I became famous in the entertainment industry by burning incense

Chapter 555 The Light of Dawn, the Everlasting Moon – Guangyue Media!
The scene shifts back to the trending topic: #GuChengSuspectedOfRetiringFromTheEntertainmentIndustry!#

Zhang Guang and his public relations team quickly came up with a plan to kill three birds with one stone.

They explained Gu Cheng's situation to netizens, reassured that March Band would not be disbanding and would have a comeback period every year, and also promoted the establishment of their new company.

The new company is named "Guangyue Media," which is derived from the name of the agent and one of the characters in "March Sky."

Actually, the name that received the most votes at the beginning was "Zhang San Media," and March Sky unanimously voted for this name.

When Zhang Guang found out, he could no longer tolerate it and exercised his veto power, directly rejecting their right to choose a name, and finally set "Guangyue Media" as the name.

The light of dawn, the constant moon, the light and moon also imply the pattern of heaven and earth, with many auspicious meanings.

V-LightMoon Media: [Thank you for your concern for @MarchSky and @GuCheng. We would like to clarify the following regarding the trending topics on the internet:]
Gu Cheng took the college entrance examination out of his own volition. While working hard in the entertainment industry, he deeply realized his shortcomings and wanted to go to university for more professional studies.

We will disclose relevant information once we receive the admission notice. Until then, please be patient and respect every decision Gu Cheng makes.

On June 5th, March Band officially terminated its cooperation with Tianding Entertainment, and the following day, June 6th, it signed with Guangyue Media. From then on, Guangyue Media will handle all of March Band's affairs.

Now, let's address the most pressing question: Guangyue Media solemnly promises that March Sky will never disband!
However, due to personal development needs, March Band will be making comebacks each year, lasting 3-5 months, with the remaining time dedicated to their individual pursuits. We appreciate your understanding and support!

In less than 300 words, Guangyue Media revealed many key pieces of information.

Fans flooded the blog, eager to analyze it word by word with a magnifying glass.

Netizens who enjoy gossip also rushed in, showing great interest in the gossip surrounding March Sky.

Some netizens only follow the gossip about Gu Cheng's college entrance exam, and said:

[Gu Cheng and Jin Li have set a great example! Hopefully, the entertainment industry will become fully modernized, learning-oriented, talent-driven, and filled with university graduates, postgraduates, master's degree holders, doctoral degree holders, and award-winning professionals in the future!]

To be honest, shouldn't those celebrities with only elementary school diplomas take a course to improve their skills? Otherwise, they're always being ridiculed (just watching the drama unfold).

[I'm truly happy for these artists who are pursuing further studies. Overcoming all difficulties and showing no fear of hardship, they've set a great example for their fans! Such positive energy!]

If every celebrity in the entertainment industry were like Gu Cheng and Jin Li, I would support my child in being a fan.

While some netizens are gossiping about March Band's contract termination with Tianding Entertainment, fans are already prepared for the termination and have come to terms with it, so they won't dwell on it.

[So the contract was terminated on June 5th. No wonder Tianding Entertainment was making so many announcements lately. By the way, isn't that talent show "Shining Glory" premiering on June 15th? Have they assembled the cast yet?]

[TianDing Entertainment and March Band's negotiations completely broke down, which can be considered a peaceful termination of the contract (gossip)]

[You actually believe people when they say it was an amicable termination of the contract? So many brands changed their spokespersons for March Band recently. I don't believe there wasn't something fishy going on.]

It's normal for celebrities to leave their companies; which well-known celebrity these days hasn't started their own personal studio?

Netizens are focused on the first two topics, but the last topic—the comeback date—is what fans are most concerned about.

The fans first breathed a sigh of relief, then frowned, and then breathed a sigh of relief again.

[So that's what they were planning – a comeback. They should have just revealed it earlier; we wouldn't have been so worried for so long.]

Originally, the idea was for March Band to remain a four-member team forever, but seeing the company's current arrangement, it seems quite reasonable. The team's development has indeed been somewhat limited; letting them develop independently might allow them to reach even greater heights!

As long as the group doesn't disband and I can see them perform as a group every year, I'll be perfectly content.

[I have to say, after following March Band for so long, I really want to see how much progress they can make after leaving the group. When they were in the group, the members rarely had individual projects; they always appeared as a group.]

After Guangyue Media released the announcement, it adopted a strategy of close monitoring, with its network staff working in three shifts to ensure that they could know the netizens' reactions to the announcement at any given time.

Zhang Guang's biggest worry is that fans might be irrational and disapprove of Gu Cheng taking the college entrance exam and pursuing further studies. He's also concerned about the newly established Guangyue Media, fearing fans might compare it to Tianding Media.

But whether they were lucky or not, after the announcement was released, it attracted not only the attention of fans, but also a large number of netizens who were just watching the drama unfold.

Netizens flooded the comments section with a large number of normal comments, drowning out many extreme and irrational remarks from fans. The entire comment section was filled with a positive and uplifting attitude.

Of course, fearing that some celebrities might hire online trolls to smear him, Zhang Guang still controlled the comments section.

They manipulate online trolls to collectively like certain comments, quickly pushing them to the top of the leaderboard.

This way, later netizens who come to watch the drama will only see positive comments and will subconsciously like them, which is how brilliant comments are born.

Guangyue Media's announcement sparked three headlines, all of which made it into the top ten, with the hashtag #MarchSkySignsWithGuangyueMedia# even dropping to number one!

Tianding Entertainment is here.

Tian Ding's public relations and marketing departments were naturally aware of the commotion Guangyue Media had caused online, but they had no time to deal with it.

For them, no matter how great the March band was, it was all in the past.

March Sky hasn't appeared at the company for a long time, not to mention that it has no connection with Tianding anymore.

The deputy director of the public relations department and the director of the marketing department met to discuss the new team that He Yan had signed and decided to launch.

The new team is called "June Summer" because they were launched in the summer of June, hence the simple and easy-to-remember name "June Summer".

However, it's obvious to anyone with eyes that this was taken from the poem "March in the Sky".

But if it were simply called "June Sky," wouldn't that be too obvious? That's why the word was changed.

The "June Summer" group avoided the problems that March Band encountered when they first launched, and only had three members instead of four.

From their debut, all their makeup and styling were done like that of top-tier celebrities. They had no awkward phase; it was as if they were superstars from the very beginning.

Unlike March Band, who had a makeup mishap when they first debuted, leading netizens to doubt the team's abilities.

The marketing director said, "Have you contacted Mr. Hong? We spoke by phone yesterday, but I can't get through to him today."

Mr. Hong is an investor in "Shining Glory," accounting for 60% of the investment in the variety show, but he has publicly stated that he only wants money, not power.

Therefore, the planning rights for the program were handed over to Tianding Entertainment and another top domestic variety show production team.

However, communication between Tianding and top variety show teams was not smooth.

The team insists on prioritizing variety shows over artists from Tianding Entertainment, and refuses to sign a supplementary contract that prioritizes promoting Tianding's artists. The company has been communicating with the team there for the past few days, but the situation has reached a stalemate.

Without a second thought, the deputy minister said, "You've always been the one contacting President Hong. I don't even have his phone number. Give me his number and I'll call him."

The minister opened his contacts and said in bewilderment, "Why can't I get through to him all of a sudden? I was hoping to get him to talk to Lin Yaofu's team, otherwise this stalemate can't go on."

The minister searched for a long time before finally finding President Hong's phone number and complained:

“If President He hadn’t brought in President Hong’s investment for this program, and instead Tianding Entertainment had taken a stake, then we would have had absolute control, and Lin Yaofu’s team would have had to listen to us. Why would we need to go through all this trouble now!”

The vice minister's lips twitched as he thought of this.

The reason why President He did not allow Tianding to take full ownership, but instead wanted to bring in President Hong to make the largest investment, is no secret within the company.

The company's senior management all knew that He Yan thought it was too wasteful to produce a top-notch variety show.

Especially for talent shows, endorsement deals need to be signed with many brands in advance. Although the brands will make some investment, their share is not large, and the company still has to cover the majority of the costs.

The initial investment is 30 million.

However, if talent shows weren't profitable, so many companies wouldn't be rushing to produce them.

A well-organized talent show can be very lucrative.

Some shows are already profitable before they even end, and the limited-time groups that are launched afterward are able to rake in a lot of money from fans.

Partner brands will also surge in popularity as the talent show gains momentum, joining the advertising bidding frenzy, where every minute and every second is pure money.

But Mr. He just thinks the initial investment is too big, what can they do?
The deputy minister entered Mr. Hong's phone number and dialed it casually.

He thought he wouldn't be able to get through either, but he did, and Mr. Hong on the other end answered immediately!
Because the call was answered so quickly, both ministers were a little slow to react when the "hello" came through the phone's speakerphone.

"Hello?" came another voice from the phone.

The marketing department head snapped out of his daze and said, "President Hong, I'm Xiao Ming from Tianding's marketing department. I've been in contact with you these past few days."

Mr. Hong: "Oh, okay."

It was just two simple words, but for some reason, the two of them felt a sense of coldness.

Mr. Hong: "Xiao Ming, what do you need me for? Didn't we already discuss everything yesterday? I'm on vacation today and wasn't planning on answering any business calls."

This explanation clarified why the call couldn't be connected before.

Whether the vacation was real or not, at least they showed the right attitude.

"Mr. Hong, I'm so sorry, I didn't realize you were on vacation, it's like this..."

The marketing director, in front of the deputy director of public relations, no longer had time to pretend to be high and mighty. His humble and pleading manner made it hard to believe that he was a director.

The deputy minister watched this scene silently, without giving it much thought, only sighing at the difficulties of the workplace.

In the end, the minister revealed that he had greeted Lin Yaofu.

He was at his wit's end. The start date for the variety show was getting closer and closer, and if things couldn't move forward, Tianding wouldn't be able to launch a full-scale marketing campaign.

It's important to know that the level of resources that President He instructed the "June Summer" team to receive was comparable to that of "March Sky"!
Previously, their marketing department had helped March Sky with marketing, but they had never fought such an unprepared battle before.

Mr. Hong said vaguely, "Xiao Ming, it's not that I don't want to speak up for you, but Xiao Lin is an excellent variety show producer. She has almost never made a mistake in the variety shows she produces. I have more faith in her production than in your Tianding Entertainment's judgment."

Besides, it's a bit outrageous for you to expect Xiaolin to give June Summer full support throughout the entire show. At most, she'll get some screen time in the first episode of the variety show.

Whether they can win over the audience depends on their popularity and their talent.

Even I, someone who's not in the entertainment industry, know this: talented artists don't necessarily have audience appeal, but artists with audience appeal will never have to worry about making a living.

Finally, Mr. Hong said, "I'll talk to Xiaolin about it. You two should each make some concessions. Okay, don't call me anymore. I'll come back after the show airs."

The marketing manager hung up the phone with a grim expression and said in a low voice, "These are the conditions that Lin Yaofu's team proposed to me today. President Hong and Lin Yaofu must have discussed it beforehand!"

The deputy minister patted him on the shoulder, "You've done your best, this is all we can do for now."

And what Mr. Hong said is right, variety shows really do depend on audience appeal. Some relatively unknown contestants have become wildly popular, like the "Salty Fish Bro" and "Lying Flat Bro" who became famous that way.

The minister twitched the corner of his mouth and sighed heavily: "I don't know why, but I always feel uneasy. Back then, March Sky didn't receive any preferential treatment; they stood out because of their outstanding looks and abilities."

Back then, talent shows valued ability highly; those with strong skills often garnered more attention, and being funny wasn't always necessary. But now, variety shows—"

He paused, then said, "That's incredible!"

The deputy minister was silent for a moment before saying, "At least the team that President He signed is very good-looking, and two of them are of mixed race, so we don't have to worry about them being outshone in terms of looks."

The minister did not respond.

If good looks were all it took to become famous, there wouldn't be so many regrets in the entertainment industry.
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Here, Tianding Entertainment has ambitious plans to enter the talent show arena.

On the other hand, Hau Chung-Yi Entertainment, a long-established company in Hong Kong, has repeatedly encountered setbacks in its attempt to enter the mainland variety show market.

Many mainland variety shows have already made their offer clear: if they can invite veteran Hong Kong stars to record in the mainland, Hao Zhongyi can participate in mainland variety show production and get a share of the profits.

Actually, this condition isn't that demanding.

Many popular variety shows don't lack money—there are plenty of investors eager to throw money at them—what they lack is connections and networks.

Those variety shows are drawn to Hao Zhongyi Entertainment's extensive network of contacts in Hong Kong.

It is quite difficult for mainland companies to invite veteran Hong Kong stars to participate in variety show recordings; they often can't even get their phone numbers, let alone send an invitation.

If Hao Zhongyi Entertainment can act as a go-between, what's wrong with them sharing some of the profits? They can always earn it back in other ways.

Who would have thought that this so-called established company would be so disappointing!