Huayu starts from the top

Chapter 125 "Lin Manlou"

When Zhao Liying sent a WeChat message to Lin Feng, Lin Feng had just signed an endorsement contract with the luxury watch brand "Zenith".

If "The Journey of Flower" brought Zhao Liying a change in status, it brought Lin Feng more substantial changes in benefits.

The broadcast of "The Journey of Flower" not only continued to stabilize the basic base of Lin Feng's fans, but also further harvested new fans with traffic.

Although Zhao Liying and Lin Feng both have 2200 million fans, the stickiness and quality of these fans are definitely not on the same level.

The fans of male stars are more competitive than those of female stars, not to mention that Lin Feng’s fans are very loyal.

Lin Feng's fan data alone is equivalent to 10 of Zhao Liying's fan data. Just looking at the number of comments, reposts, and likes on Lin Feng's Weibo, the ratio is basically 10:1.

To put it more directly, Lin Feng’s “commercial value per fan” is higher.

Just like many softwares have hundreds of millions of user data, but WeChat is the only one with the highest commercial value.
It is because the commercial value of a single WeChat user is the highest, otherwise how could Tencent have a market value of 5000 billion US dollars?

The reason why Lin Feng signed the contract with the luxury watch brand "Zenith" so smoothly this time was that "The Journey of Flower" was very popular, and Lin Feng continued to be popular.
On the other hand, based on Lin Feng’s previous endorsement of LV, not only did the brand index increase by 68 times compared to the previous popularity (mainly due to fans’ data promotion),
More directly, LV's annual sales in the Greater China region increased by 32%. According to analysis by authoritative organizations in the entertainment industry, Lin Feng's contribution accounted for nearly 98% of this report card.

High-end luxury endorsements are definitely very serious. Brand owners are definitely not fools. They look at the value brought by celebrity endorsements.
Whether it can bring sales or heated discussions, what kind of response it can bring is one of the key factors that determine the brand's final choice of cooperation.

No matter how big or high your rank is, whether it is luxury or not, the ultimate goal is to buy and sell, and Lin Feng directly became the global spokesperson for Zenith this time.
The most incredible yet reasonable point is that he did not have a probation period.
For top luxury brands, this is a bold choice, but also a very reasonable gamble.

Lin Feng's commercial value is unmatched. His sudden arrival this time and his "double luxury" once again confirmed his top position in the domestic entertainment industry. No wonder so many people have praised Lin Feng's unrivaled commercial value.

The reason why Lin Feng is favored and valued by major luxury brands is not only because of his good image and temperament, but also because of his high degree of fit with the brand. The spiritual qualities he demonstrates are consistent with the brand's development concept.

Lin Feng can infinitely magnify his own charm and make the excellent qualities of the brand shine, while showing endless charm and attracting more attention. Both sides benefit from the bonus and complement each other!
Lin Feng signed with another top luxury brand, and his fans bought out all the items. His generosity shocked the netizens. He is really as crazy as it can be.

Apart from anything else, just one week after Lin Feng and Zenith officially announced their signing,

The sales volume of Zenith watches soared by 460%, especially the same model of watches as Lin Feng, which were directly out of stock. You have to know that this is high-end luxury, not the kind of watches that cost hundreds or thousands of dollars!
All we can say is that the purchasing power of Lin Feng's "bee" fans is really strong, and there are so many rich people nowadays. The purchase records posted by fans alone are enough to blind everyone's eyes.

"I was just about to buy a famous watch. Since Fengfeng is the spokesperson for Zenith, I might as well get one exactly like Lin Feng."

"As long as it's something endorsed by Lin Feng, I have to support it, no matter if I can use it or not. I just like spending money on Feng Feng."

"My husband's previous watch was a Rolex. Since Fengfeng is the spokesperson for Zenith, I will buy him a Zenith watch."

...

Seeing that Lin Feng's endorsement value was so high, Julien Tonner, president of Zenith, couldn't stop smiling.

He was very glad that he had chosen Lin Feng over another high-end watch brand, Longines. If Longines had really signed Lin Feng, it would have been too late for him to regret.

"Lin Feng, we at Zenith are honored to choose to cooperate with you. This Lucky Red version of the Defy series is given to you.
It's your lucky color, or more precisely, your support color." President Julian Toner also did some work.

"Thank you, my friend Julian. Do you know why I chose Zenith over Longines?"

"Why?" President Julian Toner was also a little curious.

Although Zenith was the first to negotiate with Lin Feng, the negotiations progressed slowly at first, while Longines was very positive and offered a price slightly higher than Zenith. Lin Feng also directly exposed his arm, a classic Zenith chronograph, which was the gift Zhao Liying gave him on his birthday last year.

“Because my first watch was given by my beloved, I naturally have a good impression of the Zenith brand. I hope we can have a pleasant cooperation.”

"Oh, I see. It seems like we are destined to be together. I hope we can have a pleasant cooperation."

...

Later, Lin Feng attended an offline event of "Zenith" in a large shopping mall.
The mall has eight floors and is a very luxurious shopping place, which is fully capable of ensuring smooth flow of people.

However, just as Lin Feng appeared at the event, countless passers-by and fans suddenly poured into the mall. The number of people was so large that the eight floors were packed.

The entire mall was filled with people, all waiting to see Lin Feng's fans and the public.
Moreover, this was a weekday, so many people must have skipped work just to catch a glimpse of her. Lin Feng was very charming in his handsome outfit, and his fans even joked that he was too handsome.

"handsome!"

"so hot!"

"It's so handsome!"

During this period, someone revealed that even the delivery guys were worried about not being able to find customers accurately because there were too many people in the mall. Even the security guards on the scene took out their mobile phones to take pictures.

At the event, Lin Feng interacted cordially with the organizers, talked generously about brand knowledge, and showed his watches from time to time. He was very qualified as a spokesperson.

During this period, Lin Feng accidentally fell, which caused quite a stir, but Lin Feng did not panic. Instead, he handled the problem calmly.

When the show was over, Lin Feng also waved to the onlookers cordially, expressing his gratitude for their presence. Who can not love such a cordial star? !

Her every gesture and movement reveals elegance and wisdom, which is unforgettable.

Generally speaking, when celebrities perform activities at shopping malls, they are sure to attract onlookers from fans, but it is rare to see a scene that causes such a sensation as Lin Feng's.

Moreover, this event not only attracted countless audiences on site, but also caused widespread discussion on social networks. Even Lin Feng's near fall could occupy the top few places on the hot search list, which was enough to give us a glimpse of his influence.

As many netizens said: Lin Feng's fame and popularity are really amazing, far beyond the reach of ordinary stars.

Even though many people stayed at the back and couldn't see Lin Feng at all, it didn't affect their pleasure at all. Just taking pictures of so many people was enough to make it lively.

"Ah! Lin Feng, he's so handsome. He's much more handsome in real life than on TV!"

"Wow, there are so many people. All 8 floors are full. Lin Feng is really popular! There are so many people!"

"Not to mention the inside, even the outside is packed with people. It's not that Lin Feng's popularity is only on the 8th floor, it's that this mall only has the 8th floor."

...

Since then, the name "Lin Manlou" has spread, and it really lives up to its reputation!

(End of this chapter)