Huayu: The director just wants to save money

Chapter 835 Nothing is impossible, I just don't want to do it (4k)
The first week of the Spring Festival has officially ended, and people are ending the holiday excitement and gradually returning to their daily lives.

As usual, in the next few weeks, the single-day box office of all Spring Festival movies will gradually decrease as the number of theater visitors decreases.

The only exception is February 14th.

February 14th, Valentine's Day.

Couples usually go to the cinema hand in hand to watch movies on this day, contributing to the last wave of reversal in the movie box office trend.

For this reason, all major film crews will keep a close eye on the box office of their own films today, looking forward to the last hurdle within expectations.

At Shanhe Company, Da Tiantian happily found Zhou Mo early in the morning and showed him a small object in her hand.

It was a small sign, half the size of a palm and about two centimeters thick. It contained a picture of "Zhao Shan summoning meteorites" and used Q-version anime characters. It was finely crafted and looked quite delicate.

"Zhou Mo, is this the movie gift you mentioned?"

Zhou Mo glanced at the sign and nodded in acknowledgement.

Previously, in order to promote sales on Valentine's Day, he asked the factory to produce a batch of peripheral products to be given as gifts with the purchase of movie tickets in order to attract audiences.

The "Zhao Shan Summoning Meteorite" that Da Tiantian is holding in her hand at the moment is one of them.

In addition, there are two types: "Liu Xiu ascends the throne and becomes emperor" and "Yin Lihua becomes queen", which can be paired together and are couple's models.

Da Tiantian can't let go of the brand in her hand. She thinks this Q version of herself looks very good. Although it is a big-headed doll style, it reveals the demeanor of a queen inside and out.

"Is this painter from our company?"

"Ah."

"I'm going to give this painter a bonus."

"it is good."

Zhou Mo smiled and nodded. He was very satisfied with the three portraits that came as gifts with the movie tickets. Moreover, the three portraits were drawn by the same person, which showed his outstanding ability.

After thinking about it, he gave another reminder.

"Let me remind you, if you're giving a bonus to that artist, give it in the six figures. Their monthly salary is several thousand yuan, so don't give them too little."

"Don't worry, when have I ever been stingy?"

Da Tiantian nodded first, then asked in surprise: "Several W salary a month, is it the price offered by our company or the general price in the industry?"

"The level of first-tier companies and above is basically the same. Our company is relatively higher, but it is not outstanding."

"My goodness, is the income of a painter so high?"

"Of course it's high. The profession of painter can even play a role in resurrection to a certain extent. The income of first-line painters has actually always been not low. Moreover, the gaming industry has developed rapidly in recent years, and the salary of painters has become even higher." Zhou Mo introduced the industry situation.

“Take the gaming industry for example. There are many games whose operation level can be described as relying on defense, relying solely on art design to turn the tide and retain players.

Without those highly skilled painters and artists, players would probably run away and look for new games.”

"Is that so?" Da Tiantian seemed to have thought of something. "I thought painters, or this industry, were declining."

"why do you say so?"

Da Tiantian explained: "I saw an article about AI before, which said that AI painting is very popular now, and the technology is advancing very fast, which will greatly reduce the living space of painters.

I thought that since the living space has been reduced, the industry will definitely have a harder time than before, and the industry will decline.”

Zhou Mo was stunned when he heard the two syllables "AI".

I haven't heard this word for a long time. When I heard it again, I felt like a lot has changed.

He thought for a few seconds and responded, "What you said actually makes sense. AI will indeed have a significant impact on the industry. In the short term, the main impact of AI painting is still only on painters below the front line. High-capacity painters can use AI to improve their efficiency.

But in the long run, the income of low-level painters will decrease, and the whole industry will inevitably shrink. It is not wrong to say that the industry is declining. "

"Is that so..." Da Tiantian murmured, and from her eyes it seemed that she was thinking about something.

"What are you thinking about now?" Zhou Mo asked her.

“That article also said that AI will not only affect the painting industry, but all walks of life will be affected by it, and even subverted by it.

I wonder if the film and television industry will be affected by the AI ​​industry, and how it will affect the film and television industry."

Zhou Mo instantly thought of some news he had seen in his previous life. When AI develops to a certain level, it is natural to have AI dubbing, AI text, AI facial simulation...

There is no doubt that after AI develops to a certain extent, it has indeed had an impact on the film and television industry, and it is a significant impact.

However, if we talk about subversion, from what Zhou Mo remembers, it is far from that level.

"Don't worry. Even if AI really has a big impact on the film and television industry, it will take many years to happen. We don't need to think about these things at the moment... By the way, do you want to put this little sign on your keys?"

Zhou Mo casually changed the subject, then took out a small accessory from the table that was specifically used for hanging things.

Da Tiantian quickly shifted her attention and handed the key to Zhou Mo, asking him to string the brand together. She casually asked, "By the way, how much is your brand?"

"fifteen."

"So expensive? It's not necessary."

The first thing Da Tiantian considers is her fans. Since this thing has been made, there will definitely be fans who will buy it, but she doesn’t want her fans to spend too much money on it.

Fifteen yuan for a small sign is already very high.

Zhou Mo gave Da Tiantian a reassuring look and replied, "We're not selling it, we're just giving it away. The price is fifteen dollars so that the fans who get the prizes will feel that it's worth it. When we go back and sell it, the price will be much cheaper."

"That's fine." Da Tiantian nodded and asked, "What's the cost of this brand? If it's cheap, get me some more and I'll give them to my fans on my account later."

Given the sophistication of this little brand, she felt that there would definitely be many other people who would like it besides her.

"The production cost is not expensive, less than one dollar, and this is the result of controlling the production. If you want it, I will ask Xiao Liu to send you 500 pieces. Is that enough?"

"That's enough, five hundred is definitely enough." Da Tiantian was satisfied.

She still understands that scarcity makes things valuable.

Although I want to give some gifts to fans and provide some benefits, too many things will only make fans feel that these things are worthless.

At this time, Zhou Mo had already put the keys together and handed the item back. Da Tiantian took a look and found that it was neither too big nor too small, and the shape was moderate. "It cost less than one dollar to make, and the selling price was fifteen dollars. No wonder you said that the peripheral products were profitable. It is indeed a very profitable investment."

Zhou Mo smiled slightly: "Do you think the huge profit I mentioned is the difference between the production cost and the marked price?"

Da Tiantian was puzzled: "Isn't it?"

Zhou Mo shook his head and said, "Of course not. These small peripherals, including brands, pictures, stickers, figurines, etc., are really profitable because of the hype of the products, including the merchants, salesmen, and scalpers.

Deliberately increase the rarity of a certain commodity among many commodities, thereby greatly improving their commodity and selling it at a very high premium. "

Da Tiantian frowned slightly: "Isn't this the set of tickets, sneakers, decorations, and cosmetics?"

"Yes, it is indeed that kind of thing. The risk is big because you might end up losing money, but the profit is even greater. A small item worth a dozen dollars can be resold for three or even four figures."

Da Tiantian was quite displeased with this kind of operation. At this time, she was thinking from the perspective of the company owner. She was not interested in making this kind of premium money, and the money earned by scalpers would eventually become consumers' dissatisfaction and negative comments about their company.

“There is no such situation in our company.”

"Yes, but they were basically all resolved quickly." Zhou Mo smiled, looking relaxed.

There is a saying often heard in the industry that it is impossible to eliminate scalpers. Even the celebrities themselves, their companies, and the organizers cannot solve this problem.

Is this true?
The first half of the sentence is true, the second half is bullshit.

What time is it now? It’s 2019. Technological technology has developed to such a high level. How is it possible that we can’t even solve the problem of buying tickets?

Besides, it's just a concert, not the Spring Festival travel rush, so there is no technical difficulty in dealing with scalpers.

There is no technical difficulty, the only difficulty is the idea.

The truth is, everyone on this line is making money, except the fans who buy tickets at high prices.

As for things like “xx really cares about fans, but he/she can’t solve this kind of problem…”, that’s enough for just listening.

After lunch, Da Tiantian went to draw lots for fans.

Zhou Mo was thinking about the next arrangements in the office.

Han Sanping just called me yesterday afternoon and said that the dinner will be arranged for next week, expected to be before the 20th, and Zhou Mo and Da Tiantian will go together at that time.

Comrade Lao Han specifically reminded Zhou Mo before ending the call, asking him to think about his needs in advance and to state them all at once to avoid problems later.

So Zhou Mo has been thinking about this problem these days.

In addition, before having that meal, he also needed to visit the crew of "The Bugle".

Since Zhou Mo has the intention to take over "The Decisive Battle", he will naturally take responsibility for the "Military Bugle" crew.

No matter what the final result is, he must at least not let the box office performance of "Military Bugle" be only 50 million like in his previous life.

Although main theme movies like "The Bugle" cannot be said to be made for the box office, that would be too utilitarian.

But allowing more people to see this movie, understand that period of history, and increase their own understanding of the country is indeed one of the purposes of making the film.

After a long time, when Zhou Mo closed the document, it was already midnight.

In February, at nine o'clock in the evening, it was already dark outside.

The assistant came in at this time, carrying a few boxes in his hands.

"Director Zhou, Sister Tiantian guessed that you must not have had dinner, so she asked me to deliver the takeaway directly to you."

"Thank you. Have you eaten yet? Have some?"

"Thank you, Director Zhou, but I've already eaten." The assistant waved his hands repeatedly, and then said, "Also, Sister Tiantian said she left a message for you on the takeout order. Please take a look."

"Row."

Zhou Mo took the box and took a look at the takeaway order. It was all his favorite dishes, with a note on it:
Eat quickly!

Zhou Mo smiled slightly and put the note away.

After opening the lunch box, he ate while asking his assistant, "By the way, have the box office forecasts for various movies come out yet?"

The assistant nodded and said immediately: "It's out. According to estimates, our two movies "Eastern Han" and "The Wandering Earth" have both reversed the decline today, and the single-day box office should be more than 300 million.

Looking back, the box office of "Crazy Alien" also reversed the decline today, but it did not break 100 million yuan, it should be around 90 million yuan.

As for "The New King of Comedy", the box office did not fall today, and the single-day box office only remained at around 7 million...

In addition, this morning, Huayi announced the news of "The Mermaid 2". However, not long after the announcement, many netizens immediately expressed their opposition to Huayi and director Zhou Xingxing, hoping that they would not ruin the classic again. They would rather not watch "The Mermaid 2" than hope that they would shoot it again. "

Zhou Mo paused, a little surprised: "Are you sure that netizens also mentioned Stephen Chow? Don't want Stephen Chow to make this movie?"

The assistant nodded repeatedly: "Yes, netizens think that Zhou Xingxing no longer has the strength to film "The Mermaid 2" and said that if he is not good enough, he should rest early."

hiss--

Zhou Mo smacked his lips. This sentence was a bit sharp.

Judging from the reactions of netizens, it seems that this is another example of the butterfly flapping its wings.

The previous film "The Mermaid 1" itself was a huge success, and Stephen Chow once again gained huge fame and traffic after the movie was released, so when he announced the filming of "The Mermaid 2", many audiences and fans were actually very supportive.

But in this life, since the copyright of "The Mermaid 2" belongs to Shanhe Company, Stephen Chow has only started to announce the news of "The Mermaid 2" now. After watching "The New King of Comedy", the audience has a completely opposite attitude towards Stephen Chow himself.

In addition, the kings and queens also bear part of the responsibility.

Huayi's reputation has been getting worse in recent years and it can't be compared with Shanhe Company at all.

The audience's expectations for Shanhe Company's works and Huayi's works are completely different. It is really hard for them to accept that the second part of a good work is produced by Huayi.

The assistant continued, "In addition, some fans and viewers also mentioned you in this matter, saying that Director Zhou was too irresponsible."

"Ah? Me, why are you complaining about me?" Zhou Mo was dumbfounded.

What does the affairs of Huayi Wang Daxiao and Zhou Xingxing have to do with him?

(End of this chapter)