%, it's unprecedented; all the company's top artists only receive 6% of their profits.

As a result, March Band refused to renew their contract?
Ha, they must think that they've worked their way up to where they are today entirely because of their own abilities, ignoring the company's help.

If no company had sent them to talent shows and built up their online presence step by step...

How could their entire team possibly form a complete group?

At least one or two will be separated!

After discussion, the board of directors unanimously decided: "We must teach March Sky a lesson! Only when they are truly hurt will they realize how much help the company has given them, remember the company's kindness, and come back on their own initiative!"

Therefore, this round of overt and covert changes in announcements and spokespeople has begun.

For contracts that have already been signed and have been in effect for one or two years or more, they cannot and cannot afford to replace the contracting party.

However, the endorsements and promotions that March Sky is currently negotiating can be changed as long as no contract has been signed.

After all, these contracts are still under negotiation and have not been announced to the public.

Even if the fans didn't know that they had so many collaborations under negotiation, no one would know if Marchday wanted to complain.

For variety shows that have already signed contracts, replacing the cast is also very simple.

Although a contract was signed, the show hasn't even started filming yet. The variety show organizers changed the cast at the last minute. If March Band wants to continue their careers, they can only swallow their anger and won't sue the variety show organizers for breach of contract.

The phenomenon of replacing performers before a show even airs is very common in the entertainment industry and has become an unwritten rule.

If celebrities can be cut from a show that has already aired, what about those who haven't even aired yet?

If all the celebrities have to be so particular, then how can this variety show continue? Wouldn't the entertainment industry be in complete chaos?

Many celebrities who are suddenly replaced remain silent.

Tianding Entertainment is certain that as long as March Band continues to operate, they will not make a statement.

as predicted.

Three days later, half of March Sky's collaborations were replaced by Tianding Entertainment, but March Sky didn't say anything and seemed to have fallen silent.

Meanwhile, in Tianding Entertainment's office, He Yan was on the phone with his father.

He was originally the head of the public relations department in the company, but he basically only received a salary and did no work. Public relations matters were handled by the deputy head of the public relations department.

In the last power struggle, he successfully secured the position of president.

Although the word "temporary" was added before it, He Yan was very confident that he would be officially appointed sooner or later!

Among that group of second-generation Dongs, no one understood the entertainment industry better than him.

At the same time, he also worked at Tianding Entertainment for the longest period of time.

This is also a kind of qualification.

His father asked him on the phone, "These past few days, the company has taken away many of March's gigs. Now, apart from the contracts they signed earlier, they don't have any new gigs. Even the co-branded endorsements they had already signed contracts with have been terminated."

To suppress them, the company has used many of its connections and spent millions. You want to renegotiate with March Days, are you confident you can renew their contract?

Yes.

Although Tianding Entertainment was furious that March Band would not renew their contract, they still held onto a glimmer of hope that March Band was still under contract with the company and that the contract would not expire until June.

During this period, negotiations can be restarted.

The company simply wanted to bring down Marchday's arrogance, make them face reality, and then get them back to the company as artists.

So although the company replaced all the announcements that March was currently negotiating, they also prepared a backup plan.

After March Band renews their contract with the company, they will provide even better resources and strive to help each member of March Band sign at least three luxury brand ambassadorships.

Of course, Tianding Entertainment had planned this scheme long ago.

They originally planned to wait until the members were separated and then work hard to help each of them secure top luxury brand endorsements. This would make the separation of the team meaningful, as they wanted each member to strive for top fame and each person to be able to lead an entire team.

Since March Sky is ungrateful, this plan to help them move forward can only be turned into a plan to appease them after suppressing them.

He Yan said confidently, "I am confident that March Sky will compromise. They have no endorsements right now. Even if they make a comeback after their contract expires in June, as long as Tianding Entertainment spreads the word and does everything it can to block March Sky's appearances, who would want to sign them as an endorser?"

There are many ways to snipe the announcement with all your might.

The most common tactic used by large companies is to lower the market value of a top-tier celebrity, disrupt the market, and get the endorsements back at a low price.

They do this because they can afford to lose money.

For small companies, lowering their value would be a losing proposition.

Once an artist lowers their market value, it becomes very difficult for it to rise again.

Tianding Entertainment isn't targeting other artists; it's specifically targeting March Band. This is a big company targeting an artist, and other companies will just stand by and watch; they won't specifically step in to help.

Even if they do get involved, it's only to gradually take away Marchday's appearances and endorsements, not to help Marchday regain their former glory.

He Yan may not be good at public relations, but he is very knowledgeable about the rules of the business world.

The father said, "It's good that you have a way. The board of directors still wants to re-sign March Band. They are still very popular."

He Yan felt disdain.

He felt that March Band was an unruly group of artists, and since they were unruly, he should replace them with an obedient one.

However, since the board of directors still wants March Sky, he will secretly send someone to contact them.

But this time, he's going to do it his way. March Sky is restarting negotiations, and the company absolutely will not give them 6.5% of the profits—that's too much!
Yan Xingdong and the others were unaware of Tianding Entertainment's intentions.

They've been staying in the villa for the past few days; Zhang Guang confiscated their phones, so they can only watch the news on TV. They originally wanted to watch entertainment news, but who knew that that damned Guang-ge would deliberately cancel those pay-per-view channels, leaving them unable to watch anything.

These past few days, whenever they turned on the TV, they were either watching classic war dramas or seeing announcements like, "Welcome to the xxx Radio and Television Station's midday news program. We are now reporting an international news story..."

Wow, that's the most positive energy imaginable.

They wouldn't have turned on the TV if they weren't already tired from playing games.

Chen Lin, hugging a cushion, said listlessly, "How much longer until I get my phone back?"

Yan Xingdong: "Given Guang's personality, we'll probably have to go into seclusion until our contract with Tianding Entertainment officially ends. Until then, it's not appropriate for us to show our faces in public."

Chen Lin asked, "What about our endorsement and promotional appearances? I remember we have a lot of appearances that require us to appear in May. Do we have to cancel them all? The penalty for breach of contract is quite high."

Gu Cheng turned to a page of the exam paper, his pen twirling smoothly in his hand. His fingers were long and slender with distinct knuckles. Everyone else was wearing pajamas and looking disheveled, but he was the only one who wore a white shirt and black pants every day, with glasses on his nose.

He appears to be a refined and cultured person.

But when Chen Lin saw it, he only had four words:
A scoundrel.

He said, "After we conveyed the message that we would not renew the contract, Tianding Entertainment would not allow us to participate in those announcements and endorsements. They would only try their best to snatch them away, and we probably wouldn't even have to pay the breach of contract penalty."

Chen Lin sighed, "If the company really goes that far, then I'm even less likely to go back. After all, if I go back, I'll have to worry that the company will resent us for not renewing our contracts and make things difficult for us."

Luo Yi leisurely sipped a cup of tea: "So once we decide not to renew the contract, there is only one path we can take from beginning to end, and there is no other choice."

Chen Lin looked around at them, and finally looked at the captain.

"Aren't you worried at all that we won't have any gigs after the contract ends?"

Yan Xingdong raised an eyebrow. Although he was staying at home, he was in high spirits.

Use this time to rest and adjust your state.

"What's there to worry about? March Band has worked hard to get to where we are today, and it's not just because of the company's support. The company has given us a lot of opportunities, but we also have to be able to seize them."

Luo Yi added, "Moreover, as our popularity grows and we reach higher and higher levels, the company can help us less and less. Take those top luxury endorsements, for example; we are the ones who negotiated them. Brands can't just finalize contracts through the company."

Gu Cheng also said, "We just want to disband, but the fans have made such a big fuss. When we make a comeback in June, the fans should help us promote it more."

Yan Xingdong: "Yeah, they're top-tier celebrities, they're not going to starve."

Seeing that they weren't worried, Chen Lin felt there was nothing to worry about either.

He was carefree; since the band March Band wouldn't disband anytime soon, he would just do whatever they did.

After chatting casually for a while, Gu Cheng stared blankly at the test paper in his hand, lost in thought.

Yan Xingdong walked up to him, but he didn't even notice.

Yan Xingdong reached out and tapped on the table where the exam papers were placed. Gu Cheng snapped out of her daze and looked up at him.

"I've been wanting to talk to you for a while, but I haven't had the time. Our schedules are very busy, and in the limited time we have, I just want you to get some rest."

Now that you've stopped getting endorsement deals, I want to ask you, what are you really thinking?

Gu Cheng: "What do you mean, what are you thinking?"

Yan Xingdong glared at him: "Don't try to fool me, you know what I'm going to ask!"

He paused, then lowered his voice and said, "You're smart, so it's fine for you to accompany Jinli in reading and studying, but I see you seem to enjoy it quite a bit."

"It's fine if you want to take the college entrance exam with her, it's just an exam, but do you really want to go to university with her?"

Gu Cheng's eyes flickered slightly, and he said calmly, "University is so interesting, I can go back for another time."

Yan Xingdong's face darkened: "Who goes to university and asks for leave every day? Even if you go, you'll always be asking for leave. What are you doing back on campus? I think you're taking up space!"

Before Gu Cheng could say anything, Yan Xingdong interrupted him, saying, "Don't tell me you want to go to university without taking any leave. You might as well take this opportunity not to renew your contract with Tianding Entertainment and retire from the entertainment industry!"

"Gu Cheng, pursuing someone is one thing, dating is another, career is another, and studies are yet another. Not everyone is a time management master, and you can't possibly do everything perfectly!"

He warned, "I fully support Jinli's desire to go to university. She lacks life experience, which will harm her career. Only by going to university can she make up for it."

But she went back to school, which will take her career to the next level! Tell me, what would you gain if you went back to school?
Are you lacking popularity, money, or career? You lack nothing now, but you might in the future. However, since you're going straight to a master's program, is it really necessary to spend all that time in university again?

Yan Xingdong said with an extremely serious expression, "Gu Cheng, wake up!"

Gu Cheng glanced at him and said calmly, "Just as you said, I lack nothing, not even money. Back when I was abroad, I never thought about entering the entertainment industry, and even now, I'm considering whether to retire from it."

Yan Xingdong: ...

Damn it, this kid really wants to run away.

He was having a headache. If Gu Cheng really retired from the entertainment industry, was there any need for the group to make a comeback?
He knew that Gu Cheng must have his own reasons for wanting to take the college entrance exam!
He wasn't worried about anyone else in March Sky, but he was worried about Gu Cheng, because Gu Cheng came from a good family and didn't have any particular desires, unlike Chen Lin and the others who had some desires.

Chen Lin wants to become a big star, Luo Yi wants to dance, and he wants to be a singer on his own.

They all have something they crave in the entertainment industry, and they strive and work hard for it.

But Gu Cheng did not.

Until recently, when he filmed "Assassination," which he requested to do, Yan Xingdong thought Gu Cheng had found something that interested him.

But ideals are often grand, while reality is often harsh.

After finishing filming "Assassination," Gu Cheng stopped taking on any more roles, leaving Yan Xingdong wondering whether Gu Cheng was still interested in acting.

Just as Yan Xingdong's mind was racing and he felt his life was bleak, Gu Cheng suddenly smiled and said, "Captain, I will not leave the entertainment industry."

He said meaningfully, "I want to stay in the industry and see how far Jinli can go. What if I leave the industry and we have nothing in common to talk about?"

Yan Xingdong felt a sense of relief.

Being love-struck is great.

Being love-struck is great!!

The wife leads and the husband follows; there's nothing wrong with that.

Gu Cheng added, "I've acted before, and I'm quite interested in filmmaking. If I have the opportunity, I'd like to learn about it."

Yan Xingdong breathed a sigh of relief, then quickly regained his composure.

So you've decided to go to school after all?!
The "Koi Fairy Pavilion" fan title event continues. If you're interested, participate by posting a book review. Readers at the Deacon level or higher who obtain the "Koi Fairy Pavilion" title can receive a keychain. This month's monthly ticket giveaway is a single draw for a notebook; ten notebooks will be given away.