Rebirth 07: Start adding points from elementary school students

Chapter 522 Promotional Video

February 2th, Valentine's Day.

But Wei Yunzhi is not prepared to celebrate every festival. On the one hand, from her birthday in mid-December last year to New Year's Eve and New Year, she has already received enough emotional attacks from Li Yan. If she continues to eat and give gifts on Lantern Festival and Valentine's Day, she will inevitably be caught up in the thought of "how should I respond".

That brings us back to the problem of "giving gifts to people who don't need them."

On the other hand, she knew that Li Yan's time was very precious, and a large part of the joy of celebrating the festival with Wei Yunzhi came from Li Yan's willingness to spend time. She didn't want this uniqueness and rarity to diminish, nor did she want Li Yan's study rhythm to be affected by such a trivial matter as celebrating the festival.

When the time comes, I will have nothing to repay you with and can only offer... maybe it's a little too early.

The look in Li Yan's eyes when he looked at her did not contain any extremely burning emotions, nor did it contain any uncontrollable impulse.

That means he has some considerations of his own.

While couples on the street were trying their best to go out for dinner, buy flowers and have activities, these two were still reading in their private little library.

"Will you feel bored?" Li Yan asked.

"Maybe if I read by myself, but definitely not with you."

Li Yan thought the focus was on "accompany", but she didn't expect the little beauty to continue:

"I have no one to ask when I read books by myself. The opinions you expressed have greatly improved my reading efficiency. It feels great to have this knowledge rushing into my mind."

I almost forgot that he is actually a top student.

Li Yan said that it is indeed becoming increasingly difficult for her to put herself in the perspective of a normal person.

"Actually," the girl didn't take her eyes off the book - the scary thing was that she was holding the textbook, "when we were studying together in YY Bookstore, I was fascinated by this feeling."

"Here." Li Yan suddenly took out a snow-white card with some silver lines on it.

"what?"

"Future Technology is building a life science research center, one in Rongxi, one in Dongshi, and one in Shangjinghua University. There are many different levels of access control, as well as encrypted small rooms such as archives, laboratories, and equipment rooms. This card has all encryption permissions, and you can enter anywhere at will - remember to sterilize the sterile room."

"then you……"

Li Yan took out another one, "Only two."

Love it so much.

"You still gave me a gift on Valentine's Day, a big gift." Wei Yunzhi stroked the pass card and put it carefully into her bag.

"It's not really a gift, but I've wanted to give it to you for a long time. Unfortunately, the research center still needs to be built, so it's taking too long."

"Wasn't it December 12th that the plan was finalized and construction started? It's only been two months now..."

"Actually it's a little earlier than that, but a few days earlier won't affect the progress."

"Then you..." Li Yan went to the meeting at the research center as she said she would, so she didn't even have time for dinner - although Wei Yunzhi didn't plan to have another big meal on her birthday night, Li Yan had so many meals in a row on her birthday that she just wanted to drink porridge.

"I went to make fireworks."

Yunzhi, ah Yunzhi, you are really completely controlled.

She originally wanted to do something intimate to express her love, but seeing that Li Yan seemed a little worried because the research center could not be built within two months, she asked instead:
"Are you a little troubled now?"

"I found myself stuck in 'waiting'," Li Yan said. "Whether it's the Future Building or the Research Center, no matter how much I invest in capital and manpower, there is still time to wait."

Wei Yunzhi closed the book and gently grabbed Li Yan's hand, "Are you still anxious about time?"

"That's not the case." Li Yan shook her head. "My anxiety about time has improved a lot now. I didn't know where the road ahead would lead me before, but now at least I can see it clearly. No matter from which aspect, I have come far enough. If I want to go further, I can't be impatient, otherwise I won't see the opportunity."

Wei Yunzhi seemed to understand what he said, but not quite.

"It's a feeling of powerlessness. Although I am already very strong personally," Li Yan said, "but if I really want to do something, I still need to mobilize the power of more people, and these things are difficult for me to intervene at the qualitative level no matter how strong my ability is."

"Have you realized the limits of your personal power?"

"Is that so?" Li Yan smiled. "When I shifted my focus from pure self-improvement to a larger subject, I truly realized the power of time."

"It's an emotion that I find hard to understand." Wei Yunzhi just held his hand tighter.

"In fact, it's the same with research. I have many topics and directions, but I can't deduce an experimental result out of thin air. If I want to understand the laws of operation of this world, I still need time to wait. I can't wait alone, so I can only rely on other research teams. But no matter what... it takes a lot of time, so I can only calm down."

"Is this why you set up the research center?"

"Yes, there is also the Future City, which will gather the most advanced and sophisticated industries. I will guide everything."

"Yan, relax." Wei Yunzhi moved the chair over and gently hugged Li Yan. "You still have a long way to go in life. You still have plenty of time to create miracles."

Li Yan smiled and patted Wei Yunzhi on the back. He didn't really mean that, but some secrets couldn't be told, so he just let it go.

"Moreover," Wei Yunzhi continued, "as a person, you have actually formed a very powerful influence. These things may not be visible now, but they are also nutrients that promote the progress of human society. The simplest thing is, how many classmates have fallen in love with learning because of your existence, and how many people have been inspired to devote themselves to research?"

"This is also one of the reasons why I built the Future City, to serve as a benchmark for demonstration."

Wei Yunzhi smiled and hugged him tighter, "If you can't get what you want from the place you've been looking at, then look at the things you usually ignore."

"That's exactly what I thought."

The girl still held it.

"Yunzhi?"

"what?"

"fine."

It doesn’t matter if you haven’t finished reading the book, you can read it later.

Compared with other projects that require construction and research, the progress of the promotional video seems incredibly fast.

Li Yan felt overwhelmed by the scripts and plans that came to him like snowflakes. He regretted not treating the cultural business as an important sector when expanding Future Technology.

Now I am not in a good position to criticize Jiang Hongying who is already busy as hell.

So Li Yan put the pressure on Sun Miao: "Promotional videos are not a one-time task, they should be treated as long-term work. Future technology needs to have a clear and specific image."

"Understood, Mr. Li."

"The Propaganda Department is understaffed and lacks professional coverage, so we will recruit people and establish Future Culture Media Co., Ltd."

"Can I combine with Youkan over there?"

"We can cooperate as we are responsible for different businesses, but we should separate them when necessary."

"Okay, I'll get started right away. Mr. Li, should you let Mr. Wen know, or should I go and notify him first?"

Sun Miao was good in this respect. He obeyed Li Yan's orders almost unconditionally. He firmly sat in the position of project director, the second most powerful person in Future Technology.

"Sun Miao, some work requires the mobilization of resources. You should use them when necessary. After reporting the plan to me, just implement it according to the specific requirements."

"Okay. Do we need to let Hongying in?"

"No need, she's under too much pressure." Li Yan said, shaking the thick stack of plans in her hand, "Let's discuss it first, and when there is a result, you can convey it to her. Cultural propaganda work cannot be done simply according to requirements, but also requires some ideas of your own. I'm afraid she will become rigid if I tell her."

"Okay!" Sun Miao sat down on the sofa decisively.

"Have you seen these plans?"

"I saw a little bit, but then there were too many..."

Li Yan sneered, "You know too much?"

"I'm sorry, Mr. Li, I thought you had finished reading..."

Li Yan almost wanted to stack up the plans and hit Sun Miao on the head with them. "I did read them all. What? Do you have to cram so much in just for me to finish reading them? Then I won't be able to do anything else?"

Sun Miao stood up again and said, "I was wrong!"

"Don't be so surprised. Tell me what you think after reading this."

"Mr. Li, I'm not a publicity professional, so my opinions may be a bit naive..."

"If you keep procrastinating like this, I will close the door and refuse to see you."

“It feels a bit scattered. Everyone has a lot of ideas, but there is no system. In other words, each team has its own focus and no core theme has been found.”

“Because we didn’t mention it.”

"..."Sun Miao didn't know what to say.

"So you don't need to judge from this perspective. My original intention was not to let everyone write essays on a given topic. I wanted to give the professional team room to perform."

"Well, that's quite a flourish."

Li Yan took a sip of water and sighed, "They are all too shallow. They are all shot in the traditional advertising style. The characteristics of each team are very prominent. Some spokesperson plans even go so far as to mention that the most outstanding feature of their stars is their eyelashes. But no one cares about our characteristics."

"Without your guidance, we lack direction."

"Don't be so greasy, I'm warning you."

"Wrong." Sun Miao stood up again.

It might be hard for other colleagues to imagine that the first minister, who was so majestic in their eyes, turned out to be a comedian when facing Li Yan.

"Anyway, if there is no topic, I can't write this essay well. I'll just set a topic."

Sun Miao didn't dare to speak, but just raised his hand to indicate that he was ready to take notes.

"My philosophy is actually very simple, 'nothing is impossible in the future'."

Sun Miao raised his thumb.

"All publicity should be based on this concept. I have seen many teams' planning proposals focus on the product itself, or even just the Jiaolong II. This publicity method is backward, limited and superficial."

Li Yan glanced at Sun Miao and saw him solemnly recording these three adjectives, and was a little speechless.

Am I too awesome to think Sun Miao is funny, or is this guy just a comedian?
"Whether it's the spokesperson or the phone itself, they are just symbols. What I want is to connect them with the 'future', so that this person, this phone, and this company can naturally merge with the concept of 'future' that people know. If we want to promote it, we should do it to the point."

Sun Miao nodded.

"Then do you know what I mean?"

"The purpose of the publicity is to make people naturally form an impression when they hear 'future technology' or related products, and this impression can be summed up as 'nothing is impossible in the future'."

"Not bad." Li Yan nodded. "I want to spread this impression to the whole world. Just like pineapples once represented sophistication, technology, and simplicity, I represent leadership, advancement, breakthrough, and creation."

"Corporate culture!" Sun Miao spoke passionately.

"wrong."

"..."Sun Miao quickly crossed out the four words that he had not finished writing.

"We need to expand the scope a little bit. We represent a concept. The promotional video should aim to make everyone truly accept the concept of 'nothing is impossible in the future', so as to at least achieve the effect I want. If you only shoot for the company's corporate culture, the end result will definitely be a bunch of product promotional materials."

“The goal should be set further.”

Li Yan did not comment. In addition to his utilitarian goals, he also had the ideal purpose of conveying a kind of power, but saying it now would only increase Sun Miao's burden of understanding.

"Back to the beginning, I said this is not a one-time job because I need to continuously produce output. At the beginning, I have to find celebrities to get some traffic. Later, anyone can be a spokesperson. I record everything you think is impossible, and then connect it with our corporate brand and products."

Sun Miao nodded slowly, "Promote first, then leverage the power to advertise?"

"That's a point. I think those plans are essentially advertisements. That's not what I want."

"There are actually a lot of things that need to be done, and the methods are also varied." Sun Miao got into the state.

"Yes, but first we need to have promotional materials of sufficient weight, which is the task I assigned at the beginning, a long promotional video." Li Yan said, "Shoot it like a movie, with texture and no depth. I want a sense of conviction, enough to make this film not stage-frightened when it is displayed on the world-famous exhibition board. With a benchmark, other promotions will have a reference, which can greatly reduce our workload."

"No wonder you're looking for a big director in the entertainment industry."

"...?"

"Wrong, I woke up too slowly and my awareness is too low."

"Hurry up and set up a cultural media subsidiary, even if it's just a small team. Don't dismantle the publicity department, which will be the direct management superior of Future Culture." Li Yan continued to assign tasks and handed a stack of information to Sun Miao. "Go find Hongying later to invite these teams and choose a place for the meeting. I'll select the team for the promotional video."

I've heard of selecting actors on the spot, but it's rare to directly select an entire team.

"You mean, we should first decide on the director and screenwriter, and then select the actors and other teams on the spot?"

"Assistant director, assistant screenwriter, actors, on-set, post-production..." Li Yan suddenly paused, "Oh, I know what you're worried about. You don't need to look for the director and screenwriter. I'll do it."

It's going well. Everything is going well.

A relieved smile of "So that's it" appeared on Sun Miao's face.

"Eh?" Sun Miao smiled as he flipped through the invitation list and saw an extraordinary name - Bi Tianming. "Mr. Li, I don't know if you know this Director Bi... I heard that he is very strange. He won a big award at a young age and then lay dormant. He doesn't care about anyone's face. If we invite him, we might get a rejection..."

"No." Li Yan just said lightly.

Sun Miao was sensible and didn't ask.

(End of this chapter)