Huayu starts from the top

Chapter 161 Promotion to Korea

The price of online copyrights continues to rise, mainly because the payment model of the Internet has changed from the traditional "To B model" to the "To C model".
In the past, it was the audience who watched the dramas, but now it is the users, especially paying users, and the users are used to satisfy their needs.

Now all video websites are competing for paying users, and super-headline dramas have the mission of stabilizing old members and attracting new members.
Audiences are very happy to subscribe to the shows and variety shows they follow. If each member pays a dozen yuan per show, the income is considerable.
Moreover, most people are happy to pay for continuous paid membership or annual membership. In this way, the size of the C-end payment market determines the size of the plate that can be created.

Otherwise, why would video websites be willing to spend a lot of money to purchase "Descendants of the Sun"? It's just to meet user needs!

Lin Feng's dramas have become a symbol of "high-quality hits". Users are willing to pay for Lin Feng's dramas, regardless of other passers-by fans. Lin Feng's own fans are enough.

This is also why the online copyright of "Descendants of the Sun" will definitely set a new historical high.

When Zhong Junyan said this, the corners of her mouth couldn't help but curl up. She now understood why Jiang Lei admired Lin Feng so much.

Because as long as it involves any project involving Lin Feng, whether it is advertising endorsement or film and television cooperation, everything goes too smoothly. It is never a matter of money, but more of a question of whether Lin Feng wants it or not.
Therefore, all major video networks have invested heavily in Lin Feng's new drama. Zhong Junyan couldn't help but smile when she talked about it. Anyway, it will definitely make a lot of money.

"Tengxun's price is the highest, with an exclusive episode costing 500 million yuan; Youku's is 450 million yuan per episode, and iQiyi's is 400 million yuan.
As for LeTV, the price is also very high, 480 million; Sohu and PPTV combined are 400 million.

This is the price after several rounds of negotiations. It is already the highest price on the market. I suggest Teng Xun TV, which has the highest price. What's more, you are their spokesperson.
And Tengxun Video CEO Sun Zhonghuai also said that at least he can offer higher prices than other video sites.”

"Oh, Mr. Sun from Tengxun Video, at the celebration party for "Charlotte's Troubles" a few days ago, he mentioned to me that even if we have a good relationship, we should go to Tengxun Video.

Hunan TV is the only TV station with a long-standing relationship with us. It is a large platform with strong publicity and promotion.
You guys can handle the rest. I trust your professional abilities, and I just sit back and make money!"

Lin Feng definitely made a fortune this time. The total investment in "Descendants of the Sun" was only 1.2 million yuan, and Lin Feng's investment in addition to his film remuneration accounted for 40% of the investment cost.

According to the current copyright price, the TV copyright of "Descendants of the Sun" is 500 million per episode for Hunan Satellite TV.
The online copyright belongs to Teng Xun Video and the price is 500 million per episode. So the total price is 1000 million per episode.
"Descendants of the Sun" has a total of 42 episodes. The first round of TV broadcast rights alone, plus the exclusive broadcast rights on video websites, sold for 4.2 million.
Not only did they recover their costs in one go, but they also made a lot of money. This is only the first round for these TV stations. If "Descendants of the Sun" becomes a big hit, they will be able to make a lot of money in the following rounds!
At the beginning of this year, it was claimed that an investment of 3 million yuan was made in "The Empress of China", starring and invested by Fan Binbin.
Its first-round broadcasting rights were sold for 2.68 million yuan, and the exclusive broadcasting rights on the video website were sold to LeTV, which earned another 7800 million yuan, totaling only 3.46 million yuan.

Chinese TV dramas are charged by episode. "The Empress of China" has 82 episodes, while "Descendants of the Sun" has only 42 episodes.
The number of episodes is almost half, but the price is still higher, which shows how valuable "Descendants of the Sun" is.

In fact, if the script of "Descendants of the Sun" was used, it could be expanded to at least 20 or 30 episodes, but Lin Feng did not do so. He did not want his TV series to be long and boring like stinky dog ​​shit.
In the past, in "Gu Jian Qi Tan", "Shan Shan Comes", "The Journey of Flower" and "Nirvana in Fire", Lin Feng had no power and no way to change anything.
At most, he just made suggestions. Now that he has invested in the production, Lin Feng must be striving for perfection. He pursues quality.
Without pursuing the number of episodes, including the upcoming "Zhu Xian", the two seasons combined will only have a total of 60 episodes.

But don’t be fooled by the fact that “Descendants of the Sun” can make so much money now. This is just the beginning. When the film and television bubble bursts,
The first round of TV broadcasting rights for a TV series, plus the rights for video websites, add up to 10 billion. If Lin Feng remembers correctly, the first TV series to sell 10 billion should be Fan Binbin's "Win the World" which "will never be released", also known as "Legend of Ba Qing".

It seems that the filming of "Legend of Ba Qing" has already started, which is around October 2016 next year.

The first round of TV drama channels (Hunan Satellite TV 3.8 million) + online version copyright (Youku 4.8 million) were sold directly for 8.6 million.
Adding in some overseas copyrights, it sold for exactly 10 billion, and the climax of the film and television copyright bubble had not yet arrived!
Why can this drama be sold at such a high price?
This is mainly because the previous film, The Empress of China, starring Fan Binbin and produced by Tangde Films, was a huge hit.
It was the best drama of the year in 2014. At that time, "Gu Jian Qi Tan" was a weekly drama and could not be compared with it.

The "Legend of Ba Qing" was also created by the original team, and starred by Fan Binbin, with a total investment of 5 million yuan, which naturally attracted a number of platforms.

However, things don't always go as planned. This drama could have been a win-win for everyone, but it ended up severely screwing over the producers, Tangde Film and Television, Hunan TV, and Ali.

Who made the male and female protagonists of this drama Fan Binbin and Gao Yunxiang?

Because of some well-known things, these two people later got into trouble. This of course also caused the delay in the release of this drama. We spent hundreds of millions to buy it, but in the end it can't be broadcast. Who can we complain to?
If something happens to one of the male or female protagonists, they can say that their faces have been replaced or reshot.

If both the male and female protagonists are replaced at once, what's the point of watching this drama? Just reshoot it!
Tangde Film and Television could have earned 10 billion yuan, but in the end it seemed to have lost 7 million yuan. After all, both Hunan TV and Alibaba are not easy to deal with.

However, Lin Feng doesn’t care about these things. It’s not that he doesn’t care, but he just pays less attention to them. He is more concerned about the overseas copyright of "Descendants of the Sun", especially the Korean copyright.

After all, this TV series was adapted by Lin Feng based on the Korean version of "Descendants of the Sun" in his previous life.

When this drama was broadcast, it seemed to have set a record for Korean mini-series ratings, ranking first in Korea's 2016 drama ratings, and is one of Korea's national dramas.

Although Lin Feng has made many changes to "Descendants of the Sun", he has retained all the classic storylines from the previous life.
Making money from the Chinese is not a big deal. He really wants to promote "Descendants of the Sun" to all of Asia, especially to give back to the Korean people.

……

(End of this chapter)