Chinese Entertainment

Chapter 260 The box office exploded
"Boss, the box office is booming."

At the filming site of "2012", Gu Wei, who had just finished work, received a call from Reid, and the other party started shouting exaggeratedly on the phone.

"Ryder, get your temper under control."

After picking his ears, Gu Wei spoke to Reid on the phone with a smile on his face.

"Boss, this is unbelievable. Guess how much the box office was in the first week?"

Even after hearing his boss say this, Reid still found it difficult to hide his excitement.

"How much?" Gu Wei cooperated and he had some guesses about the result.

"It made $3500 million on its opening day and $1.3 million in its first weekend, oh my goodness."

Even when "Interstellar" came out at the box office, Ryder was not so excited, because the high box office of that movie was within expectations.

But now this movie, with investment and publicity just over 100 million, has reached this level.

"call!"

On the other end of the phone, Gu Wei stood up suddenly after hearing this number. This result was indeed beyond his expectations.

"We beat all competitors in the same period, and Warner and Universal Studios have predicted that the final box office of this film is likely to exceed Alice in Wonderland.

You know, the global box office of that movie is about to break one billion US dollars.

I have a feeling Despicable Me 2 will be the most profitable movie the studio has ever made.”

Even through the phone, Gu Wei could hear cheers coming from the other side. The employees in the company were celebrating.

The two chatted and laughed for a while. According to Gu Wei's instructions, they will continue to increase the scale of publicity and promotion, and release the film simultaneously around the world while the popularity is high.

The specific matters will be arranged by Reid and the two companies. It feels good to spend the money and he doesn't have to worry about anything.

"Senior, has the box office come out?"

After hanging up the phone, Liu Yifei next to her couldn't wait to ask curiously. She saw that she had a facial mask on her face and her eyes were full of anticipation.

“$1.3 million in the first week.”

Hearing this number, Liu Yifei covered her mouth and was a little shocked.

.........

The next morning, when the crew started work.

As soon as Gu Wei arrived at the set, he received many congratulations from people. Many people looked at Gu Wei with changed eyes and had great expectations for the movie they had filmed.

Online, word of mouth and reviews of the film also followed, with most of them being positive.

such as:

"Daddy's 2 maintains the same humorous style and beautiful images as the previous film. The songs and dances in particular make people feel happy and dynamic. The cute Minions are funny and humorous. It is a good film for all ages."

“Although the plot is a bit weak and not as sophisticated as the previous work, it is still very cute. The design of the little one and the youngest daughter is great, and the final MV is a real plus.”

“Before you walk into the cinema, what do you expect from a movie like this?

Thrilling, confusing, tear-jerking, and magnificent?
Unfortunately, I only saw a large number of Minions and three cute little girls. The former were responsible for being funny and the latter were responsible for being cute. Haha, this is indeed an animated film worth watching many times. "

Where there are good reviews, there are naturally bad reviews, and most of the bad reviews focus on the plot and story.

"Compared to the first film, the plot is more tangled and boring, and the main character has fewer scenes."

...

"Box office revenue is $1.3 a week!"

In Huayi Company, Wang Zhonglei, who was watching the news at this moment, was a little confused.

"This movie's box office is really amazing. It's only been out for less than ten days and the box office is almost 200 million, that's 1 billion RMB."

Wang Zhongjun put down the wine glass in his hand and said with emotion.

“Brother, we can also make animated films and cooperate with other Hollywood companies. The return on investment is too high.

We can invite European and American directors to shoot, and it can also boost the company's stock. Looking at Gu Wei's situation, it's really enviable."

To be honest, Wang Zhonglei was indeed jealous. He worked hard for his company for a whole year, but the money he earned might not be as much as what others earned from a movie.

"I really can't envy them. Their overseas markets are mostly influenced and dominated by European and American culture. Besides, it took several years and several blockbuster movies to lay the foundation. It really wasn't achieved overnight."

Wang Zhongjun shook his head slightly. He was very clear about the reality. Apart from Gu Wei, other domestic figures and companies did not have much influence overseas. Even though they had cooperated with Hollywood in recent years, Huayi Company was the one that suffered losses in most cases.

"How's the contact with that online game company going?"

It is an unwise choice to rashly enter the field of animated films. After thinking for a while, Wang Zhongjun looked at his brother and asked.

"Brother, no problem, it only costs less than 1.5 million, it's cheap!

Now that the company has the concept of online games, the stock price should rise again.”

After hearing what his elder brother said, Wang Zhonglei threw away those unrealistic ideas.

The company's performance this quarter was sluggish, with revenue falling by 56.92% year-on-year and profits plummeting by % compared to the same period last year, and the stock price also reflected this.

Professional analysts in the company now believe that Huayi Company's expansion of its business into online games is a very correct decision.

Due to the ever-changing tastes of audiences, the risks of the film and television industry are far greater than those of the gaming industry. Therefore, in order to save Huayi Brothers' position in the eyes of investors, Wang Zhongjun's move to invest in the gaming industry is inevitable.

This move has made cross-border gold rush a trend in the industry, and many people have followed suit. "Well, we need to communicate more with Alibaba's CEO Ma. We are not familiar with the Internet, but I think one of the points he made last time is quite right: the Internet is not a tool, but a thought!

By connecting with the Internet horizontally and taking advantage of Huayi Media's multiple platforms to deepen cooperation among various resources, Huayi will surely become an all-round entertainment kingdom."

At this moment, Wang Zhongjun has already set his sights on the high-speed train of the Internet and is ready to take it at high speed.

The current circles are all walking on the fast lane given by capital, and major companies in the industry are impatient and want to make quick money.

Shiba Culture Company.

Since joining Xingchen Films, Wang Jinghua's life has become better. In her words, she has experienced a second spring.

Recently, not only have the company's artists participated in movies and TV series produced by Xingchen Films, but the attitudes of other people in the circle towards her have also changed visibly.

The entertainment industry is a realistic place. If you have resources, background and backing, you can thrive like a fish in water.

"Sister Hua, there's news from Hollywood that the movie produced by Director Gu is a huge hit at the box office. Many media outlets predict that the global box office will exceed one billion US dollars."

After joining Xingchen Film and Television Company, Wang Jinghua also learned about the projects held by both domestic and foreign companies.

As far as she knows, the company has two animated films released this year, and it is really exciting that such an effect has been achieved with only one of them.

"Immediately have the company release a congratulatory announcement, and have the artists in the company simultaneously repost it on Weibo to stir up the hype."

In the office, Wang Jinghua gave instructions to his assistant.

"clear."

"Also, ask Mr. Song if he's back and arrange a meeting with him."

"Okay, Miss Hua."

Listening to the assistant's reply, Wang Jinghua smiled. "Despicable Me 2" is scheduled to be released on May st in China, and she wants to hold a premiere ceremony with Song Ge.

Firstly, it can help to gain popularity, and secondly, it can also allow the company's artists to appear in public and increase their exposure.

"Sister Hua, this is the list of candidates admitted to the three major theater chains' art exams this year."

Looking at Wang Jinghua's smiling face, the female assistant immediately handed over another document.

"Zhang Yishan, Yang Zi, Li Xian, Dilireba..."

The file was filled with densely packed information, and also included photos and detailed information of each person.

Wang Jinghua is the earliest, oldest and most experienced agent in the country, and has his own unique insights into artist management.

The artists she selects are not limited to actors who have already graduated. They also include those who are admitted to the annual art exams, those who are not very famous in the circle but have good acting skills, and those who come from grassroots backgrounds and have not received professional training. All of them are within her scope of investigation.

“Let’s first contact these child stars and see if they have signed contracts with other companies.

As for the others, focus on those with good acting skills and good looks, and get to know the rest slowly."

Wang Jinghua said casually that after all, the three major universities admit so many people every year, and it is impossible to meet everyone. Since you have chosen to enter the entertainment industry, appearance is definitely the most basic guarantee, and being good-looking will definitely be an advantage.

"Okay, I'll do it right away."

The company has its own set of standard procedures for these matters, with dedicated people in charge. She is only responsible for the final decision.

...

When the box office results of Despicable Me 2 were reported back to China, it inevitably caused discussions among other companies.

Everyone is a little numb, probably because Gu Wei's record in recent years has been too good. None of the movies he made lost money, and most of them made huge profits. When many people see a movie he produced, they unconsciously have the idea of ​​avoiding him.

"Despicable Me 2" was scheduled to be released in China on May st. After the European and American box office figures came out, some netizens discovered that several domestic films had temporarily changed their release dates and applied for a postponement.

"During the month of May Day, I'm afraid Despicable Me 2 will dominate the world."

The heads of various companies said with emotion.

They can only sigh and lament that they also want to try Gu Wei's tricks, but they can't. It's okay in China, but no one will recognize them outside of the country.

Forget about the movies released in early April, as they will not be affected after all. However, several movies released in late April, such as "Go Lala's Job" and "Ip Man 2", will inevitably be affected.

Especially the latter, which will be released on the 27th, three days apart from "Despicable Me 2", so the two will definitely compete head-on.

"Director, should we change the schedule?"

Because of this issue, Zhen Zidan even made a special call to Ye Weixin.

You know, it was thanks to "Ip Man" that he quickly developed into a top domestic action star and he attached great importance to this movie.

"It's too late. We've already done the publicity. Now we can only ask the PR staff to step up the publicity. Let's just compete head-on."

When Ye Weixin spoke, he also had his own considerations. He believed that if European and American blockbusters were not washed when entering the Chinese market, they would definitely be very popular, but they might not be able to adapt to the local environment.

At this critical juncture, as a director I must not give up. No matter whether it works or not, I have to give it a try.

"Director Gu is awesome. He's scared other movies into changing their release dates. Haha!"

"It's okay not to change it, but the box office is really scary."

“It is predicted in advance that Despicable Me 2 will be the biggest winner of the May Day holiday…”

...

(End of this chapter)