Huayu: The director just wants to save money

Chapter 878 I can still keep charging!

"Wood carving, but I didn't appear in Warcraft?"

"Of course it's not Warcraft, it's Zhang Jiao."

"That's right, Director Zhou, your Zhang Jiao is so handsome. Every frame of the photo can be used as wallpaper from now on."

"Yes, so we thought of carving a wooden sculpture about the same size as Arthas, based on the picture of you pointing the sword to the sky, Director Zhou."

The three of them talked one after another and told Zhou Mo their plans in full, which made Zhou Mo very excited.

He was actually a little jealous of Henry's wood carvings.

The super-large figure is over two meters tall and is modeled after himself. Who wouldn’t be envious when seeing it?

I just deliberately let the three young people make one of their own, but I was a little embarrassed to speak up.

Now that the three of them have brought it up, he won't be polite.

"Yes, thank you very much. Also, I remember the price of Alsace should be more than 30,000. I will transfer it to you now."

When the three heard that Zhou Mo wanted to give them money, they immediately waved their hands. The leader said, "We definitely can't take the money. Director Zhou, if you really want to thank us, why don't you just give us a few costumes, such as Zhang Jiao's costume. The one that Arthas wore before is very suitable and looks very handsome when he wears it."

"As for the costumes, that's easy."

Zhou Mo thought about it and felt that Zhang Jiao's costumes were not enough. "Zhang Jiao's costumes are cheaper. I'll give you one set for free. I'll also give you another set of other costumes. Can you tell me what you want?"

The three of them looked at each other and could see the excitement in each other's eyes.

A costume?
That would be awesome.

"Director Zhou, can I have any costumes?"

"As long as our company has it, it's fine."

The three of them thought for a while and then gave their answers.

"Director Zhou, I want a set of Arkham world view, Batman's."

"no problem."

"Then I want a set of Xiang Yu's battle robes."

"That's fine. I'll give you an extra Overlord Spear."

When it was the last person's turn, he hesitated for a long time and finally asked, "Director Zhou, does our company sell costumes for the Three Kingdoms series?"

Zhou Mo nodded: "Yes, several famous people have it. Whose do you want?"

"Lu Bu!" the man said without hesitation.

As soon as Lu Bu's name came out, the other two people's faces changed, and they immediately raised their middle fingers to the person who was speaking.

Zhou Mo and Da Tiantian were puzzled and asked about the situation.

The man who wanted the Batman suit explained, "This guy thought Henry wouldn't respond to us, so he made a bet with us that the loser has to call the winner godfather."

Zhou Mo suddenly realized and joked to the other two people:
"Then now you three are all together, Lü Bu has two adoptive fathers, one is Ding Yuan, and the other is Dong Zhuo."

After a while, the three left.

Da Tiantian looked at the backs of the three people and suddenly asked, "How is our company's costume business doing now?"

"Are you asking about the specially made ones, or the cheaper ones?"

"They all said it."

“As for those with special features, the total number is estimated to be just over 2,000 per year, which is not a lot, and at least half of them are taken up by our company’s own film and television base and film and television town.

The cheap ones, we sell about 100,000 pieces a year, we take about 30% ourselves, and the remaining 70% is basically taken by those ACG fans, game companies, and comic exhibition organizers. "

As Zhou Mo explained, Da Tiantian quickly calculated the accounts in her mind.

The special-grade clothes that Zhou Mo mentioned cost tens of thousands or even hundreds of thousands of yuan.

With two thousand pieces per year, the total sales volume exceeds 100 million.

As for those cheaper ones, the prices generally range from a few hundred yuan to over a thousand yuan.

Hundreds of thousands of pieces are sold every year, and sales have exceeded 100 million.

"With annual sales of over 200 million, our costume business is so successful now?"

"That's about right. Anyway, at least 30% of the domestic high-end costume industry is occupied by our company, and the higher the end, the greater the share we occupy."

"Then have you ever thought about occupying the affordable market? I see that Hanfu and some cosplayer costumes are also very popular now, selling millions to tens of millions of pieces a year, easily."

Zhou Mo shook his head.

“Forget about it. Making costumes is for the convenience of filming. It’s a pleasant surprise to be able to do this.

It’s already good enough for clothing companies to be profitable now, there’s no need to wipe out other businesses in the market…”

It is worth mentioning that Zhou Mo first started making clothes by cooperating with Feng Shaofeng’s family. His father is a super boss in the textile industry.

Later, as the clothing company became successful, Zhou Mo did not kick the Feng family out, but retained the Feng family's shares and invited Feng Shaofeng to participate in the management of the clothing company.

Feng Shaofeng was actually not very willing to do this at first. He wanted to film more, so he would only go to the company occasionally and show up symbolically.

Until one day, Feng Shaofeng went to the company to show his face as usual, but was asked by the costume designer to try on a set of Jinyiwei costumes. The result was unexpectedly good.

Feng Shaofeng's real height is about 175cm, he has a well-proportioned body and his looks are also very suitable for ancient costumes.

Putting on the costumes of the Imperial Guards, it is indeed like that.

So, the photo of Feng Shaofeng as Jinyiwei was released and received a huge amount of attention.

After the photo became popular, Feng Shaofeng suddenly discovered that the popularity he gained from wearing the costume was even higher than the popularity he gained from filming the movie.

Since then, he has become the company's exclusive fitter, and whenever a costume is to be launched, he is always asked to appear.

As for Feng Shaofeng himself, his reaction was just two words:

Really fragrant!

……

Time quickly came to mid-January.

The broadcast of "Warcraft 2" is about to end. It has achieved a total box office of 41 billion in China and a total box office of 9.2 million US dollars abroad, which together exceeds 15 billion US dollars.

At this point, Zhou Mo has added another movie into the top fifteen in the world box office.

His next goal is 20 billion US dollars.

The day before the movie was taken off the screen, Zhou Mo received an interview about the world movie box office.

"Currently, the top 20 box office movies in the world are all from Hollywood. Do you think domestic films will have a chance to be among them in the future?"

"Of course, I always believe in the box office potential of the domestic film market. It's just that our market has not yet fully developed and has not fully unleashed this potential."

"Currently, the top five movies in the world box office have a total box office of more than 20 billion US dollars. Do you think that Chinese-language movies will be able to reach this level in the future?"

"Yes, as I said before, the potential of domestic film box office is enough to support a movie to reach the level of 20 billion US dollars."

After the interview, Da Tiantian found Zhou Mo.

"I thought you would ignore those questions."

"Which?"

"They are the ones who asked about the box office of Chinese-language films." Da Tiantian complained about the reporter: "These people are really unwilling to give up until they make a fuss. They insist that you predict the box office."

Zhou Mo took a few sips of water and said with a smile: "After all, I am a fortune teller. Not only them, but other people also want to get some answers from me." "So, you really think there are movies in China that can reach the level of 20 billion US dollars?"

Zhou Mo nodded.

“Yes, you can tell from the company’s reports that domestic audiences’ willingness to pay is getting higher every year, and the frequency of payment is also getting higher every year.

According to the current situation, as long as the film market maintains its current development status, the box office will continue to grow. "

In the past life, the film market had been developing well in the 10s.

Although some unpleasant behaviors do exist, such as the condemned "Monster Hunt", at least they are kept within a certain limit.

What really seriously affected the development of the market actually happened 20 years later.

One thing is a major event that affects the safety of lives all over the world.

The decline in consumption across the entire society will naturally affect the film market.

However, this matter has now been eliminated by Zhou Mo using his special power——

The system that had disappeared for a long time had solved this problem a long time ago.

The second thing is a series of rubbish works headed by "Half Lake Green", which used the evidence from the audience to press the box office figures and treated the audience as fools.

Since then, audiences’ distrust of the market has grown.

As for the second thing, Zhou Mo couldn't say that he could completely eliminate similar situations.

But no matter what, "Half Lake Green" will definitely not appear.

Lao Mouzi is now immersed in his reputation of "Triple Gold Grand Slam" every day and cannot extricate himself. During the days when Zhou Mo went to America with him, this man always spent some time every day grinning at the screen of his mobile phone.

As soon as I looked at the screen, I was either watching netizens praising "Parasite" or watching fans encouraging him to film the Wu chapter of "Three Kingdoms".

Given the circumstances, there is no possibility that Zhang Yimou will shoot "Half Lake Green".

Back to the present, after listening to Zhou Mo's explanation, Da Tiantian asked another question:
“You are right, the market is indeed developing, but you are also aware that the audience is actually being divided.

Nowadays, there are more and more movies on the market, and the categories are becoming more and more specialized. After all, the audience has limited money and it is impossible for them to watch all the movies. Their first choice is often their favorite category.

If you calculate it this way, the number of viewers for each movie is actually decreasing.”

Da Tiantian’s words made Zhou Mo fall into deep thought.

The division of the audience is indeed a problem.

It is also an inevitable trend.

"There are actually only two kinds of movies that can solve this situation." Zhou Mo stood between two fingers.

"what?"

“The first type is that the threshold for watching movies is low enough and the stories are simple enough, such as animated movies, such as Jurassic.

A very linear and straightforward plot that can be understood by the elderly, children, and middle-aged people, so the audience will not be divided.”

Da Tiantian nodded.

"What about the second one?"

"The second type is when the film is widely disseminated, the special effects are good enough, the fan base is large enough, and it explodes overnight after years of planning, such as The Avengers."

"But these two conditions are not available in the country at present." Da Tiantian frowned.

"Who says it doesn't have the qualities? Isn't Nezha an excellent movie? You should have full confidence in it."

"Nezha is indeed a blockbuster, but isn't it a bit too much to expect it to reach the same level as Frozen 2?"

Da Tiantian had always believed in Zhou Mo in the past, but this time, she felt that Zhou Mo was a little too idealistic.

Disney spent decades making movies before successfully pushing its own animation to a level of over US$14 billion.

Director Jiaozi is truly talented.

But wanting two movies to reach the box office of "Frozen 2" is something that not only her but even Jiaozi herself probably doesn't believe.

Zhou Mo said that he actually didn't believe it either.

But that's what it is.

But there’s no need to point it out now.

"Even if Nezha 2 doesn't reach the level of the original, we can still continue to shoot along the vein of Nezha. You already know the general plot line of the sequel, so we can just slowly take it over."

"That's true." Datiantian nodded.

"In addition, in addition to "Nezha", don't forget that our company actually has a film series that has been planned for many years." Zhou Mo said to Da Tiantian.

Da Tiantian immediately understood what Zhou Mo meant.

"You mean... the 'Xianfan' series?"

"OK."

"Impossible, this series is..." When the topic came to their own movies, Da Tiantian's first reaction was lack of confidence.

The commercial value of the "Xianfan" series is indeed very good. It is the number one commercial IP in China, and the performance of each work is also constantly increasing.

But it is still far from reaching the level of "Avengers".

After all, superhero comics have been popular for decades, and with the addition of Robert Downey Jr. and a bunch of international superstars, it has gradually come to this point.

The "immortal and mortal" world view is indeed acceptable within Asia at present, and there are no obstacles to the story background, but for the whole world... the possibility is too small.

If the overseas box office is not enough, how can it reach the level of 20 billion US dollars+?
Da Tiantian described the above reasons for rebuttal. After listening to them, Zhou Mo immediately pointed out the problems in Da Tiantian's reasons:

"You still have a fixed mindset, thinking that if a movie wants to achieve good enough results, such as $20 billion, the foreign box office must account for the majority, but this is actually not true."

Yes!

Da Tiantian suddenly understood her problem.

She has always set the upper limit of the domestic box office at 60 billion, which is equivalent to 9 million US dollars.

But there has never been any evidence to prove that the upper limit of the domestic film box office is only 60 billion.

It could be 70 billion, 80 billion, 90 billion, or even 100 billion.

"You're right. I'm trapped by my past experiences." Da Tiantian nodded.

“This is actually my fault. I have been focusing on winning awards over the past two years and forgot about the box office, so you subconsciously thought that the box office of domestic films has reached its ceiling.

But it doesn’t matter, the box office of domestic films will soon be broken, and by then many people will know that the box office of domestic films is far more than 60 billion.”

Zhou Mo jokingly put the responsibility on himself.

But what he said was indeed true.

Over the past year or so, many domestic media outlets have indeed believed that the box office of domestic films has reached its peak.

The media also has good reasons:
Zhou Mo has created so many box office records. Why, after the box office reached 60 billion, he stopped impacting the box office and instead turned to rushing for awards?
Of course it’s because the box office has reached its peak and it’s difficult to break through.

This argument actually doesn't make any sense. Zhou Mo is not a program, so he can get whatever he wants.

However, the audience and fans were not clear about Zhou Mo's thoughts, and Zhou Mo did not come out to explain it specifically, so they naturally believed the media's analysis.

This time, Zhou Mo wants to show it to the market.

The box office of domestic films is far from reaching its limit, so he can still keep going!

(End of this chapter)