I became famous in the entertainment industry by burning incense

Chapter 744: Building Momentum and Official Announcement!

When Sui Lingfang came to the capital to visit her, she didn't forget to arrange a job for her.

Since these work-related messages will be shared on WeChat anyway, she might as well talk to her face-to-face beforehand.

"You have two important outings coming up; you'll be attending brand events this weekend and next weekend."

Jinli frowned. "Why is it another brand event? I didn't have this many brand events before I went to school."

Although I have some commercial endorsements, the number of endorsements is far less than that of other artists. Even now, I have fewer brand ambassadors than top-tier artists.

Why are there still so many brand events? Are they opening stores all over the world every day?

She couldn't help but ask a question from the depths of her soul.

Since she came to Tsinghua and Peking Universities, she has gone out to participate in brand events every weekend.

How many weekends have passed since then?

There are four weekends in a month, and she can attend two brand events each weekend, once a day. Over the course of 12 months a year, she estimates that she will attend 96 brand events a year.

This is the most conservative estimate.

Because once she's on winter or summer vacation, the number of brand events only increases.

If it weren't for her assertive attitude, which secured her weekends off from filming, she might have been used for brand events as well.

Even though she managed to keep her weekends while filming, Fang Jie would still fill her schedule to the brim when she wasn't filming.

Today it's one brand event, tomorrow it's another, and the day after tomorrow it's another overseas event.

Everyone says the economy is in a slump right now, so why are brands specifically targeting her and trying to take advantage of her, opening stores every day?

Sui Lingfang shrugged: "I also wanted to arrange other engagements for you, but apart from Monday to Friday, you only have Saturdays and Sundays, and at most Friday nights for filming."

At this time, I can only do some short-term announcements, and the only option that fits this is appearing as a guest on variety shows, but don't you dislike appearing on variety shows?

Jinli nodded: "I think actors should always maintain a sense of mystery, which will keep the audience interested. Excessive exposure is not conducive to the actor's development."

She thought for a moment and then said, "Besides, the variety shows on the market all have different themes, and there are actually very few that suit me."

I'm not good at making jokes or livening up the atmosphere; I'm better suited to be a quiet listener.

Aside from "Leisurely Slow Life," I probably won't be filming any other variety shows.

Sui Lingfang shrugged: "If I still want to get you a job, the only option is to have you participate in brand announcements."

To be honest, you do have a lot of brand announcements, not because those brands are opening stores somewhere, but because—"

She said helplessly, "The brand only recognizes you!"

Fangjie opened her work tablet and handed Jinli the records of the brand activities.

"The brand events you're participating in now are already ones I've picked out for you. Look, there are still a whole bunch that I haven't chosen yet."

Jinli took the tablet and scrolled down.

Her eyes were met with invitations from various brands to participate in their events.

Some of these brands I recognized, and some I didn't.

It includes well-known national brands, top luxury brands, and various niche brands.

Behind each of these brands comes a series of price quotes.

Upon seeing those numbers, Jinli fell silent for a moment.

She usually attends whatever appearances the company assigns her, without paying attention to the appearance fee.

This is because she is not very interested in money, and she also believes that the company will not give her jobs with particularly low fees.

Furthermore, unless she is the brand's spokesperson, the brand will not require her to give a speech.

After all, there's a different price to pay if you want her to speak.

However, given Jinli's principles, she wouldn't give a speech even if offered money.

She would participate in public interviews, as it would allow the public to understand her better.

So she never imagined that the price she charged for participating in brand events was actually quite expensive.

Just by attending once, you can earn hundreds of thousands in attendance fees...

Is it really that easy to make money just by going for a visit?

Some niche brands have even more outrageous pricing, offering appearance fees of up to a million dollars.

Jinli did a quick calculation and discovered that just by attending brand events on weekends, she could earn more than two million yuan a month in appearance fees.

That's really outrageous.

That's equivalent to the fee for a small endorsement.

There's no need to endorse the brand or use your own fame to promote it; it's just about attending an event.

She's not usually very money-conscious, but even she had to admit this time: the world of celebrities is just too inflated! Hmm.

Fangjie's words came from beside my ear: "I wasn't lying to you, was I? At the current intensity of the invitations, let alone having you participate for a semester, you probably won't be able to participate even after you graduate from university."

The events I've chosen for you are all carefully selected, taking into account your image and market pricing. Even so, the market demand for you still exceeds supply.

Jinli said sincerely, "Sister Fang, you've worked hard."

Sui Lingfang sat down next to her and pulled up the two most important schedules related to her recently.

"You have two very important announcements recently, or to put it simply, three."

One is that the advertising posters you shot for Yajun before the new year are going to be launched on their official website, so this weekend you need to attend Yajun's new quarterly brand event at their headquarters.

Ya Jun attaches great importance to this event, and has invited many VIP customers to attend. You will be officially announced as the global spokesperson for Ya Jun women's watches on the spot, and the announcement will also be made online at the same time.

After that, your image will be displayed in Yajun stores worldwide, replacing the previous global brand ambassador's exposure and receiving a massive boost in exposure.

At this point, Sui Lingfang's expression became somewhat solemn.

She was also stunned by Ya Jun's extravagant gesture.

I know how much brands love pears, but to go to the level that Ya Jun has done is truly unprecedented.

Even Fangfei, who works most closely with Jinli, couldn't do this.

Sui Lingfang said, "As you know, Ya Jun's men's watch 'Li' series is the most famous and sells well all over the world."

But this time your poster was placed in the same spot as the global spokesperson for the "Gift" series, which shows how much Ya Jun values ​​you.

Don't think that store advertising is useless, because most of Yajun's stores are located in well-known local shopping malls and supermarkets, and there are huge screens outside, with many Yajun stores simultaneously displaying advertisements.

Once your posters are replaced, Ya Jun stores will also uniformly display the advertisements you filmed, resulting in a very high level of exposure.

Many high-value user groups don't like using mobile phones; they can see you on a large screen, further enhancing your brand awareness and influence overseas.

At this point, Sister Fang paused, took a deep breath, and said solemnly:
"I think Ya-jun has shown great courage this time; she's really going all out to help women's watches gain popularity!"

A thoughtful look flashed across Jinli's eyes as she spoke:
"Yajun has mature sales channels, stores in many high-end areas, and a team of the world's most outstanding and experienced artisans."

Since she has managed to make the "Six Arts of the Gentleman" series so outstanding, if she were to decide to make women's watches, the results should be quite good.

Upon hearing this, Sui Lingfang tentatively asked, "Do you feel a little regretful that you didn't agree to Ya Jun's revenue-sharing endorsement contract back then?" "Regretful?" Jin Li raised an eyebrow and shook her head: "No, I don't feel regretful."

She said, "Doing it well and doing it spectacularly are two different things."

"We have to achieve either a good reputation or best-selling products; otherwise, all that investment in promotion would be a waste."

Jinli had already made her decision regarding Yajun's matter and would not regret it.

But she can only restrain herself, not others.

She knew that the company and Sister Fang were very disappointed about her giving up her share of the endorsement contract.

After all, that "Tiger Series" watch alone brought her 55 billion yuan in revenue.

This is just a single watch in a series. If the contract were expanded to include all the products she endorses in the future, how huge would the profits be?
Even if the share of profits isn't that high, the base number is large.

Miracles happen with great effort!
But only Jinli knew that some benefits were off-limits.

Regardless of Ya Jun's fortunes in the next few years, she only knows that once she gets involved in this benefit, she will get into a lot of trouble.

She doesn't mind the trouble, but she doesn't want to see someone with intellectual disabilities.

She'll get tired of always playing the "face-slapping and showing off" trope.

She proactively asked, "What's the second important announcement you mentioned? Do I also need to complete it this weekend?"

Sui Lingfang came to her senses and felt that Jinli's words were quite profound, but she couldn't quite grasp them yet.

"No, you will be working with Ya Jun Watches for both days this weekend."

Saturday is the day the brand officially announces you as their spokesperson, and Sunday is the day you, as the spokesperson, will participate in a sales event at the Yajun flagship store.

Sui Lingfang suddenly remembered something and reminded her, "By the way, Ya Jun will be live-streaming the entire event these two days."

Jinli nodded: "Okay."

Sui Lingfang: "The second important announcement I mentioned is for you to attend next weekend. It's a photoshoot for Tiangong Jewelry."

Jinli asked with interest, "The Heavenly Palace?"

Sui Lingfang's smile deepened: "Yes, Heavenly Palace."

"After these years of cooperation with Tiangong, the brand is very satisfied with you. Even before your endorsement contract with Tiangong expired, they sent a specialist to contact the company and are eager to renew your contract ahead of schedule."

I made a preliminary inquiry, and the price they offered on the first try was fantastic. It's clear that people in the jewelry business are never short of money.

The endorsement fee for renewal is still negotiable; the company will help you negotiate. Recently, Tiangong has shown a tendency to shift from a first-tier brand to a luxury brand.

Ya Jun offered you a five-year endorsement contract worth over one billion yuan, which can serve as a reference for Tiangong.

Jinli clicked her tongue in amazement.

To be honest, the 5-year endorsement contract worth over 10 billion yuan is the most significant of all her endorsements.

Even signing a global endorsement deal with Fangfei and establishing a deep partnership wouldn't reach this price.

Let Tiangong compare its price to Yajun's offer, instead of comparing it to Fangfei's...

Jinli thought to herself that the company seemed to be treating Tiangong like a sucker.

However, she's not good at negotiating prices, so let the company figure it out themselves.

Sui Lingfang opened the memo and said, "The contract renewal hasn't been agreed upon yet. You're still within your endorsement period. Tiangong wants to invite you to shoot three sets of jewelry. Those two days are the shooting period."

After filming wraps up and the jewelry goes live, you'll be wearing their jewelry to various banquets and ceremonies, as well as Tiangong's brand promotional events and exclusive jewelry exhibitions. This is considered the third announcement.

Jinli understood; although they were both brand event announcements, their meanings were different.

Whether it's Ya Jun's activities or the activities of the Heavenly Palace, they all require her attention.

Seeing that it was getting late, Sui Lingfang urged her to get some rest.

"I looked at your schedule. You have an early shift tomorrow, but you don't have classes in the afternoon, so you can rest well."

Tomorrow is Saturday, and makeup and styling will begin at 5 a.m. on Saturday. The Yajun headquarters will start the event at 9:30 a.m., and at 12 p.m., they will officially announce you as the new spokesperson for women's watches.

"After all, Ya-jun paid over 10 billion yuan for a 5-year endorsement deal, so the company values ​​it highly. I need to see you after you've completed the two-day event before you fly back on Monday."

Jinli smiled gently. "It's been a long time since I've had you participate in my activities. This time, we can chat more."

Sui Lingfang smiled too, "Yes, those leisurely days seem like they were just yesterday, I really miss them."
-
That evening, some well-informed people had already gotten wind of the situation.

It's still a secret in the industry that Ya-Jun invited Jin-Li to be the spokesperson for her women's watches; very few people know about it.

Otherwise, many media outlets would have already been discussing how much Ya-Jun paid Jin-Li for her endorsement.

After all, the performance-based agreement that Jinli signed was publicized by Yajun and became known throughout the industry.

Everyone knows that Jinli won the bet, but no one knows how much Jinli will win from this bet.

The performance-based agreement involves many details that are difficult to uncover.

However, endorsement contracts are different.

The endorsement fees of top-tier celebrities are regulated and difficult to conceal.

Before the media even reported it, many gossip forums had already started a new round of discussions.

[Li Tao, is Fish God about to ascend to immortality? He's already snatched up Ya Jun's prize!]

1L: [Wasn't it taken down a long time ago? The village's internet access is already outdated.]

2L: [The original poster is talking about Yu Shen signing Ya Jun as a global spokesperson, right?]

3L: [Holy crap, global brand ambassador?! Don't scare me, is Ya Jun's "Six Arts of the Gentleman" series canceled? Isn't this a men's series? Why can a lucky koi become a global brand ambassador?]

4L: [Carp is the global distributor for Ya Jun women's watches...]

5L: [Is the information accurate?]

6L: [This information was leaked by an insider at Yajun; the official announcement will be made the day after tomorrow. Just wait and see!]

7L: [At first, I just thought that Fish Goddess truly deserved the title of "Lucky Koi," as she seemed to encounter all sorts of good things. But now I don't think so anymore. Extreme good luck is also a kind of strength! She's very capable!]

8L: [(Knocking on a wooden fish) I'm already waiting for the Fish Goddess to ascend to heaven. I'm rooting for her to become an international superstar!]

9L: [With this kind of good luck, you'll succeed at anything (bursts into tears)]

10L: [Fish God is also very talented, okay? Although his acting skills aren't the absolute best, they're not bad either.]

11L: [Stop talking, let's see when we can gather all the dragons and summon the whole raid!]

Because the largest gossip forum had revealed so much information, many media outlets followed up, and some people also received related news.

So even before Ya Jun's official announcement day arrived, the media spontaneously created hype for Jin Li to become Ya Jun's global brand ambassador for women's watches.

Breaking News! Who will be Yajun's first global female brand ambassador?

[Jinli's career has reached new heights, securing another global top luxury brand ambassadorship after Fangfei!]

[Thirty years east of the river, thirty years west of the river, never underestimate a young man's potential! The story of Jinli's rise to success begins with that morning's incense burning...] (End of Chapter)

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