I became famous in the entertainment industry by burning incense

Chapter 626 sold out! Phenomenal sales! (Seeking monthly votes)

Wei Zi'ang has been struggling with his ideas in meetings these past few days, unable to muster the courage to act.

He intended for the "Jinse" online store to set up an official flagship store, and the products were already available, namely, selling the magazine.

However, they produce a serialized magazine, and they print different versions every month.

If printing of this month's magazine begins this month, then printing of last month's magazine will have to stop.

This means that netizens cannot freely buy the magazine of the month they want.

Once the time is missed, it's gone.

The printing plant will no longer print it, and the magazine publisher will not place an order for additional printings.

Magazines are different from novels in terms of their product attributes.

A novel can be printed in tens of thousands of copies at once, and then stockpiled and sold slowly.

Once they're sold out, if we feel they can still sell, we'll reprint tens of thousands more copies.

But magazines are different.

If a new issue is released this month, readers will usually stop buying older issues.

Finally, he said, "Let's wait and see how the August issue sells. If the response is really enthusiastic, then we can discuss whether to open an online sales channel."

He paused, then continued, "And even if we do launch it, it's destined not to last long. We can't keep printing the August issue of the magazine indefinitely. At most, we'll print tens of thousands and sell them slowly. Once they're sold out, we'll take it off the shelves permanently."

The online sales have come to a temporary halt.

When the August issue of "Jinse" magazine was put on the shelves in physical stores on August 15th, the scene was bustling with people, and many people lined up to buy the magazine!
It's quite a rare sight to see long queues forming in front of many bookstores, demonstrating a surge in book purchases.

This piqued the curiosity of some people who actually came to the bookstore to buy books, and they specifically asked the people in line for information.

"Hi, little sister, I'd like to ask why you're all queuing here. Is there a best-selling book that's been released?"

An auntie, holding the hand of a three-year-old child, asked curiously.

Her home is near the bookstore. She loves reading and often comes to the bookstore to buy books. She has a special study at home, filled with all her favorite books.

She had lived here for over a decade, and this was the first time she had ever seen a line of people in front of the bookstore.

If you didn't know better, you'd think it was a celebrity holding a book signing in a bookstore!

The young woman, who was called "little sister," said with a smile, "Auntie, it's not that a bestseller has been released; we're here to line up and grab a magazine!"

Another young man said, "Auntie, do you know what a brocade pear is?"

The aunt said, "Jinli? I know her! Sometimes when I'm bored, I go to her live stream and read books with her. It calms me down."

By the way, doesn't she have a movie playing recently? It's called something like "Dawn." I went to see it last week; it was pretty good. I'm really curious to know if she was actually saved by the virus's original solution.

The young man's eyes lit up, and he nodded vigorously: "Yes, yes, I'm also very curious. The director of 'Dawn' has announced that he will make a second part, and he will explain how Jinli's character will change in the second part. We are all looking forward to it!"

The aunt asked, "Is there a new Jinli magazine out today? Are you all here to line up and buy it?"

Several young people continued to nod and chatter, saying, "They came to buy Jinli's magazine, but not entirely. She's shooting a double cover with another male celebrity, whose name is Gu Cheng."

"Gu Cheng?"

The aunt became interested, "I know Gu Cheng too, he's that celebrity who got high scores along with Jin Li, they took the college entrance exam together!"

"Yes, yes, it's Gu Cheng! Today is the day his magazine featuring Jin Li on the cover was released. We're all fans who ship these two!"

The aunt asked curiously, "What are CP fans?"

The younger women said shyly, "We just hope these two can start dating."

The aunt suddenly realized: "Oh, I see. They're quite a good match. I also hope these two can fall in love. They're a handsome couple with good careers. Not bad at all."

As she said this, the aunt took her child and joined the queue; she also wanted to buy one.

The queuing scene was not unique to this bookstore; queues were observed in almost all large bookstores.

Entertainment reporters even took photos of it and interviewed some of the people involved.

"Did you come here specifically to buy the August issue of 'Jinse' magazine?"

"Correct!"

Are you a fan of their pairing?

"Yes! But not entirely. I won't deliberately post comments online about them being together. I just like looking at their looks, and it would be even better if they could be together."

"Would you buy a magazine with Jin Li and Gu Cheng on individual covers?"

The person hesitated for a moment, then shook their head: "Probably not, I just love seeing the two of them together."

Why is it that some celebrity couples (CPs) command higher fees than solo celebrities?

For example, if it's just a solo appearance, the appearance fee might only be 30.

However, if it's a duo performance, the fee for both participants can reach as high as 230 million. Just look at how inflated the price difference is.

What can we do?

The audience loves this kind of thing!

In the past, solo fans would never allow celebrities to date, but now the "evil fans" desperately want to see celebrities date and ship them as couples.

Whether it's true or not, just scream excitedly and that's it.

On the very first day of sales, some large bookstores announced that they were sold out, so readers had to queue up at other bookstores.

But other bookstores couldn't hold out for long either, and all announced they were sold out within three days of the release.

Netizens could only rack their brains and head to some remote and secluded places to see if there were any left.

Unfortunately, although magazines are available in remote and isolated areas, the selection they receive is not as good as that of large bookstores.

The magazine quota varies depending on the size of the store.

Thanks to the efforts of these readers, even bookstores in remote and isolated areas are running out of stock.

Within just one week, all regions announced shortages.

Every day, the printing factory would rush to produce a new batch and ship it to various regions, but unfortunately, it was just a drop in the bucket, and the market quickly sold out. Some people even lined up in front of bookstores at dawn, just to be able to buy some.

Even before the magazine was released, netizens were already calling on blogs and other online platforms to open online sales channels for "Jinse".

However, "Jinse" pretended to be dead, as if she hadn't seen it.

Now that the magazine has been released, they can't even see a trace of it, let alone buy it, which makes them even angrier.

#Jinse, stop pretending to be dead!#
This brand new tag was pushed to the top of the trending searches by netizens full of dissatisfaction, and even suddenly appeared at the number one spot on the trending searches!

Wei Ziang guaranteed, and he would stake on the lives of all his employees, that he absolutely did not buy any trending topics!

He was equally flustered when he saw this trending topic!

My hand slipped and I clicked on the trending topic, and all I saw were netizens criticizing "Jinse".

[I don't even want to talk about this magazine anymore (rolls eyes). Last year, they bet on the Best Actress's September cover and it worked. They also had a shortage of production capacity and waited a week for the supply to come online, but it was still a bit hard to buy.]
[We already reminded the publisher of "Jinse" on their official website before the covers featuring Jinli and Gu Cheng were even released, but this company just doesn't learn their lesson!]
[I'm wondering if you can open an online sales channel? I'm willing to pay a deposit to pre-order, even if it's shipped two weeks later.]
[Don't ask, the answer is he's dead. Pretend you didn't see him (laughs)]
[My friends abroad all want me to bring them the cover, but I can't buy it in China. What can I say? ╮(╯▽╰)╭]
[Last year, the September cover of the Best Actress magazine asked Jinse to open online sales channels, but Jinse was worried that if the September cover sold out, no one would buy the October cover, so she refused to open online sales channels.]
……

As Wei Ziang watched, he kept complaining, "It wasn't me, I didn't do it, it wasn't me!"

The September cover featuring the newly crowned Best Actress last year did sell out, but it wasn't that they didn't want to increase production capacity, nor were they worried that the October cover wouldn't sell; it was simply that the Best Actress wouldn't agree to add another issue!
The actress herself wants to make the magazine out of print, raise its price on the secondhand market, and increase her social standing. What can they do?
Moreover, even so, Jinse printed more copies than other months, but it still couldn't withstand the frenzy from fans and scalpers.

"Jingle Bell--"

The cell phone rang.

"Editor-in-chief, the printing plant asked if we should proactively open a few more production lines to print the August issue of the magazine?"

Wei Zi'ang paused for a moment, then asked, "Are they willing? Did they propose any other conditions?"

The assistant said, "No, the printing plant said that the traditional print media industry has been very sluggish this year. They haven't seen a surge in orders for a long time. This is the first time this year."

Many printing factories aren't operating at full capacity; they want to take on more orders, so they proactively called me to inquire. They said they wouldn't charge extra, and their workers would work in three shifts to help us!

While Wei Ziang was pondering, his assistant said again, "By the way, editor-in-chief, advertisers called me. Is it still possible to insert ads in the August issue of the magazine?"

He refused without hesitation: "The layout is all set, and the magazine has already been released. What are you dreaming of? No way!"

Assistant: "Our August electronic version of the magazine hasn't been uploaded yet, has it? Those advertisers are targeting the electronic journal."

Wei Zi'ang pondered for a moment and then said, "If the price is right, we can install it."

The assistant added, "They want the page about Gu Cheng and Jin Li."

Wei Ziang scoffed coldly: "No way, I've already gotten quotes from all the major well-known brands for the double-cover page, how could I possibly give it to them!"

After talking with his assistant, he held an emergency meeting to discuss opening up electronic sales channels, taking into account the information from the printing plant.

This is a topic that has been discussed many times before.

But this time the vote was taken very quickly.

"Go ahead and open it up. I contacted Chenxi Entertainment before, and the agent said that Jinli doesn't have any intention of restricting it. We can sell as many as we want."

"Go ahead and open it. The printing plant can produce at full capacity for us, so why not seize the opportunity?"

"But August sales cannot affect the August issue of the magazine; September and October are our key focus."

Upon hearing this, Wei Ziang shook his head and said solemnly, "For 'Jinse,' the battle for the peak sales season of September and October has already begun in August."

He thought for a moment and said, "Let's open an electronic sales channel, but all advertisements will be re-bid. Magazines sold through electronic channels will have different advertisements than those sold in physical bookstores."

This means that "Jinse" has opened an online store and is still publishing the same physical magazine, but the version sold through e-commerce channels is a different one, mainly because the advertisements are completely different.

They could even create a separate e-commerce layout specifically for this purpose.

When advertisers received the message from "Jinse," they gritted their teeth inwardly, thinking that "Jinse" was truly amazing, making two deals with one magazine!

The August issue of the magazine is selling so well now that physical stores are completely sold out. Once e-commerce channels are opened, you can imagine that sales will be even more staggering.

Advertisers can only grit their teeth and raise prices!
This news also reached Jinli and Gu Cheng's ears.

During their video call that evening, Jinli asked, "Did your agent tell you to have less contact with me?"

Gu Cheng looked over thoughtfully and asked, "Why would you say that? Did your agent tell you to keep your distance from me?"

Jinli nodded blankly, "Yes, Sister Fang told me that you have a great image, which perfectly matches the image of the campus heartthrob of Nanjing University. You have a cool and aloof personality, and you are also a top student. You have many halos, so you have a lot of solo fans. They don't want you to be paired with anyone or create a CP, and they don't want you to date."

Gu Cheng chuckled softly and coaxed in a low voice, "Baby, your manager is lying to you."

Jinli blinked.

Gu Cheng said, "Have you seen the magazine featuring us together? It's selling like hotcakes. Believe me, the whole world wants me to be with you."

He paused, then said with a laugh, "It's just that the managers' ideas are too old-fashioned. Compared to the old ways of creating a romantic pairing, they're still stuck in the past, believing that idols can only have a long-lasting relationship if they don't date."

"It's strange, these people are used to being single, and they can't stand that their own artists aren't single."

That was a bit malicious, and Jinli selectively forgot.

Jinse acted quickly. After the meeting that day, she communicated with the companies of the two artists and, after receiving a reply that there were no problems, announced the opening of online sales channels that same day.

For well-known companies like theirs, opening an online store is quite simple, and verification is quick.

In addition, the advertisers offered attractive bids, and the sales link was released the very next day.

However, because the advertisements needed to be re-typeset, the magazines sold online would not be delivered until seven days later, and the printing plant would have to print them separately.

But these are not the point.

The key point is that next month, on September 13th, the August issue of the magazine will be completely discontinued, and then it will truly become a collector's item.

It's unclear whether it was the shock of going out of print (but in fact, every month's issue goes out of print), or netizens really liked shipping this couple, or perhaps it was the boost from trending topics, but Jinse's August issue became famous overnight.

As a result, once the link was posted, a large number of netizens rushed to grab it.

In just one hour, 20,000 copies were sold!
In just one day, online sales reached a staggering 70,000 copies!

This only represents online sales, not including sales from physical stores.

Wei Zi'ang deliberately revealed a message through WeChat Moments, saying with no small amount of pride that the inventory of "Jinse" in physical stores is far higher than the current inventory sold online.

Therefore, the overall sales of the August issue of "Jinse" were an absolute smash!