my shared lover
Chapter 141 The Bundled Sales Concept
If a bar wants to make money, the unique decoration style is one aspect, and there must be a set standard and various performances.
This is set as a standard, which means that it seems that what kind of consumer groups are in the bar, whether it is students, businessmen, or those casual people in the society.According to the consumer group, determine the decoration style, so that customers can have a sense of comfort.
Keeping customers is a matter of various performances and maids.
Performances are not as simple as singing and dancing on stage.That way, it's too rigid, and it's okay for a day or two, but after a long time, the customers lack freshness.To really attract customers is to do interactive programs with them, such as punching, dice throwing, wine fighting, etc., any small game will do.
In this way, during the interaction, those maids will also earn money for drinks, which is more than their monthly salary.
In the evening, Chen Gong came to Xixi Bar as promised, Zhang Xixi, Tang Ziyu and Jia Simiao followed him.As he walked, he pointed out various deficiencies, and every point made sense, which opened the eyes of the three of them.
Zhang Xixi asked: "Chen Gong, then...according to you, where should we locate the bar?"
Chen Gongdao: "Students earn the best money these days. And Jia Shao is a teacher of Nanjiang Medical University, so he can advertise that our Xixi Bar is specially prepared for students. Here, if you want to Anything goes."
Tang Ziyu murmured: "Well, it's okay, but then we have to give up those people in society? They are also quite a large consumer group."
Chen Gong said with a smile: "It's very simple. Doesn't this bar have four floors? The first and second floors are the people in the society as the main consumer groups. In terms of style, it can be made hot and a little crazy. , stimulate their hormones as much as possible, and naturally they can make a lot of money. On the third and fourth floors, there are mainly students in the school. We can set up a separate passage to go directly to the third floor, or we can go to the third floor There are two guards at the stairway of the first floor, and those who want to go up to the third floor must have a student card, otherwise, they will not be allowed to enter."
That's right, it's so clear!
Jia Simiao said: "Chen Gong, Xixi is the big boss of the bar, and you, the second boss, don't need to say hello to Xixi and me, you can decide what you want to do. The monthly salary, I'll give you [-]. This is just an advance, and if the bar's business is good, I'll give you a raise."
Chen Gong didn't refuse, nodded and said: "OK."
Jia Simiao asked: "If you say that according to the method you just mentioned, it will take a few days to carry out the decoration?"
Chen Gongdao: "We don't want to touch the walls of the bar, these main places. If it's just a few details, it will take half a month at the fastest."
Jia Simiao smiled and said, "Okay, from tomorrow onwards, the bar will be closed. Chen Gong, I'll give you half a month to help me decorate this bar. I need money, or something, you can directly Contact Xixi, and she will give it to you."
Zhang Xixi also knows that if the business is suspended for half a month, it will make less money, but once it opens, it will not be as simple as making money, but a lot of money.Ever since she started doing business with Jia Simiao, she seemed to have entered a whole new world, and she always felt that the things she did before were too childish.
How can you make money without spending money?
Seeing Zhang Xixi agreeing so readily, Tang Ziyu stared at Zhang Xixi again and again, as if looking at a monster, and he didn't recognize her.It is said that the country is easy to change, and the nature is hard to change, but Zhang Xixi, who has always been a little picky, has become generous. She wondered if the sun came out from the northwest.
Chen Gong nodded and said: "Okay, this matter is on me."
Immediately, several people came up again, about drinks, maids and so on.
These two points are also very important. For wine, cold drinks, dishes, etc., the sales of these things also have a conceptual problem.There is no need for Chen Gong to say, Jia Simiao smiled and said: "I have a way, which can greatly increase the sales of wine, cold drinks, etc."
Zhang Xixi and Tang Ziyu said: "Hurry up and talk."
"Let me ask you, who of you has traveled and played?"
"There are all of them."
"Then let me ask you something. Let's say, you go to visit the ancient city of Fenghuang. There are so many scenery there for you to visit and enjoy. How do you play?"
Zhang Xixi said: "I bought the pass, and everything will be done directly."
Jia Simiao said with a smile: "Yes, this kind of sales concept is called bundled sales. Suppose, the sales prices of two commodities are 50 and 60 yuan respectively. Consumers will spend 110 yuan to buy these two commodities. If we say that we adopt the bundling sales concept, then we can bundle these two commodities together for sale, and the price will be reduced by 10 yuan, and consumers will be charged 100 yuan. In this way, consumers will be stimulated, and they will think that , It’s so cheap and cost-effective. In fact, it’s the same for us.”
Zhang Xixi was beaming and exclaimed: "Oh, I understand. Suppose we sell a commodity worth 50 yuan and earn ten yuan. Consumers are likely to buy such a commodity, so they won't buy it. That 60 yuan commodity. And we bundle these two commodities together, although it is ten yuan less, but customers will feel that the price is cheap, and we, even if the 60 yuan commodity profit, is also At 10 yuan. Calculated in this way, our total profit remains unchanged, or 10 yuan.”
Tang Ziyu smiled and said, "How can it not be the same? If you sell more items, you can lower the price with the supplier, or ask for a rebate, and in this way, the profit will naturally increase."
Jia Simiao looked at the two of them and said with a smile, "Okay, you two are good at business now."
Tang Ziyu also flattered a little: "When you are close to Zhu, you will be red, and if you are close to ink, you will be black. After following Brother Jia for so long, we have learned a lot."
Jia Simiao laughed loudly and said, "Okay, you two are amazing."
This bundled sales concept can be seen everywhere in some large supermarkets.Buy a large pack of instant noodles, with a bottle of mineral water tied with tape, or a few packs of pickled mustard, a piece of ham sausage, etc. These are all bundled sales.It looks like a free gift, but in fact this is a promotional method.
If we classify these drinks, preserves, dishes, cold drinks, etc. in the bar, we will give different bundles to different consumers.In this way, to a certain extent, the consumption desire of customers will be greatly stimulated.
People have a psychology, that is to take advantage of small advantages.
Suppose, if you shop in the supermarket to 88 yuan, plus 1 yuan, you will get a bottle of hand sanitizer, or small commodities such as washing powder and toothpaste.In this way, after you enter the supermarket, you will calculate whether it will reach 88 yuan.In fact, when you shop for 88 yuan, the merchants have already made money on small commodities such as hand sanitizer and toothpaste.
And when it reaches 138 yuan, a 10 yuan supermarket shopping voucher will be given, and there are also date shopping restrictions.It looks like a free gift, but the merchant will not give you the 10 yuan directly, but divide it into two, or three, 4 yuan 6 yuan, 3 yuan 3 yuan 4 yuan, and it cannot be consumed on the same day.
Tell me, do you spend money?If you don't spend this coupon, it would be a pity to lose it.If you spend it, you just won the bundled promotion method of the merchant.In that way, you can buy something again, and the money you can make on the shelves is far more than the price of the shopping coupon in your hand.
Hearing what Jia Simiao said, not only Zhang Xixi and Tang Ziyu, but even Chen Gong opened their mouths.
After a while, Chen Gong asked: "Brother Jia, you...you are more proficient in business than I am, why do you want me to come here?"
Jia Simiao said with a smile: "The three cobblers are better than Zhuge Liang. You understand this truth, right? Besides, I am too busy with work to stay in the bar all the time. And you? I think the most suitable candidate."
Chen Gong was flattered and said excitedly: "Brother Jia, don't worry, I will definitely not let you and Miss Xixi down."
"Okay, you two, don't be sour."
Zhang Xixi waved his hand and asked, "Then... about the maids in the bar, and those sales promotion girls, we need to find someone to train them. Brother Jia, Chen Gong, do you have any people in this area?"
This is very important. No matter how good the concept of bundling sales is, if no one sells it, it is useless.
Taking advantage of the half month of renovation, train the sales promotion ladies and maids, so as not to waste any more time.
Jia Simiao smiled and said, "Leave this matter to me, I have the best candidate."
"Who?"
"Yu Chun."
"Yu Chun?" Zhang Xixi was taken aback, as if he had heard the name before, but suddenly stopped.
Tang Ziyu jumped up and exclaimed excitedly, "Oh, Brother Jia, you are so talented. If Teacher Yu Chun were to be the maid and sales promotion lady, their performance would definitely skyrocket."
Zhang Xixi asked, "Ziyu, who is Yu Chun?"
Tang Ziyu smiled and said, "Have you forgotten? I told you that we have two beautiful female teachers in Nanjiang Medical University, one is dignified and gentle, and the other is alluring. No matter when, how many women are around, Yu Chun is the kind of man who can attract the attention of all men. She...that is a woman, compared to her, I feel like a child. "
Zhang Xixi exclaimed: "Oh, oh, once you say that, I know that she has gone to our Xixi cold drink shop to buy many cold drinks. It's just... Brother Jia, how could she listen? Ours, how about training those maids and promotion girls?"
Tang Ziyu was overjoyed, with a smirk all over his face: "Brother Jia, there must be her way, maybe, by sacrificing some lust, she got Teacher Yu Chun."
Zhang Xixi suppressed a smile, and said solemnly: "Brother Jia, then... I will leave this matter to you. Men, you must know how to let go, if you really can't, just give what you have to give. Ziyu and I support you."
This is set as a standard, which means that it seems that what kind of consumer groups are in the bar, whether it is students, businessmen, or those casual people in the society.According to the consumer group, determine the decoration style, so that customers can have a sense of comfort.
Keeping customers is a matter of various performances and maids.
Performances are not as simple as singing and dancing on stage.That way, it's too rigid, and it's okay for a day or two, but after a long time, the customers lack freshness.To really attract customers is to do interactive programs with them, such as punching, dice throwing, wine fighting, etc., any small game will do.
In this way, during the interaction, those maids will also earn money for drinks, which is more than their monthly salary.
In the evening, Chen Gong came to Xixi Bar as promised, Zhang Xixi, Tang Ziyu and Jia Simiao followed him.As he walked, he pointed out various deficiencies, and every point made sense, which opened the eyes of the three of them.
Zhang Xixi asked: "Chen Gong, then...according to you, where should we locate the bar?"
Chen Gongdao: "Students earn the best money these days. And Jia Shao is a teacher of Nanjiang Medical University, so he can advertise that our Xixi Bar is specially prepared for students. Here, if you want to Anything goes."
Tang Ziyu murmured: "Well, it's okay, but then we have to give up those people in society? They are also quite a large consumer group."
Chen Gong said with a smile: "It's very simple. Doesn't this bar have four floors? The first and second floors are the people in the society as the main consumer groups. In terms of style, it can be made hot and a little crazy. , stimulate their hormones as much as possible, and naturally they can make a lot of money. On the third and fourth floors, there are mainly students in the school. We can set up a separate passage to go directly to the third floor, or we can go to the third floor There are two guards at the stairway of the first floor, and those who want to go up to the third floor must have a student card, otherwise, they will not be allowed to enter."
That's right, it's so clear!
Jia Simiao said: "Chen Gong, Xixi is the big boss of the bar, and you, the second boss, don't need to say hello to Xixi and me, you can decide what you want to do. The monthly salary, I'll give you [-]. This is just an advance, and if the bar's business is good, I'll give you a raise."
Chen Gong didn't refuse, nodded and said: "OK."
Jia Simiao asked: "If you say that according to the method you just mentioned, it will take a few days to carry out the decoration?"
Chen Gongdao: "We don't want to touch the walls of the bar, these main places. If it's just a few details, it will take half a month at the fastest."
Jia Simiao smiled and said, "Okay, from tomorrow onwards, the bar will be closed. Chen Gong, I'll give you half a month to help me decorate this bar. I need money, or something, you can directly Contact Xixi, and she will give it to you."
Zhang Xixi also knows that if the business is suspended for half a month, it will make less money, but once it opens, it will not be as simple as making money, but a lot of money.Ever since she started doing business with Jia Simiao, she seemed to have entered a whole new world, and she always felt that the things she did before were too childish.
How can you make money without spending money?
Seeing Zhang Xixi agreeing so readily, Tang Ziyu stared at Zhang Xixi again and again, as if looking at a monster, and he didn't recognize her.It is said that the country is easy to change, and the nature is hard to change, but Zhang Xixi, who has always been a little picky, has become generous. She wondered if the sun came out from the northwest.
Chen Gong nodded and said: "Okay, this matter is on me."
Immediately, several people came up again, about drinks, maids and so on.
These two points are also very important. For wine, cold drinks, dishes, etc., the sales of these things also have a conceptual problem.There is no need for Chen Gong to say, Jia Simiao smiled and said: "I have a way, which can greatly increase the sales of wine, cold drinks, etc."
Zhang Xixi and Tang Ziyu said: "Hurry up and talk."
"Let me ask you, who of you has traveled and played?"
"There are all of them."
"Then let me ask you something. Let's say, you go to visit the ancient city of Fenghuang. There are so many scenery there for you to visit and enjoy. How do you play?"
Zhang Xixi said: "I bought the pass, and everything will be done directly."
Jia Simiao said with a smile: "Yes, this kind of sales concept is called bundled sales. Suppose, the sales prices of two commodities are 50 and 60 yuan respectively. Consumers will spend 110 yuan to buy these two commodities. If we say that we adopt the bundling sales concept, then we can bundle these two commodities together for sale, and the price will be reduced by 10 yuan, and consumers will be charged 100 yuan. In this way, consumers will be stimulated, and they will think that , It’s so cheap and cost-effective. In fact, it’s the same for us.”
Zhang Xixi was beaming and exclaimed: "Oh, I understand. Suppose we sell a commodity worth 50 yuan and earn ten yuan. Consumers are likely to buy such a commodity, so they won't buy it. That 60 yuan commodity. And we bundle these two commodities together, although it is ten yuan less, but customers will feel that the price is cheap, and we, even if the 60 yuan commodity profit, is also At 10 yuan. Calculated in this way, our total profit remains unchanged, or 10 yuan.”
Tang Ziyu smiled and said, "How can it not be the same? If you sell more items, you can lower the price with the supplier, or ask for a rebate, and in this way, the profit will naturally increase."
Jia Simiao looked at the two of them and said with a smile, "Okay, you two are good at business now."
Tang Ziyu also flattered a little: "When you are close to Zhu, you will be red, and if you are close to ink, you will be black. After following Brother Jia for so long, we have learned a lot."
Jia Simiao laughed loudly and said, "Okay, you two are amazing."
This bundled sales concept can be seen everywhere in some large supermarkets.Buy a large pack of instant noodles, with a bottle of mineral water tied with tape, or a few packs of pickled mustard, a piece of ham sausage, etc. These are all bundled sales.It looks like a free gift, but in fact this is a promotional method.
If we classify these drinks, preserves, dishes, cold drinks, etc. in the bar, we will give different bundles to different consumers.In this way, to a certain extent, the consumption desire of customers will be greatly stimulated.
People have a psychology, that is to take advantage of small advantages.
Suppose, if you shop in the supermarket to 88 yuan, plus 1 yuan, you will get a bottle of hand sanitizer, or small commodities such as washing powder and toothpaste.In this way, after you enter the supermarket, you will calculate whether it will reach 88 yuan.In fact, when you shop for 88 yuan, the merchants have already made money on small commodities such as hand sanitizer and toothpaste.
And when it reaches 138 yuan, a 10 yuan supermarket shopping voucher will be given, and there are also date shopping restrictions.It looks like a free gift, but the merchant will not give you the 10 yuan directly, but divide it into two, or three, 4 yuan 6 yuan, 3 yuan 3 yuan 4 yuan, and it cannot be consumed on the same day.
Tell me, do you spend money?If you don't spend this coupon, it would be a pity to lose it.If you spend it, you just won the bundled promotion method of the merchant.In that way, you can buy something again, and the money you can make on the shelves is far more than the price of the shopping coupon in your hand.
Hearing what Jia Simiao said, not only Zhang Xixi and Tang Ziyu, but even Chen Gong opened their mouths.
After a while, Chen Gong asked: "Brother Jia, you...you are more proficient in business than I am, why do you want me to come here?"
Jia Simiao said with a smile: "The three cobblers are better than Zhuge Liang. You understand this truth, right? Besides, I am too busy with work to stay in the bar all the time. And you? I think the most suitable candidate."
Chen Gong was flattered and said excitedly: "Brother Jia, don't worry, I will definitely not let you and Miss Xixi down."
"Okay, you two, don't be sour."
Zhang Xixi waved his hand and asked, "Then... about the maids in the bar, and those sales promotion girls, we need to find someone to train them. Brother Jia, Chen Gong, do you have any people in this area?"
This is very important. No matter how good the concept of bundling sales is, if no one sells it, it is useless.
Taking advantage of the half month of renovation, train the sales promotion ladies and maids, so as not to waste any more time.
Jia Simiao smiled and said, "Leave this matter to me, I have the best candidate."
"Who?"
"Yu Chun."
"Yu Chun?" Zhang Xixi was taken aback, as if he had heard the name before, but suddenly stopped.
Tang Ziyu jumped up and exclaimed excitedly, "Oh, Brother Jia, you are so talented. If Teacher Yu Chun were to be the maid and sales promotion lady, their performance would definitely skyrocket."
Zhang Xixi asked, "Ziyu, who is Yu Chun?"
Tang Ziyu smiled and said, "Have you forgotten? I told you that we have two beautiful female teachers in Nanjiang Medical University, one is dignified and gentle, and the other is alluring. No matter when, how many women are around, Yu Chun is the kind of man who can attract the attention of all men. She...that is a woman, compared to her, I feel like a child. "
Zhang Xixi exclaimed: "Oh, oh, once you say that, I know that she has gone to our Xixi cold drink shop to buy many cold drinks. It's just... Brother Jia, how could she listen? Ours, how about training those maids and promotion girls?"
Tang Ziyu was overjoyed, with a smirk all over his face: "Brother Jia, there must be her way, maybe, by sacrificing some lust, she got Teacher Yu Chun."
Zhang Xixi suppressed a smile, and said solemnly: "Brother Jia, then... I will leave this matter to you. Men, you must know how to let go, if you really can't, just give what you have to give. Ziyu and I support you."
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