Huayu starts from the top

Chapter 150 Both of them broke out early
On September 9, the first-day screening rate of "Charlotte's Troubles" was 30%, compared with 20.1% of "Lost in Hong Kong" and 32% of "Nine-story Demon Tower".

"Charlotte's Troubles" can only rank third, and this is more because Lin Feng's joining has increased the screening rate by 12 percentage points compared to the 8.1% in the previous life.

On September 9, "Charlotte's Troubles" had a 30% screening rate and achieved a box office of 20.1 million yuan, accounting for only 3862.05% of the total box office on that day, which can also be said to be the box office contribution rate.
Even with this box office revenue, it has already surpassed "The Third Way of Love" which has been released for 7 days. No wonder Liu Yifei sighed, "Is it so difficult for a movie to earn over million yuan at the box office?"

But compared with low-budget movies like "Lost in Hong Kong", "Nine-story Demon Tower", "Charlotte's Troubles", it is not as good, and its box office share is not as high as the screening rate.

On the one hand, although "Charlotte's Troubles" has a 20.1% screening rate, many of the screenings are not prime time screenings. There are many morning screenings, midnight screenings, and noon screenings that do not have very high attendance rates.

On the other hand, "Charlotte's Troubles" has no box office appeal. The only box office appeal comes from Lin Feng. Shen Teng and Ma Li can only be regarded as newcomers in the film and television industry.

And how many loyal fans does Lin Feng have? He currently has 3200 million followers on Weibo, but how many real fans does he have?

Lin Feng's 3200 million fans are quite realistic. After all, he did not spend money to buy fans, but gained them step by step.

Since 2014's "Gu Jian Qi Tan" and "My Sunshine", Lin Feng's fans have exceeded 1000 million.
Before June 2015, two seasons of "Running Man" brought Lin Feng another wave of traffic, and his number of fans reached 6 million, surpassing the number of fans of Zhao Liying.

After the broadcast of "The Journey of Flower", Lin Feng and Zhao Liying both reached 3000 million, and with the recently popular "Nirvana in Fire",
Lin Feng currently has 3200 million followers on Weibo, but it is not certain that he has one fan and several accounts. Some fans of rivals, black fans, and fans of marketing accounts also follow Lin Feng’s account.

Almost 50% of the water is needed, which is still considered a small amount. For some celebrities, the number of fans multiplied by 10% is considered a small amount.
Among the remaining 1600 million fans of Lin Feng, only 10% of them are die-hard fans who vote for him and collect data every day, which is about 160 million.
And how many of them are the most fanatical fans who are willing to spend money to watch the movie for Lin Feng in the first place? It is only between 10% and 30%, and the number is about 20 to 50.
Don’t underestimate this number; these are the most fanatical fans who are willing to spend money on Lin Feng “at the first moment”, “no matter what”, “no matter what”, and “without reservation”!
This is the level that only super top stars like Lin Feng can have. It is already amazing for an ordinary top star to have 10. As for a female top star, it is already amazing if she can have over 1.

Of course, this is just Lin Feng’s most fanatical fan who gave his full support to him right from the start. There will definitely be more fans supporting him in the future.

This cannot change the fact that the box office share of "Charlotte's Troubles" on September 9 was not as high as its screening rate, so it was definitely cut from the screening schedule the next day.
On October 10, the screening rate of "Charlotte's Troubles" was 1%, a decrease of 18 percentage points, but fortunately,
The box office of "Charlotte's Troubles" on that day was 4893.28 million yuan, accounting for 18.9% of the total box office of the day. The box office contribution rate was higher than the screening rate.
而10月1日当日总票房之所以比9月30日高这么多，主要是10月1日就正式进入国庆假期了，电影是全天上映的。

If the normal movie release situation is followed, the screening rate of "Charlotte's Troubles" may remain the same, it may increase, not increase too much, or it may decrease. No one can say for sure.

After all, it took 5 days for "Charlotte's Troubles" to enter the word-of-mouth explosion period in its previous life, and it only caught the tail end of the entire National Day period.

But on October 10, after Lin Feng personally started the roadshow, especially when the "Internet celebrity mailbox" went viral, everything became different.

On October 10, the screening rate of "Charlotte's Troubles" had increased to 2%, an increase of 22.1 percentage points from the previous day.

It was nearly 2 percentage points higher than the first day of release, and many screenings were golden screenings, so the box office of "Charlotte's Troubles" exploded.

The box office on that day was 7656.32 million yuan, accounting for 22.1% of the total box office with a 27.9% screening rate, which is a huge proportion;
On October 10, the screening rate directly reached 3%, an increase of 28 percentage points. The box office on that day was 6 million yuan, almost exceeding 9821.62 million yuan.

It was also the first time that "Charlotte's Troubles" defeated "Lost in Hong Kong" and "Nine-story Demon Tower" to win the first box office championship on the same day, accounting for 34% of the total box office;

Seeing how rapidly "Charlotte's Troubles" was advancing, other movies were completely panicked, because the increase in the screening rate of "Charlotte's Troubles" would inevitably reduce the screening rate of other movies.

At this time, those who are most concerned about the box office performance of "Charlotte's Troubles" are not fans or professional organizations, but more about other movies released at the same time as "Charlotte's Troubles".

Especially Lu Chuan, the director of "Nine-story Demon Tower" which was released on the same day as "Charlotte's Troubles", was even more concerned about it than Lin Feng and others!

How could Lu Chuan not take it seriously? This is the movie with the largest investment he has made so far, and it is also a purely commercial movie that changes a super IP. He still has high expectations for the box office of "Nine-story Demon Tower".

But the situation is not favorable to him now. After two days of good times, his movie "Nine-story Demon Tower" encountered a huge crisis.
On September 9, the screening rate was 30% and the box office was 30.9 million yuan;

On October 10, the screening rate was 1%, and the box office was 30.1 million yuan, exceeding 10565 million yuan;
On October 10, the screening rate was 2%, down two percentage points, and the box office was 27.9 million yuan, with a drop of more than 7701.6% on the day;

On October 10, the screening rate was 3%, a one-time drop of nearly 25 percentage points, with a box office of 3 million yuan, and the box office on that day fell by another 6369.63%;

The filming rate and daily box office have been declining for several consecutive days. Lu Chuan is in a very low mood. He is very unwilling to accept this.

On the one hand, he asked the staff below to continue to increase publicity efforts, and on the other hand, he asked the China Film Corporation above to increase the screening rate.

Lu Chuan was really anxious, "What's the situation now?"

The workers below said with a grim expression: "The situation is very bad now. Today, the screening rate and box office of "Charlotte's Troubles" have surpassed ours.

Especially after Lin Feng's roadshow, both the attendance rate and the prime time slots of "Charlotte's Troubles" have improved a lot compared to before.

Besides, the publicity for "Charlotte's Troubles" has already gained popularity, and we can't suppress it even if we want to."

After hearing this report, Lu Chuan couldn't help but frown. He was angry but couldn't vent his anger. The thing he was most worried about had happened.

After all, one's own family knows one's own business. Since the preview of the film "Nine-story Demon Tower", it has been found that the reputation is not optimistic.
According to a sample survey of the audience at the premiere, at least half of the audience gave low scores, and "Nine-story Demon Tower" only scored 4.4 on Douban, and this was after he asked someone to review it.

Moreover, Lu Chuan also secretly watched "Charlotte's Troubles". He didn't know how many times he laughed. It was really a great movie throughout. He had to admit that this was the best movie in the same period.

However, it is okay to admit that the movie is excellent, but it is also okay to admit that the box office is not good. Besides, the box office and word of mouth are not necessarily in direct proportion.
Lu Chuan directly ordered the staff below, "Continue to increase the publicity efforts, no matter what methods you use,

There are also actors such as Zhao Youting, Yao Chen, Tang Yan, Li Chen, and Li Guangjie. They also asked them to increase the number of roadshows. The box office is also related to their reputation. They went to two cities for me every day. "

Then Lu Chuan quickly called the director of the China Film Group Corporation who was in charge of distribution, "Director, can we schedule more screenings for "Nine-story Demon Tower" tomorrow?"

"Increase the number of screenings? I'm afraid that won't work. Many theaters are preparing to readjust their screening schedules. It's possible that our screening schedule will be reduced. You should be prepared!"

Lu Chuan was immediately annoyed and could not help but shout, "What? It's going to drop even more! Our screening rate has dropped for three consecutive days and is now 3%. If it drops further, it will fall below 25%. Leader, even if we can't increase the number of screenings, we must at least maintain the existing number of screenings. China Film is a film distribution company!"

Besides, even if it has to be reduced, the screening of Lost in Hong Kong should be reduced first. This film has been released for many days and still accounts for 30% of the screenings. Shouldn’t it be reduced? "

"It's a market economy now. If your movie is not good, who can you blame? It's not our decision to schedule films. Who will listen to so many cinema chains? The cinema chain owners are not stupid. They will schedule films for those who make more money. Who will schedule films for those who make more money?

As for the "Lost in Hong Kong" you mentioned, it has also been declining, from 59.1% on the first day of its release to 30% today, which is almost half of the original, and it will continue to decline.

Lu Chuan was almost choked to death. He was drunk just thinking about it!

He couldn't understand why "Lost in Hong Kong" had such a high screening schedule. The screening schedule of "Lost in Hong Kong" had been reduced by half, but it was still higher than "Nine-story Demon Tower"?

Do you think this is fair?

Xu Zheng is really amazing. On the first day of the release of "Lost in Hong Kong", the theaters directly allocated nearly 6% of the screenings for him. What kind of treatment is this?
Without exaggeration or understatement, this film cannot be considered to have the highest screening rate among Chinese films at present, but it can at least be in the top ten. The main reason is that the screening rates of previous films cannot be counted.

Even in July, when "Monster Hunt" set a new Chinese film box office record of 7 billion yuan, its first-day screening rate was only 24.23%.

It is estimated that only the future "Avengers 4: End Game" with a screening rate of up to 98.6% can compete with it!
It has to be said that Xu Zheng is not only a great director, but also a very good marketing expert. Just look at the marketing methods and hot searches on Weibo for "Lost in Hong Kong".

《港囧》上映的前5天，也就是从9月25日，到《九层妖塔》和《夏洛特烦恼》上映前一天的9月29号，《港囧》单日排片率基本就没有低于57%。

To put it bluntly, if you walked into a cinema at any time during those days, one of the two theaters would be showing this movie. There was no choice!
For Chinese movies: scheduling determines everything!
Of course, in terms of the current box office performance, "Lost in Hong Kong" is basically worthy of this screening rate.
它前5天的排片率分别是59.1%、57.5%、53.6%、57.5%和57%，

而当日票房分别为1.99亿、2.46亿、2.26亿、0.92亿和0.76亿，最后两天之所以降了一大截，主要因为那两天都是工作日了。

而《港囧》票房贡献率分别占据当日大盘的86%、82.3%、74.1%、82.7%和77.9%，

Basically, 70 to 80 percent of the entire market's box office was taken away by it, and the rest of the movies could only watch helplessly, including Liu Yifei's "The Third Way of Love".

In other words, before "Nine-story Demon Tower" and "Charlotte's Troubles" were released, "Lost in Hong Kong" had already achieved a box office revenue of over 8.5 million yuan. Exceeding 10 billion yuan was a foregone conclusion, and exceeding 15 billion yuan should not be a problem, but exceeding 20 billion yuan was a bit uncertain.

Good man, what do you mean by "kill all"? Just leave no way for him to survive!

Although "Lost in Hong Kong" had a great box office, it basically exhausted the good reputation accumulated by the two previous films.

"Lost in Journey" has a Douban score of 7.9, "Lost in Thailand" has a score of 7.5, but "Lost in Hong Kong" only has a score of 5.7!

This series was ruined by Xu Zheng himself. In addition, the subsequent "Lost in Russia" was rated 5.9 points, not even 6 points. This series is basically over!
Until September 9, "Charlotte's Troubles", "Nine-story Demon Tower" and "Saving Mr. Wu" were released at the same time.
The screening rate of "Lost in Hong Kong" has finally been reduced, but it still has the highest screening rate among all the movies of the day.
This shows the influence of the first two films "Lost in Journey" and "Lost in Thailand". Although this film is not a sequel, it can also be regarded as a sequel.

Some movies are like this. They seem to have high box office, but in fact they are just taking advantage of the previous series of movies.

Just like "The Matrix", the first part is a masterpiece, but it has the lowest box office. After all, it is a pioneering work. Although the next two parts have huge box office sales, they are actually just a poor sequel.

For example, Lin Feng just finished filming "Detective Chinatown". If we look at it from the previous life, the box office of "Detective Chinatown 1" was only 8.23 million yuan, but it had the highest score and truly created a series;
"Detective Chinatown 2" was considered okay, with a box office of 33.97 billion yuan; while "Detective Chinatown 3" had a box office of 45.23 billion yuan, it was a huge flop.

If "Charlotte's Troubles" had not appeared, and if Lin Feng had not joined, "Lost in Hong Kong" might have continued to make box office revenue like it did in its previous life, with the final box office reaching 16.11 billion yuan.

Because of Lin Feng's appearance, the box office and word of mouth of "Charlotte's Troubles" both exploded ahead of schedule.

Especially at this time, the reputation of "Charlotte's Troubles" began to spread, and the Douban score has remained above 8 points, and it has received continuous praise:

"This movie is so funny, there is no boring moment in the whole movie, and I drank two cups of Coke, which really made me feel suffocated. I wanted to give it five stars, but because it almost made me sick, I will give it four stars!"

"Lin Feng is so funny as Yuan Hua, a handsome man with his own background music. Whenever the prelude of Yi Jian Mei plays, I want to laugh.

"This film shows two things. First, Happy Twist is serious about making a movie this time. Second, the acting skills of the drama actors can definitely make people cry and laugh. In the end, even Ma Li looks super hot!"

"Although the plot structure is flawed, it does not prevent this film from becoming the funniest mainland movie this year. The first half of the film uses venting jokes to slap domestic youth films in the face, and the second half is sensational in its humor. Five-star praise! You're welcome!"

"Charlotte has a dream, and she laughs like a flower. It's so desolate when the music and songs are gone, it's better to cherish the person in front of you."

"The whole show is hilarious, in typical Happy Twist style. The naughty Shen Teng, silly Allen, and Tian Yu's teacher are very eye-catching, and the jokes are more for northern audiences.

The story is a clichéd time-travel fantasy, still chicken soup for the soul but not very nutritious, but the film's witty comedy is the biggest highlight, no substance but very funny, a surprise for the National Day file!"

“To be honest, I watched this movie because of Lin Feng, but I didn’t expect it to be so funny. I don’t think I laughed so hard this year.
Also, my idol Lin Feng really impressed me again. I didn’t expect him to be so funny even when acting in comedies. Is Lin Feng also so funny in private? "

"Although the movie is very funny and Lin Feng's performance is also very good, I still gave it one star because I don't like the funny Lin Feng. Give me my cool male god back!"

...

When netizens evaluate the movie "Charlotte's Troubles", they will unconsciously compare it with "Lost in Hong Kong".
After all, both movies are comedies with similar themes, so it is easier for people to compare them, and this comparison can easily lead to trouble.

……

(End of this chapter)