I became famous in the entertainment industry by burning incense

Chapter 674 Jinbafu Jewelry's Ten-Year Sky-High Endorsement! (Seeking Monthly Tickets)
No one can keep moving forward forever.

Even the most surging river will eventually reach a point of stagnation.

Jinli was suggesting to Xi Mengze and Qi Guanmingzhu that if they really wanted to experience school life, they could try taking the postgraduate entrance exam.

But after she expressed this idea, she also began to consider whether she should take the postgraduate entrance exam.

She's only a freshman, her college life has just begun, and it seems a bit far off to decide what will happen four years from now.

But time flies, and perhaps setting a goal early on will give you more motivation to strive for it.

Jinli thought about it for several days but still couldn't decide whether or not to take the postgraduate entrance exam.

But she was certain of one thing.

That means we should not waste this beautiful spring weather, cherish every day, and study hard.

The road is right under your feet.

As you walk, the road ahead becomes clear.

For the first time, she abandoned vague terms like short-term goals, long-term goals, and future ideals, and focused solely on doing what she needed to do each day.

Soon, March arrived.

Jinli's schedule gradually stabilized, and she only took time out on weekends to attend brand events.

It's strange, but many brands that aren't endorsed by Jinli still like to invite her to participate in their brand events.

Generally speaking, a celebrity's commercial endorsements are linked to the celebrity's popularity.

If a celebrity happens to have a hit drama airing, then she will receive more commercial invitations.

If the show becomes a hit, there will be even more frequent and intense business announcements.

However, if a celebrity doesn't have any works, doesn't participate in variety shows much, and doesn't maintain their exposure, brands generally won't invite that celebrity to participate in events.

After all, brands hold events to attract traffic and netizens' attention, so that more people can pay attention to the brand.

Instead of promoting celebrities who have no popularity.

Celebrities and brands have a mutually beneficial relationship.

But Jinli broke this rule.

She did not participate in variety shows while studying at Tsinghua and Peking Universities.

Strictly speaking, aside from participating in some variety shows when she first started to regain popularity, she hasn't participated in any variety shows since she became a huge star.

She only has one show as a regular guest, "Leisurely Slow Life," but this variety show is different from other variety shows; it's very leisurely.

Many netizens don't even think this is a variety show; they think it's more like an interview program.

These good friends specifically set aside some time to play games together and then have heart-to-heart talks face-to-face.

This variety show isn't as competitive as other shows, and it doesn't deliberately ask provocative questions.

Jinli hasn't produced any dramas this year yet.

The premiere of "Dawn" was held in Hong Kong Island with great fanfare, but that was a film released during last year's summer season.

Therefore, Jinli's start to the year has been quite leisurely.

She originally thought she could take a long break and then wait for a brand new script or a drama that had already been filmed to be released.

But to her surprise, the number of times those brands invited her to participate in events actually increased.

That day, Sui Lingfang came to the capital on a business trip and took the opportunity to pick up Jinli from school to attend Fangfei's opening event in the capital.

Fangfei has secured a shop in a long-established large shopping mall in Beijing, planning to open a branch there selling mid-to-high-end custom-made cheongsams.

This is their most prestigious and core business.

However, Fangfei's plans are even more ambitious. It has also expanded into a ready-to-wear customization business in the capital, and is willing to let its experienced tailors provide customers with custom-made clothing.

This time, Jinli didn't wear Fangfei's cheongsam to the opening ceremony; instead, she wore a new Chinese-style dress custom-made for her by a master tailor.

It made her appear graceful and elegant, with a refined and ethereal beauty.

Jinli's main purpose in attending the ribbon-cutting ceremony was to promote high-end ready-to-wear customization.

Sui Lingfang specifically explained: "In the area of ​​New Chinese style, Fanghua, a subsidiary of Fangfei Group, does a good job, offering both affordable and high-end options."

If Fangfei were to expand into modern Chinese-style clothing in addition to its core cheongsam business, there would inevitably be some overlap, which would also have a significant impact on Fanghua.

Therefore, I suspect that Fangfei, rather than abandoning the well-developed Fanghua, would rather take a different path, establishing a separate high-end ready-to-wear customization route under the parent company's name, thus freeing up the productivity of those veteran craftsmen.

Jinli pondered for a moment and said, "Fangfei has a reputation to speak of. Once she enters the high-end private customization market, she will probably receive a lot of orders. Will those old craftsmen be able to handle it all?"

Sui Lingfang said, "We should be able to manage. Fangfei has trained many veteran craftsmen, which is an inevitable path for luxury brands."

They must use veteran craftsmen to ensure the continuity of their skills, while also solidifying their brand positioning and letting everyone know that every luxury item has stood the test of time.

She smiled. Having dealt with many luxury brands, she already understood their tactics very well.

"Everyone is telling stories, and orders are soaring, it's normal that the old craftsmen are too busy to keep up."

How can these luxury brands demonstrate their popularity and the high demand they attract if they don't make people wait?

Something that no one is competing for isn't a good thing; it's only when people are competing for it that it's considered to have collectible value.

Jinli raised an eyebrow; this truly captured the deep-seated flaws and stubbornness in people's nature.

What you don’t get is always the best.

What's in high demand is always the best.

However, besides picking her up to attend the ribbon-cutting ceremony for Fangfei's new store, Sui Lingfang also wanted to ask her something.

Do you know the person in charge of King Pak Fook Jewellery?

"King Pak Fook Jewellery?" Jin Li's eyes flashed with confusion, and she shook her head: "I don't know it."

She is one of the few celebrities in the industry who is relatively laid-back and a homebody, and is not interested in designer brands.

The clothes you wear should be comfortable, stylish, and simple.

As for shoes, comfort is the primary consideration.

For bags, the focus is on practicality; whichever is the most useful and of the best quality will be the one to use.

Because she is not sensitive to these things, Fang Jie always puts together her outfits in advance for her outings, including her everyday wear.

Jinli only needs to wear this outfit today, that outfit tomorrow, and another outfit the day after tomorrow.

Therefore, she doesn't know much about jewelry and accessories brands, after all, she can't even remember many famous ready-to-wear brands.

Sui Lingfang had guessed it, but she still wanted to ask.

“This brand originated in Hong Kong Island and has opened many branches in mainland China. Although it is a jewelry brand, it mainly sells gold jewelry, which is different from the Tiangong Jewelry brand you endorsed before.” She specifically asked, “Didn’t you go to Hong Kong Island to promote Shuguang after the New Year? Did you have any contact with the person in charge of Jinbafu at that time?”

Jinli thought about it carefully, her brows furrowed slightly, and she shook her head.

"No, I don't know who is in charge of this brand. Apart from participating in Dawn's promotional activities, all I did there was meet with the Chen family to resolve the copyright contract issue."

She countered, "Why are you suddenly bringing up King Pak Fook Jewellery? Is something wrong with that brand?"

Sui Lingfang shook her head: "No, on the contrary, this brand is a top-tier brand with a stable reputation. They are generous and lavish, and many top-tier celebrities have tried to sever their endorsement contracts but have failed."

Because of the special properties of gold, even if they don't hire spokespeople, they still have a steady stream of customers coming to buy it.

However, the head of the brand's Hong Kong headquarters recently contacted Sunrise Entertainment. They are very enthusiastic and eager to reach an endorsement agreement with you, and the contract is for 10 years.

Jinli was somewhat surprised, "A top-tier brand, a 10-year contract? Isn't that a bit too long?"

When she talks about "long-term," she's not considering it from the artist's perspective, but from the brand's.

From an artist's perspective, it would be ideal to establish long-term, stable partnerships with top-tier brands.

This helps to further solidify the star's status and expand their influence through the brand.

Therefore, celebrities are very keen to sign endorsement contracts with well-known, high-quality, and top-tier brands, the longer the better.

Because of its longevity, it represents stability.

But brands aren't going to be taken advantage of.

They have to see real value in the high endorsement fees they pay every year.

In addition, the novel traffic-driving strategies in the Chinese entertainment industry in recent years have made it difficult for many top brands to easily offer global or national endorsement positions.

Instead, they created many brand ambassadors, celebrity promoters, publicity officers, image ambassadors, etc., and only signed contracts with popular celebrities for one year.

Some contracts are short-term, even quarterly, demonstrating a clear understanding of how to leverage traffic.

But it is precisely these seemingly cautious and profit-driven brands that, if they do sign an endorsement deal with a celebrity for more than three years, are very optimistic about that celebrity's future.

It's already quite impressive for a well-known brand to sign a three-year contract with a celebrity.

As a leading gold jewelry brand, Jinbafu is actually willing to sign a 10-year contract with Jinli!
Sui Lingfang was stunned when she learned about the contract.

How optimistic must one be about Jinli's future to make such a long-term decision spanning 10 years?

Sui Lingfang said, "You also think it's too long, right? At first, I doubted whether I had misheard and confirmed with the person in charge many times. It turns out that they just wanted to sign a 10-year contract with you."

So I couldn't sit still any longer and specifically asked you if you had formed some good relationship with the president of King Fook Jewellery in Hong Kong, which made him highly regard you.

Having a good relationship with the brand's president and thus gaining many benefits is not uncommon.

For example, the brocade pear is to the fragrance of flowers.

Clearly, the resources Fangfei has invested in her far exceed what a global brand ambassador could receive.

She had never seen a brand's global ambassador who could freely take any piece of haute couture from that brand, let alone have the CEO give it to her directly.

And they gave away more than one item!
Dai Xueling is willing to give Jinli any item she likes, whether it's three or five pieces.

She didn't care whether Jinli wore it or not, and didn't make any demands on her.

God knows how surprised she was when she saw those three haute couture outfits in Jinli's room—outfits worthy of being exhibited in the Fangfei Museum.

Those three items are all limited editions; there are no more than three of each in the world. One of them is quietly kept in Jinli's wardrobe.

When she asked Jinli about it, Jinli casually replied:

"Oh, this was a gift from Ms. Dai when I attended Fashion Week last year. She said it suited me well and that I could take it because I thought it looked nice."

I thought it looked pretty good and that I could wear it on the red carpet, so I took it.

Sui Lingfang still remembers swallowing a few times at that moment, her heart pounding, and asking, "So these three haute couture pieces were all given to you by President Dai for free?"

Jinli recalled: "It wasn't just three items. During that show, she told me that I could take any item I liked."

She picked out more than a dozen pieces for me, but I felt embarrassed to take so many. Although they were her own designs, everyone knows that haute couture is very expensive, so I only took these three.

Sui Lingfang already knew about it back then.

Mr. Dai's love for Jinli is genuine.

There is a kind of appreciation that transcends gender; only genuine, heartfelt praise for someone can lead to such affection.

So when she learned that Jin Bafu was very sincere and really wanted to sign a 10-year endorsement contract with Jinli, she was overjoyed for a few minutes before returning to normal.

After all, she's seen this kind of experience of being chased and fed by brands more than once or twice.

Top-tier brands are actually quite reserved when it comes to Jinli (a type of pear).

Some second- and third-tier brands are so shameless that even Sui Lingfang exclaimed, "Wow!"
Second- and third-tier brands want to deepen their cooperation with Jinli, have her endorse their products, launch multiple co-branded products, or even transfer 10-20% of their company shares in order to become deeply associated with her.

At first, when she saw the pie the brand was throwing at her, she felt like she had been hit by a huge surprise.

However, after she reported it to President Xiao, Jinli's business cooperation was taken over by President Xiao's team, and the review of all brands became more stringent. Sui Lingfang also calmed down as a result.

Mr. Xiao's team did not accept the shares offered by these brands. They only allowed Jinli to have basic cooperation with them, and did not allow Jinli to have any equity ties with any brand.

Regarding Jinli's business, President Xiao personally oversaw the process, helping her eliminate all potential risks and troubles.

With that reminiscing over, let's return to the present topic.

Jinli remained calm and said with certainty and certainty, "I have never had any contact with the person in charge of Jinbafu. I only met with the Chen family once."

Considering the Chen family's status in Hong Kong, it's possible they control Jinbafu, and this endorsement might be a special compensation from the Chen family.

Sui Lingfang asked, puzzled, "If the Chen family really was behind this, why would they compensate you for the endorsement? Haven't you already resolved the copyright contract issue? Nobody owes anyone anything."

Jinli nodded, "Yes, the copyright issue has been completely resolved."

She suddenly thought of something and hesitated, "Perhaps it's because I insisted on paying them the copyright fees from the past few years?"
The Chen family originally didn't want to take this money, but I forced it on them because I felt it was better to follow the contract.

What we decide to change later is a matter for later, but we must fulfill the original contractual obligations.

Sui Lingfang frowned: "You paid at most a few million in copyright fees, but they just handed you tens of millions, no, hundreds of millions for a ten-year endorsement deal. That doesn't seem reasonable, does it?"

Jinli guessed again: "Because they are rich, giving away hundreds of millions is just a drop in the ocean?"

Sui Lingfang: ...

That's going too far, honey. Hundreds of millions is a unit of measurement, not a unit of ten or twenty dollars!

Jinli smiled, her eyes crinkling, as if she could read Fangjie's mind, and said cheerfully:
"Well, don't worry about it so much. As long as their endorsement contracts are legal and compliant, we can accept them."

What are your thoughts? Would I be willing to take on this endorsement?

(End of this chapter)