I became famous in the entertainment industry by burning incense

Chapter 541 Angry Fans, Store Splashed with Red Paint

It's perfectly reasonable for a luxury brand to call and ask Tianding Entertainment to maintain the reputation of March Sky.

After all, the contracts signed between March Band and luxury brands still have one to two years to go. During this period, the brands naturally hope that March Band will become more and more popular, rather than be plagued by negative news.

If an artist is embroiled in negative publicity, doesn't that mean the person in charge who initially favored Marchday had poor judgment?
If it's really because of the artist, then let it go.

But anyone with eyes can see that March Sky is fine; the problem lies with Tianding Entertainment.

The power struggle between companies and artists is something brands neither want to nor can manage.

All they can do is prevent March Band from being maliciously slandered, defamed, or insulted by their own company.

Otherwise, if the image of March Sky gets involved in the brand image, Tianding will be the one who suffers the consequences!
These luxury brands have plenty of time to fight lawsuits.

Every year, numerous court hearings are held for intellectual property laws related to trademark infringement, infringing designs, and infringing content.

They're loaded with money, incredibly wealthy, and they'll just keep you hanging on!
Is this what ultra-luxury is?

If you don't believe that luxury brands have such a lack of magnanimity, and are willing to lose money in lawsuits to fight intellectual property cases, then look at Mickey Mouse, the internationally renowned champion of intellectual property rights.
This is a magical company that sends lawyer's letters even when a female celebrity wears a headband resembling Mickey Mouse on the red carpet at the Oscars.

Other companies' legal teams are only the strongest in their respective regions. For example, the "Nanshan Pizza Hut" (a local legal firm) always chooses a certain location for litigation.

At worst, it's just the strongest on Earth; it can never truly transcend Earth.

Only Mickey Mouse's legal team is the strongest in the universe.

Perhaps only South Korea, which invented the universe itself, has the confidence to fight against it.

After finishing several phone calls, He Yan breathed a sigh of relief and lay back in his chair.

He muttered to himself, "March Sky... I really underestimated you guys. How come you have so many top-tier luxury brand endorsements? It's far more than Zhang Guang said. There are quite a few endorsements that I didn't even know about..."

He has the schedule for Marchday and the list of future endorsement advertisements, which he obtained from Zhang Guang in January.

At that time, Zhang Guang told him that this was the most complete list, including some advertisements that were still under negotiation.

But now it seems that Zhang Guangming was hiding something.

"Has Zhang Guang been preparing for you since January?"

He scoffed, "January...tsk, you really are planning ahead. You've been thinking about leaving the company for a while now, but you're pretending to be talking about renewing your contracts. How shameless!"

He changed the subject, saying sarcastically, "So what? How can one person's strength withstand a company? You only have five people, but Tianding Entertainment has thousands!"

I refuse to believe that I can outlast you by using the company's assets to fight you!
"Just wait until all the brands terminate their contracts with you, and you can't get any gigs in the industry. Then you'll be begging Tianding, but they won't want you!"

Initially, He Yan planned to use the company's power to suppress March Sky, seize all of March Sky's advertisements and announcements, and then negotiate with March Sky.

This would put the company in a favorable position and allow them to sign a contract with a lower profit-sharing ratio.

But now that He Yan has realized he's been tricked by Zhang Guang, he doesn't think that way anymore.

He would make March Band kneel down and beg him, but he still wouldn't renew their contracts!

"Ding-ling-ling!" The cell phone rang again.

He Yan glanced at the incoming call and frowned. It was a call from a second-tier brand.

Previously, the calls were all from luxury brands or first-tier brands; we've never received a call from a second-tier brand.

This time, when second-tier brands came to challenge him, for some reason, he suddenly had a bad feeling.

Second-tier brand?

He recalled that none of the company's top-tier artists seemed to have worked with second-tier brands, except for...

As soon as the call connected, the person in charge on the other end said, "Mr. He, we have decided to cancel all joint collaborations with artists under Tianding Entertainment and renegotiate with March Sky."

We decided to pay March Sky a substantial penalty for breach of contract and then continue our cooperation with them.

He Yan frowned, finally remembering what kind of cooperation this second-tier brand had with Tianding!

Previously, March Sky officially announced several collaboration teasers, one of which was a product from this second-tier brand.

But a few days ago they had already agreed that the brand was willing to let Tianding Entertainment temporarily replace it with one of its popular boy groups.

For the brand, this is simply canceling the collaboration with March, while Tianding Entertainment is willing to bear the subsequent breach of contract fees and offer significant discounts on the boy band collaboration.

The second-tier brand was very interested after its investigation, which is why it agreed to He Yan's conditions, betrayed March Sky, and silently withdrew from the advertising campaign.

"We had already agreed on a collaboration, and everyone was having a great time talking about it, so why are you suddenly backing out?"

Because the conversation went very well, the brand only said that it would cancel its cooperation with March and choose another boy band to sign a contract with.

However, the contract is not yet finalized; it's stuck at the signing stage.

The boy group was supposed to sign autographs that day, but He Yan urgently sent them to another location for a promotional event, and they won't be back for another four days.

A quick calculation shows that the boy band will be able to come back and sign contracts tomorrow.

The events that He Yan sent these boy bands to attend were none other than the events he had previously wanted March Band to participate in, but March Band refused to go—events to endorse those international "top-tier" brands.

If the sky in March doesn't obey, then he'll replace it with a more obedient puppet.

Those boy band members who were also top-tier members treated him with utmost respect, which pleased He Yan greatly.

"Happy? I think you're the only one who's happy. You're trying to kill me!"

The head of this second-tier brand was furious.

"You promised me that you would handle the public opinion issues following the personnel change and that you would do a good job in public relations. Is this how you conducted public relations?"

Tianding Entertainment shifted all the blame onto the brand, saying it was the brand's decision!
"Damn it, if you hadn't gone to all the trouble of calling me, trying to get us to replace March Band, how could we possibly have replaced them?"

You created the problem.

Let's set aside decisions made for personal gain.

The brand is not wrong, the problem is that Tianding Entertainment really wants March Sky to die!

As it turned out, the topic went viral, and March Band didn't die; instead, the brand is going to die!

The person in charge said coldly, "Mr. He, let's part ways amicably. I won't reveal how you persuaded us, but we can't give you this boy band co-branded endorsement."

We will try our best to communicate with March Sky. If March Sky refuses to communicate, we will hold Tianding Entertainment liable for all damages to the brand's image, even if it means going to court!

The person in charge hung up the phone quickly, not giving He Yan a chance to speak.

He Yan felt a tightness in his chest, a dull ache in his throat.

"What exactly happened? Did something happen to the brand? And what about the public relations? Tianding Entertainment doesn't just shift all the blame onto the brand."

He checked his blog and discovered that this second-tier brand was trending on social media. The reason was...

They've been exposed by netizens!
[6. It is understandable that top brands decided to replace March Sky due to the uncertainty of March Sky's future.]

For a small, second-tier brand like yours to even manage a collaboration with March Band is already a stroke of luck. Yet, when March Band had a falling out with the company, your small, second-tier brand was the first to officially announce a change in management!

Even if March Sky doesn't work for Tianding Entertainment anymore, they're still not someone a second-tier brand like yours can compete with!

[I've remembered your name; I'll avoid you in the future!]

【Picture.jpg】

He Yan couldn't help but click on the picture, tilting his head back involuntarily.

The game started in a bloodbath.

The huge logo of this second-tier brand was splashed with a large basin of red paint, making it look like fresh blood.

Fans left numerous comments under this picture.

【warrior!】

I saw this store while shopping today, and there were so many people gathered around discussing it. All I can say is: Well done!

[Warrior, take cover! Remember to wear your hat and helmet. After you've splashed the water, head towards an alley without surveillance cameras.]

[There's no limit to how many people can be punished; I'll just take some red spray paint and spray it on later!]

This second-tier brand was the first to be criticized by angry fans!
The brand owner just felt unlucky.

They were definitely not the first to defect and replace their leader, but they were definitely the first to act as a punching bag for fans to vent their anger.

The online public opinion is terrible.

Most of the fans who remained after the "March band disbanded" controversy were die-hard fans.

They are impulsive, but also pure.

Some brands worried that their stores would suffer from this anger, so they immediately suspended the progress they had agreed to with Tianding Entertainment.

"Jingle Bell!"

He Yan's phone rang; it was a call from the deputy director of public relations.

If it weren't for his previous appointment, this deputy minister would have been promoted to minister.

He Yan was already acting as president and wasn't interested in the position of head of the public relations department, but after seeing the trending topics online, he suddenly realized that his company's public relations skills were a bit lacking.

This deputy minister seems to lack ability, and he wants to replace him with someone better.

"President, have you seen the online comments? Tianding Entertainment needs to issue a statement, and we also need to communicate individually with the brands we've already partnered with to appease them. Otherwise, I'm worried that these brands will turn around and smear Tianding Entertainment..."

The deputy director of the public relations department said calmly and composedly.

Many brands that have canceled their collaborations with March are now worried that the fans' emotions will spill over onto them; it's no exaggeration to say that everyone is on edge.

It's quite normal for brands to smear Tianding Entertainment.

Brands also need to vent their grievances and anger. If Tianding Entertainment hadn't insisted on changing its management, they wouldn't have encountered these problems.

However, the vice minister believes that Tianding Entertainment, as a top-tier entertainment brokerage company in the industry, is very powerful, and those smaller brands will not dare to make any rash moves in the short term.

As long as Tianding Entertainment properly appeases the brand, the fans' emotions will quickly subside, and the matter will gradually fade away.

If the fans cause further trouble, the public security department will intervene and severely punish such extreme emotions, which will in turn damage March Band's reputation.

Now, March Sky is Tianding Entertainment's enemy. Although the deputy minister feels regret, he will do his best to prioritize the company's interests.

After he finished speaking, He Yan said, "It's not like we forced the brand to change its personnel."

“We paid the brands a penalty for changing personnel and also reduced our own profits significantly. They can’t just take the money and not do anything. When brands change personnel, they have to be prepared for the news to be leaked.”

They weren't prepared, yet we have to pay the price for their actions. I don't think that's reasonable.

The vice minister was taken aback and remained silent for a long time.

"But President, if Tianding Entertainment doesn't step in, those companies might..."

He Yan interrupted, "There's no need to be afraid. Tianding isn't afraid of these small companies. I've made it very clear: if they take an extra penny, they have to bear the risks that come with it."

There's no such thing as someone who takes money and doesn't deliver. If they can't even handle this much public criticism, they don't deserve to be Tianding Entertainment's partners.

After saying that, he hung up the phone.

The deputy minister stared blankly at his phone, lost in thought.

He didn't think President He was wrong. He thought the same way when he was young, but he suffered a lot as a result.

His shrewdness was something he was forced to develop step by step.

He now felt that Tianding Entertainment was probably facing the biggest public opinion crisis in its history!
"Have you contacted Tianding Entertainment? What did President He say?"

In the office of a second-tier brand, the president anxiously asked his employees.

He wasn't as lucky as other second-tier brands; when he called, he was personally received by President He, who seemed to have made promises to reassure him.

When he saw the online comments and tried to call President He, his phone was constantly busy.

The employee shook his head: "President, we can't get through to President He on the phone. We contacted Tianding's public relations department, but their reply was to wait for further notice."

The CEO was taken aback: "What do you mean by waiting for notification?"

The employee hesitated and said, "It seems that even Tianding itself doesn't know how to handle this matter."

Another employee chimed in, "They probably don't want to deal with it. Everyone knows that Tianding Entertainment's PR team is very fast; they can often resolve issues within the golden half hour."

But now, more than half a day has passed, and netizens have already compiled lists of brands that have changed their collaborations with March Band, and have begun a spontaneous boycott.

The president stared blankly into thought and muttered, "We didn't actually collaborate with March Band. We collaborated with a music festival they had participated in before, and obtained their images from the music festival for some small advertising endorsements."

“But President,” another employee said, “the fans only see that we used the image of March, and coincidentally, the collaboration we launched is with another boy group under Tianding Entertainment. They just think that we replaced March.”

"What an unexpected disaster! What an unexpected disaster! We were only working with that boy band, how could we dare to dream of signing with March Sky?!" the president lamented.

They originally relied on online sales to distribute their goods, but now fans are overwhelming the online store's customer service, the brand's reputation is bad, and in-store sales are declining.

In just half a day, sales volume dropped by half compared to the previous few days!

The CEO thought for a moment, then rallied and said, "Let's post a blog entry, explaining the whole story, to show that we can't compete with you in March. But if we are fortunate enough to cooperate, we will absolutely, absolutely, absolutely not replace you!"