I became famous in the entertainment industry by burning incense

Chapter 557: A Special Agreement is Signed, Dawn Releases a Trailer! (Seeking Monthly Tickets)
The release date for "Dawn" has already been set for July 1st.

Back in May, Director Chu outsourced the film's publicity and marketing to a professional publicity and planning company, wanting to start the film's promotion at that time and gradually build up buzz.

Then, launch an intensive promotional campaign in June, and finally, release it in July to generate buzz.

Unfortunately, the idea is beautiful, but the reality is cruel.

Advertising companies are generally quite timid.

Director Chu discovered that the first company had concerns about the risks of "Jinli College Entrance Examination" and was unwilling to use Jinli as a major gimmick for promotion, so he contacted other companies.

As a result, the three or four companies that were contacted afterward all refused to carry out publicity and planning for "Dawn" because of the risk of "Jinli's College Entrance Examination".

Their reply to Director Chu was: "Director Chu, using Jinli as a gimmick for publicity is too risky. We don't know her college entrance exam scores, or whether the plane will crash after the scores are released."

The contract we signed with you is to ensure that "Dawn" becomes well-known and that there is no negative public opinion.

To be responsible to *Dawn*, we cannot focus our publicity efforts on Jinli. If we agree to your demands, that would be irresponsible of *Dawn*.

Chu Chenliang asked at the time, "You think it's too risky to focus the publicity on Jinli, so why did Fangfei and Rumengling have her endorse the new product and release advertisements before Jinli even took the college entrance examination?"
Are you trying to tell me that these two major international luxury brands are blind, that they can't see the risks involved, and that they still insist on launching new products endorsed by Jinli during this crisis?
The marketing departments of these two luxury companies are acting entirely on impulse, treating the company like their own personal fiefdom?

The head of the marketing planning company was speechless.

All they could say was, "These two luxury brands must have signed a rather strict agreement with Jinli in private, requiring her to guarantee a certain score on the college entrance exam, which is why they took such a gamble."

Chu Chenliang said nonchalantly, "Then I can also sign a relevant agreement with Jinli, guaranteeing her a certain score."

The person in charge said, "This is different."

Chu Chenliang: "What's different?"

In short, what kind of contract Chu Chenliang and Jin Li signed is their business.

However, since the marketing company had signed a contract with Director Chu, they were responsible for promoting "Dawn," and they all agreed that "Jinli's College Entrance Examination" was a huge risk.

Yes, if Jinli's college entrance exam score is good, then "Dawn" can be a great success if it plans its promotion in advance.

But what if Jinli's score drops drastically?
She can only get into a second-tier university, or even not a second-tier university, and can only go to a third-tier university or a vocational college?
The more anticipation netizens generate through pre-planned publicity, the greater the potential backlash will be.

The marketing company felt it couldn't handle the resulting media storm, which is why it refused to take on such a high-risk project.

Chu Chenliang has been unable to reach an agreement with these publicity and planning companies, which is why the launch of the publicity campaign for "Dawn" has been delayed again and again until now.

Yesterday, he received another rejection from a marketing planning company, using the same reason.

Director Chu was getting angry after being rejected so many times.

He had originally decided to outsource the publicity to a professional company, but none of them satisfied him, so he simply contacted Jinli privately and started the publicity himself.

V Dawn: [When the apocalypse arrives, who will be the true dawn?]

When the City of Hope becomes a ghost town, and the order that humanity has painstakingly maintained during the apocalypse collapses, who will be the true savior?
Perhaps, the true savior is never someone else, but oneself.

The Awakening Source Code of "Dawn" will be released on July 1st. Welcome everyone to watch! Thank you @徐婷 @白江 @锦梨...

Netizens were just finishing up the gossip about Hao Zhongyi's entertainment business when they saw the official announcement of the release date for "Dawn" trending on social media, and they rushed over to leave comments and gossip.

[A cheap trick? Show us "Dawn"! Hao Zhongyi Entertainment, are you questioning Director Chu's casting judgment? If Jin Li didn't have real talent, Director Chu wouldn't have cast her as the second female lead!]

[Is the persona just a product of marketing hype and packaging? Not only should we show "Dawn," but also "The Dream Builders," which was released last summer!]
The film "The Dream Builder" ranked second at the box office during last year's summer season. Do you really think an actor who relies solely on hype, lacks acting skills, and resorts to sensationalism could sustain such box office success?

[Guess why Li Xunfang hasn't taken on any film roles for so long? Because she's self-aware enough to know how she landed that outstanding supporting role in that movie. Other directors aren't like Director Xu, who can teach Li Xunfang acting frame by frame!]

……

Netizens discussed it enthusiastically, saying that Hao Zhongyi Entertainment was like a fire at the city gate, while Li Xunfang was the fish caught in the crossfire.

Seeing the sarcastic comments from netizens, Chen Peixian couldn't help but reply. He knew that the more he said, the more mistakes he would make, and netizens would definitely try to pin labels on him.

Desperate, Chen Peixian responded using the classic rhetoric of his fans: "I didn't mention any of the celebrities you listed, so why are you feeling sorry for them?"
What, are you taking this personally? Do you really think these celebrities are so attention-seeking and easily defeated?

Netizen A: [Then tell me about Li Xunfang.]

Netizen B: [Then tell me about Li Xunfang.]

Netizen C: [Then tell me about Li Xunfang.]

Faced with this tag from many netizens, Chen Peixian pretended not to see it, skipped those comments, and instead replied to those with more malicious intent.

Netizen F: [You specifically ordered Jinli, and now she's successfully passed the college entrance exam and her new movie is about to be released, and you still have to come here to apologize? Doesn't your face hurt?]

Chen Peixian: [I never said this was Jinli. You all automatically assumed it was her. Do you distrust her that much?]

Netizen F: [Then tell me about Li Xunfang.]

Chen Peixian pretended to be dead, so he wouldn't say anything!

His original intention in posting that blog was to support Li Xunfang and her words.

If he denies Li Xunfang now, wouldn't that be completely denying the blog post he made back then?

He would rather post another blog entry explaining that netizens had misunderstood him than retract the original post.

This was Chen Peixian's last act of defiance, and also her last bit of personal freedom.

Meanwhile, Li Xunfang...

It's like sitting at home and getting burned out of nowhere.

After reading the online comments, Zhao Rui felt that they were very unfavorable to Li Xunfang.

Li Xunfang hasn't made a movie in a long time, and netizens' guesses are actually correct. Directors in the industry are unwilling to invite her to make movies.

Director Tsui made her famous, allowing her to win Best Supporting Actress as a newcomer.

But at the same time, her reputation for "poor acting skills that require meticulous attention to detail" somehow spread.

After failing to get a response after auditioning for several films, the industry seems to have accepted this rumor.

Although Zhao Rui believed it to be true, not a rumor, she couldn't tell the artists that.

Others may give up on her, but she absolutely cannot give up on her artists.

If even she doesn't think her artist is outstanding, how can she have confidence in that artist?

So even if it's self-deception, she has to believe that Li Xunfang is very strong and powerful!
Before her eyes, Li Xunfang's face was contorted with anger as she said indignantly, "Why are you dragging me into this when we're just discussing Jinli?"

"And this Hao Zhongyi Entertainment, does he even know how to speak properly or do public relations? He said the wrong thing and got himself blacklisted by Hong Kong celebrities, and now he just pats his butt and apologizes and that's it, leaving me to draw all the attention!"

"He's such a coward, he shouldn't have said those things in the first place. There was nothing wrong with my interview back then, it was all misinterpreted by Hao Zhongyi Entertainment!"

Zhao Rui still remembers seeing Hao Zhongyi clapping his hands joyfully in the villa as he voiced his support.

At that time, Li Xunfang also said that Hao Zhongyi Entertainment had good taste and that they should work together if there was an opportunity.

And now, she is indeed going to start some collaborations with Hao Zhongyi Entertainment, and she will be going to Hong Kong Island next month to participate in a program.

Zhao Rui said, "The most urgent thing is to shake off the impression in the eyes of netizens that you're a female celebrity who relies on sensationalism and only knows how to market and package yourself. My suggestion is that you hurry up and get into a film crew to shoot a movie." Li Xunfang said somewhat irritably, "They want me to make a movie? Where am I supposed to conjure up a movie now?"

"Besides, given my current status and position, I can't possibly play a supporting role for someone else!"

Zhao Rui suddenly said, "But if that movie is directed by a famous director, it wouldn't be a bad idea to play a supporting role to the actor he chooses. At least it would prove your ability."

"No way!" Li Xunfang said firmly, "I can't be a supporting actor; I can't let my status drop!"

"If you play a supporting role once, you'll play it countless times. No matter how brilliantly a supporting actor performs, he's still just a supporting actor. I will never play a supporting role!"

Zhao Rui then said, "Then you should hurry up and join the cast of 'My Wife Wanwan'. The fact that you've landed a new role is enough to prove that your acting skills are good. Having a production team willing to cast you is also a way to refute those netizens who say that your acting skills are not good and that you can't act in movies and TV series."

In fact, Li Xunfang should have started filming in June, but she couldn't bear to give up the popularity of the variety show.

A good variety show can not only enhance the commercial value of celebrities, but also generate buzz and increase their popularity.

The variety show that Li Xunfang is currently participating in is a good one, called "Life Team Observation Diary," which is dedicated to opening celebrities' refrigerators to peek into their private lives.

Besides opening the refrigerator, there are many other interactions, and the show also observes the dating status of ordinary people, which is a novel model of "daily life + dating reality show".

Originally, Li Xunfang was supposed to be a guest star and only participate in one episode.

However, because the episode she participated in was very popular, many netizens came to watch it because of her, and they were looking forward to her insightful comments on the observations of ordinary people's love lives.

The production team also discovered that Li Xunfang was very suitable for dating reality shows, which may be related to her open and bold personality, as well as her different attitude towards relationships than ordinary people.

So the production team specifically asked Li Xunfang if she could participate in a few more episodes.

At that time, the crew of "My Wife Wanwan" was already preparing to start filming.

But Li Xunfang secretly renewed her contract with the variety show without her knowledge, which is why she is still recording the show even though it's already June.

What can Zhao Rui do?
She could only beg and plead with the production crew to apologize, hoping they would give her a few more days.

Li Xunfang hesitated after hearing what Zhao Rui said.

"I filmed a TV series, not a movie. How can those netizens believe it?"

Zhao Rui countered, "Why don't you believe me?"

"TV dramas also require acting skills. The fact that you can still play the female lead means that you have not lost or been abandoned by the industry. You have a broad market and a group of fans who are willing to pay for your films and TV dramas."

At Zhao Rui's urging, Li Xunfang finally decided to skip the last episode of the variety show and immediately joined the cast of "My Wife Wanwan".

Because their PR team acted quickly, netizens felt like they were just making fun of Li Xunfang for a while, and then they saw the news that Li Xunfang had joined a new drama crew.

Her swap with Lien Po-chi's new drama was only known within the entertainment industry and not made public outside of it, so netizens were unaware of it.

Li Xunfang joined the cast of "My Wife Wanwan", and the production team launched a promotional campaign, officially announcing their gratitude for Li Xunfang's participation.

A large number of netizens came to leave comments.

Looking at it now, it turns out that Hao Zhongyi Entertainment is actually the least capable one!

[Tsk, what a slap in the face! Li Xunfang actually got a new role. What kind of production team is this? Could they all be related to Li Xunfang?]

【"My Wife Wanwan"? That's the same title as a novel I read before. Is it an adaptation of a novel?】

[A fan of the original novel reporting in! The novel itself is very successful; I just don't know if the adaptation will be any better.]

To be fair, Li Xunfang's looks do match the novel's description of the female lead: "Clouds yearn for her garments, flowers for her face; spring breezes caress the balustrade, dew is heavy." Both she and the novel's heroine are strikingly beautiful.

But these netizens were also sarcastic.

After seeing Li Xunfang trending on Weibo, I went back to Hao Zhongyi Entertainment's official Weibo account and started mocking her:
[Li Xunfang has already gone to film movies, while your company still can't break into the mainland market. Even veteran Hong Kong stars don't give you face. You're the one with the least talent!]

[Even Jinli has become someone you can't reach. What were the scores of the artists you signed on their college entrance exams this year?]

Everyone must be responsible for their words. Get out of here!

……

Hao Zhongyi Entertainment's apology announcement has stirred up quite a storm in the entertainment industry.

While the public remains engrossed in the actual college entrance examination questions from various provinces, social issues, livelihood matters, and entertainment headlines have managed to squeeze into the trending topics.

Jinli, who has always remained silent and low-key, has not been active in the entertainment industry, but she signed a temporary agreement with Director Chu, allowing him to use her as a topic to promote the movie.

She only signed this agreement with Director Chu. Later, when the two big shots, Ru Mengling and Fangfei, came knocking, Jinli politely declined them both.

Director Chu received confirmation and immediately began promoting "Dawn".

On the day of the official announcement, he simultaneously released the trailer and theme song, which instantly went viral online.

"When the end of the world comes, where does humanity's hope lie?"

"Is this the dawn? This is clearly the abyss!"

"Someone please save me! Please save me!"

The trailer spends about ten seconds depicting the peacefulness of life.

But then one day, the apocalypse struck, the world collapsed, the screen jolted violently, and the scene shifted to a gloomy and dark post-apocalyptic aesthetic.

Jin Li, who plays Ruan Ruanruan, is the only comedic character in the trailer. She appears fully covered up, wearing a large children's toy water gun, a skateboard, and goggles.

"biu~biu~biu~"

Ruan Ruan Ruan sprayed water from the water gun onto people, and normal people fell to the ground with exaggerated movements.

But when they got to the last one, it was a zombie...

The zombie touched the water but didn't fall to the ground. Instead, it seemed to have found the food it craved and slowly approached Ruan Ruan Ruan.

Ruan Ruan Ruan screamed in fright, "A ghost!!"

This ghostly scream seemed to herald the beginning of the apocalypse, instantly throwing the peaceful campus into chaos.

At this moment, Chu Chenliang gradually zoomed out from the chaotic interior of the campus to a distant view, and everyone was surprised to find that the outside had already become chaotic, and the campus was actually like an isolation zone.

Zombies only invaded the campus when the outside world had become completely devastated.

The long shot then shifts to an interior shot, where the male and female leads make their grand entrance, and the later part of the trailer is filled with cool videos of them fighting.

[After watching the trailer, what impressed me most was Jinli's appearance; it was so outrageous!]

[I never expected Jinli to play an ugly character, but she's so beautiful, don't you think? She's a true beauty and rich girl, even with that air of intellectual disability, she's still so beautiful!!]

[The other actors didn't seem to have much of a breakthrough, but Jinli gave me a lot of freshness, and I'm looking forward to her scenes!]

　I still have a low-grade fever today, but it doesn't affect my writing. I took a nap at the company during the day and had a lot of fun taking advantage of company benefits (lol). Please give me a monthly vote!

(End of this chapter)