I became famous in the entertainment industry by burning incense

Chapter 684 Dawn Entertainment Takes Flight (Seeking Monthly Tickets)
Jinli was unaware that Tianding Entertainment had temporarily suspended their activities to avoid the limelight due to June Xia's scandal.

But she knew that with the explosive popularity of "Farming, Boys," those trainees whose futures were once uncertain also became famous through the variety show.

Recently, when Sister Fang was picking her up to attend an event, the phrase "farming boy band" frequently came up in her mouth.

Sui Lingfang: "The company originally came up with a team name for them, and the team name was also made public on the day the farming forum was launched."

She shrugged and said helplessly, "But I don't know why, netizens prefer to call them the 'farming boy band,' and this name spreads further and is easier for people to accept."

So, after only two days, not even three, the company quickly deleted the post that publicly revealed their team's name and reposted a new one.

Those trainees officially debuted as the Farming Boys Group.

Netizens discovered this move and even mocked us, saying we surrendered so quickly, and that the name "Farming Boy Band" was the inevitable trend, urging us not to defy fate.

Jinli chuckled and said happily, "Actually, this is a good sign. If netizens are willing to joke with you, it means that the company has a pretty good impression in their minds."

Sui Lingfang nodded in agreement. "That's true."

Many companies are now promoting idols, and although they make money, their reputation among netizens is not very good.

Especially among fans, its reputation is even worse.

In the eyes of fans, the increasingly worse or less good appearances of their idols, or the fact that they could have done better, are all due to the company's inaction.

In the minds of some fans, their idols are in a state of oppression within the company.

Even though the idol has denied the rumors multiple times, it's still to no avail.

Fan: I don't care what you think, I care what I think.

Fans only believe what they think, not the clarifications made by their idols or the company.

Once clarified, it means that idols are all forced into it!
There seems to be an inherent conflict between fans and companies; they rarely have a good relationship.

Of course, some companies can actually attract a lot of fans because of their strong performance.

Whenever they feel that their idol has been wronged by their original company, they will recommend their idol under the official Weibo accounts of those powerful entertainment companies.

Previously, such a spectacle was only seen at large, top-tier entertainment companies.

However, in recent years, many netizens have been posting messages on Chenxi Entertainment's official Weibo account asking their idols to find jobs.

Originally, the fans were just looking for jobs for celebrities like actors and singers, suggesting that if Chenxi Entertainment thought they were good enough, they could make contact.

Now that the "Farming Boy Band" is a hit, fans seem to have discovered a new continent, feeling that Chenxi Entertainment also has the ability to create idol groups.

So they all went to the official Weibo account to introduce the boy or girl groups they liked.

The most outrageous thing is that Tianding Entertainment used to be one of the companies recommended by fans on behalf of their idols, but because Tianding poured all its resources into June Xia, it caused dissatisfaction among many fans.

The fact that their own idol group has fewer appearances is the best evidence.

Fans of those idol boy groups actually went to Chenxi Entertainment, hoping they could poach idol groups from Tianding Entertainment!
With your management skills, the team I support will definitely make a comeback; they are very capable!

[Chenxi Entertainment, go! Cut off the roots of Tianding Entertainment!]

[The old emperor is dead, a new emperor should rise. It's time for Chenxi Entertainment to take over Tianding Entertainment's legacy. Hurry up and use business tactics to bring Tianding Entertainment down. I don't believe that such a big company as Tianding hasn't evaded taxes (doge)]

Because of the sudden popularity of the farming boy band, and the many netizens who came to leave messages hoping that Chenxi could take in the idol group they support.

Those few days made Chenxi Entertainment so arrogant that they started to think they were a top-tier entertainment agency.

But they're just a minor second-tier team!

Although the president of Chenxi Entertainment has indeed become arrogant.

After all, the idol groups recommended by netizens are either relatively mature or already have a fan base.

Furthermore, these boy band members were all trained by Tianding Entertainment, and their basic professional skills are fully up to standard.

If we can actually dig it up, that would be...

The president's dream had barely begun when it was immediately extinguished by other senior executives.

"President, the employees' salaries for this month have not yet been paid."

The CEO looked down and his eyes widened in surprise. Tens of millions in salaries alone?!
Does Chenxi Entertainment really have that many people?
The finance officer calmly replied, "Yes, you previously recruited many trainees and new actors, and they all need to undergo initial training."

Because hiring external teachers is too expensive, we recruit them and hire them for long-term positions.

The company's employee salaries have increased significantly this month, part of which is due to the salaries of these teachers, which were previously recorded in a separate category.

In addition, every trainee and new actor has signed a three- to five-year contract with us, so they are also considered company employees.

But they don't have a guaranteed base salary, yet their monthly clothing expenses are considerable, plus the media interviews we pay for, and other miscellaneous media exposure... all of these are included in my employee salary expenses.”

Upon hearing this, the president reluctantly accepted the expense.

If it weren't for the advertising revenue from "Let's Farm, Young Man" this month, he would have doubted whether he could afford it.

The president of Chenxi Entertainment was quite troubled by these large expenditures.

The company is doing well, but the faster it grows, the larger the investment becomes.

We're all in the cash-burning phase right now; it would be great if we could recover our losses instead of being crushed by debt.

Many promising companies are burdened with huge debts.

This is what people mean when they say: the more you earn, the more you borrow.

However, these companies are all high-quality assets. If the presidents of these companies go to the bank, the bank managers would be eager to lend to them and would be afraid that they would refuse.

The company is operating well and is growing rapidly every year; it is absolutely certain that it will not be unable to repay its debts.

It can attract a major client and meet the bank's annual lending targets, so why not?
Although the president of Morning Light Entertainment has never been to a bank, many bank managers have already asked him through various channels if he needs a loan.

If a company wants to expand its scale, financing is certainly an option.

However, the president didn't take any of this seriously.

Mr. Xiao owns 50% of the shares in Chenxi Entertainment; in fact, this company is solely invested in by Mr. Xiao.

As long as Mr. Xiao has no plans to go public, then Chenxi Entertainment has no plans to go public.

In addition, Chenxi Entertainment is well-managed and has three big stars in its lineup, so there is no need to worry about a lack of follow-up resources.

Despite not having received funding, they've managed to outperform other entertainment companies that have. The CEO can proudly say:
Who else would I be!

However, just as he had regained his composure and was preparing to regroup, the finance officer casually remarked something else.

"President, this month's salary expenditure is already relatively low. According to my calculations, next month's salary expenditure will be double this month's." The president almost thought he misheard. Double...double?
He exclaimed in shock, "How could there be so many? Haven't all the plans and arrangements already been developed and finalized?"

The finance officer said, "You mentioned before that you wanted to add a few more karaoke rooms, and the extra ten million in expenditure is for building top-notch karaoke rooms."

This karaoke room isn't exactly top-of-the-line. Many top singers have privately built karaoke rooms that cost tens of millions. I was thinking of asking if you wanted to upgrade.

Manager Liu, who oversees this area, believes that it would be a waste for Chenxi Entertainment, which boasts top singers like Xi Mengze, not to have built top-tier karaoke rooms.

The president frowned: "Sixth Brother said that? I remember he used to be very frugal."

This "before" refers to the period before Chenxi Entertainment experienced rapid growth.

As the person in charge of the company's procurement and site planning, Lao Liu displayed a stingier approach than even the financial accountant, precisely and strictly controlling the budget.

The finance department remained calm and rational.

"After winning the championship of 'I Am a Singer' last year, Xi Mengze became popular again and was even more popular than Jin Li for a period of time."

However, she didn't want to frequently run around doing promotional appearances and deplete her popularity, so team leader Sui Lingfang arranged for her to get many film and television drama OSTs.

You probably don't know how many film and television OSTs she sang in the last three months of last year—a total of 30, all of which were recorded in a top-notch practice room.

The rental fee alone cost three million.

The president of Chenxi Entertainment said without hesitation, "Build it! But it doesn't need to cost tens of millions, just ten million, as long as it's usable."

The popularity of the variety show "Let's Farm" has also propelled the development of Chenxi Entertainment, seemingly giving it a boost.

Things that were previously stalled have been expedited this month.

The projects that were just about to be completed were all finished this month, and the payments were recovered.

What were originally just rough drafts have all been developed into plans this month and then rapidly advanced.

The company has shown different performance at different times, and it is clear that Chenxi Entertainment has officially entered a period of rapid development.

We'll see how long it can keep going and how far it can go.

The increasingly successful development of Chenxi Entertainment will definitely benefit Jinli as well.

Her team is more complete, and they also know how to negotiate with her for their own interests.

Previously, Chenxi Entertainment's confidence stemmed entirely from Jinli's high status. They couldn't lower themselves to the level of a top-tier celebrity, so they had to set high standards.

Although Sui Lingfang had tried her best to negotiate with the brand, she still felt she didn't have enough confidence.

She later learned that her lack of confidence stemmed from the company's somewhat hollow nature.

Let alone those top-tier entertainment companies, take Guangyue Media, which was established not long ago, as an example. It has already firmly established itself as a top-tier company.

It's a new company, but it has the capabilities of a top-tier company.

That's why once established, it's tacitly recognized as a top-tier company within the industry.

Although Morning Light Entertainment is doing well, people still think of it as just a second-tier brand, and brands and sponsors inevitably have a slightly condescending attitude when negotiating with it.

The only good thing is that Jinli's reputation is so great that all the advertisers obediently follow the market price.

Now, thanks to the variety show "Let's Farm," Chenxi Entertainment has become popular, making the industry aware of their ability to grasp trends, and people in the industry are looking at them differently.

Sui Lingfang quickly sensed the confidence that came from the company.

She actually sensed it even faster than the president: Chenxi Entertainment had firmly established itself as the top second-tier company and was now making its way into the top tier!
This doesn't mean she had some kind of divine insight or foresaw it in advance.

Rather, it's the attitude of the companies that issued the announcements towards her that showed her the same level of respect one would show to a top-tier company.

Although Sui Lingfang knew that all of this was not entirely due to the farming forum, it was this variety show that brought about some changes.

Jinli noticed that Fangjie was always smiling when she saw her recently.

I asked casually and then discovered that the company was doing better and better.

Sui Lingfang said, "I think you have a unique vision. When you decided to invest in farming, no one was optimistic about its prospects, but you just felt that it could work."

"If the company hadn't also invested, there wouldn't be anything for the company to do now."

Jinli shook her head: "Everyone has opportunities, but not everyone can seize them."

My optimism is one thing, but without the company promoting it, the farming community might not have been so successful.

Personally, I only want to invest and don't want to get involved in anything else, but I know that a good project doesn't necessarily get better just because it raises money.

Even the best project will fail if the people running it aren't dedicated.

Jinli smiled slightly and said gently, "Sister Fang, this is what Chenxi Entertainment deserves."

Sui Lingfang said with a smile, "The crew of 'Counterattack' will be showing some behind-the-scenes footage tomorrow, and they specifically instructed me not to post any articles to promote it."

Jinli was stunned. "You don't need me to promote it? Then how are they going to promote it?"

She glanced at the time; it was already mid-June. If "Counterattack" was to be released in July, now would be the perfect time to start the promotion.

It won't be too early, nor too late.

A month-long promotional period is a reasonable amount of exposure for a film.

It's quite strange that she doesn't post anything on her blog.

Celebrities have a strong influence; nowadays, every film and television production team must have celebrities cooperate in promotion.

If a drama doesn't promote it, it will lack the support of its fans and could very well flop without anyone even knowing.

Sui Lingfang thought of the phone call she had with Director Xu yesterday, saying, "He thinks that you and Gu Cheng already have a lot of exposure, so there's no need to promote the movie in advance."

Otherwise, if you frequently appear in front of the public and overexpose yourself, it will only cause the audience to feel disgusted.

So he decided to secretly release some trailers and behind-the-scenes footage through a netizen's tip, hoping to pique the interest of some viewers and then generate spontaneous publicity like organic water.

He called this promotional method the "tap water Amway method".

Jinli: ...

This was the first time she had heard of this kind of advertising and marketing method, but after thinking about it for a moment, she felt that it might be feasible.

The audience didn't take the open and aboveboard publicity seriously.

By secretly leaking information and promoting it, netizens might become interested.